AIPS Ltd

What AIPS Ltd does

AIPS Ltd, legally Autonetic Insurance & Pension Services Ltd, is a privately-held, family-run independent insurance broker founded in 1983 and headquartered in Mansfield, Nottinghamshire. The firm operates as an FCA-authorised and regulated general insurance intermediary (FRN 309081) serving both commercial and personal customers across England, with access to over 150 insurance schemes from major UK and global insurers including AXA, Aviva, Allianz, and Arch Insurance, accessed through memberships with Bravo Networks and the British Insurance Brokers' Association (BIBA). Its product portfolio spans approximately 18 lines covering commercial motor, commercial property, commercial vehicles, motor fleet, motor trade, office package, per capita liability (public and employers liability), shop and general business insurance for corporate clients, plus private car, classic car, young and provisional driver, high net worth, household buildings and contents, landlords, and travel insurance for individuals.

AIPS runs a traditional relationship-led, sales-led GTM through a single Mansfield office, with each customer allocated a dedicated advisor handling the full quote-to-claims lifecycle; distribution relies on telephone, email, in-person consultation, and a content-driven company website rather than proprietary digital channels. Technology is limited to standard industry systems for quotes, policy administration, and claims handling with no proprietary platform, app, or API described.

The firm generates revenue primarily via insurance commissions paid by insurers (typically taken on receipt of cleared funds before premium remittance), supplemented by broker fees on consumer lines (£30 new business and £30 renewal) and additional commission from premium finance arrangements where customers pay by instalments. Ownership and control remain concentrated in the Hawkins family: founder Maurice Hawkins serves as CEO and Chairman, with his daughter Harriett Hawkins appointed Sales Director in 2017 to lead the next generation. The company has roughly 17 staff across commercial, personal lines, claims, and small business teams, with no external investors, parent company, subsidiaries, or M&A activity disclosed.

Name

AIPS Ltd

Legal name

Autonetic Insurance & Pension Services Ltd

Website

https://aips.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

AIPS Ltd is a family-run, FCA-authorised independent insurance broker founded in 1983 and based in Mansfield, UK. It arranges commercial and personal general insurance across roughly 18 product lines for business and individual customers throughout England, earning primarily through insurer commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Independent insurance broker
• Motor fleet insurance
• Claims management services

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commission: In most cases, AIPS is paid by commission from insurers. Commission is typically taken upon receipt of cleared funds prior to payment of premium to the insurer. Occasionally, additional remuneration is received from insurers and claims management providers.
2. Broker Fees: In some circumstances, AIPS may charge a fee instead of commission or a combination of both. Fees include: New Business £30.00, Renewal £30.00, Mid-term adjustments £NIL, Lost papers/duplicate documents £30.00. Additional fees may apply for significant further advice and placement of additional coverage or substantial involvement in large, difficult, or complex claims.
3. Premium Finance Commission: Where customers choose to pay premiums by instalments through a finance provider, AIPS receives commission for arranging the financing. This is disclosed when it could affect impartiality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AIPS Ltd is an independent insurance broker that arranges and administers commercial and personal insurance policies on behalf of clients across the UK. The company places coverage with numerous insurers accessed through its Bravo Networks membership, supports clients with dedicated advisors, and provides in-house claims handling services. It serves both businesses (commercial motor, property, fleet, liability, shop, office) and individuals (private car, household, travel, classic car, high net worth, young driver, landlord).

Product overview

AIPS Ltd is an independent insurance broker and specialist corporate insurance broker offering a comprehensive portfolio of insurance products and services. For business clients, the company provides commercial motor, commercial property, commercial vehicle, motor fleet, motor trade, office package, shop, per capita liability, and general business insurance. For individual clients, the company offers private car, travel, classic car, young driver, high net worth, household buildings and contents, and landlords buildings and contents insurance. The company was established in 1983 and operates as an independent intermediary with access to over 150 different insurance schemes. A dedicated claims services team handles day-to-day claims management for both business and personal insurance clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance
• Commercial Motor Insurance
• Commercial Property Insurance
• Commercial Vehicle Insurance
• Motor Fleet Insurance
• Motor Trade Insurance
• Office Package Insurance
• Per Capita Liability
• Shop Insurance
• Commercial Insurance
• Commercial Property Owners Insurance
• Private Car Insurance
• Travel Insurance
• High Net Worth Insurance
• Young Driver or Provisional Driver Insurance
• Household Buildings and Contents Insurance
• Landlords Buildings and Contents Insurance
• Classic Car Insurance
• Claims Services

Quantifiable outcome

• Access to 150+ insurance schemes from numerous insurers for comprehensive coverage options
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• AXAcoreChannel Partner/ Reseller/ DistributorMajor insurance provider partnership. AXA is one of the world's largest insurance companies offering motor, property, life, and health insurance products. AIPS offers AXA insurance products as part of their commercial and personal insurance portfolio.
• Bravo NetworkscoreChannel Partner/ Reseller/ DistributorInsurance intermediary network membership. Bravo Networks assists AIPS in accessing available markets. This membership does not affect AIPS's independence as stated in their Terms of Business Agreement.
• AvivacoreChannel Partner/ Reseller/ DistributorUK's largest insurance provider. Aviva offers a wide range of insurance products including motor, home, life, and health insurance. AIPS offers Aviva products to their commercial and personal customers.
• AllianzcoreChannel Partner/ Reseller/ DistributorGlobal insurance company providing personal and commercial insurance products. Allianz is one of the world's leading insurers and partner with AIPS for providing insurance solutions.
• Arch InsurancecoreChannel Partner/ Reseller/ DistributorSpecialist insurance provider offering commercial insurance products. Arch Insurance works with brokers like AIPS to provide tailored commercial coverage solutions.
• British Insurance Brokers' Association (BIBA)coreChannel Partner/ Reseller/ DistributorBIBA is the UK's leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries, and their customers. AIPS is a member, providing industry representation and access to resources and best practices.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aston Lark: UK-headquartered independent insurance broker offering commercial and personal lines through a regional office network. Highly comparable to AIPS as an independent intermediary serving SME and individual customers, though materially larger following integration into Brown & Brown.
• Bollington Insurance Brokers: UK independent insurance broker (now part of the Jensten Group) providing commercial and personal insurance with a similar regional/UK-wide product mix. Closely comparable in business model and customer base to AIPS.
• BIB Insurance Brokers: UK-based independent insurance broker offering commercial and personal insurance products. Comparable to AIPS as a mid-sized independent intermediary with similar product breadth across motor, property and personal lines.
• Towergate Insurance Brokers: UK insurance broker offering personal and commercial lines including motor, home and business cover. Operates with a similar intermediary model and customer mix to AIPS, though at materially greater scale via its consolidated branch network.

Broad incumbents

• Marsh Ltd: UK arm of global insurance broker Marsh McLennan, offering commercial and personal lines, risk advisory and claims management. Comparable in service breadth to AIPS but at vastly larger scale and global scope.
• Howden Group Holdings: Large UK-headquartered international insurance broker group offering retail, commercial and specialty broking. Directly comparable business model to AIPS but at substantially greater scale and geographic footprint.
• Aon UK: UK operations of global professional services firm Aon, providing insurance brokerage, risk management and advisory. Comparable in core offering to AIPS but operates as a broad incumbent across all lines and customer sizes.
• Arthur J. Gallagher (UK): Global insurance brokerage and risk management firm with a significant UK retail and commercial presence. Comparable to AIPS in product offering but operates as a broad incumbent rather than a regional independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aips-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIPS Ltd