PEAK Physical Education & Active Kids

Name

PEAK Physical Education & Active Kids

Legal name

Physical Education & Active Kids Ltd

Website

https://www.peak-sport.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Education & Training Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Vocational Evaluation & Career Assessment (Transition-Age) (EDAKANAC)

Keywords

• Apprenticeship training
• Physical education delivery
• School sports coaching
• Apprenticeship training provider
• PE curriculum services

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apprenticeship Training Delivery: PEAK delivers apprenticeship programmes across multiple sectors (Business Admin, Sports Coach, Teaching Assistant, Customer Service, Early Years Educator) as a government-approved training provider on the Register of Apprenticeship Training Providers (RoATP). Revenue is generated through government apprenticeship funding streams and direct contracts with schools and employers. The company also offers whole school development services including PE delivery, transition support, community cohesion, wrap-around care, and sports premium-funded activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PEAK is a UK apprenticeship training provider and physical education delivery company that delivers government-approved apprenticeship programmes (Business Admin, Sports Coach, Teaching Assistant, Customer Service, Early Years Educator) and on-site PE services (curriculum delivery, sports coaching, wrap-around care, sports premium activities) to primary and secondary schools. The company is accredited on the Register of Apprenticeship Training Providers (RoATP) and is Ofsted-rated Outstanding.

Product overview

PEAK Physical Education & Active Kids is an Ofsted-registered training provider offering a portfolio of apprenticeship programs and physical education delivery services. The company provides five apprenticeship products (L2 Customer Service, L3 Business Admin, L3 Teaching Assistant, L3 Early Years Educator, and L4 Sports Coach) alongside physical education delivery services for schools. Apprenticeships are delivered through tutor-supported, rich-media and online training methods via the Aptem e-learning portal, while PE services include curriculum delivery, after-school clubs, and sports leadership programs. The company operates from Sunderland, Tyne and Wear, serving schools across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• L3 Business Admin Apprenticeship Level 3 Business Administration apprenticeship tailored to the needs of the employing organisation, delivered as part of PEAK's RoATP-accredited apprenticeship portfolio.
• L4 Sports Coach Apprenticeship Level 4 Sports Coach apprenticeship covering school, grassroots, and high-performance coaching pathways, delivered by sector-specific tutors.
• L3 Teaching Assistant Apprenticeship Level 3 Teaching Assistant apprenticeship supporting the class teacher to enhance pupils' learning across primary, special, or secondary education settings.
• L2 Customer Service Apprenticeship Level 2 Customer Service apprenticeship providing a starting point for customer-facing businesses and their staff.
• L3 Early Years Educator Apprenticeship Level 3 Early Years Educator apprenticeship equipping teams with the necessary skills for EYFS learning stages in nurseries and primary schools.
• Physical Education Delivery Services Professional PE delivery services for schools covering whole school development, transition support, community cohesion, wrap-around care, and Sports Premium-funded activities delivered by qualified PEAK coaches.

Quantifiable outcome

• Whole school impact from Sports Premium spending, including running after-school clubs, morning break activities (gymnastics and dance), and cross-year-group leadership programmes.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Skills Office NetworksupportingImplementation/ SI/ Consulting PartnerPEAK partners with Skills Office Network who provide specialist support to businesses and start-ups who want to set up their own training provision and become members of RoATP. This partnership helps PEAK and its employer clients navigate the complexities of establishing and maintaining approved training provision.
• Coordinate SportsupportingTechnology or IntegrationCoordinate Sport provides PEAK with a secure booking system for wrap-around care provision and holiday camps. Child and parent data is stored on Coordinate Sport's cloud platform which is GDPR compliant.
• Complete Education Solutions (IPEP)supportingTechnology or IntegrationWhen working with pupils in a school, PEAK utilizes the IPEP system from Complete Education Solutions for pupil data management. This is a specialised education-focused data system.
• The Safeguarding Company (MyConcern)coreTechnology or IntegrationAll reported safeguarding issues are stored on MyConcern, a portal provided by The Safeguarding Company. This is PEAK's primary safeguarding reporting and case management system, critical to the company's operations with children and young people.
• AptemcoreTechnology or IntegrationAll data relating to PEAK's apprenticeship learners is stored on the Aptem e-learning portal, which serves as PEAK's primary learning management and portfolio system for apprenticeship delivery.
• BrightHR (Peninsula UK)supportingTechnology or IntegrationEmployee data is stored securely on BrightHR, a system provided by Peninsula UK. This is PEAK's HR management system for employee records and HR compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Learning Curve Group: UK-based vocational training and apprenticeship provider offering programmes across education, business administration, customer service, and early years — overlapping directly with PEAK's apprenticeship portfolio. Publicly listed entity operating at national scale.
• Lifetime Training: One of the largest UK apprenticeship training providers, delivering government-funded apprenticeships across multiple sectors including education and sports. Directly comparable to PEAK on RoATP-accredited apprenticeship delivery and school/employer customer base, but at significantly greater national scale.
• Paragon Skills: UK apprenticeship training provider delivering programmes including Teaching Assistant, Business Admin, Customer Service, and Early Years — substantially overlapping with PEAK's apprenticeship product set. Targets similar employer segments including schools.
• Babington Education: UK apprenticeship and vocational training provider offering programmes in Teaching Assistant, Business Administration, and Early Years educator pathways. Comparable to PEAK as a RoATP-style provider serving education sector employers and apprentices.
• Aspiration Training: UK-based apprenticeship provider delivering Teaching Assistant, Business Admin, and Customer Service programmes to school and employer clients. Direct competitor to PEAK in the apprenticeship delivery category, with overlapping government funding model.
• Premier Sport: UK provider of sports coaching and physical education delivery services to primary schools, including curriculum PE, after-school clubs, and sports premium-funded activities. Directly comparable to PEAK's PE delivery arm, though Premier Sport does not deliver apprenticeships.
• HIT Training: UK apprenticeship provider offering programmes across multiple sectors including customer service and business administration. Comparable to PEAK's apprenticeship portfolio with similar government-funded apprenticeship delivery model serving employer clients.

Broad incumbents

• Sports Leaders UK: UK-recognised awarding organisation for sports leadership qualifications and coaching certifications. Comparable to PEAK in addressing the sports coaching skills pathway in the UK, but operating as a national qualification body rather than a regional delivery provider.

Others

• Complete Education Solutions: UK education data management provider (creator of IPEP system) used by PEAK in school settings. Adjacent peer as an education-sector technology partner serving schools with similar pupil data and engagement needs.

Regional players

• Active Fusion: UK-based provider of PE, school sport, and physical activity services to schools, including curriculum delivery and sports premium support. Comparable to PEAK's PE delivery services but operating primarily in different regional geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeakNorthEast
• Xx.com/PEAKspt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEAK Physical Education & Active Kids