What Melsen Tech does

Melsen Tech A/S is a Danish specialty manufacturer founded in 1973 in Aalborg, operating as a "systems partner" for the design and production of custom user interfaces, enclosures, membrane switches, and printed components. The company's core product portfolio spans foil keyboards, silicone keyboards, capacitive touch screens (5–21 inches), HMI solutions running Windows Embedded or Linux, front panels, type plates, and pressure sensors — all custom-manufactured to customer specifications at its single Aalborg factory. Supporting capabilities include wet paint and EMC coating, anodizing, deburring, multiple printing methods (serigraphy, digital, pad printing, glass printing), printed electronics on flexible substrates, and full box building (assembly, testing, packaging).

The business model is built on quote-based custom manufacturing: virtually all revenue is generated from one-off or low-volume production orders priced per project, with relationships structured as multi-year contracts. Melsen Tech operates a direct enterprise field sales motion staffed by a Managing Director/CEO, Area Sales Manager, Account Manager, sales representatives, and sales support — supplemented by a German sales representative (Steinhaus Industrievertretung) and a channel partnership with Bopla for enclosures. There is no reseller or distributor network, and marketing is driven primarily through a multilingual website (Danish, English, German) and direct engagement rather than paid advertising.

The customer base is anchored in European industrial equipment manufacturers (Alfa Laval, Brenderup, HMF Group, Egholm) for type plates, with stated reach into medical device, industrial automation, aerospace/defense, and consumer electronics segments. The company is privately held by three owners — Ken Due, Teidt Due, and Marcus Holm (CEO) — with a sister company (Setiket) under common ownership. Melsen Tech holds ISO 9001:2015 certification (through 2026) and AAA Gold creditworthiness certification (2023).

Name

Melsen Tech

Legal name

Melsen Tech A/S

Website

https://setiket.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Melsen Tech A/S is a Danish specialty manufacturer (founded 1973, Aalborg) that designs and produces custom user interfaces, enclosures, membrane switches, HMI solutions, and printed electronics for European medical, industrial, aerospace, and consumer electronics customers as a vertically integrated systems partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Manufacturing of User Interfaces and Electromechanical Products: Melsen Tech designs and produces custom-made products including user interfaces (membrane switches, foil keyboards, silicone keyboards, capacitive touch, HMI), enclosures/cabinets, and electronic assemblies. Virtually all production takes place in their factory in Aalborg, Denmark. They operate as a systems partner providing design, prototyping, production and box building services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Melsen Tech designs, produces, and sells custom-made user interfaces and electromechanical components — including membrane switches, foil keyboards, silicone keyboards, capacitive touch screens, HMI solutions, front panels, and pressure sensors — alongside enclosures/cabinets, type plates, surface treatments (wet paint coating, EMC coating, anodizing, deburring), printed electronics, multiple printing methods (serigraphy, digital, pad, glass), and box building (full assembly) for industrial, medical, consumer electronics, and aerospace/defense customers.

Product overview

Melsen Tech is a technology house and systems partner specializing in the design and production of user interfaces, enclosures, membrane switches, and printing solutions. Their product portfolio includes foil keyboards (folietastatur), capacitive touch screens, silicone keyboards, membrane switches, HMI (Human Machine Interface) solutions, front panels, capacitive foil/sensors, pressure sensors, and front foils as core interface products. They offer comprehensive surface treatment services including wet paint coating (vådlakering), EMC coating, deburring (afgratning), and anodized aluminum finishing. Their printing capabilities span serigraphy (screen printing), printed electronics, advanced printed electronics, digital printing, pad printing (tampontryk), and glass printing. Boxbuilding services provide complete assembly of electronic components in enclosures. They also offer enclosures/cabinets in various materials and cloud storage via Melsen Cloud (ownCloud). The company operates as a one-stop-shop systems partner, combining multiple technologies under one roof for customers across Denmark and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Setiket: Sister company owned by the same owners (Ken Due, Teidt Due, Marcus Holm). Together with Setiket, Melsen Tech is described as a leading technology provider and systems partner.

