Crealab
Crealab is a Kuopio, Finland-based full-service advertising and digital agency (founded 2002, 1–10 employees) providing branding, digital marketing, website development, and advertising services to regional B2B clients, government, and educational institutions.
- Company typePrivate
- Founded2002
- HeadquartersKuopio, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crealab does
Crealab (legal name: Mainos- ja Digitoimisto Crealab Oy) is a full-service advertising and digital agency headquartered in Kuopio, Finland. Founded in 2002 and operating with 1–10 employees, the company provides branding and strategic planning, digital marketing, advertising design, content marketing, video production, and event marketing services to local and regional businesses, government/municipal organizations, and educational institutions across Finland. Its client base, visibly showcased on its website, includes public-sector bodies (City of Kuopio, Kuopion Talokeskus, Savilahti development), educational institutions (Sakky), and B2B enterprises (Keitele Group, Betonimestarit Oy, Toripiha Oy, NMT).
The company's core products are organized around three service pillars: branding and strategic planning, digital marketing (websites, social media, SEO/SEM), and advertising planning (print, TV, radio, outdoor). Digital product offerings include websites built on Drupal, WordPress, and Liferay, plus proprietary or productized add-ons such as the Somewall social media wall (integrated with Flockler), a simplified Drupal admin interface with front-end editing, e-commerce, loyalty programs, booking systems, electronic newsletters, and gamified digital publications. The agency does not publish pricing; revenue is generated on a project and retainer basis through direct sales, with the CEO taking inbound inquiries personally.
Crealab operates a sales-led, founder-led go-to-market model in a single domestic geography (Finland, concentrated in the Kuopio region). Its marketing funnel relies on its own website, blog, Facebook page, a downloadable website buyer's guide, and SEO/organic search. The company holds an AAA credit rating from Suomen Asiakastieto and a 2015 Menestyjä (Success) award, and it is privately held with no disclosed funding, investors, or parent company. Leadership is small: CEO Olli Ljokkoi and Creative Director / Copywriter Janne Koskivuori.
Crealab firmographics
Firmographics- Name
- Crealab
- Legal name
- Mainos- ja digitoimisto Crealab Oy
- Website
- https://crealab.fi
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crealab is a Kuopio, Finland-based full-service advertising and digital agency (founded 2002, 1–10 employees) providing branding, digital marketing, website development, and advertising services to regional B2B clients, government, and educational institutions.
- Ownership category
- akta.pro rank
Crealab industry classification
Industry- Product category
- Advertising & Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Crealab is headquartered
LocationHeadquarters
- HQ city
- Kuopio
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Crealab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Digital Agency Services: Crealab operates as a full-service advertising and digital agency providing strategy, branding, digital marketing, web development, video production, print design, and event marketing services on a project and retainer basis to B2B and B2C clients across Finland.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Crealab product offering
Product offeringCore offering
Crealab is a full-service advertising and digital agency delivering branding and strategic planning, digital marketing (social media, SEM, SEO), advertising planning (print, TV, radio, outdoor), custom website design and development on Drupal/WordPress/Liferay, video production, digital publications, and multi-channel campaign execution to B2B and public-sector clients in Finland. Engagements are delivered on a project and retainer basis with the agency's cross-functional team leading strategy, creative, development, and production end to end.
Product overview
Crealab is an advertising and digital agency (Mainos- ja Digitoimisto Crealab Oy) offering a portfolio of marketing and digital services. The core offerings consist of Branding and Strategic Planning, Digital Marketing (internet solutions), and Advertising Planning (traditional media). Digital products include Internet-sivut (websites) built on Drupal, WordPress, and Lirector platforms, along with modular add-ons such as Somewall (social media wall), Verkkokaupat (e-commerce), Kanta-asiakasjärjestelmät (loyalty programs), Ajanvarausjärjestelmät (booking systems), Sähköiset uutiskirjeet (electronic newsletters), and Näköis- ja digilehdet (digital publications). These products work together as integrated digital marketing and communication solutions for business clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brändäys ja strateginen suunnittelu (Branding and Strategic Planning) Brand identity development including visual identity, brand books, marketing strategies, campaign planning, and brand workshops, contracted as a discrete service engagement by business and public-sector clients.
- Digitaalinen markkinointi (Digital Marketing) Comprehensive digital marketing services including social media marketing across Facebook, Instagram, LinkedIn, YouTube, Twitter, and Snapchat, search engine marketing (SEM/SEA), and search engine optimization (SEO) for B2B and public-sector clients.
