Georgia Psychological Association

What Georgia Psychological Association does

The Georgia Psychological Association (GPA), founded in 1948 and headquartered at 5555 Glenridge Connector, Suite 200, Atlanta, is a private, nonprofit professional membership association serving licensed psychologists working or residing in the state of Georgia. The association operates as the chartered state affiliate providing APA-approved Continuing Education (CE) — delivered through live virtual workshops, pre-recorded webinars, and an annual meeting — alongside tiered membership programs (Student $0, Emeritus $115, Silver $215, Gold $360, Platinum $660) that grant benefits such as discounted CE, free ethics and legal consultations, referral database listing, and a mentorship program. GPA also maintains a Legal and Legislative Committee and lobbying team providing state-level advocacy, and a public Find a Psychologist referral directory serving consumers seeking psychological services.

GPA's product surface spans paid CE workshops (individual sessions priced $33-$53 and series $65-$265), the 2026 Annual Meeting and its $650 on-demand CE Recording Package, advertising products ($50-$500 placements including website banners, e-newsletter ads, custom email campaigns, and video ads), annual meeting sponsorships ($2,000-$8,000 Bronze/Silver/Gold tiers plus $750 exhibit space), a career center, classified ads, a vendor directory, external CE application review, PAC fundraising, and pro bono crisis resource listings. Technology is limited to YourMembership.com-hosted association management software providing the member portal, event management, email marketing, and career center — there is no proprietary platform or AI/ML capability.

GPA generates revenue through seven primary streams: recurring membership dues, CE program fees (one-time), advertising/sponsorship, event registration, classified and career center transaction fees, CE application review fees, and PAC donations. Distribution is concentrated entirely in Georgia. Marketing and engagement run through the gapsychology.org website, a twice-monthly e-newsletter reaching 800+ psychologists with a 70% open rate, organic social media (Twitter @gapsychassn, Facebook, LinkedIn), and the annual meeting. Affiliated entities include the GP Foundation (charitable arm), GPA Political Action Committee, and Georgia Psychological Association for Graduate Students (GPAGS).

Name

Georgia Psychological Association

Legal name

Georgia Psychological Association

Website

https://gapsychology.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia Psychological Association is a 501-style nonprofit, state-level professional membership association founded in 1948 that serves approximately 850 licensed psychologists in Georgia through tiered memberships, APA-approved continuing education, state legislative advocacy, and a public Find a Psychologist referral directory.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health PPO Networks (HLAEANAG)

Keywords

• Professional association
• Continuing education
• Membership services
• Psychologist advocacy
• Referral directory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues ranging from $0 for students to $660 for Platinum members, providing recurring revenue based on membership tier.
2. Continuing Education Programs: CE workshops and webinars offered at various price points, including live virtual workshops, recorded on-demand content, and annual meeting CE packages.
3. Advertising & Sponsorship: E-newsletter advertisements, website banner ads, custom email campaigns, video advertisements during CE workshops, vendor directory listings, and annual meeting sponsorships.
4. Event Registration: Annual meeting registration including CE recording packages, exhibit space rentals, and sponsorship tiers (Bronze $2,000, Silver $5,000, Gold $8,000).
5. Classified Ads & Career Center: Classified advertisements for office space and professional resources, and career center/job postings for employers seeking psychologists.
6. CE Application Products: Fees for reviewing and approving external CE workshops and conferences for continuing education credit.
7. PAC Fundraising: Political Action Committee donations from members in various amounts to support advocacy efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Georgia Psychological Association (GPA) is a nonprofit professional membership association for psychologists working or residing in Georgia. It provides tiered membership subscriptions (Silver, Gold, Platinum, Emeritus, Student), APA-approved continuing education (CE) workshops and webinars, a public "Find a Psychologist" referral database, advocacy through lobbying and a Legal and Legislative Committee, a career center for job postings, advertising products, and an annual meeting with CE credits and sponsorship opportunities.

