Taylor Electric Cooperative

What Taylor Electric Cooperative does

Taylor Electric Cooperative is a member-owned, not-for-profit rural electric distribution cooperative founded in 1936 under the USDA Rural Electrification Act, headquartered in Medford, Wisconsin. It delivers electricity distribution service to approximately 3,929–4,300+ members across four Wisconsin counties (Taylor County plus portions of Marathon, Clark, and Lincoln), maintaining roughly 878 miles of overhead and underground distribution line and purchasing more than 60 million kWh of wholesale power annually from Dairyland Power Cooperative. Its technical infrastructure centers on Automatic Meter Reading (AMR) meters providing hourly consumption data, a radio-controlled Load Management receiver system for peak load interruption, and a community-owned 100.8 kW solar array (Bright Horizons).

The cooperative generates revenue through monthly electric bills (a $51.45/month Service Availability Charge plus per-kWh consumption charges under standard and Time-of-Day rate structures) and ancillary member programs including Prepaid Metering, Load Management credits ($4/month per controlled device), Community Solar unit subscriptions ($450 per 350-watt unit), Energy Incentive rebates, EV charging, electric grills and surge suppressors, dairy-farm wiring loans, Co-op Connections discounts, and capital credits retirement. Customer segments span residential members, agricultural operations (notably dairy farms requiring specialized power-quality support), and small commercial accounts — all served on a member-owned basis with margins returned via capital credits rather than distributed to shareholders. The business operates under a 7-member elected Board of Directors, a lean management team (CEO Ken Ceaglske, Finance Manager Patricia Nelson, Line Superintendent Wade Matyka, Legal Counsel Jessica Shrestha), and is affiliated with Touchstone Energy, Focus on Energy, the Beneficial Electrification League, and EPRI.

Go-to-market is direct-to-member through the cooperative's single office, a 24/7 outage hotline (715-678-2411), the SmartHub web and mobile platform for billing and usage monitoring, a monthly WEC News magazine, annual meetings, and community programs (Youth Leadership Congress, scholarships). Pricing is tariff-regulated and publicly disclosed, with no venture funding, no parent company, and no equity capital structure — making the entity effectively un-investable in the conventional PE/VC sense but analyzable as a stable, franchise-protected rural utility with modest growth optionality from electrification and distributed-energy programs.

Name

Taylor Electric Cooperative

Legal name

Taylor Electric Cooperative

Website

https://taylorelectric.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Taylor Electric Cooperative is a member-owned rural electric distribution cooperative in Wisconsin, serving roughly 3,929–4,300 members across four counties with 878 miles of distribution line, funded by monthly availability charges, kWh usage rates, and member programs.

Ownership category

akta.pro rank

Product category

Rural Electric Distribution Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE)

Keywords

• Rural electric distribution
• Electric utility services
• Community solar programs
• Energy efficiency rebates
• Cooperative power supply

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Others, Technology or R&D

Revenue model

1. Electric Distribution Service: Taylor Electric generates revenue through providing electric distribution services to member-customers. As a not-for-profit cooperative, revenues above operating costs become 'margins' that are allocated back to members as capital credits. Revenue is generated from monthly electric bills based on consumption (kWh usage), service availability charges, and various rate structures including standard rates, time-of-day rates, and dual fuel heating rates.
2. Community Solar Subscriptions: Revenue from selling solar subscription units in the Bright Horizons Community Solar Project. Units are sold at $450 per 350-watt unit or $225 for half-units. Members receive kWh credits on their bills proportional to their solar unit ownership.
3. Products and Services: Sale of optional products including electric grills ($115-$220), surge suppressors, yard lights, and prepaid metering services. Additional revenue from service connection fees and line extension charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Taylor Electric Cooperative is a member-owned rural electric distribution utility that delivers electricity across approximately 4,000+ meters in parts of four counties in north-central Wisconsin under a regulated franchise. Beyond standard kWh delivery, it sells optional services including prepaid metering, time-of-day rate plans, electric heat incentives, load management, EV charging, community solar subscriptions, and consumer products such as grills and surge suppressors. It also provides Dusk-to-Dawn security lighting, line-tree trimming, and dairy farm wiring upgrade financing to its member-owners.

Product overview

Taylor Electric Cooperative is a rural electric distribution cooperative serving over 3,929 customers across 4 counties in Wisconsin since 1936. The cooperative operates as a not-for-profit utility purchasing wholesale power from Dairyland Power Cooperative. The core product is electricity distribution service, supported by a portfolio of member programs. SmartHub serves as the unified digital platform for account management, bill payment, and usage monitoring. The product portfolio includes payment solutions (ACH, Prepaid Metering), energy efficiency programs (Load Management, Time-of-Day Rates, Energy Incentive Programs), green energy options (Community Solar, EV Charging, Beneficial Electrification), electric heating systems (Geothermal, Air Source, Thermal Storage, Plenum, Resistance), consumer products (Electric Grills, Surge Suppressors, Dusk-to-Dawn Lighting), member benefits (Co-op Connections, Capital Credits, Scholarships), and infrastructure services (Tree Trimming, Wiring Loans). The cooperative participates in the Touchstone Energy network of nearly 600 cooperatives serving approximately 17 million member-owners nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Bright Horizons Community Solar Project: A 100.8 kilowatt community solar garden located at Taylor Electric's headquarters, offering members the opportunity to purchase solar subscription units at $450 per 350-watt unit.
• SmartHub
• Touchstone Energy Partner
• Co-op Connections

