Honda Plus

What Honda Plus does

Honda Plus (本多プラス株式会社) is a privately held Japanese creative plastic blow molding manufacturer headquartered in Shinshiro, Aichi Prefecture, with approximately 300 employees (including contract and part-time staff) and operations dating to 1946. The company was formally incorporated in 1982 and operates 8 factories — 7 in Japan (headquarters, Omiya clean-room factory, Blow Lab R&D center, Printing Factory, and the Osaka Techno Site opened in February 2021) and a wholly-owned clean-room subsidiary, HONDAPLUS VIETNAM CO., LTD, established in December 2013. It produces custom OEM/ODM plastic containers and cases for seven verticals: cosmetics, food, pharmaceuticals, medical devices, stationery, general goods, and industrial tools, plus two owned consumer brands ('ame' recycled-plastic lifestyle goods and 'CARAPPO').

The company's core technology is blow molding — extrusion, injection, and 2-axis stretch blow molding — backed by a portfolio of proprietary materials and processes: the world's first PEN resin nail color container (1999), the world's first direct blow molding of nylon resin for correction fluid bottles (1983), the proprietary Meta Pearl paint-free metallic-finish material (2008), in-house recycle plastics (registered trademark), biomass plastics, and an Ultra-thin 3mm Card Bottle. Capital intensity is high, with 100+ molding machines, 24/7 production at the Omiya factory, full in-house mold manufacturing, decoration lines (printing, hot stamping, labeling), and 221.7kW of solar generation.

Honda Plus makes money primarily through custom OEM manufacturing contracts with enterprise customers, priced per unit with minimum order quantities (5,000+ for bottles, 10,000+ for multi-layer, 3,000+ for cases), plus design, mold manufacturing, and decoration services bundled into a one-stop workflow. Secondary revenue comes from small-lot standard product sales via the company's online shop and Tokyu Hands retail. Named enterprise customers include Ajinomoto, Kobayashi Pharmaceutical, and Nissin Foods, with packaging designs that have won Japan Package Design Awards (Gold 2011, Silver 2013, Award 2017), WorldStar 2022, and Good Design Award 2016. The company is family-owned (current Chairman Katsuhiro Honda; President/Creative Director Takamitsu Honda), operates without external funding, and reports no public revenue.

Name

Honda Plus

Legal name

本多プラス株式会社 (Honda Plus Co., Ltd.)

Website

https://hondaplus.co.jp

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Honda Plus is a privately held Japanese creative plastic blow molding manufacturer serving cosmetics, food, pharmaceutical, medical, stationery, and industrial tool brands with proprietary materials and integrated OEM/ODM production across 8 factories in Japan and Vietnam.

Ownership category

akta.pro rank

NAICS

Plastics and Rubber Products Manufacturing (326)

akta.pro primary industry

Extrusion Blow-Molded Containers (HDPE/PET Bottles & Jugs) (IMANAGAA)

akta.pro secondary industry

Blow-Molded Household & Cleaning Product Packaging (IMANAGAL)

Keywords

• Plastic blow molding
• Custom packaging manufacturing
• OEM plastic containers
• Clean room manufacturing
• Cosmetic packaging solutions

Headquarters

HQ city

Shinshiro

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Custom Plastic Container & Case Manufacturing: OEM/ODM manufacturing of blow-molded plastic containers and cases for cosmetics, food, pharmaceutical, medical, stationery, and tool industries; priced per unit with minimum order quantities; includes coloring, printing, and decoration services.
2. Standard Product Sales (Online Shop): Small-lot sales of standardized containers, cases, and novelty items via the company's online shop (hondaplus-net.shop-pro.jp).
3. Design, Mold Manufacturing & Decoration Services: Design services, mold/tooling manufacturing, and decoration (printing, labeling, hot stamping) offered as part of the integrated one-stop service, billed as part of the custom manufacturing contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Honda Plus is a creative plastic blow molding manufacturer that designs and produces custom OEM/ODM containers, cases, and packaging for cosmetics, food, pharmaceutical, medical, stationery, and industrial tool industries. The company delivers a one-stop service from planning and mold design through mass production and decoration, supported by proprietary materials (Meta Pearl, biomass plastic, in-house recycled plastics) and industry-first clean room production for medical and pharmaceutical applications. It also sells selected standard products in small lots via its own online shop and Tokyu Hands retail.

