What La Jolla IVF does

La Jolla IVF is a privately-held, single-location fertility clinic founded in 1986 in La Jolla, California, owned and led by Dr. David B. Smotrich, MD, FACOG. The practice provides a comprehensive suite of assisted reproductive technology services, including IUI, IVF, ICSI, egg donation, gestational surrogacy, egg freezing via vitrification, PGT-A and PGT-M genetic testing, and gender selection. The clinic operates from a single site at 9850 Genesee Ave, Suite 610, with a small headcount of 1-10 employees, and reports cumulative outcomes exceeding 10,000 surrogate cycles, 8,000 egg donor cycles, 5,000 PGT-A cycles, and 4,000 LGBTQ cycles across 103+ countries.

The technology stack is conventional rather than proprietary: the clinic deploys the RI Witness RFID-based laboratory tracking system for chain-of-custody safety, and relies on standard IVF, ICSI, and vitrification protocols. Genetic testing (PGT-A and PGT-M) is offered as a screening service with disclosed 99-100% gender selection accuracy when pregnancy is achieved, and 80% fresh-embryo pregnancy rates for donor-into-surrogate cycles. The practice displays Quad A (AAAASF) and CAP accreditations, signaling compliance with ambulatory surgery and pathology laboratory standards.

The business model is direct-to-consumer professional services with quote-based pricing. Patients book online or via phone, and the clinic accepts Aetna, Blue Cross Blue Shield, Cigna, Humana, Anthem, TriWest, and United Health Care, complemented by patient-financing partnerships with United Credit and CapexMD. Customer segments are deliberately heterogeneous: LGBTQ individuals and couples (35% of Dr. Smotrich's patient mix), international patients served through a dedicated Fertility Travel Program, infertile individuals and couples, single parents, family balancing seekers, and women delaying pregnancy. Distribution is anchored by a multi-channel marketing approach (Facebook, Instagram, Twitter, YouTube, earned media in BBC, CBS, Elle, Newsweek, Der Spiegel, Bild, Le Figaro, Slate) and channel partnerships with egg donor agencies, surrogate agencies, and six La Jolla hotels that accommodate traveling patients.

Name

La Jolla IVF

Legal name

La Jolla IVF

Website

https://www.lajollaivf.com/

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

La Jolla IVF is a single-location, founder-led fertility clinic in La Jolla, California, offering IVF, ICSI, PGT-A/PGT-M, egg donation, surrogacy, egg freezing, and gender selection to infertile individuals, LGBTQ patients, and international patients from 103+ countries.

Ownership category

akta.pro rank

Product category

Reproductive Medicine / Fertility Clinic Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Fertility treatments
• In vitro fertilization
• Egg donation services
• Surrogacy services
• Preimplantation genetic testing

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fertility Medical Services: La Jolla IVF generates revenue through providing fertility medical services including IVF procedures, IUI treatments, egg donation, surrogacy management, egg freezing and banking, genetic testing, and gender selection. Services are billed as professional medical procedures with associated laboratory and facility fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

La Jolla IVF is a single-location fertility clinic that delivers assisted reproductive technology services directly to patients. Its core offerings are IUI, IVF, egg donation, gestational surrogacy (including gay surrogacy), egg freezing and banking, preimplantation genetic testing (PGT-A and PGT-M), and gender selection. The practice coordinates donor and surrogate matching through partner agencies and accommodates international patients via its Fertility Travel Program.

Product overview

La Jolla IVF is a single-location fertility clinic offering a comprehensive suite of assisted reproductive technology services. The practice provides eight core services: IUI (Intrauterine Insemination), IVF (In Vitro Fertilization), Egg Donation, Surrogacy, Egg Freezing & Banking, Gay Surrogacy, Genetic Testing (PGT-A and PGT-M), and Gender Selection. These services are designed to address various infertility needs for individuals and couples regardless of nationality, sexual orientation, or marital status. The practice, led by Dr. David B. Smotrich, also supports patients requiring egg or sperm donors and/or gestational surrogates, connecting them with donor agencies and surrogate agencies while managing all medical and fertility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• IUI (Intrauterine Insemination) Intrauterine insemination (IUI) is a fertility treatment that places sperm within the uterus using a thin catheter to increase the chance of pregnancy. It is offered to patients experiencing infertility and is part of the clinic's standard service line.
• IVF (In Vitro Fertilization) In Vitro Fertilization (IVF) in which eggs are fertilized with sperm outside the womb in a laboratory, with resulting embryos transferred into the uterus to establish a pregnancy. Includes ICSI (intracytoplasmic sperm injection) and blastocyst embryo transfer, supported by the RI Witness specimen tracking system.
• Egg Donation Egg donation provides access to healthy young eggs from carefully screened donors, enabling individuals and couples struggling with infertility (including LGBTQ patients and those with age-related fertility decline) to achieve parenthood. Donors are sourced through partner egg donor agencies that provide physical, ethnic, medical, and personal information.
• Surrogacy (Gestational Surrogacy) Gestational surrogacy in which a surrogate carries and delivers a child with no genetic ties to her, providing legal protection for intended parents. Coordinated with trusted surrogate agencies handling surrogate selection, background checks, legal contracts, and health insurance, while La Jolla IVF manages the medical treatment.
• Egg Freezing and Banking Egg freezing preserves eggs at their healthiest state using vitrification, allowing individuals to use them months or years later for future pregnancy. Vitrification prevents ice crystal formation, with stated survival, fertilization, and pregnancy rates rivaling those of fresh eggs, and storage up to 10+ years.
• Gay Surrogacy Comprehensive surrogacy services for same-sex male couples and gay individuals using gestational surrogacy in California, a surrogacy-friendly state. Includes donor egg sourcing and surrogate matching through partner agencies.
• Genetic Testing (PGT-A and PGT-M) Preimplantation genetic testing for aneuploidy (PGT-A) screens embryos for chromosomal differences and reveals embryo sex, while PGT-M detects embryos with single-gene diseases such as cystic fibrosis, sickle cell anemia, Duchenne muscular dystrophy, hemophilia A, and hundreds of other genetic conditions before implantation.
• Gender Selection Medical practices to select the sex of a baby using PGT-A embryo screening technology, achieving 99-100% accuracy in gender selection when pregnancy is achieved. Marketed primarily for family balancing purposes.

