LACOS Computerservice
LACOS Computerservice GmbH is a German precision-agriculture software and hardware specialist developing ISOBUS terminals, GPS-based parallel driving systems, telemetry, and cloud farm management for agricultural OEMs, dealers, and machinery cooperatives worldwide.
- Company typePrivate
- Founded1989
- HeadquartersZeulenroda, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LACOS Computerservice does
LACOS Computerservice GmbH is a privately held German software and hardware specialist for the agricultural engineering industry, founded around 1989–1990 and headquartered in Zeulenroda-Triebes, Thuringia. The company develops ISOBUS-compatible terminals, GPS-based precision farming software, parallel driving systems (LC:FieldGuide), telemetry solutions, surveying tools, PWM sprayer retrofits, and a cloud platform (LC:HOME). All proprietary software is developed exclusively at its two German locations. The technology stack rests on proprietary GPS algorithms, ISOBUS protocol integration expertise, and mathematical algorithms for automated field track planning, the last of which has been recognized with the BSFZ federal research seal.
LACOS serves four primary customer segments: agricultural equipment manufacturers (implements, tractors, self-propelled machines, and agricultural robotics), farm management system providers, agricultural machinery dealers (Landtechnikhändler), and machinery cooperatives (Maschinenringe). Co-Managing Directors Thomas Damme and Christian Müller lead the company alongside a wholly owned subsidiary, AgSystems, that consolidates agricultural technology systems operations. LACOS holds ISO 9001:2015 certification and has received the Agritechnica silver medal twice (2007, 2011), the Mittelstandspreis (2017), and the 'Innovativ durch Forschung' seal (2022/2023).
The business model combines four revenue streams: hardware unit sales (ISOBUS terminals, steering systems, cables, telematics devices, surveying equipment) through a dealer network and direct online shop; recurring software and cloud services via the ISOTerminalSuite and LC:HOME; structured upgrade commerce through the LC:TWO Trade-In program; and professional services for custom software development and ISOBUS integration with OEMs. Distribution is multi-channel — a regional agricultural dealer network, a direct e-commerce storefront (shop.lacos.eu), and a dedicated Systemhaus division for enterprise sales — with publicly stated ambitions for worldwide market presence although operating geographies currently remain concentrated in Germany.
LACOS Computerservice firmographics
Firmographics- Name
- LACOS Computerservice
- Legal name
- LACOS GmbH
- Website
- https://lacos.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LACOS Computerservice GmbH is a German precision-agriculture software and hardware specialist developing ISOBUS terminals, GPS-based parallel driving systems, telemetry, and cloud farm management for agricultural OEMs, dealers, and machinery cooperatives worldwide.
- Ownership category
- akta.pro rank
LACOS Computerservice industry classification
Industry- Product category
- Agricultural Software
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Management Services (115116)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where LACOS Computerservice is headquartered
LocationHeadquarters
- HQ city
- Zeulenroda
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LACOS Computerservice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Products: Sale of proprietary hardware including ISOBUS terminals, steering systems, cables, telematics devices, and surveying equipment. Products available through online shop.
- Software Solutions: Software products including Precision Farming Software Stack (ISOTerminalSuite), farm management systems, and cloud services (LC:HOME). Development exclusively conducted at German locations.
- Trade-In Program: Trade-In-Aktion allowing customers to exchange old devices for new LC:TWO terminals
- Professional Services: Custom software development and integration services for agricultural machinery manufacturers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing through online shop |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LACOS Computerservice product offering
Product offeringCore offering
LACOS Computerservice develops and sells software and hardware for the international agricultural engineering industry. The portfolio centers on ISOBUS-compatible terminals, the LC:FieldGuide GPS parallel driving system, the ISOTerminalSuite precision farming software stack, the LC:HOME cloud platform, and supporting hardware such as cables, steering systems, sprayer and seeding controls, telematics devices, and surveying tools. Offerings are targeted at agricultural equipment manufacturers, dealers, farm management providers, and machinery rings, with all software developed exclusively at the company's two German sites.
