Charme & Traditions

What Charme & Traditions does

Charme & Traditions is a private French online marketplace founded in 2008 and headquartered in Clichy that intermediates bookings between property owners and travelers seeking charming, authentic accommodations. The platform aggregates three lodging categories — chambres d'hôtes (bed and breakfasts), gîtes and vacation rentals, and boutique charm hotels — under a single search interface covering all French regions plus 22+ additional countries across Europe, North Africa, the Caribbean, the Indian Ocean, and the Pacific, with a total inventory of approximately 478,445 listings (158,496 B&Bs, 234,454 vacation rentals, 85,495 hotels).

The platform is built as a standard web-based listings marketplace: travelers search by destination, date range, guest count, and amenity filters (pets, spa, pool, parking, accessibility), then contact property owners directly to book. The company does not process payments or charge booking commissions; owners publish listings on the platform, and revenue is derived from listing-side fees (the exact pricing is not publicly disclosed). The site layers thematic discovery content — romantic getaways, wine tourism, gastronomy, wellness, sports, ecological and exceptional properties — and destination guides for French hotspots such as Arcachon, Annecy, Biarritz, Deauville, and Beaune to drive organic search traffic and mid-funnel engagement.

The business is operated by a small team of 11–50 employees with no disclosed external funding and no mobile app or public API. The platform leverages the recognized "Chambres d'hôtes et gîtes de France" brand association for credibility, targets a long-tail supply base of individual owners and small independent operators, and has no named enterprise or anchor customers. Operating status is active, with listings, search, and direct contact channels all live.

Name

Charme & Traditions

Legal name

Charme & Traditions

Website

https://charme-traditions.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Charme & Traditions is a private French online marketplace, founded 2008, connecting owners of chambres d'hôtes, gîtes, and boutique hotels with travelers. It lists 478,000+ properties across 22+ countries, charging owners to publish and allowing direct, commission-free booking contact with guests.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Honeymoon & Romance Travel Agencies (THAKAFAC)

akta.pro secondary industries

Family, Honeymoon & Romance Travel Agencies (THAKABAE), Boutique Inns (THAGAHAB)

Keywords

• Vacation rental marketplace
• Chambres d'hôtes
• Gîte holiday rentals
• Boutique hotel listings
• Bed and breakfast booking

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Property Listings and Booking Services: The platform generates revenue by hosting listings for chambres d'hôtes, gîtes, and hotels. Property owners pay to publish listings. The platform emphasizes 'réserver sans commission' (book without commission), suggesting the business model may involve listing fees rather than transaction-based commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Charme & Traditions operates a web-based marketplace that aggregates chambres d'hôtes, gîtes/locations de vacances, and hôtels de charme across France and 20+ international destinations, enabling property owners to publish listings and travelers to search and contact owners directly without booking commissions. The platform emphasizes authentic, regional, and curated charming accommodations rather than standard hotel stays.

Product overview

Charme & Traditions is an online vacation accommodation marketplace platform that aggregates three types of lodging: Chambres d'hôtes (bed and breakfasts), Gîtes et Locations de vacances (vacation rentals and cottages), and Hôtels de charme (boutique charm hotels). The platform operates as a listings marketplace where property owners publish announcements to reach travelers seeking authentic accommodations, with no commission charged for bookings. The portfolio covers over 478,000+ listings across France and international destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambres d'hôtes Bed and breakfast accommodations listed by private owners, offering guests a personalized stay experience with breakfast included in converted private homes or dedicated guest rooms. Searchable on the platform across France and international destinations.
• Gîtes et Locations de vacances Self-catering vacation rental properties and holiday cottages that guests book in their entirety, providing complete accommodation for families or groups. Available across the platform's covered regions and countries.
• Hôtels de charme Charming boutique hotels featured on the platform, ranging from historic buildings to themed accommodations across French regions and international destinations.
• Publier une annonce (Property listing service) Self-service listing service enabling owners to publish announcements for their chambres d'hôtes, gîtes, or hôtels de charme on the Charme & Traditions platform to reach travelers seeking charming accommodations, with direct owner-to-traveler contact (no booking commission charged by the platform).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chambres d'hôtes et gîtes de FranceminorChannel Partner/ Reseller/ DistributorThe platform uses the 'Chambres d'hôtes et gîtes de France' branding and logo, indicating a partnership or brand association with this French accommodation network. The partnership provides credibility through association with the recognized French bed & breakfast and gîte certification/brand.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vrbo: Vacation rental marketplace focused on whole-home rentals, with a parent brand (Expedia Group) also operating Abritel in France — overlapping with Charme & Traditions' gîte and vacation rental inventory.
• Clévacances: Major French vacation rental label and booking platform for vacation homes, B&Bs, and gîtes across France, overlapping directly with Charme & Traditions on inventory type and target customers.
• Gîtes de France: The official French B&B and gîte certification network whose brand Charme & Traditions uses; operates its own booking platform for the same owner and traveler segments, making it both a partner and direct competitor.
• Abritel (HomeAway / Vrbo): Leading French vacation rental marketplace for gîtes, apartments, and houses, directly competing with Charme & Traditions in the same French traveler segment with similar inventory types and self-catering focus.

Regional players

• Le Bonbon (now Oxygène): French regional lifestyle and travel content platform covering destinations, gastronomy, and accommodations in France; overlaps thematically as a regional discovery channel for the same charming-stay travelers.

Broad incumbents

• Expedia: Global OTA with significant French traveler share and broad accommodation coverage; competes in the same booking flow though with a less specialized niche positioning.
• Tripadvisor: Major travel discovery and reviews platform with vacation rental listings; competes for traveler attention and accommodation discovery in France alongside Charme & Traditions.
• Airbnb: Global vacation rental marketplace whose French 'authentic local stay' positioning and growing inventory of unique properties overlaps directly with Charme & Traditions' value proposition, though at vastly larger scale.
• Booking.com: Global OTA leader with massive French traveler share; competes for the same charming-accommodation bookings with a broader portfolio including hotels, B&Bs, and apartments, and substantially greater scale and marketing spend.
• Hotels.com: Hotel-focused booking platform and Expedia Group brand; competes for the charming boutique hotel segment ('Hôtels de charme') of Charme & Traditions' inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/CharmTraditions
• Facebookfacebook.com/CharmeetTraditions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charme & Traditions