Regio Augsburg Economy

What Regio Augsburg Economy does

Regio Augsburg Wirtschaft GmbH, operating under the brand A³, is a publicly owned regional economic development organization (GmbH) headquartered in Augsburg, Germany. Founded on 1 July 2009, it is 100% owned by three governmental shareholders — the City of Augsburg, the District of Augsburg, and the District of Aichach-Friedberg — and is led by sole managing director Andreas Thiel. The organization's mission is to coordinate joint location marketing, regional management, skilled labor attraction, innovation promotion, technology transfer, sustainability, and regional identity for the Augsburg economic region.

A³'s service portfolio is organized as an interconnected ecosystem rather than a unified software product. Core offerings include A³ Connect (digital community platform), the A³ Immobilienkongress and A³ Immobilien Award (real estate events), A³ Wirtschaftsdialog (host-company dialogue format), the A³ Fachkräftekampagne (skilled-worker recruitment campaign), Resilienznetzwerk A³ (sustainability/resilience network), Innovation Hub A³, and the annual Technologietransfer-Kongress. Supporting assets include the A³ Immobilienmarktreport, Nachhaltigkeitsmonitor Region Augsburg, FutureH2O vocational outreach project, and specialized networks (Aktivkreis Immobilien, Netzwerk Holzbau, TEA transfer network). The organization has no proprietary technology products and its core 'technology' is the orchestration of networks, events, and content distribution.

The business model is funded rather than commercial: approximately 25-30% of the EUR 2.2 million (2021) budget comes from shareholder contributions, 30-35% from public subsidies (EU ESF Plus, federal, and Free State of Bavaria), 30-35% from project income and sponsorship, and approximately 6% from the A³ Förderverein (230+ member companies). Services to companies, investors, and skilled workers are provided free of charge. GTM is community-led and event-driven, relying on the Förderverein network, specialized industry networks, and a recurring calendar of high-profile events plus a multi-channel content/owned-media presence (LinkedIn, Instagram, TikTok, podcast, newsletter, website) to convene regional stakeholders rather than to convert commercial customers.

Name

Regio Augsburg Economy

Legal name

Regio Augsburg Wirtschaft GmbH

Website

https://www.region-a3.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Regio Augsburg Wirtschaft GmbH (A³) is a 100% publicly owned regional economic development organization for the Augsburg economic region, coordinating location marketing, skilled labor initiatives, innovation/technology transfer, and sustainability programming across companies, investors, and public stakeholders.

Ownership category

akta.pro rank

Product category

Regional Economic Development

NAICS

Advertising Agencies (541810), Management, Scientific, and Technical Consulting Services (5416), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741), Services-Membership Organizations (8600)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Regional economic development
• Location marketing
• Skilled labor attraction
• Technology transfer services
• Sustainability networking

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Shareholder Contributions: The three public shareholders (city of Augsburg, district of Augsburg, district of Aichach-Friedberg) provide 25-30% of annual funding, forming the financial foundation of the organization.
2. Public Subsidies: EU, federal government, and Free State of Bavaria provide approximately 30-35% of funding through various subsidy programs. Includes ESF Plus funding for Resilienznetzwerk A³ project and other project-specific grants.
3. Project Income and Sponsorship: Co-exhibitor fees, contributions from network partners, project partners, participant fees for events, and advertising income account for approximately 30-35% of funding.
4. Förderverein Subsidies: The Förderverein der Regio Augsburg Wirtschaft GmbH e.V. (association of 230+ member companies) provides approximately 6% of financing through member contributions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Regio Augsburg Wirtschaft GmbH (brand A³) is a publicly owned regional economic development organization that delivers integrated services spanning location marketing, investment attraction, real estate market analysis, skilled-labor campaigns, innovation and technology-transfer programs, sustainability/resilience networks, and industry-specific networking for the Augsburg economic region. Its portfolio is delivered through flagship events (Technologietransfer-Kongress, A³ Immobilienkongress), publications (A³ Immobilienmarktreport), networks (A³ Förderverein, Aktivkreis Immobilien, Netzwerk Holzbau, TEA transfer network), and the A³ Connect digital community platform, with services provided free of charge to companies, investors, and skilled workers.

Product overview

Regio Augsburg Wirtschaft GmbH (A³) operates as a regional economic development organization offering a portfolio of interconnected services rather than a unified software product. The core offerings include A³ Connect (digital community platform), the A³ Immobilienkongress and A³ Immobilien Award (real estate events), A³ Wirtschaftsdialog (business dialogue format), the A³ Fachkräftekampagne (skilled worker recruitment campaign), Resilienznetzwerk A³ (sustainability and resilience network), and Innovation Hub A³ (innovation support). Supporting services include the annual A³ Immobilienmarktreport (real estate market analysis), Nachhaltigkeitsmonitor (sustainability monitoring over 3 years), FutureH2O (vocational education outreach), and various industry networks such as Aktivkreis Immobilien and the timber construction network. The organization also manages the Technologietransfer-Kongress and Innovation Circle sponsorship program. These offerings function as an integrated ecosystem for regional development, business networking, and sustainable economic promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• A³ Connect Digital community platform connecting companies, research institutions, and networks in the Augsburg region for innovation and cooperation. Lets regional stakeholders showcase projects, offerings, and competencies and find partners.

