What bme does

bme ag is a privately held Swiss vertical-SaaS company headquartered in Maienfeld (canton of Graubünden) that develops and sells a proprietary Dealer Management System (DMS) for the automotive retail and aftermarket industry. Its core offering is an all-in-one DMS built entirely in-house, comprising 14 integrated modules covering vehicle sales, aftersales and workshop management, financial accounting, CRM, employee planning, controlling, online appointment scheduling, vehicle rental, tire storage, and spare-parts ordering. A separate web-based sales workspace (Verkäuferarbeitsplatz / VAP) handles vehicle configuration, quoting, financing, and lead management. All software components are developed internally in Switzerland with no third-party dependencies, a positioning the company uses to argue for maximum flexibility and rapid market adaptation.

The business model is subscription-based with a modular pricing structure, allowing customers to license only the modules they need on an annual billing cadence. End customers are small and medium-sized Swiss automotive businesses — primarily car garages, motorcycle dealerships, and body shops — and distribution is purely direct-sales-led with no disclosed reseller or channel network. bme maintains OEM-level integrations evidenced by logos of major automotive brands (Volvo, Mercedes-Benz, Ford, Hyundai, Toyota, Volkswagen, Cupra, Iveco, Jaguar, Mitsubishi, and others) and holds a flagship co-development partnership with Volvo, for whom bme built the official web-based Volvo sales workplace with an integrated car configurator. Technology partners include Abacus (ERP/accounting), Figas, and Nextage for adjacent integrations.

Founded in 2002 by Walter Rageth (a former garage owner) and developer Jörg Frei, bme has operated as a bootstrapped, founder-owned company with no disclosed external institutional investment. The team spans executive management, project/rollout management, support/training, software development, and backoffice, consistent with the disclosed headcount band of 11–50 employees. Operating geography is Switzerland only; no international expansion has been disclosed.

Name

bme

Legal name

bme ag

Website

https://bme-ag.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

bme ag is a Swiss vertical-SaaS company that sells an all-in-one, 100% in-house-built Dealer Management System to automotive garages, motorcycle dealers, and body shops in Switzerland, with a flagship co-development partnership with Volvo.

Ownership category

akta.pro rank

Headquarters

HQ city

Maienfeld

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. DMS Software Licensing/Subscription: Modular DMS software sold to automotive businesses. Customers pay only for modules used in their company. Modules can be purchased individually and combined according to individual needs. The product is offered as an all-in-one solution for running a car garage successfully.
2. Module-based Software Access: The company operates a modular pricing model where customers select and pay for specific modules they need. Modules include Sales, Lead Management, Appointments/Tasks, Financial Refund Management, and Vehicle Disposition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

bme ag provides an all-in-one, web-based Dealer Management System (DMS) for automotive businesses, covering vehicle sales, workshop and aftersales operations, financial accounting, CRM, employee management, and sales/workshop controlling. The product is modular so customers can buy individual modules (e.g., Sales, Aftersales, Financial Accounting, CRM) or use them in combination. A separate web-based Sales Workspace (VAP) handles quotes, contracts, financing, vehicle disposition, and lead generation.

Product overview

bme ag offers an all-in-one Dealer-Management System (DMS) as a unified platform with 14 integrated modules for automotive businesses. The core DMS platform (bme DMS) serves as the central hub, with modules covering bme Basics, bme Finanzbuchhaltung (Financial Accounting), bme Aftersales, bme Mitarbeiterführung und -planung (Employee Management), bme Sales, bme CRM, bme Werkstatt- und Verkaufscontrolling, bme Finanzcontrolling, bme Online-Terminplaner, bme Fahrzeugvermietung, bme Reifenlager, bme Sitzungsplaner, and bme Untervertreter-Ersatzteilebestellung. The VAP (Verkäufer Arbeitsplatz / Sales Workspace) is a separate web-based module focused on sales processes. All software components are proprietary in-house developments (100% Swiss software development), allowing modules to be used individually or in combination with maximum flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• bme DMS (Dealer-Management System) All-in-one, web-based Dealer Management System (DMS) for automotive businesses covering the entire garage operation. Modules include Basics (customer, vehicle and employee databases), Financial Accounting, Aftersales (workshop planning, work orders, parts inventory), Employee Management and Planning, Sales (vehicle sales, inventory, evaluations), CRM, Workshop and Sales Controlling, Financial Controlling, Online Appointment Scheduler, Vehicle Rental, Tire Storage, Meeting Planner, and Sub-representative Spare Parts Ordering. Modules can be used individually or combined within a single user interface.
• VAP (Verkäufer Arbeitsplatz / Sales Workspace) Web-based, mobile-capable sales workspace for vehicle sales covering quotes, contracts, financing, insurance, vehicle disposition, and lead management with automatic lead generation, as well as appointments, tasks, and vehicle configuration capabilities.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VolvocoreStrategic or Co-development PartnerFlagship partnership where bme ag provides the official web-based Volvo sales workplace (Volvo-Verkaufsarbeitsplatz) with an integrated car configurator that is unique in the market. This is a significant strategic partnership as bme developed a custom solution specifically for Volvo's sales processes.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack and related brands provide end-to-end dealer software, DMS, and digital retailing tools. Overlaps with bme on dealer sales workflows, CRM, and integrated retailing, with far larger partner and capital base.
• CDK Global: Global leader in automotive dealer management software and integrated retail technology, serving tens of thousands of dealers worldwide. Overlaps with bme across the full DMS suite (sales, service, CRM, accounting), but operates at vastly larger scale and broader geography.
• Reynolds and Reynolds: Major US-headquartered DMS provider for automotive retailers, with international dealer software offerings. Directly competes with bme's dealer management and integrated retailing functionality, though at enterprise scale and across much broader geographies.
• Solera Holdings: Portfolio company owning multiple automotive software brands (including DealerSocket and others) covering DMS, CRM, and dealership operations. Competes with bme's broad DMS suite as part of a much larger, diversified automotive software portfolio.

Direct peers

• Autoline: UK/Ireland-based supplier of dealer management software for franchised automotive dealers. Comparable to bme in serving franchised dealers with integrated sales, aftersales, and accounting functionality at SMB scale.
• Kerridge Commercial Systems: UK-headquartered supplier of integrated business management software for automotive, parts, and distribution. Comparable to bme's modular ERP/DMS-style approach with strong automotive vertical specialization.
• PBS Systems: Canadian-based provider of dealer management systems to automotive, RV, marine, and powersports dealers. Closely comparable to bme in offering a modular, all-in-one DMS tailored to franchise dealers, with similar SMB dealership focus.
• Pinewood.AI: UK-based automotive DMS and CRM provider for franchised dealers and OEMs, with a cloud-native platform. Closely comparable to bme on integrated dealer sales/service workflows and OEM integrations, though broader geographically.

Emerging players

• Tjekvik: European vendor of digital check-in and customer engagement tools for automotive retailers. Adjacent to bme's DMS — overlaps on the dealer-facing customer experience layer rather than full DMS replacement.
• Garage Hive: UK-based cloud-native garage management system targeting independent garages and small dealer groups. Comparable to bme's bme Aftersales and workshop modules, with overlapping independent-garage customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bme-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bme