International Fairs and Promotions Group

What International Fairs and Promotions Group does

International Fairs and Promotions Group (IFP Group) is a privately held trade exhibition and event organizer founded in 1980 and headquartered in Beirut, Lebanon. The company organizes international trade shows, B2B conferences, and business matchmaking events connecting international exhibitors with professional visitors across the Middle East and North Africa, operating in Lebanon, the UAE, Saudi Arabia, Qatar, and Egypt. Its portfolio includes named event series spanning food and beverage (Food Syria, Food Qatar), agriculture (Agritek Syria), printing and packaging (4P Syria), construction and infrastructure (Project Lebanon, Project Syria), interior design (Interiors Lebanon), and hospitality (Hospitality Qatar), supported by B2B conference and hosted buyer matchmaking services.

IFP Group monetizes through exhibition and trade show fees: exhibiting companies pay for booth space and sponsorship, government trade agencies purchase national pavilions, and professional visitors register for attendance. Pricing is quote-based and varies by event, booth size, and sponsorship tier, and is not publicly disclosed. The go-to-market is event-driven B2B, with marketing conducted through the company's owned digital platform (ifpexpo.com), news content, exhibitor testimonials, and a partner network that includes Messe Dusseldorf, Konzept, Alfa, and Al Nimr.

The company has no proprietary technology platform and no disclosed AI, software, or data products; its core capability is event management, local MENA execution, and international matchmaking. Distribution is direct to enterprise exhibitors and government trade bodies, supplemented by self-serve professional visitor registration. Ownership is private with no publicly disclosed investors, parent company, or management team in the available data.

Name

International Fairs and Promotions Group

Legal name

International Fairs and Promotions Group

Website

https://ifpgroup.net

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

IFP Group is a Lebanon-based trade exhibition and event organizer, founded in 1980, that runs international B2B trade shows, conferences, and business matchmaking events across Lebanon, the UAE, Saudi Arabia, Qatar, and Egypt. It serves international exhibitors, government trade bodies, and professional visitors across construction, food, agriculture, packaging, interior design, and hospitality verticals.

Ownership category

akta.pro rank

Product category

Trade Exhibition and Event Management

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show organization
• B2B exhibitions
• Event management
• Business matchmaking
• MENA trade fairs

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Trade Show Fees: IFP Group generates revenue by organizing international trade shows and exhibitions. Exhibiting companies pay to secure booth space and showcase their products and services. Revenue is derived from space rental, sponsorship packages, registration fees, and related event services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IFP Group organizes and manages international trade exhibitions, B2B conferences, and business matchmaking events across the MENA region. Its core offering is a portfolio of branded event series (e.g., Project Lebanon, Food Qatar, Hospitality Qatar, Project Syria, Food Syria, Agritek Syria, 4P Syria, Interiors Lebanon) that connect exhibiting companies with professional visitors and buyers. The company sells booth space, sponsorship packages, and related event services to corporations and national trade bodies.

Product overview

IFP Group operates as a portfolio of distinct event brands and services rather than a unified software platform. The company organizes international trade shows, exhibitions, B2B conferences, and business matchmaking events across the MENA region. Key event series include Food Syria, Agritek Syria, 4P Syria, Project Lebanon, Interiors Lebanon, Hospitality Qatar, Food Qatar, and Project Syria, spanning industries such as food and beverage, agriculture, construction, interior design, and hospitality. The portfolio also includes B2B conference organization and business matchmaking services that support the exhibition ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Food Syria: Food industry trade exhibition in Syria
• Agritek Syria
• 4P Syria
• Project Lebanon
• Interiors Lebanon
• Hospitality Qatar
• Food Qatar
• Project Syria

Products and services

• Food Syria International food industry trade exhibition held in Syria, connecting food and beverage manufacturers with regional and international buyers.
• Agritek Syria Agricultural technology and food processing trade exhibition held in Syria.
• 4P Syria Trade exhibition in Syria focused on printing, packaging, and processing industries.
• Project Lebanon Construction and real estate trade exhibition in Lebanon serving as a key platform for international construction companies operating in the MENA region.
• Interiors Lebanon Interior design and furniture trade exhibition held in Lebanon.
• Hospitality Qatar Hospitality and tourism industry trade exhibition held in Qatar.
• Food Qatar Food and beverage industry trade exhibition held in Qatar.
• Project Syria Construction and infrastructure trade exhibition held in Syria.
• B2B Conferences Business-to-business conference organization facilitating networking and deal-making between exhibitors and professional visitors.
• Business Matchmaking Events Facilitated business matching services connecting exhibitors with qualified buyers and partners across the MENA region.

Quantifiable outcome

• 660 events organized over 44+ years connecting businesses to MENA region
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Messe DusseldorfcoreStrategic or Co-development PartnerInternational exhibition organizer partnership. Messe Dusseldorf is a globally recognized exhibition company that combines global expertise with IFP Group's deep regional knowledge of MENA markets to co-create high-impact trade shows and conferences.
• KonzeptcoreStrategic or Co-development PartnerStrategic partner based in Egypt, strengthening IFP Group's regional presence and event execution capabilities in the Egyptian market.
• AlfaminorStrategic or Co-development PartnerRegional partner contributing to IFP Group's exhibition and event operations across MENA markets.
• Al NimrminorStrategic or Co-development PartnerRegional exhibition partner providing support for event organization and local market expertise.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/IFPGroup
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ifp-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Fairs and Promotions Group