DIU

What DIU does

DIU (legal name DIU, d/b/a "DIU - Hamburgs größter AWS Dienstleister") is a privately held IT services company headquartered at Hopfensack 19, 20457 Hamburg, Germany. Founded in 2000, the firm operates a 100% AWS-focused consulting and development practice and self-describes as Hamburg's largest AWS specialist, supported by 80+ local employees and 50+ AWS certifications accumulated over 10+ years of AWS project experience. The company's service portfolio spans strategy and consulting, cloud architecture design aligned with the AWS Well-Architected Framework, cloud-native software development, migration and modernization (including Azure-to-AWS migration and a Legacy Migration Workshop), security and compliance (including Security Check workshops and ISO 27001 certification), managed services and Service Management, AI & Big Data enablement on AWS, European Sovereign Cloud for data-residency-sensitive workloads, and staff augmentation delivered through AWS Expert Teams and a licensed Arbeitnehmerüberlassung (temporary worker leasing) program.

Revenue is generated primarily through professional services: project-based engagements, annual strategy and consulting retainers, monthly expert team staffing, multi-year delivery contracts, and pay-as-you-go worker deployment. Distribution is direct B2B enterprise and mid-market sales across four named verticals in Germany — E-commerce (the primary segment), Insurance, Energy, and Automotive — acquired via a sales-led motion with content marketing through the diu.digital site, online appointment booking, and direct email and phone contact ([email protected], +49 40 300 86 59-0). Marketing assets emphasise the company's AWS Partner Network credentials (Advanced Tier Services, Solution Provider, Well-Architected Partner, 50+ Certified), ISO 27001 and EcoVadis certifications, and a Hamburg-centric "echt hanseatisch & vor Ort" positioning. Customer logos are not publicly disclosed; pricing is quote-based and tailored per engagement.

The input set also contains news items about the U.S. Defense Innovation Unit (a U.S. Department of Defense organization) that share the same "DIU" acronym and were matched alongside the Hamburg company; per the product overview's own disambiguation, those references concern a separate entity and have been excluded from this analysis.

Name

DIU

Legal name

DIU

Website

https://di-unternehmer.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

DIU is a privately held Hamburg-based IT services firm providing 100% AWS-focused consulting, cloud-native development, migration, security, managed services, and AI/Big Data enablement to enterprise and mid-market clients in German e-commerce, insurance, energy, and automotive verticals.

Ownership category

akta.pro rank

Product category

Cloud Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• AWS consulting services
• Cloud-native development
• Cloud migration services
• AWS managed services
• Cloud security consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. AWS Consulting Services: Professional consulting services for AWS cloud strategy, architecture, and implementation. Billed through project-based engagements or expert team staffing.
2. Cloud Development: Custom software development services for cloud-native applications on AWS
3. Migration & Modernization: Cloud migration and modernization services, including legacy system migration to AWS
4. Managed Services/Expert Teams: Ongoing service management and expert team staffing for AWS operations, including temporary worker deployment (Arbeitnehmerüberlassung)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DIU is Hamburg's largest AWS specialist, offering end-to-end AWS consulting, cloud-native software development, cloud migration and modernization, security and compliance, AI/Big Data solutions, and managed/operational services. The company delivers projects through three engagement models: full project delivery led by DIU, expert team staffing led by the client, and temporary worker leasing (Arbeitnehmerüberlassung).

Product overview

DIU operates in two distinct capacities. The German company DIU is Hamburg's largest AWS consulting and development firm offering a comprehensive portfolio of cloud services organized as: core consulting services (AWS Consulting, Cloud Architecture), core delivery services (Cloud-Native Development, AWS Cloud Migration), specialized offerings (KI & Big Data AI solutions, AWS Security Concepts), add-on modules (Azure to AWS Migration, European Sovereign Cloud, Well-Architected Framework, AWS Expert Teams), and sub-product workshops (Security Check, KI Enablement, Legacy Migration). Engagement models include full project delivery, expert team augmentation, and worker leasing. The U.S. Defense Innovation Unit (referenced in news) functions as a defense technology accelerator procuring advanced capabilities including autonomous drone systems, quantum computing initiatives, AI translation systems, combat medical AI, and commercial satellite imagery for military applications.

Differentiator

Problem solved

Functional benefit

Products and services

• AWS Consulting
• AWS Cloud Architecture
• Cloud-Native Development
• AWS Cloud Migration
• KI & Big Data
• AWS Security Concepts
• Azure to AWS Migration
• European Sovereign Cloud
• AWS Well-Architected Framework
• AWS Expert Teams

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationDIU is a core AWS partner with multiple AWS Partner Network certifications including Advanced Tier Services, Solution Provider, and Well-Architected Partner status. They hold 50+ AWS certifications and are positioned as Hamburg's largest AWS specialist with 10+ years of AWS project experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global SI and one of AWS's largest GSI partners; competes with DIU on cloud migration and modernization deals in German enterprise accounts, typically through bundled multi-tower offerings.
• msg: Large German IT consultancy with insurance, automotive and public-sector focus; overlaps DIU on regulated-industry cloud transformation deals but offers a broader application and industry suite.
• Capgemini: Global systems integrator with a large AWS Business Group; comparable on cloud consulting, migration and managed services but competes at a vastly larger scale and can bundle AWS work with broader transformation engagements.
• T-Systems: Deutsche Telekom's IT services arm and AWS Premier Tier Partner in Germany; competes with DIU for regulated German enterprise AWS deals but offers a much broader portfolio including telecom, networking, and managed infrastructure.
• Deloitte (AWS Business Group): Big Four firm with a sizable AWS practice; comparable to DIU on cloud transformation and migration advisory but competes on the strength of consulting breadth and large-deal risk-bearing capacity.
• Allgeier: German IT services group covering cloud, enterprise software and staffing; competes with DIU on AWS consulting and staff augmentation engagements in the DACH mid-market.

Direct peers

• glueckkanja: German AWS Premier Tier Partner focused on managed services, security and cloud operations; closely comparable to DIU on AWS specialization, German mid-market focus, and managed services positioning.
• items (formerly codecentric): German IT consultancy specializing in cloud-native development, DevOps and AWS; directly comparable to DIU on cloud-native software engineering, agile development model and German enterprise customer base.
• Reply (Storm Reply): European AWS Premier Tier consulting partner with a dedicated cloud practice; directly comparable to DIU as a pure AWS-focused consultancy selling migration, development, and managed services to enterprise clients across verticals.
• SVA System Vertrieb Alexander: German IT service provider and AWS partner delivering cloud consulting, infrastructure and managed services to German mid-market and enterprise customers; comparable size, vendor mix and customer base to DIU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/di-unternehmer---digitalagentur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIU