Pershing Health System

What Pershing Health System does

Pershing Health System is a 501(c)(3) nonprofit Critical Access Hospital headquartered in Brookfield, Missouri, operating a 25-bed acute care facility, two rural health clinics (Community Medical Associates in Brookfield and Meadville Medical Clinic in Meadville), and outpatient specialty clinics serving Brookfield, Marceline, Meadville, Milan, and surrounding Linn County communities in North Central Missouri. Founded in 1970 and affiliated with Boone Hospital Center, the organization has served its rural catchment area for more than five decades with a team of 100+ healthcare professionals. Its service portfolio spans 24/7 emergency care, inpatient hospitalization, swing bed skilled nursing and rehabilitation, diagnostic imaging (MRI, CT, 3D mammography, ultrasound, bone density), laboratory services, physical/occupational/respiratory therapy, cardiac and pulmonary rehabilitation, ACHC-accredited sleep studies, Senior Life Solutions mental health programming, nutritional and social services, and visiting specialist clinics covering podiatry, gastroenterology, urology, and cardiology.

The underlying technology stack is predominantly clinical equipment rather than a software platform: the organization operates a Canon Vantage Orian 1.5T MRI (installed March 2025, replacing a mobile MRI unit) featuring AI-powered imaging integration and quiet scan technology, a 3D mammography system with SmartCurve breast stabilization, AI-assisted CT scanning, a BioDex Balance System for rehabilitation, and a multi-station physical therapy suite. Digital patient-facing infrastructure includes the iqhealth patient portal for health records access, the paymyhealthbill.com third-party billing platform, and an ezcost.info cost estimator integration. Patient flow is coordinated through a phone-driven scheduling model, walk-in availability at CMA, and physician referrals for specialty services.

Pershing Health System monetizes services through fee-for-service billing to patients and insurance providers (including UnitedHealthcare/UMR/HealthSCOPE networks), augmented by a Financial Assistance Program for qualifying uninsured and underinsured patients and unit-priced community health fair lab tests ($15-$30 per panel). Its go-to-market is direct-to-consumer within its defined rural service area, with no enterprise sales motion or out-of-region patient acquisition strategy. The organization is governed by a board of directors as a charitable community asset, receives capital and referral support through its Boone Hospital Center affiliation, and reinvests surpluses into facility upgrades, technology refreshes, and clinical staffing rather than distributing earnings.

Name

Pershing Health System

Legal name

Pershing Health System

Website

https://phsmo.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Pershing Health System is a 25-bed Critical Access Hospital in Brookfield, Missouri operating two rural health clinics and providing emergency, inpatient, diagnostic imaging, rehabilitation, and specialty services to Linn County communities.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

Keywords

• Critical access hospital
• Rural health clinics
• Emergency medical services
• Diagnostic imaging services
• Rehabilitation therapy services

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hospital Patient Services: Acute care hospital services including emergency department, inpatient care, diagnostic imaging, laboratory services, and rehabilitation services billed to patients and insurance providers.
2. Rural Health Clinic Services: Primary care and specialty clinic services at Community Medical Associates and Meadville Medical Clinic providing outpatient physician and nurse practitioner visits.
3. Outpatient Specialty Services: Specialty clinics including cardiology, podiatry, gastroenterology, urology, and other visiting specialist services.
4. Patient Portal and Billing: Online patient portal for health records and billing through paymyhealthbill.com platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pershing Health System is a 25-bed Critical Access Hospital providing comprehensive healthcare services to rural North Central Missouri communities. It operates a main hospital campus with 24/7 emergency care, diagnostic imaging, laboratory services, and rehabilitation, along with two rural health clinics (Community Medical Associates and Meadville Medical Clinic) offering primary and specialty care. The system is a 501(c)(3) nonprofit affiliate of Boone Hospital Center that has served the region for over 50 years.

