Freberg

What Freberg does

Freberg (legal entity Brødrene Freberg DA, Norwegian org.nr. 998 866 383) is a privately held family farming partnership operated by three brothers — Bernt Freberg, Anstein Freberg, and Edvart Freberg — who each run a separate farm at Øvre Stangeby Gård in Nøtterøy, Hveem Forsøksgård in Lena, and Vølen Gård in Stokke, respectively. The partnership cultivates and supplies Norwegian-grown raw materials including asparagus (white and green, marketed under the Hvasser Asparges label), parsnip, celeriac, apples, cauliflower, Brussels sprouts, cabbage, asparagus beans, and grain, alongside cut flowers (peonies).

The company's commercial offering combines fresh produce with value-added processed SKUs — notably pre-cut parsnip sticks (Pastinakk i staver), pre-cut celeriac cubes (Sellerirot i biter), and drinkable apple cider (Drikkbare epler eplemost) — all sold under the Frebergs® brand. Distribution is conducted exclusively through Norwegian retail storefronts, with marketing and in-store point-of-sale supported by a branded media/photo bank on the company website. The Hvasser Asparges white asparagus line won first place at the Norwegian food industry award Det norske måltid in 2021, which is the most prominent third-party validation of product quality in the available record.

The business model is a B2B agricultural supply operation targeting Norwegian consumers and grocery retailers seeking locally cultivated produce, with no disclosed direct-to-consumer e-commerce, export activity, or institutional investment. Pricing is not publicly disclosed, the legal structure is a Norwegian general partnership (Delt Ansvarlig / DA) with joint and several liability among the three brothers, and the organization employs 1-10 people. There are no subsidiaries, no funding history, and no M&A activity disclosed. Technology, digital infrastructure, and AI/ML capabilities are not part of the operating model.

Name

Freberg

Legal name

Brødrene Freberg DA

Website

https://frebergs.no

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Brødrene Freberg is a Norwegian family farming partnership run by three brothers across three farm locations, producing and supplying locally grown vegetables, fruit, grain, and flowers to Norwegian retail under the Frebergs® brand.

Ownership category

akta.pro rank

Product category

Fresh Produce Farming

NAICS

Vegetable and Melon Farming (11121), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Norwegian vegetable farming
• Fresh produce supply
• Asparagus cultivation
• Pre-cut vegetables
• Apple cider production

Headquarters

HQ city

Nøtterøy

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Freberg is a Norwegian agricultural partnership that cultivates, processes, and supplies locally grown vegetables, fruits, asparagus, grains, and flowers under the Frebergs® brand. The offering spans fresh produce (white and green Hvasser asparagus, cauliflower, cabbage, Brussels sprouts, apples), pre-cut convenience formats (parsnip sticks, celeriac pieces), apple cider, and raw agricultural inputs, sold primarily through Norwegian retail channels. The operation is run by three brothers across three separate farms in Nøtterøy, Lena, and Stokke.

Product overview

Freberg (De tre brødrene Freberg / The Three Freberg Brothers) is a Norwegian agricultural company operated by three brothers — Bernt Freberg, Anstein Freberg, and Edvart Freberg — who cultivate Norwegian raw materials. The company offers a portfolio of processed vegetable products (parsnip sticks, celery root pieces) and fresh produce (white and green asparagus under the Hvasser Asparges brand, drinkable apple cider). They also grow and supply raw agricultural ingredients including asparagus beans, cauliflower, apples, cabbage, grain, Brussels sprouts, and celery root. The products are distributed under the Freberg® brand through retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hvasser Asparges hvit (Hvasser White Asparagus)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Gartnerhallen: Norwegian grower cooperative producing domestically-grown fruits, berries, and vegetables for Norwegian retail. Comparable to Freberg as a domestic producer of Norwegian vegetables and fruit serving overlapping retail customers with locally-grown positioning.

Emerging players

• Lerum: Norwegian producer of fruit-based products including apple juice and cider from Norwegian-grown fruit. Comparable to Freberg through the Drikkbare epler eplemost (apple cider) product overlap and shared Norwegian-fruit raw-material sourcing.
• Hardanger Saft og Sider: Norwegian producer of apple juice, cider, and related products using Norwegian-grown apples from the Hardanger region. Comparable to Freberg as a regional Norwegian apple-cider and fruit-product producer with similar raw-material sourcing, scale, and product format.

Broad incumbents

• Findus Norge: Nordic frozen vegetable and prepared-food manufacturer with Norwegian operations. Comparable to Freberg as a broader player in the processed/preserved Norwegian vegetable category that Freberg participates in with its pre-cut parsnip and celeriac products.
• Bama Gruppen: Norway's largest fresh produce distributor and supplier, sourcing Norwegian and imported fruits and vegetables. Comparable to Freberg as the dominant incumbent in the Norwegian fresh-produce supply chain that Freberg's products sell into, with overlapping exposure to local-vs-imported retail dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freberg