Product overview
LACOS Computerservice offers a comprehensive portfolio of precision farming hardware and software products centered around ISOBUS-compatible terminals and GPS-based guidance systems. The core offering includes the ISOBUS-Terminal hardware platform, LC:FieldGuide parallel driving system, and the ISOTerminalSuite precision farming software stack. Supporting products include telemetry solutions, steering systems, sprayer controls (with PWM retrofit options), seeding machine controls, and surveying tools. The LC:HOME cloud platform provides remote access to farm management services. LACOS serves multiple market segments including implement manufacturers, tractor manufacturers, self-propelled machinery operators, agricultural robotics developers, farm management system providers, dealers, and machine rings (contractor groups).
Differentiator
Problem solved
Functional benefit
Brands
- LC:HOME: Cloud platform for agricultural technology management
- LC:TWO
- LC:FieldGuide
- LC:ISOTerminalSuite
- Feldschwarm Ökosystem
Products and services
- ISOBUS-Terminal ISOBUS-compatible terminal hardware for controlling agricultural equipment and implements using standardized ISOBUS communication protocols, sold to equipment manufacturers, dealers, and end users.
- LC:TWO Trade-In Terminal Trade-in program and corresponding LC:TWO terminal hardware, enabling customers to exchange older devices for the latest LACOS terminal at special pricing.
- Precision Farming Software Stack (ISOTerminalSuite) Comprehensive precision farming software suite (LC:ISOTerminalSuite) for equipment control, field operations, and farm management, targeted at equipment manufacturers, farmers, and dealers.
- LC:FieldGuide Parallel Driving System GPS-based parallel driving / track guidance system with intelligent ISOBUS terminal integration for precise row guidance of agricultural vehicles.
- PWM Retrofit for Crop Protection Sprayers Retrofit solution that upgrades existing crop protection sprayers with modern Pulse Width Modulation (PWM) technology for precise application.
- LC:HOME Cloud Platform Cloud-based platform providing customers with access to farm management services, equipment monitoring, and precision agriculture data, accessed via home.lacos.de.
- Telematics Solution Telemetry software and devices for remote monitoring, data collection, and fleet management of agricultural machinery.
- Vermessung (Surveying) Solution Surveying and measurement software/equipment for field mapping and land documentation in agricultural operations.
- Steering Systems for Agricultural Machinery Steering systems hardware for agricultural machinery, enabling precise vehicle control and guidance.
- Seeding Machine Control Seed drill control systems for precise planting and seeding operations on agricultural seeders.
- Cabling Solutions Cabling solutions for agricultural technology connectivity and equipment integration, supporting ISOBUS and other connection standards.
- LACOS Systemhaus IT Services The LACOS Systemhaus division delivers specialized IT services and solutions for enterprise customers, complementing the company's agricultural software and hardware portfolio.
Quantifiable outcome
- Award-winning innovation recognized at world's leading agricultural technology trade fair (Agritechnica)
- +1 more outcomes
Companies that use LACOS Computerservice
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
LACOS Computerservice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LACOS Computerservice partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Feldschwarm Ökosystem PartnerscoreSince July 2023, LACOS has been working with partners on the Feldschwarm® ecosystem project, collaborating to develop comprehensive agricultural technology solutions.
- Stifterverband für die Deutsche Wissenschaft e.V.coreLACOS was awarded the 'Innovativ durch Forschung' seal for 2022/2023, recognizing innovative research efforts. This partnership supports research and development activities.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
LACOS Computerservice competitors and assessment
Company assessmentDirect peers
- Raven Industries: Provider of precision agriculture technology including GPS guidance, steering, application control, and farm management software (now part of CNH Industrial). Direct overlap with LACOS in steering, application control, and ISOBUS-integrated products.
- Reichhardt GmbH: German manufacturer of ISOBUS-compatible steering systems, GPS guidance, and machine automation for agricultural OEMs. Direct peer to LACOS in the niche of OEM-focused ISOBUS and automated steering products.
