Badminton Victoria

What Badminton Victoria does

Badminton Victoria is the official state sporting association for badminton in Victoria, Australia, established circa 1933 and headquartered in Melbourne (Albert Park). Operating as a not-for-profit under Badminton Australia and affiliated with the Badminton World Federation (BWF), the organization governs sanctioned competition, manages membership and insurance for 50-plus affiliated clubs, and runs high-performance pathways including Senior, Junior, Para, and Development State Squads. It is led by CEO Clint Proctor (appointed June 2023) and a Board of Directors including President Rochelle Liyanage, Finance Director Jackie Cheuk, and directors Joseph Yeung and Narasimhan Ravi (both appointed August 2024).

The organization's product portfolio spans four pillars: Learn & Play (social sessions, learn-to-play/coach/officiate, court hire), Compete (Elite Series, Junior Classics, Victorian Graded Championships, AIA Junior Circuit, Victorian Open, All Schools Championships, Veterans/Masters), Participation (Shuttle Smash, Regional Racquet Sport Roadshow, Feathered Friends, Sporting Schools, Regional Badminton Revitalisation), and High Performance (state squads). It is delivered through a digital platform on Revolutionise, the third-party Tournament Software entry system, Mailchimp newsletters, and physical venues anchored by Melbourne Sports and Aquatic Centre (MSAC) plus regional stadiums. The underlying technology is administrative and operational rather than proprietary.

Revenue is generated across four streams: annual membership and club affiliation fees, tournament entry fees, government grants (Sports and Recreation Victoria; Office for Women in Sport and Recreation), and commercial sponsorship. Named commercial partners include Beyond Bank Australia, AIA, Protech, Yonex, Shadow Play by Peppers, City of Greater Bendigo, and City of Ballarat. The organization serves seven distinct participant segments spanning competitive players, social/recreational players, coaches, court officials, affiliated clubs, schools, and para athletes, with a customer base distributed across metropolitan Melbourne and regional Victoria.

Name

Badminton Victoria

Legal name

Badminton Victoria

Website

https://badmintonvic.com.au

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Badminton Victoria is the state sporting association for badminton in Victoria, Australia, governing sanctioned competition, supporting 50-plus affiliated clubs, and delivering participation and high-performance programs statewide. It funds operations through membership fees, event entry, government grants, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

State Sporting Association

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

• State sporting association
• Badminton governance
• Community sports programs
• Competitive tournament organization
• Athlete development pathways

Headquarters

HQ city

Albert Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for affiliated clubs and individual members, providing access to sanctioned events, insurance coverage, and member resources.
2. Event Entry Fees: Tournament entry fees for sanctioned competitions including Junior Circuit events, Elite Series, Victorian Open, and regional classics.
3. Government Grants: Funding from Sports and Recreation Victoria and Office for Women in Sport and Recreation for participation and development programs.
4. Sponsorship: Partnership revenue from sponsors including Beyond Bank, AIA, Protech, Yonex, and other commercial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Badminton Victoria is the official state governing body for badminton in Victoria, Australia. It administers sanctioned competitions (Elite Series, Junior Classics, Victorian Open), manages individual and club memberships, runs grassroots participation initiatives such as Shuttle Smash and Feathered Friends, delivers high-performance athlete development through State Squads, and provides coach and official education including the BWF Shuttle Time program.

Product overview

Badminton Victoria operates a unified platform combining membership management, event organization, and community development services. The core offering includes the website and membership platform serving as the central hub for all activities. The product portfolio spans grassroots participation programs (Learn & Play, Shuttle Smash, Feathered Friends), competitive pathways (Elite Series, Victorian Graded Championships, Junior Classics, AIA Junior Circuit), high-performance development (State Development Squad, Senior/Junior/Para State Squads), and educational initiatives (BWF Shuttle Time coaching courses, umpire training). Major events like the Victorian Open, All Schools Championships, and Para Badminton Championships anchor the competitive calendar, while participation initiatives support inclusive access across Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• BV Sanctioned Competitions
• Victorian Open & Para Badminton Championships
• High Performance Program (State Squads)
• Learn & Play Programs
• Membership Services
• BWF Shuttle Time Program
• Feathered Friends Women's Badminton Initiative Women's badminton initiative creating safe, inclusive spaces for women and girls to connect through casual badminton games and build lasting friendships, supported by the Office for Women in Sport and Recreation Community Activation Grant.
• All Schools Championships Annual interschool competition providing students opportunities to compete in badminton at state level.
• Shadowplay by Peppers Victoria Graded Series Tournament series with prize money distributed via Beyond Bank Community Reward Account, featuring A, B, and C grade competitions for players across Victoria.
• Regional Badminton Revitalisation Program Government-funded community program supporting badminton participation in regional Victoria, delivered in partnership with Sports and Recreation Victoria and local associations such as Horsham Badminton Association.

