The Doula Project
The Doula Project is a volunteer-run nonprofit founded in 2007 in New York City that provides free emotional, physical, and informational support to pregnant people across abortion, birth, adoption, and loss outcomes through direct doula services, a hotline, and educational resources.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Doula Project does
The Doula Project is a volunteer-run, collectively led nonprofit organization founded in 2007 and headquartered in New York City. It provides free emotional, physical, and informational support to pregnant people across the full spectrum of pregnancy outcomes, including abortion, birth, adoption, miscarriage, stillbirth, and other medical conditions incompatible with life. Its service portfolio comprises the Medication Abortion Hotline (information and support for medication abortion care), the Birth Program (free in-person doula support during childbirth), the DIY Doula Zine (a self-help educational resource), and Train and Volunteer and Internships programs that develop the doula pipeline. The organization explicitly frames its work as anti-oppression-oriented and refuses to match clients based on race, sexual orientation, gender identity, or religious affiliation.
The organization's business model is donation-funded rather than fee-based: all services are provided free of charge, and operating support comes from community donations and volunteer effort. Its go-to-market motion is community-led, relying on newsletter signup, organic social media, and a website hub to reach both prospective clients and prospective volunteers. Distribution is direct and regional — volunteer doulas are matched with clients and deliver in-person support at hospitals and clinics, primarily in the New York City area. Headcount is reported in the 11-50 employee range, consistent with a small nonprofit operating budget.
There is no disclosed technology platform, no parent company, no institutional investors, and no AI/ML capabilities referenced in the source material. The website footer dates to 2022, and no funding rounds, partnerships, M&A activity, or leadership changes are documented in the input, leaving recent operational momentum difficult to verify.
The Doula Project firmographics
Firmographics- Name
- The Doula Project
- Legal name
- The Doula Project
- Website
- https://doulaproject.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Doula Project is a volunteer-run nonprofit founded in 2007 in New York City that provides free emotional, physical, and informational support to pregnant people across abortion, birth, adoption, and loss outcomes through direct doula services, a hotline, and educational resources.
- Ownership category
- akta.pro rank
The Doula Project industry classification
Industry- Product category
- Doula Support Services
- NAICS
- Other Individual and Family Services (624190), Educational Support Services (61171)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where The Doula Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Doula Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Donations and Support: As a volunteer-run, collectively led nonprofit organization, The Doula Project operates entirely on donated support. Services are provided free of charge to all clients. Funding comes from community support and donations rather than service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for all pregnant people |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Doula Project product offering
Product offeringCore offering
The Doula Project is a volunteer-run, collectively led nonprofit that provides free emotional, physical, and informational doula support to pregnant people across the spectrum of pregnancy outcomes — including abortion, birth, adoption, miscarriage, stillbirth, and medical conditions incompatible with life. Services are delivered directly through a volunteer doula matching process and supplemented by a Medication Abortion Hotline, a DIY Doula Zine educational resource, and a Birth Program for in-person childbirth support.
Product overview
The Doula Project is a volunteer-run nonprofit organization offering a portfolio of free support services for people across the pregnancy spectrum. The core offerings include the Birth Program (direct doula support during childbirth), the Medication Abortion Hotline (support for medication abortion care), and the DIY Doula Zine (educational self-help resource). The organization also operates Train and Volunteer and Internships programs to develop doula capacity and train future practitioners. All services provide free, compassionate, non-judgmental emotional, physical, and informational support for abortion, birth, adoption, and loss including miscarriage and stillbirth.
Differentiator
Problem solved
Functional benefit
Products and services
- Medication Abortion Hotline A hotline service providing support and information related to medication abortion care for pregnant people.
- DIY Doula Zine A do-it-yourself doula resource providing informational materials and guidance for supporting people through pregnancy experiences.
- Birth Program A program providing free doula support services during childbirth for pregnant people.
- Train and Volunteer Training and volunteer opportunities for individuals interested in becoming doulas or supporting the organization's mission.
- Internships Internship opportunities for individuals seeking experience in reproductive health support and advocacy.
Companies that use The Doula Project
Customer profileSegments1 record
Ideal customer profiles1 record
The Doula Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Doula Project partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Doula Project competitors and assessment
Company assessmentDirect peers
- National Black Doulas Association: Membership organization connecting Black doulas with clients and providing training; operates in the same full-spectrum doula support space with similar anti-oppression values.
- Mama Glow: Maternal health nonprofit offering doula training, education, and community-based support with a reproductive justice lens, closely aligned with The Doula Project's mission and volunteer/training ecosystem.
- Mothering Justice: Reproductive and maternal justice nonprofit advocating for and supporting pregnant people, with overlapping values, donor base, and full-spectrum pregnancy support mission.
- Every Mother Counts: Maternal health nonprofit focused on pregnancy, birth, and postpartum support and advocacy; comparable fundraising-driven model serving pregnant people through community programs.
- Ancient Song Doula Services: Community-based doula nonprofit serving pregnant people across the full spectrum of pregnancy outcomes with a comparable full-spectrum, values-driven model similar to The Doula Project.
- Birthing Beautiful Communities: Cleveland-based community doula nonprofit providing free perinatal support to Black families, with a comparable volunteer-driven, equity-centered service model.
Emerging players
- Postpartum Support International: Organization providing postpartum mental health support, training, and resources; adjacent to The Doula Project's postpartum and loss support services.
- Reaching Our Sisters Everywhere (ROSE): Community organization addressing breastfeeding inequities among Black families; overlaps with The Doula Project's postpartum/perinatal support space and equity-centered approach.
Broad incumbents
- DONA International: Largest doula certification and training body globally; addresses the same perinatal support category but as a credentialing/incumbent organization rather than a direct service nonprofit.
- National Healthy Start Association: Federation of community-based maternal and infant health programs; overlaps with The Doula Project's mission to support pregnant people through community-driven, equity-focused interventions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Doula Project social profiles
Digital presenceThe Doula Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Doula Project leadership team
Management profileNumber of profiles
The Doula Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Doula Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Doula Project
What does The Doula Project do?
The Doula Project is a volunteer-run, collectively led nonprofit that provides free emotional, physical, and informational doula support to pregnant people across the spectrum of pregnancy outcomes — including abortion, birth, adoption, miscarriage, stillbirth, and medical conditions incompatible with life. Services are delivered directly through a volunteer doula matching process and supplemented by a Medication Abortion Hotline, a DIY Doula Zine educational resource, and a Birth Program for in-person childbirth support.
Is The Doula Project a public or private company?
The Doula Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Doula Project founded?
The Doula Project was founded in 2007. It employs 11 to 50 people.
Where is The Doula Project based?
The Doula Project is headquartered in New York, United States, in the North America region.
How does The Doula Project make money?
One revenue line is on record: donations and Support.
Who are The Doula Project's main competitors?
Direct peers on record are National Black Doulas Association, Mama Glow, Mothering Justice, Every Mother Counts, Ancient Song Doula Services and Birthing Beautiful Communities. Emerging players are Postpartum Support International and Reaching Our Sisters Everywhere (ROSE). Broad incumbents are DONA International and National Healthy Start Association.
Does The Doula Project have an API?
No public API is recorded for The Doula Project.
What industry is The Doula Project in?
The Doula Project's product category is Doula Support Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624190 and its SIC code is 7363.