Product overview

Pershing Health System is a Critical Access Hospital (25-bed) providing comprehensive healthcare services through a unified hospital system with affiliated rural health clinics. The organization operates Community Medical Associates and Meadville Medical Clinic as primary care facilities, supported by hospital-based services including emergency care, diagnostic imaging (MRI, CT, mammography, X-ray, ultrasound), laboratory services, rehabilitation therapy (physical, occupational, respiratory), cardiac and pulmonary rehabilitation, sleep studies, swing bed rehabilitation, and specialty outpatient clinics (podiatry, urology, gastroenterology). The system also provides patient-facing digital tools including an online patient portal and bill payment platform. Services are coordinated through a team of 100+ healthcare professionals to deliver integrated care close to home.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department Services 24/7 emergency medical care provided at the main Brookfield campus, serving as the primary emergency access point for the rural service area.
• Diagnostic Imaging Services Full diagnostic imaging including MRI, 3D mammography, and CT scanning for inpatients, outpatients, and clinic referrals.
• Laboratory Services On-site clinical laboratory providing diagnostic testing for hospital patients, clinic patients, and physician referrals.
• Rehabilitation Services Physical and rehabilitative therapy featuring a BioDex Balance System for patients recovering from injury, surgery, or managing chronic conditions.
• Sleep Lab Services ACHC-accredited sleep studies for diagnosis and treatment of sleep disorders, available to inpatients and outpatients.
• Wound Care Services ACHC-accredited wound care for chronic and post-surgical wounds, provided on an outpatient basis.
• Specialty Clinic Services Outpatient specialty clinics staffed by rotating specialists in cardiology, orthopedics, oncology, urology, and pain management, bringing specialty care to the rural community.
• Community Medical Associates (CMA) Rural health clinic offering primary care and follow-up services to residents of the Brookfield service area.
• Meadville Medical Clinic (MMC) Rural health clinic offering primary care and follow-up services to residents of Meadville and surrounding communities.
• Occupational Health Services Occupational health services provided to local employers, supporting workforce health needs.
• Community Health Programs Community health fairs, wellness screenings, and educational events delivered in partnership with area schools and organizations.

Quantifiable outcome

• Patients regaining independence and returning home after swing bed rehabilitation (e.g., Kevin DeVoy recovering from open-heart surgery complications)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Community Blood CenterminorStrategic or Co-development Partner · 13 May 2026Partnership with Community Blood Center for community blood drives to maintain stable blood supply for local hospitals and patients in need.
• Boone Hospital CentercoreStrategic or Co-development PartnerAffiliated relationship with Boone Hospital Center, a larger regional hospital providing referral support and collaborative care coordination for patients requiring services beyond PHS capabilities.
• UnitedHealthcare/UMR/HealthSCOPE BenefitsminorOthersThird-party administrators providing health insurance coverage through UnitedHealthcare and UMR, creating machine-readable files for transparency in coverage compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wright Memorial Hospital: A Critical Access Hospital in Trenton, MO (Grundy County) operated by Saint Luke's Health System. Closely comparable to PHS in scale, rural geography, and service mix for North Central Missouri residents.
• Fitzgibbon Hospital: A community hospital in Marshall, MO (Saline County) offering comparable rural inpatient, ED, imaging, rehabilitation, and primary care services to a similar demographic and payer mix.
• Scotland County Hospital: A rural Critical Access Hospital in Memphis, MO serving northeast Missouri. Comparable in bed size, rural service model, and dependence on visiting specialists, with overlapping catchment geography.
• Hedrick Medical Center: A Critical Access Hospital in Chillicothe, MO (Livingston County) operated by Saint Luke's Health System. Comparable to PHS as a similarly sized rural community hospital serving adjacent North Central Missouri with comparable inpatient, ED, and outpatient services.

Regional players

• Moberly Regional Medical Center: A community/regional hospital in Moberly, MO (Randolph County) that competes with PHS for North Central Missouri patients seeking higher-acuity services beyond what PHS can deliver.
• Northeast Regional Medical Center: A community hospital in Kirksville, MO serving northeast Missouri. Comparable regional competitor drawing patients from rural counties similar to PHS's catchment for higher-acuity and specialty services.

Broad incumbents

• Boone Hospital Center: The parent affiliate of Pershing Health System, a larger Columbia, MO-based hospital. Comparable as an established regional referral hospital within the same network; serves as both affiliate and potential destination for higher-acuity PHS referrals.
• Hannibal Regional Healthcare System: A larger regional health system based in Hannibal, MO serving northeast and north-central Missouri. Comparable as a broader rural-serving system but with a larger footprint and more specialty capacity than PHS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/jwmERI-rp0Q
• Facebookfacebook.com/PHSMO.ORG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pershing Health System