Product overview

Honda Plus (本多プラス株式会社) is a creative plastic blow molding manufacturer with over 70 years of history, offering a comprehensive portfolio of containers and packaging solutions across seven product categories: COSMETICS (containers for basic cosmetics, makeup, manicure products), FOOD (food packaging containers), MEDICAL (medical device parts produced in clean rooms), MEDICINE (pharmaceutical containers and OEM assembly), STATIONERY (including Japan's first nylon correction fluid bottle and pen holders), GOODS (daily goods packaging with complex shapes enabled by blow molding), and TOOL (over 3,000 types of industrial tool cases). The company operates private brands including 'ame' (recycled plastic lifestyle goods) and 'CARAPPO' (sustainable daily use items). Core manufacturing capabilities include direct blow molding, injection blow molding, 2-axis stretch blow molding, and multi-layer blow molding technologies, supported by proprietary materials like Meta Pearl (metallic-finish without painting). Production facilities include domestic plants in Japan (Omiya, Blow Labo, Osaka Techno Site) and a clean room factory in Vietnam, with in-house mold manufacturing and decoration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• ame: Lifestyle brand pursuing beauty of recycled plastics. Creates handmade works using recycled plastic materials, contributing to a resource-circulating society. Products include interior goods and accessories, with a directly managed store in Tokyo Kita-Aoyama.
• CARAPPO

Quantifiable outcome

• 90%+ domestic market share for correction fluid bottles in Japan
• +2 more outcomes

Named customers3 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Rose Plastic Co., Ltd. (ローズプラスティック社)coreChannel Partner/ Reseller/ Distributor · 1 January 1995Global partnership with Germany's Rose Plastic — world's largest tool case manufacturer. Honda Plus serves as the exclusive Japanese distributor for Rose Plastic products, offering globally standardized, unique, and functional tool cases. The partnership enables worldwide supply of tool cases under international quality standards, expanding Honda Plus's tool case catalog and global reach.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Nipro Corporation: Nipro is a Japanese medical devices and pharmaceutical packaging manufacturer producing containers, closures, and medical components. Comparable in pharmaceutical/medical packaging vertical, clean room manufacturing, and Japanese enterprise customer base; broader medical device portfolio.
• AptarGroup: AptarGroup is a global packaging and dispensing specialist serving cosmetics, personal care, and pharmaceutical end markets with plastic dispensing systems and containers. Comparable in targeting the same beauty/pharma OEM customer base and offering design-forward differentiated packaging, though more focused on dispensing closures.
• ALPLA Werke Lehner: ALPLA is a global Austrian plastic packaging manufacturer specializing in blow-molded bottles and containers for FMCG, cosmetics, and pharmaceuticals. Comparable in core blow-molding technology, customer verticals, and integrated design-to-production service model; differs in scale and geographic footprint.
• Yoshino Kogyosho: Yoshino Kogyosho is Japan's largest plastic container blow-molding manufacturer, producing bottles and jars for cosmetics, food, and pharmaceuticals. Directly comparable to Honda Plus in core technology (blow molding), customer base (Japanese FMCG), and product categories (cosmetics and food containers).
• Rose Plastic: Rose Plastic is Germany's largest tool case manufacturer and Honda Plus's global partner since 1995 (Honda Plus is exclusive Japanese distributor). Directly comparable in the tool case product category with overlapping catalog and global quality standards.

Broad incumbents

• Amcor: Amcor is a global packaging conglomerate with extensive rigid and flexible plastic container operations serving cosmetics, food, and pharmaceutical customers worldwide. Comparable in end-customer verticals and global blow-molding capability; much broader portfolio and scale than Honda Plus.
• Silgan Holdings: Silgan is a North American rigid container and dispensing specialist serving food, beverage, personal care, and pharmaceutical end markets with blow-molded and injection-molded plastic containers. Comparable in core blow-molding technology and customer verticals; primarily serves Western markets.
• Sealed Air: Sealed Air is a global packaging company with protective and food packaging solutions serving FMCG and industrial customers. Comparable as a global packaging incumbent; less direct overlap in blow-molded cosmetic/pharma containers but competes in adjacent end markets.
• Toppan Holdings: Toppan is a Japanese diversified packaging and printing conglomerate serving FMCG, cosmetics, and industrial customers with films, containers, and decorative packaging. Comparable as a Japanese packaging incumbent serving similar customer verticals; far broader in scope (printing, electronics, communications).
• Dai Nippon Printing (DNP): Dai Nippon Printing is one of Japan's largest printing and packaging conglomerates with decorative packaging, containers, and labels for cosmetics and food customers. Comparable in targeting the same Japanese FMCG/cosmetics customers with integrated design and packaging solutions; significantly larger and more diversified.

Market position

Weaknesses6 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/honda_plus
• YouTubeyoutube.com/user/hondaplus1
• Facebookfacebook.com/hondapluspackaging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Plus