Product overview

Georgia Psychological Association operates as a professional membership organization offering a comprehensive suite of services for psychologists. The core offerings include APA-approved Continuing Education workshops (live and pre-recorded webinars), tiered membership programs with varying benefit levels, and a Find a Psychologist referral service. Additional services include a Career Center for job postings, advertising products targeting 800+ member psychologists, an Annual Meeting with CE credits and sponsorship opportunities, PAC fundraising, pro bono crisis resources, research distribution services, and a vendor directory. The organization uses the YourMembership.com platform for membership management and online transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Tiered membership program (Silver, Gold, Platinum, Emeritus, Student) offering psychologists discounted CE workshops, legal consultation, referral database listing, mentorship programs, ethics/insurance consultations, and networking opportunities.
• Continuing Education (CE) Workshops Live and pre-recorded CE webinars for psychologists covering topics such as Motivational Interviewing, ethics, trauma, substance abuse, and clinical practices, providing APA-approved continuing education credits for licensure maintenance.
• Find a Psychologist Referral Service Searchable public directory allowing individuals to find GPA member psychologists by specialty, insurance, language, ethnicity, gender preference, and location throughout Georgia.
• Career Center Job posting platform for psychology-related employment opportunities including postdoctoral positions, with 30-day posting options for employers seeking psychologists.
• Annual Meeting Annual conference offering up to 15 CE credits, exhibits, sponsorships (Bronze $2,000, Silver $5,000, Gold $8,000), and networking events including 'GPA's Got Talent' social event.
• Advertising Options Multiple advertising products including website banner ads ($500/30 days), custom email advertisements ($500), video advertisements ($500), e-newsletter ads ($250), editorial ads ($300), CE workshop listings ($200), career center postings ($199), classified ads ($50), and vendor directory listings reaching 800+ psychologists.
• Advocacy Services Lobbying team and Legal and Legislative Committee protecting psychologists at the state level, including the GPA Action Center for member-driven advocacy engagement.
• PAC Fundraiser Political Action Committee donation program allowing members to contribute $25, $50, $75, $100 or custom amounts to support advocacy and legislative efforts.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Trust (Insurance)minorGTM or Marketing PartnerThe Trust is featured as a partner providing insurance products to GPA members. The Trust sponsors GPA communications and appears in featured partner sections of the website.
• Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD)minorStrategic or Co-development PartnerDBHDD partners with GPA for CE programming, including the DBHDD Hospital AMH Conference. GPA provides CE credit for DBHDD-organized training events.
• Georgia Psychological Association FoundationcoreOthersGP Foundation is the charitable arm of GPA, providing additional resources and supporting the mission of advancing psychology in Georgia. Listed as a key organizational component alongside GPA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• National Register of Health Service Psychologists: A credentialing and referral organization for health service psychologists. While not a state association, it competes for psychologists seeking credentialing, referral listings, and continuing education — serving a partially overlapping use case to GPA's membership value proposition.

Direct peers

• Florida Psychological Association: Florida state psychological association operating the same membership, CE, advocacy, and referral model as GPA. Comparable in scope and tiered benefit structure for a similar-sized state psychologist population.
• Virginia Psychological Association: State association for Virginia psychologists. Operates the same professional association model as GPA, including membership tiers, CE, advocacy, and referral services within a regional mid-Atlantic state.
• Pennsylvania Psychological Association: State professional association for Pennsylvania psychologists delivering membership tiers, CE programming, advocacy, and directory services structurally similar to GPA's offerings.
• Texas Psychological Association: State association for Texas psychologists with comparable membership, CE, advocacy, and referral services similar to GPA. Texas represents a higher-population state with similar professional association operational structure.
• California Psychological Association: State association for California psychologists. Operates the same professional association model as GPA: tiered membership, CE programming, advocacy, referral services, and an annual meeting — but at much larger scale due to California's psychologist population.
• Ohio Psychological Association: State association for Ohio psychologists with matching professional association model: tiered membership, APA-approved CE, state legislative advocacy, and public referral services.
• Illinois Psychological Association: State-level professional psychological association serving Illinois psychologists. Highly comparable to GPA — operates with the same model of tiered membership, APA-approved CE, state advocacy, and referral directory within a single state boundary.
• New York State Psychological Association: State association for New York psychologists offering tiered membership, APA-approved CE, advocacy, and public referral services analogous to GPA. Geographically distinct but structurally identical as a state psychological association.

Broad incumbents

• American Psychological Association: The national professional association for psychologists in the United States. APA is the parent organization that approves GPA as a CE sponsor and offers overlapping services (national CE, advocacy, and membership) that compete with GPA's offerings at a broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gapsychassn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Georgia Psychological Association