Henrotek

What Henrotek does

Henrotek is a Danish manufacturer of healthcare and medical assistive products, founded in 1983 and headquartered in Rødding, Denmark. The company specializes in injection-molded plastic products designed for individuals with reduced strength and weakened motor skills, including ergonomic drinking cups (HenroCup and HenroCup Institution), adaptive cutlery (HenroGrip with HenroStrap accessory), asymmetric plates enabling one-handed eating (HenroPlate), playing card holders (HenroCard), and drain bag holders for hospital beds. All products are co-developed with experienced occupational therapists, are CE marked, food-approved, and certified to ISO 9001, ISO 14001, and ISO 13485 standards, with the medical-device certifications valid through 2029.

The company's business model is built on direct sales of both own-brand registered trademark products and private-label manufacturing for third parties. Customers include healthcare institutions, hospitals, nursing homes, and individual consumers across global markets, served through a flexible order structure ranging from single units to bulk boxes of 50–72 pieces. Henrotek reaches customers via participation in major European healthcare trade shows (Health and Rehab, Medica, RehaCare), its corporate website, and direct phone/email customer service. Since April 2021, Henrotek has operated as a subsidiary of PolyGroup, a diversified Danish industrial group, with full production and facility integration completed by fall 2021 and a 1,300 sqm solar-powered warehouse expansion at Rødding completed in April 2023.

Name

Henrotek

Legal name

Henrotek

Website

https://henrotek.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Henrotek is a Danish manufacturer founded in 1983 that produces CE-marked, injection-molded plastic assistive products — ergonomic cups, cutlery, plates, card holders, and drain bag holders — for healthcare institutions, nursing homes, hospitals, and individuals with reduced motor skills. Operating as a PolyGroup subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Rødding

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Assistive healthcare product sales: Henrotek generates revenue through the sale of proprietary assistive products (HenroCup, HenroGrip, HenroPlate, HenroCard, drain bag holders) and private label manufacturing. Products are sold to healthcare institutions, nursing homes, and hospitals, both in small quantities and large series.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Henrotek develops and produces injection molded plastic healthcare and medico assistive products for people with reduced strength and weakened motor skills. The company sells proprietary brands (HenroCup, HenroGrip, HenroPlate, HenroCard) and private label products to hospitals, nursing homes, healthcare institutions, and end users in private homes.

Product overview

Henrotek develops and produces healthcare and medico assistive products primarily using injection molded plastic. The product portfolio consists of ergonomic drinking cups (HenroCup and HenroCup Institution for institutional use), adaptive cutlery (HenroGrip including a kids variant), plates designed for one-handed eating (HenroPlate), playing card holders (HenroCard), and drain bag holders for hospital beds. Products are developed in collaboration with occupational therapists, focusing on users with reduced strength and weakened motor skills. Henrotek operates as part of PolyGroup and manufactures in Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• HenroCup: Ergonomic drinking mug with two large handles for people with reduced strength or weakened motor skills. CE-marked medical device class I.
• HenroGrip
• HenroPlate
• HenroCard
• HenroCup Institution
• Drain Bag Holder

Products and services

• HenroCup Ergonomic drinking cup designed for people with reduced strength and weakened motor skills. Made of food-safe injection molded plastic and dishwasher-safe. Intended for use in hospitals, nursing homes, and private homes.
• HenroCup Institution
• HenroGrip
• HenroPlate
• HenroCard
• Drain Bag Holder

Quantifiable outcome

• Drain bag holders tested with 2500ml of liquid for 48 hours without quality reduction

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Performance Health (formerly Patterson Medical): Large global distributor and manufacturer of rehabilitation and assistive products serving hospitals, clinics, and home care. Overlaps with Henrotek across daily-living aids but operates as a broad portfolio incumbent rather than a specialty manufacturer.
• Arjo: Swedish medical device company focused on patient handling, hygiene, and pressure injury prevention for healthcare and elder care. Comparable in serving the same institutional customers with overlapping daily-living and care product categories.
• Sunrise Medical: Global manufacturer of mobility and assistive products including wheelchairs and daily-living solutions. Comparable end-user segment (people with motor skill challenges) but operates at much larger scale with broader mobility-focused portfolio.
• Drive DeVilbiss Healthcare: Large durable medical equipment manufacturer with broad product lines including daily-living aids, mobility, and respiratory products. Comparable end-user base in elder care and institutions with overlapping adaptive product categories.

Regional players

• NRS Healthcare: UK-based provider of daily-living aids and assistive products primarily serving the NHS and social care markets. Comparable product categories (cups, cutlery, plates for motor-impaired users) but operates in a different geographic market than Henrotek.
• Able2 (formerly Nottingham Rehab Supplies): UK distributor and manufacturer of mobility and daily-living aids including specialty eating and drinking products. Comparable offering to Henrotek but focused primarily on the UK/Ireland market.

Direct peers

• Etac AB: Swedish-based manufacturer of mobility and assistive daily-living products including ergonomic eating and drinking aids. Directly comparable as a Northern European specialist in adaptive utensils and assistive devices for elderly and disabled users.
• Maddak (Ableware): US manufacturer of adaptive daily-living aids including specialty cups, plates, and cutlery designed for users with motor skill challenges. Closely comparable product portfolio and end-user focus to Henrotek's HenroCup, HenroGrip, and HenroPlate.

Emerging players

• Saljol GmbH: German specialist in adaptive mobility and daily-living aids, including products designed for users with reduced strength and motor challenges. Comparable niche focus and product philosophy to Henrotek but at an earlier commercialization stage.
• Besco Medical: European manufacturer of medical and assistive products including daily-living aids for elder care and disability markets. Comparable product mix and institutional customer focus to Henrotek with overlapping ergonomic utensil offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/henrotek.dk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henrotek