Quantifiable outcome

• Regional Badminton Revitalisation Program delivered in partnership with Sports and Recreation Victoria
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Beyond Bank AustraliacoreGTM or Marketing Partner · 1 June 2026Beyond Bank has been a valued supporter of Badminton Victoria for several years, continuing partnership for 2026-2027 season. They support initiatives that benefit clubs, volunteers, and members across the state. Winners of BV tournaments can claim prize money only via Beyond Bank Community Reward Accounts.
• AIAcoreGTM or Marketing Partner · 1 January 2026Major sponsor of Junior Circuit events and supports community engagement through social media competitions celebrating tournament players.
• Dardi MunwurrocoreStrategic or Co-development Partner · 1 November 2024Partnership with organization empowering Aboriginal and Torres Strait Islander peoples across Victoria. Includes Acknowledgment of Country at events, facility access for community programs, and new uniform design featuring artwork by Tyrhys Wilson.
• YonexcoreGTM or Marketing PartnerEquipment sponsor supporting Elite Series tournaments and Victorian badminton competitions.
• ProtechcoreGTM or Marketing PartnerNaming sponsor of Victorian Open and Para Open championships with $8,000 prize money for Open events.
• Shadow Play by PeppersmajorGTM or Marketing PartnerSponsor of Victoria Graded tournament series, with hotel accommodation sponsor for events.
• City of Greater BendigomajorGTM or Marketing PartnerTwo-year sponsorship agreement (2027-2028) for Junior Circuit U15/U19 events and Bendigo Regional Classic.
• City of BallaratmajorGTM or Marketing PartnerContinued support for Ballarat Open events and regional badminton development.
• Pride in SportminorOthersBV is a Pride in Sport member, supporting inclusive sport for LGBTQ+ participants.
• Play By The RulesminorOthersBV supports safe, fair, and inclusive sport through this national initiative.
• Good SportsminorOthersBV supported through Good Sports program for alcohol management and community development.
• BWF (Badminton World Federation)coreStrategic or Co-development PartnerGlobal badminton governing body providing Shuttle Time schools program, international competition pathways, and coaching frameworks.
• Badminton AustraliacoreStrategic or Co-development PartnerNational governing body for badminton in Australia, managing national teams, Australian Open, and national rankings.
• Melbourne Sports and Aquatic Centre (MSAC)majorOthersPrimary venue for state-level competitions, state squad training, and major tournaments including Victorian Open.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Badminton England: State/region-equivalent national governing body for badminton in England, operating an analogous model of sanctioned competitions, state squad programs, club affiliation, and community participation initiatives (e.g., Shuttle Time). Direct functional peer in sport governance and participation delivery.
• Table Tennis Australia: National federation for table tennis operating at state association level via affiliated bodies, with comparable structure of sanctioned events, national rankings pathway, junior and senior squads, and government funding relationships — board member Narasimhan Ravi is a former international table tennis player, highlighting the governance-model overlap.
• Tennis Victoria: Victorian state sporting association for tennis, with comparable structure: membership model, sanctioned tournaments, junior/senior squads, regional development, and government grant funding. Closest racquet-sport governance peer within the same geography for benchmarking participation programs.
• Badminton NSW: Sister state sporting association for badminton in New South Wales, delivering the same suite of sanctioned competitions, state squads, school programs, and member services under the Badminton Australia umbrella. Functional peer operating at the same tier with regional rather than direct competition.
• Squash Australia: National governing body for squash with state-level affiliate network, sanctioned competitions, and similar club-based participation model across racquet sports. Comparable operating model and funding mix for benchmarking purposes.

Others

• Badminton World Federation (BWF): Global governing body providing the Shuttle Time schools program, international competition pathways, and coaching frameworks that BV delivers at the state level. Strategic upstream partner whose programs are a core input to BV's education and participation offering.
• Sport and Recreation Victoria: Government funding partner that administers participation grants to state sporting associations including Badminton Victoria. Included as a key ecosystem relationship that defines BV's grant funding environment and participation-program economics.

Emerging players

• Pickleball Australia: Rising national governing body for pickleball, a sport competing for the same casual-racquet-sport participants, club venues, and sponsors that Badminton Victoria relies on. Relevant as the most direct competitive substitute threatening participation share in Australia.

Broad incumbents

• Badminton Australia: National governing body for badminton in Australia, directly affiliated with Badminton Victoria. Manages Australian Open, national rankings, and elite pathways — the parent-tier counterpart BV operates under, making it the most structurally comparable peer in the same sport governance vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baddyvic
• Facebookfacebook.com/badmintonvic
• LinkedInlinkedin.com/company/badminton-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badminton Victoria