Products and services

• Electric Distribution Service

Quantifiable outcome

• Up to 15% savings on water heating costs through Load Management Program
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dairyland Power CooperativecoreStrategic or Co-development Partner · 1 January 1941Dairyland Power Cooperative is the generation and transmission cooperative that provides wholesale power to Taylor Electric. Formed in 1941, Dairyland brings light and power to homes and farms in America's Dairyland. Taylor Electric purchases more than 60 Million kilowatt-hours annually from Dairyland. The cooperative provides safe, reliable supply of energy across a four-state service territory.
• Touchstone Energy CooperativescoreStrategic or Co-development PartnerNational alliance of local, consumer-owned electric cooperatives providing high standards of service. Taylor Electric is a partner with nearly 600 Touchstone Energy cooperatives serving more than 16 million customers in 44 states. Touchstone Energy cooperatives strive for service excellence through accountability, integrity, innovation, and commitment to community.
• Chelsea Conservation ClubminorGTM or Marketing PartnerTaylor Electric Cooperative and Chelsea Conservation Club partnered to install an EV Charging Station at the clubhouse, N6357 State Hwy 13, Medford, WI 54451.
• Central WI Electric CooperativeminorStrategic or Co-development PartnerTaylor Electric linemen assisted Central WI Electric Cooperative in Rosholt, WI through the ROPE (Restoration of Power in Emergency) program following Easter ice storm damage. Approximately 5,000 Central WI members were without power.
• Focus on EnergyminorGTM or Marketing PartnerWisconsin program delivering energy and financial savings for residents and businesses. Since 2011, Focus on Energy has delivered more than $1 billion worth of net economic benefits to Wisconsin. Taylor Electric participates as a cooperating utility. For more information call 1-800-762-7077.
• Beneficial Electrification LeagueminorGTM or Marketing PartnerTaylor Electric Cooperative participates in Beneficial Electrification League initiatives, promoting the use of electrical power to replace fossil fuel technologies.
• Electric Power Research Institute (EPRI)minorStrategic or Co-development PartnerTaylor Electric references EPRI resources for efficient electrification information as part of their beneficial electrification education efforts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alliant Energy: Investor-owned Wisconsin utility serving a much larger customer base across the state. Comparable in that it provides electric distribution service in overlapping Wisconsin geographies, but operates at investor-owned scale rather than cooperative scale.
• WE Energies (WEC Energy Group): Major Wisconsin investor-owned utility serving residential, commercial, and industrial customers across much of the state. Provides broader reference for Wisconsin electric distribution economics, rate structures, and renewable energy programs.
• Dairyland Power Cooperative: Generation and transmission cooperative that supplies Taylor Electric's wholesale power and serves multiple Wisconsin distribution cooperatives across a four-state region. Comparable as the upstream G&T partner in the same cooperative ecosystem.

Others

• TenKsolar: Minneapolis-based solar manufacturer that supplied the 350-watt modules for Taylor Electric's Bright Horizons Community Solar Array. Relevant ecosystem peer as the technology supplier enabling the cooperative's distributed solar offering.
• Touchstone Energy Cooperatives: National network of nearly 600 member-owned electric cooperatives. Taylor Electric is a partner; the network provides branding, cooperative-to-cooperative learning, and aggregated scale benefits that shape Taylor Electric's go-to-market and program design.

Direct peers

• Price Electric Cooperative: Wisconsin rural electric distribution cooperative serving similar small-customer-base territory and affiliated with Dairyland Power. Highly comparable scale, business model, and member-owned governance structure.
• Jump River Electric Cooperative: Rural Wisconsin electric distribution cooperative member of Dairyland Power Cooperative with similar member-owned cooperative model and small-scale rural service territory.
• Oconto Electric Cooperative: Wisconsin Touchstone Energy rural distribution cooperative operating a member-owned model with comparable program portfolio (load management, community solar, EV initiatives).
• Clark Electric Cooperative: Another Wisconsin distribution cooperative serving rural members and member of the Dairyland Power Cooperative generation network. Directly comparable as a Touchstone Energy rural distribution cooperative with overlapping Wisconsin service territory.
• Central Wisconsin Electric Cooperative: Wisconsin rural electric distribution cooperative that has collaborated with Taylor Electric via the ROPE mutual aid program. Directly comparable scale, customer count, and Dairyland Power Cooperative affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taylor-electric-cooperative-wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Electric Cooperative