- Müller-Elektronik: German specialist in ISOBUS terminals, GPS steering, and precision farming software for agricultural machinery manufacturers. Most direct comparable to LACOS as a fellow German ISOBUS/precision ag software house serving OEMs.
- Ag Leader Technology: US-based precision agriculture hardware and software provider offering GPS guidance, application control, and farm management. Comparable to LACOS in serving the precision ag OEM and aftermarket segments with integrated hardware/software stacks.
Broad incumbents
- Topcon Agriculture: Provides GPS-based precision agriculture hardware (steering, guidance, application control) and software platforms. Overlaps with LACOS's parallel driving (LC:FieldGuide), application control, and ISOBUS terminal product lines, but at global scale.
- John Deere (Deere & Company): Dominant agricultural OEM with the proprietary John Deere Operations Center precision agriculture platform, GPS guidance, and telematics. Represents both a competitor and potential customer/partner for LACOS as OEMs increasingly outsource software components.
- CNH Industrial (AFS / Raven): Major OEM whose Case IH AFS and New Holland Precision Land Management offerings compete with LACOS. Also owns Raven Industries, intensifying competitive pressure on independent suppliers like LACOS.
- Trimble Agriculture: Global provider of GPS guidance, steering, and farm management software for agricultural OEMs and farmers. Highly comparable to LACOS as a precision agriculture software/hardware specialist, though at much larger scale and broader geographic footprint.
- Hexagon Agriculture (now part of Hexagon / NovAtel agriculture): Provides GNSS positioning and precision agriculture solutions leveraging NovAtel positioning technology. Comparable to LACOS in GPS-based guidance and precision farming, but as part of a much larger geospatial technology portfolio.
- AGCO (Fuse / Precision Ag): Major agricultural equipment OEM with its own Fuse precision agriculture platform (guidance, telematics, farm management). Competes with LACOS at the OEM level by offering proprietary integrated solutions to farmers and dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LACOS Computerservice social profiles
Digital presenceLACOS Computerservice compliance and trust
Trust signalCompliance1 record
LACOS Computerservice financial estimates
Financial estimateRevenue estimate
Valuation estimate
LACOS Computerservice leadership team
Management profileNumber of profiles
Profiles2 records
LACOS Computerservice subsidiaries and ownership
Company hierarchySubsidiaries1 record
LACOS Computerservice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LACOS Computerservice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LACOS Computerservice
What does LACOS Computerservice do?
LACOS Computerservice develops and sells software and hardware for the international agricultural engineering industry. The portfolio centers on ISOBUS-compatible terminals, the LC:FieldGuide GPS parallel driving system, the ISOTerminalSuite precision farming software stack, the LC:HOME cloud platform, and supporting hardware such as cables, steering systems, sprayer and seeding controls, telematics devices, and surveying tools. Offerings are targeted at agricultural equipment manufacturers, dealers, farm management providers, and machinery rings, with all software developed exclusively at the company's two German sites.
Is LACOS Computerservice a public or private company?
LACOS Computerservice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LACOS Computerservice founded?
LACOS Computerservice was founded in 1989. It employs 11 to 50 people.
Where is LACOS Computerservice based?
LACOS Computerservice is headquartered in Zeulenroda, Germany, in the Europe region.
How does LACOS Computerservice make money?
Four revenue lines are on record. Hardware Products are the primary driver. The others are software Solutions, trade-In Program and professional Services.
Who are LACOS Computerservice's main competitors?
Direct peers on record are Raven Industries, Reichhardt GmbH, Müller-Elektronik and Ag Leader Technology. Broad incumbents are Topcon Agriculture, John Deere (Deere & Company), CNH Industrial (AFS / Raven), Trimble Agriculture, Hexagon Agriculture (now part of Hexagon / NovAtel agriculture) and AGCO (Fuse / Precision Ag).
Does LACOS Computerservice have an API?
No public API is recorded for LACOS Computerservice.
What industry is LACOS Computerservice in?
LACOS Computerservice's product category is Agricultural Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 33311 and its SIC code is 3523.