Quantifiable outcome

• 80% pregnancy rate for donor into surrogate with fresh embryos
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• AetnaminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• Blue Cross Blue ShieldminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• CignaminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• HumanaminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• AnthemminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• TriWestminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• United Health CareminorOthersInsurance provider accepted by La Jolla IVF for infertility coverage.
• Egg Donor AgenciescoreChannel Partner/ Reseller/ DistributorLa Jolla IVF works with egg donor agencies that maintain strict donor selection and screening protocols. Agencies provide physical appearance, ethnicity, interests, talents, and medical information on donors. Dr. Smotrich recommends donors with motivations beyond money who are likely to follow treatment protocols strictly.
• Surrogate AgenciescoreChannel Partner/ Reseller/ DistributorLa Jolla IVF works with trustworthy surrogate agencies that assist with surrogate selection, background checks, legal contracts, health insurance, and all non-medical aspects of the surrogacy process. The agencies free La Jolla IVF to focus on medical treatment.
• Embassy Suites San Diego - La JollaminorGTM or Marketing PartnerHotel partner offering discounted rates for La Jolla IVF patients (mention Scripps Hospital for discount). Shuttle service available.
• Hyatt Regency La Jolla at AventineminorGTM or Marketing PartnerHotel partner for La Jolla IVF patients located near the clinic.
• Hotel La JollaminorGTM or Marketing PartnerHotel partner for La Jolla IVF patients located near La Jolla IVF.
• Residence Inn MarriottminorGTM or Marketing PartnerHotel partner offering accommodations for La Jolla IVF patients.
• San Diego Marriott La JollaminorGTM or Marketing PartnerHotel partner for La Jolla IVF patients (mention Scripps Hospital for discounted rates).
• The Grand Del MarminorGTM or Marketing PartnerLuxury hotel partner offering discounted rates for La Jolla IVF patients (speak to Michelle McCandliss).

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CCRM Fertility: One of the largest US fertility clinic networks, offering IVF, egg freezing, PGT, and surrogacy coordination across multiple states. Direct competitor to La Jolla IVF in premium fertility care, though at significantly larger scale.
• HRC Fertility: Southern California fertility clinic network with a strong track record in IVF, surrogacy, egg donation, and LGBTQ family building. Most direct local geographic competitor to La Jolla IVF with overlapping patient segments and services.
• New Hope Fertility Center: Boutique-style fertility practice known for advanced ART protocols, egg freezing, and minimal-stimulation IVF. Directly comparable specialty positioning to La Jolla IVF's premium boutique model.
• Extend Fertility: Specialist egg freezing and IVF provider with strong brand recognition among younger women delaying pregnancy. Comparable to La Jolla IVF's vitrification egg-freezing and fertility preservation offering.
• Pacific Fertility Center: San Francisco-based fertility clinic with a comparable boutique profile, offering IVF, egg donation, surrogacy, and PGT. Direct West Coast peer competing for international and LGBTQ patients.

Broad incumbents

• Shady Grove Fertility: Large, multi-state US fertility practice offering the full spectrum of ART services. Competes with La Jolla IVF on IVF outcomes, pricing transparency, and insurance relationships, but with vastly broader geographic footprint.
• Boston IVF: Established multi-location fertility network across the Northeast and US, providing IVF, egg donation, surrogacy referrals, and genetic testing. Comparable service mix to La Jolla IVF at meaningfully larger scale.

Emerging players

• Kindbody: VC-backed modern fertility clinic chain offering IVF, egg freezing, and employer-sponsored fertility benefits. Represents the new generation of fertility competitors leveraging digital patient acquisition and standardized pricing models.
• Prelude Fertility (Inception Fertility): Multi-clinic fertility platform providing IVF, egg freezing, and embryo genetic testing with an emphasis on outcomes data and patient experience. Comparable service portfolio to La Jolla IVF's full ART offering.

Regional players

• Genea Oxford Fertility (Genea): Australia-based fertility network providing IVF, genetic testing, and surrogacy-related services. International peer reflecting La Jolla IVF's cross-border fertility tourism competitive landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LaJollaIVF
• YouTubeyoutube.com/c/LaJollaIVF
• Facebookfacebook.com/lajollaivf
• Instagraminstagram.com/lajollaivf
• LinkedInlinkedin.com/company/lajolla-ivf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Jolla IVF