Quantifiable outcome

• Recognized as TOP 5 innovation region in Germany by Federal Ministry of Economics in 2014
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Digitales Zentrum Schwaben (DZ.S) - IT-Gründerzentrum GmbHcoreStrategic or Co-development Partner · 21 July 2026DZ.S hosts the Technologietransfer-Kongress 2026 at their Founders Factory location in Augsburg. Stefan Schimpfle, DZ.S Managing Director, leads tours and moderates sessions. Strong cooperation between A³ and DZ.S for innovation and startup ecosystem development in the Schwaben region.
• Technische Hochschule Augsburg (THA)coreStrategic or Co-development Partner · 21 July 2026THA is a long-term partner of the Technologietransfer-Kongress, bringing applied research expertise. At TTK26, THA professors present on 'The Bermuda Triangle of German Business: Sovereignty, Business Success and Resilience' addressing AI transformation and digital sovereignty challenges.
• Bayern Innovativ GmbHmajorStrategic or Co-development Partner · 21 July 2026Premium partner of Technologietransfer-Kongress 2026. Bayern Innovativ supports technology transfer and innovation across Bavaria. Dr. Andreas Hackner presents on humanoid robotics 'made in Bavaria' at TTK26.
• elobau GmbHminorStrategic or Co-development Partner · 8 July 2026Sustainability pioneer from Allgäu hosting A³ excursion. Provides insights into operational sustainability, resilience, and future-oriented leadership in a Mittelstand context.
• KOFA (Kompetenzzentrum Fachkräftesicherung) - Institut der deutschen Wirtschaft KölnminorStrategic or Co-development Partner · 14 July 2025KOFA provides expert input on skilled labor acquisition strategies for healthcare sector. Letizia Senli presents on social media strategies for employer branding and recruiting in healthcare.
• Allgäu GmbHminorStrategic or Co-development Partner · 8 July 2025Cooperation partner for the excursion to elobau. Allgäu GmbH and A³ jointly organize the sustainability excursion for members of Resilienznetzwerk A³.
• nunc sustainability consulting GmbHcoreStrategic or Co-development Partner · 25 June 2025Cooperation partner in the GERN Resilienznetzwerk A³ project, jointly funded by Federal Ministry for Economic Affairs and Energy and European Union (ESF Plus). nunc provides sustainability expertise and consulting for the resilience network.
• Technologietransferzentrum Aichach (TTZ)coreStrategic or Co-development Partner · 24 June 2025TTZ Aichach is a technology transfer center for digital planning and manufacturing in construction, operated by Technische Hochschule Augsburg. Hosts Innovation Walk showcasing research projects on digital construction, sustainable building materials, and automated manufacturing processes. Located in intercommunal business park Acht300.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wirtschaftsförderung Berlin (Berlin Partner für Wirtschaft und Technologie): Berlin's publicly-owned economic development agency providing location marketing, investor attraction, and networking services for the Berlin-Brandenburg region. Directly comparable to A³ in mission and service portfolio but serves a different German metropolitan region.
• Wirtschaftsförderung Region Stuttgart (WRS): Public regional economic development company serving the Stuttgart region, offering location marketing, innovation support, and cluster management for an automotive/industrial region. Highly comparable organizational structure and service offering to A³.
• FrankfurtRheinMain GmbH: Regional marketing and economic development organization for the FrankfurtRheinMain metropolitan area, focused on attracting companies, skilled workers, and events to one of Germany's strongest economic regions. Comparable to A³ in mandate, funding structure (publicly owned), and service mix.
• Hamburg Invest: Hamburg's economic development agency providing location marketing, investor acquisition, and cluster development for the Hamburg metropolitan region. Comparable public-mandate economic development function to A³.
• Metropolregion Nürnberg: Publicly-funded metropolitan region coordination organization for the Nuremberg area, providing regional marketing, innovation networks, and event management. Operates under a similar regional management structure as A³ for the Augsburg economic region, both within Bavaria.
• Allgäu GmbH: Regional marketing and economic development agency for the Allgäu region in Bavaria. A³ already cooperates with Allgäu GmbH for joint events (e.g., sustainability excursions with elobau GmbH). Directly comparable mission and Bavarian regional development context.
• Regionalmanagement Nordhessen: Publicly-funded regional management organization for Northern Hesse, providing regional development, innovation support, and location marketing. Closely mirrors A³'s organizational model, funding structure (subsidies + project income), and service portfolio for a different German region.
• Wirtschaftsförderung München (Münchner Gewerbehöfe / Landeshauptstadt München): Munich's publicly-owned economic development agency providing location marketing, SME support, and innovation services for the Munich metropolitan region. Highly comparable in service mix to A³ but operates in Bavaria's largest metro economy, posing indirect competitive overlap for talent and investment.

Broad incumbents

• Invest in Bavaria: Bavaria's state-level business promotion agency under the Bavarian Ministry of Economic Affairs, providing investor consulting, site selection, and workforce information across all of Bavaria. Comparable to A³'s location marketing and investment attraction services but operates at the state level rather than a single economic region.
• IHK Schwaben (Industrie- und Handelskammer Schwaben): Augsburg-based Chamber of Commerce covering the Schwaben region including the city and districts A³ serves. Operates as a broader business-membership organization with overlapping location-marketing, employer-services, and policy advocacy functions for the same geographic area as A³.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ahoch3_augsburg
• YouTubeyoutube.com/user/RegionA3
• Facebookfacebook.com/regioaugsburgwirtschaft
• LinkedInlinkedin.com/company/regio-augsburg-wirtschaft-gmbh
• Instagraminstagram.com/wirtschaftsraum.augsburg.a3
• TikToktiktok.com/@aux.talents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Regio Augsburg Economy