Lost Valley Bulk Wines

What Lost Valley Bulk Wines does

Lost Valley Bulk Wines is an Argentine B2B exporter of varietal wines in bulk, headquartered in Mendoza with the operating legal entity Lost Valley S.A. incorporated in 2021. The company's core product is the export of varietal bulk wines sourced through a network of partner wineries across six Argentine wine regions — Cafayate, Famatina, Pedernal, Eastern Mendoza, Valle de Uco, and Rio Negro — including Cooperativa San Carlos Sud (~10M liters/year), Valle de la Puerta, and Finca del Enlace (300 hectares, 2M+ liter capacity, with up to 7M kilos of grape potential). Total addressable partner capacity exceeds 12 million liters annually. The portfolio spans Malbec, Cabernet Sauvignon, Syrah, Tempranillo, Bonarda, Tannat, Petit Verdot, Pinot Noir, Merlot, Chardonnay, Sauvignon Blanc, Torrontés, and Viognier, with an agronomic innovation (Single Wire Conduction System) deployed at Finca del Enlace for sustainable mechanized vineyard management.

The company sells on a project-by-project, quote-based model targeting international importers, supermarket chains, wine clubs, and hotel and restaurant chains for private-label and bulk-supply programs. Named enterprise customers include Walmart and Carrefour, plus Fecovita as an Argentine cooperative counterpart. Lost Valley holds BRC, Fair Trade, and Organic certifications across partner facilities, enabling qualification for large retail tenders. Distribution is direct B2B export, with sales representatives based in the United States, Europe, and China serving key markets, and bulk Malbec currently shipping to 22 international destinations.

The firm is family-owned: founder Alfredo Guiroy (President) brings nearly 40 years of bulk-wine export experience, his son Javier Guiroy serves as Commercial Manager, and the management team is rounded out by a General Manager, Winemaker, Logistics Manager, Customer Service, and Online Marketing functions. Commercial development is supported by participation in ProWein Düsseldorf, WBWE Amsterdam, and IBWSS shows, plus membership in Wines of Argentina, the Argentine Chamber of Bulk Wines (CAVG), and the International Wineries for Climate Action (IWCA). The company has no external institutional investors and no public disclosures of revenue or funding.

Name

Lost Valley Bulk Wines

Legal name

Lost Valley S.A.

Website

https://lostvalley.com.ar

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lost Valley Bulk Wines is an Argentine B2B exporter of varietal bulk wines from Mendoza, serving international importers, supermarket chains, wine clubs, and hospitality buyers through partner wineries across six Argentine regions for private-label and bulk supply programs.

Ownership category

akta.pro rank

Product category

Bulk Wine Export

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Bulk wine export
• Varietal wines
• Private label wine
• Argentine wine sourcing
• Wine wholesale

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Wine Export: Export of varietal wines in bulk format to international markets. The company specializes in providing wines that can be tailored to private label projects, producing wine adapted to the measure of client projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Lost Valley Bulk Wines exports varietal wines in bulk from Argentina to international markets, with a focus on private label projects for supermarket chains, importers, wine clubs, hotels, and restaurants. The company sources wine from partner wineries across multiple Argentine wine regions and tailors production to client project specifications, providing advisory support throughout product development.

