What Goodwill Engineering does

Goodwill Engineering (GWE) is a privately-held Australian manufacturer of building hardware components headquartered at 337 Victoria Rd, Malaga, Western Australia. Founded in 1974 and operating for over 50 years, the company produces wire ties (in light, medium, and heavy duty ratings, available in extra heavy galvanised and 316 stainless steel variants), masonry connectors, and timber connectors for the residential and commercial construction industry. All products are tested and certified to Australian Standards AS2699.1:2020 (Wall ties) and AS3700:2018 (Masonry Structures), with classifications across durability grades R0 through R5, and testing is conducted via NATA-accredited mechanical laboratories operating under ISO/IEC 17025:2005. The company holds ISO 9001 quality management certification.

GWE operates as an Australian Disability Enterprise, providing on-site support, training, and employment to people with disabilities, with employment assistance services funded by the Australian Government. The business sells direct to builders, contractors, and construction companies in the Perth metropolitan area and broader Western Australian market through phone and email channels, supported by a downloadable Product Book PDF catalog. Revenue derives from one-time hardware sales with no subscription or recurring component. Key partnerships include Infrabuild Wire Pty Limited as the core raw wire supplier and disability employment support organizations Ability WA and WASEC. The company has no disclosed funding rounds, no subsidiaries, no M&A activity, and no AI/ML or software platform component.

Name

Goodwill Engineering

Legal name

Goodwill Engineering

Website

https://goodwillengineering.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Goodwill Engineering is a Perth-based Australian manufacturer of certified building hardware — wire ties, masonry connectors, and timber connectors — serving residential and commercial builders in Western Australia. Founded in 1974, it operates as an Australian Disability Enterprise with ISO 9001 and AS2699.1/AS3700 product certifications.

Ownership category

akta.pro rank

Product category

Building Hardware Manufacturing

NAICS

Other Fabricated Wire Product Manufacturing (332618)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK)

Keywords

• Building hardware manufacturing
• Masonry connectors
• Timber connectors
• Wall ties
• Construction components

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Building Hardware Component Sales: Manufactures and sells quality hardware components including wire ties, masonry connectors, and timber connectors to the residential and commercial construction industry. Revenue generated from one-time product sales of manufactured components, with no recurring subscription component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goodwill Engineering manufactures quality building hardware components for residential and commercial construction, including wire ties (light, medium, and heavy duty ratings in extra heavy galvanised and 316 stainless steel), masonry connectors, and timber connectors. All products are tested and certified to Australian Standards AS2699.1:2020 and AS3700:2018 with durability classifications from R0 through R5. Products are sold directly to builders, contractors, and construction companies in Western Australia.

Product overview

Goodwill Engineering is a manufacturer of quality building hardware components for the construction industry, operating as an Australian Disability Enterprise for over 50 years. The company produces a focused product range centered on wire ties (available in light, medium, and heavy duty ratings in both extra heavy galvanised and 316 stainless steel), masonry connectors, and timber connectors. Products are tested and certified to Australian Standards AS2699.1:2020 and AS3700:2018, with durability classifications from R0 through R5. The company offers its complete product catalog through a downloadable Product Book PDF.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire Ties Wire ties for the construction industry, available in light duty, medium duty, and heavy duty ratings. Manufactured in extra heavy galvanised (EHG) and 316 stainless steel variants for R3 and R4 durability classifications, conforming to Australian Standards AS2699.1 and AS3700. Designed for builders and contractors in residential and commercial construction.
• Masonry Connectors Hardware components designed for masonry construction applications, tested and certified to AS2699.1:2020 and AS3700:2018 standards. For commercial construction companies and contractors requiring quality hardware components for masonry structures.
• Timber Connectors Building hardware components for timber construction applications, forming part of the quality building hardware product range. For builders and contractors in residential and commercial construction.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ability WAminorOthersAbility WA is shown as a partner organization on Goodwill Engineering's website. As an Australian Disability Enterprise, GWE works with disability support organizations for employment assistance services funded by the Australian Government.
• WASEC (Western Australian Supported Employment Centre)minorOthersPartnership with Western Australian Supported Employment Centre, an organization supporting disability employment services. Shown as partner logo on the website footer.
• Infrabuild Wire Pty LimitedcoreTechnology or IntegrationInfrabuild Wire Pty Limited is the wire source for Goodwill Engineering's products. The wire complies with requirements of AS/NZS 2699.1:2000 and is used in the manufacture of wall ties conforming to Australian Standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Simpson Strong-Tie Australia: Simpson Strong-Tie is a global manufacturer of structural connectors, fasteners, and anchors used in residential and commercial construction, with Australian distribution. Direct competitor in masonry ties and structural connectors.
• Hobson Engineering: Hobson Engineering is an Australian manufacturer and distributor of fasteners, anchors, and construction hardware. Comparable on the fasteners and metal hardware portfolio and Australian standards compliance.
• Multinail Australia: Multinail manufactures metal connector plates, brackets, and structural building hardware for the Australian construction sector, including masonry ties and connectors. Comparable product mix and Australian building code alignment.
• Anka Anchors: Anka Anchors is an Australian manufacturer of mechanical and chemical anchors plus masonry fixings. Closely comparable on the masonry hardware side and similar geographic focus on Australian construction.
• Pryda: Pryda is an Australian manufacturer of timber connectors, wall ties, and structural hardware for residential construction. Direct overlap with Goodwill Engineering on masonry and timber connectors, and identical Australian Standards compliance requirements.

Broad incumbents

• Ramset Australia: Ramset is a broad-line supplier of fasteners, anchors, and construction hardware in Australia. Larger incumbent providing overlap with GWE's wall tie and masonry connector range, with national distribution.
• Brickworks Building Products: Brickworks is a major Australian building materials group supplying bricks, masonry, and related building products nationally. Larger incumbent with adjacent product positioning rather than direct hardware manufacturing overlap.
• Leviat (CRH): Leviat, part of CRH, is a global manufacturer of structural connections including masonry ties, wall ties, and engineered structural components. Significantly larger scale than GWE, with overlapping product range in ties and connectors.

Regional players

• National Masonry: National Masonry supplies concrete and masonry products across Australia, including accessories and reinforcement components. Adjacent to GWE on the masonry value chain but focused on block and concrete supply rather than metal connectors.

Others

• Infrabuild Wire Pty Limited: Infrabuild Wire is Goodwill Engineering's wire supplier and one of Australia's largest wire manufacturers. An upstream supplier rather than competitor; relevant for understanding GWE's raw material economics and supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodwill-engineering

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Engineering