- Mainonnan suunnittelu (Advertising Planning) Traditional and digital advertising planning including print advertising, TV and video production, radio advertising, outdoor advertising, and multi-channel campaign coordination for B2B and public-sector clients.
- Internet-sivut (Website Solutions) Custom website design and development including responsive layouts, content management system implementations on Drupal, WordPress, and Liferay, and campaign landing pages, delivered to B2B and public-sector clients across Finland.
- Somewall (Social Media Wall) Proprietary social media wall solution that aggregates and displays social media content at events and within digital campaigns, enabling live social media feeds and audience engagement for B2B and public-sector clients.
- Näköis- ja digilehdet (Digital Publications) Digital magazine and publication solutions that create online-readable versions of printed content, including gamification elements for reader engagement, targeting publishers and organizations transitioning print publications to interactive digital editions.
Quantifiable outcome
- Betonimestarit Facebook campaign reached over 10,000 likes in under two months with approximately 1,700 community location proposals, generating sustained media coverage for a full year.
Companies that use Crealab
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Crealab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Crealab partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights2 records
Crealab competitors and assessment
Company assessmentBroad incumbents
- WPP: WPP is a global advertising holding company with multiple agency brands operating in Finland. It is comparable to Crealab as the broader advertising industry context, though WPP operates at massive scale relative to Crealab's boutique agency model.
- DDB Helsinki: DDB Helsinki is the Finnish branch of the global DDB advertising network, offering full-service advertising, brand strategy, and digital services. It is comparable to Crealab as a full-service creative agency serving the Finnish market, though it operates as part of a larger global network with greater resources.
- Havas Helsinki: Havas Helsinki is the Finnish branch of the global Havas advertising network, offering creative, media, and digital services. It is comparable to Crealab as a full-service advertising agency serving the Finnish market, though part of a larger global network.
- Ogilvy Finland: Ogilvy Finland is the Finnish branch of the global Ogilvy advertising network, offering brand strategy, advertising, and digital services. It is comparable to Crealab in service offering but operates at meaningfully greater scale as part of a global holding company.
Direct peers
- TBWA Helsinki: TBWA Helsinki is the Finnish branch of the global TBWA advertising network, offering full-service advertising, brand strategy, and digital marketing services. It is comparable to Crealab as a full-service agency serving Finnish clients with similar offerings across digital and traditional channels.
- Marketing Clinic: Marketing Clinic is a Finnish marketing agency offering strategic marketing, branding, and digital marketing services to B2B clients. It is comparable to Crealab in target market (Finnish businesses) and service scope (marketing strategy and execution across digital and traditional channels).
- Netprofile: Netprofile is a Finnish communications and marketing agency providing PR, content marketing, and digital services. It is comparable to Crealab in serving Finnish clients with integrated marketing communications across digital and traditional channels.
- Avidly: Avidly is a Nordic digital marketing agency offering marketing automation, content marketing, and digital strategy. It is comparable to Crealab as a digital-focused agency serving regional Nordic markets with similar integrated digital marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crealab social profiles
Digital presenceCrealab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crealab leadership team
Management profileNumber of profiles
Profiles2 records
Crealab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crealab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crealab
What does Crealab do?
Crealab is a full-service advertising and digital agency delivering branding and strategic planning, digital marketing (social media, SEM, SEO), advertising planning (print, TV, radio, outdoor), custom website design and development on Drupal/WordPress/Liferay, video production, digital publications, and multi-channel campaign execution to B2B and public-sector clients in Finland. Engagements are delivered on a project and retainer basis with the agency's cross-functional team leading strategy, creative, development, and production end to end.
Is Crealab a public or private company?
Crealab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crealab founded?
Crealab was founded in 2002. It employs 1 to 10 people.
Where is Crealab based?
Crealab is headquartered in Kuopio, Finland, in the Europe region.
How does Crealab make money?
One revenue line is on record: advertising and Digital Agency Services.
Who are Crealab's main competitors?
Broad incumbents on record are WPP, DDB Helsinki, Havas Helsinki and Ogilvy Finland. Direct peers are TBWA Helsinki, Marketing Clinic, Netprofile and Avidly.
Does Crealab have an API?
No public API is recorded for Crealab.
What industry is Crealab in?
Crealab's product category is Advertising & Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 7311.