Products and services

• Foil Keyboards (Folietastatur) Custom foil keyboards built from multiple foil and adhesive layers with mirrored serigraphic printing, available with key embossing, LED backlighting, and IP65 protection, for industrial, medical, and consumer-electronics buyers.
• Capacitive Touch Screen Custom capacitive touch screens on foil or glass up to 7mm thickness with multi-touch (short and long press) and customizable backlit icons in multiple colors.
• Silicone Keyboards (Silikonetastatur) Flexible silicone keyboards with softcoat surface for a premium tactile feel, used in medical equipment, military, and industrial automation applications, with optional backlighting.
• Membrane Switches (Membranswitch) Custom membrane switches built from flexible plastic film covered with electrically conductive material that register pressure and send signals, offering long lifespan, high reliability, and resistance to dust, dirt, and moisture.
• HMI (Human Machine Interface) Integrated Human Machine Interface solutions combining foil or silicone keyboards with capacitive or resistive touch screens (5" to 21") running Windows Embedded or Linux, sourced primarily from European manufacturers with component-level replacement guarantees.
• Front Panels (Frontpaneler) Custom front panels for electronic devices in metal, plastic, or glass, often paired with foil keyboards and optionally finished with anodized aluminum.
• Pressure Sensors (Tryksensorer) Devices for measuring and registering pressure in gases, liquids, or solids, using piezoelectric, electromagnetic, capacitive, or resonance sensors for real-time monitoring.
• Front Foils (Frontfolier) Protective polycarbonate or TPU films that shield electronic equipment from scratches, impacts, dust, and moisture, available in clear, matte, or patterned variants.
• Enclosures and Cabinets (Kabinetter) Custom enclosures for electrical equipment in steel, stainless steel, plastic, and aluminum, including Bopla brand products, customizable for design, mounting, surface finish, EMC, and IP standards.
• Type Plates (Typeskilte) Identification plates for machines and technical products in metal, plastic, or silicone materials, used for industrial environments and outdoor applications (e.g., Alfa Laval, Brenderup, HMF Group, Egholm).
• Wet Paint Coating (Vådlakering) In-house wet coating service for steel, aluminium, stainless steel, plastics, and PUR cast products, available in all colors and soft-coat finishes, with specialization in plastic-cast adhesion.
• EMC Coating Electromagnetic compatibility coating using conductive silver, copper, or graphite, tailored to dampen irradiance and radiance levels and to resolve EMC test issues on plastic cast products.
• Anodized Aluminum (Anodiseret Aluminium) Aluminum anodizing service that creates a protective oxide layer for corrosion resistance and a harder surface, with optional coloring for design customization.
• Deburring (Afgratning) Metal deburring service that removes sharp edges and rough surfaces through brushing, grinding, or chemical techniques to improve safety and aesthetics.
• Serigraphy / Screen Printing (Serigrafi) Traditional silkscreen printing for transferring designs onto textiles, paper, metal, and plastic with high precision, durability, and consistency, used for front panels and foil keyboards.
• Digital Printing (Digitaltryk) Digital printing for jobs requiring advanced coloring schemes or short multicolored runs, often paired with serigraphy for UV protection.
• Pad Printing (Tampontryk) Pad printing service for placing technical or decorative markings on curved, bent, or concave surfaces on foil, plastic, aluminum, steel, and lacquered substrates.
• Glass Printing (Tryk på Glas) Printing on thermal or toughened glass for design, technical function, or electrical shielding, including surface preparation for bonding to screens.
• Printed Electronics (Trykt Elektronik) Printing of electronic components such as conductors, transistors, and sensors onto flexible substrates like paper, plastic, or fabric using serigraphy techniques, with conductive paths of silver, copper, or hard PCB.
• Box Building (Boxbuilding) Full electromechanical assembly service that takes responsibility for the product from component procurement and assembly through testing and packaging, including design and construction, surface treatment, and flexible upgrades, with experience in medical and industrial applications.
• Melsen Cloud Cloud storage service for customers and partners to access files and data, based on the ownCloud platform.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• BoplacoreChannel Partner/ Reseller/ DistributorMelsen Tech is a partner for Bopla in Denmark, distributing one of the world's largest brands of plastic and aluminum enclosures/cabinets. They offer processing, foil mounting, screens, fasteners, DIN-rails and more. Products include Aluplan, Alurail, Alustyle, Alu Topline, Bocube, Tastomat, Botego, and BOS Streamline enclosures.

Scale indicators3 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Hoffmann + Krippner: German manufacturer of membrane keypads, HMI solutions, capacitive sensors, and printed electronics. Highly comparable to Melsen Tech in product mix (foil/membrane switches, capacitive touch, sensor systems) and customer base (industrial and medical OEMs in Europe).
• Bopla (Phoenix Mecano brand): Enclosure brand within the Phoenix Mecano group; Melsen Tech is Bopla's Danish channel/assembly partner. Comparable product portfolio (Aluplan, Bocube, Tastomat enclosures) and shared customer base across industrial electronics.
• OKW Gehäusesysteme: German manufacturer of plastic and aluminum enclosures plus HMI accessories, often customized for industrial electronics. Similar mid-sized European EMS profile to Melsen Tech with comparable customization and customer segments.
• Schurter: Swiss input systems and HMI specialist producing membrane keypads, touch panels, and electromechanical components for industrial, medical, and appliance customers. Overlaps directly with Melsen's user-interface and capacitive touch offerings.
• Phoenix Mecano: Swiss-headquartered enclosure and industrial components manufacturer with a broad portfolio of standard and custom enclosures used in industrial electronics. Comparable to Melsen's enclosures/cabinets line and its Bopla partnership distribution model.

Emerging players

• Weintek: Taiwan-based HMI panel manufacturer serving industrial automation OEMs globally with cost-competitive touch panels. Partial overlap with Melsen's HMI segment, particularly for price-sensitive European customers.
• tacterion: German printed-electronics and flexible sensor startup producing capacitive and force sensors on flexible substrates. Comparable to Melsen's printed-electronics and capacitive-sensing capabilities, but at earlier stage and more focused on sensor IP.

Broad incumbents

• Beijer Electronics: Swedish industrial HMI and automation solutions provider offering HMI panels, industrial PCs, and control software. Overlaps with Melsen's HMI offering but at a much larger scale and with proprietary software stacks rather than custom contract manufacturing.
• Schneider Electric (HMI/industrial automation): Global industrial automation and HMI incumbent offering Magelis/iPC HMI panels and control solutions. Competes with Melsen Tech for industrial HMI wallet share but as part of a much broader automation portfolio, not as a custom systems partner.
• TE Connectivity: Global connectivity and sensor manufacturer that produces industrial-grade HMI components, membrane switches, and printed electronics at scale. Comparable technology platforms but vastly larger scale and broader portfolio than Melsen Tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/melsentech
• LinkedInlinkedin.com/company/setiket-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melsen Tech