Product overview

Lost Valley Bulk Wines is a bulk wine export company offering varietal wines in bulk for the international market, serving as a partner for private label projects. The company works with a network of partner wineries across Argentina's wine regions (Cuyo, North, Patagonia) including Cooperativa San Carlos Sud in Valle de Uco, Valle de la Puerta in La Rioja, and Finca del Enlace in San Juan. Their services include producing customized bulk wines, providing advisory support through all product development stages, and ensuring timely delivery. They specialize in Argentine varieties such as Malbec, Torrontés, Chardonnay, Bonarda, Cabernet Sauvignon, and Syrah.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Wine Export Services Export of varietal wines in bulk for the international market, serving importers, supermarket chains, wine clubs, hotels, and restaurants worldwide. Sales representatives in the US, Europe, and China serve key markets.
• Private Label Wine Projects Custom wine production tailored to client project specifications, with advisory support across all stages of product development. Designed for importers, supermarket chains, and wine clubs seeking exclusive private label wines.
• Cooperativa San Carlos Sud Wines Varietal wines from Cooperativa San Carlos Sud located in La Consulta, Valle de Uco, Mendoza, producing 10 million liters per year. Red varieties include Syrah, Tempranillo, Pinot Noir, Bonarda, Cabernet Sauvignon, Merlot, and Malbec; white varieties include Sauvignon Blanc, Chardonnay, and Torrontés.
• Valle de la Puerta Wines Wines from Valle de la Puerta winery in the Chilecito area, La Rioja province, specializing in high-quality Torrontés and early-ripening red wines with pronounced fruit. Reached market approximately 10 years after founding.
• Finca del Enlace Wines Wines from Finca del Enlace winery in San Juan Province with capacity of over 2,000,000 liters and 300 hectares of vineyards. Red grapes include Cabernet Sauvignon, Malbec, Syrah, Tannat, Petit Verdot, and Bonarda; white grapes include Chardonnay, Viognier, Torrontés Riojano, and Sauvignon Blanc. Maximum potential of 7 million kilos of grapes per year (equivalent to 4 million liters of wine). Uses Single Wire Conduction System for sustainable vineyard management.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Cooperativa San Carlos SudcoreStrategic or Co-development PartnerFounding cooperative partner located in Valle de Uco, Mendoza. This was the origin of Lost Valley's operations, where Alfredo Guiroy met Guillermo Rodaro. The cooperative is a luxury supplier for major Argentine wine brands with privileged location. It has achieved BRC certification and produces approximately 10 million liters per year.
• Valle de la PuertacoreStrategic or Co-development PartnerWinery located in Chilecito area, La Rioja province. Specializes in high-quality Torrontés and early-ripening red wines with pronounced fruit. Represents Lost Valley's expansion into the Famatina wine region.
• Finca del EnlacecoreStrategic or Co-development PartnerWinery in San Juan province with capacity of more than 2 million liters and 300 hectares of vineyards. Produces Malbec with evident balance, neat acidity and good structure. Uses innovative Single Wire conduction system for sustainable vineyard management. Near 95% red grapes (Cabernet Sauvignon, Malbec, Syrah, Tannat, Petit Verdot, Bonarda) and 5% white grapes (Chardonnay, Viognier, Torrontés Riojano, Sauvignon Blanc).
• Wines of ArgentinamajorStrategic or Co-development PartnerIndustry association that establishes World Malbec Day (April 17) and promotes Argentine wines globally. Lost Valley participates in WofA-organized events and pavilions at international trade shows.
• Argentine Chamber of Bulk Wines (CAVG)majorStrategic or Co-development PartnerNational industry body representing bulk wine producers. President José Bartolucci highlights business achievements at international fairs. The chamber had dedicated space at ProWein with 4 wineries focused on bulk wine production.
• International Wineries for Climate Action (IWCA)minorStrategic or Co-development PartnerGlobal NGO bringing together about 50 wine producers and 139 vine growers with the aim of reducing carbon emissions and establishing global standards for decarbonization. Founded in 2019 by Torres (Spain) and Jackson Family Wines (California).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accolade Wines: Global wine producer (Hardys, Banrock Station) with significant bulk and private label operations across Australia, South Africa, and the Americas. Comparable to Lost Valley as a multi-region bulk wine exporter.
• Concha y Toro: Chile-based global wine producer (Casillero del Diablo, Frontera) with extensive bulk and bottled wine exports. Comparable to Lost Valley as a South American varietal exporter with international distribution muscle.
• E & J Gallo Winery: World's largest family-owned winery and dominant US private label/bulk wine producer. Comparable to Lost Valley as a buyer-side private label wine supplier serving retail and foodservice chains.
• Casella Wines: Australia's largest family-owned wine company (Yellow Tail) with significant bulk wine export operations. Comparable to Lost Valley as a globally focused bulk/private label exporter from a Southern Hemisphere producing country.
• García Carrión: Spain's largest wine producer and one of Europe's top bulk wine exporters. Comparable to Lost Valley as a large-volume bulk wine exporter serving international private label programs.

Direct peers

• Bodegas Trapiche: Major Argentine wine producer based in Mendoza with extensive international distribution and varietal portfolio. Highly comparable to Lost Valley's core varietal wine export model and Mendoza-origin footprint.
• Trivento Bodegas y Viñedos: Mendoza-based Argentine wine producer with global export footprint, focused on varietal wines (especially Malbec). Comparable to Lost Valley as a Mendoza varietal exporter serving international private label and bulk channels.
• Grupo Peñaflor: Argentina's largest wine producer and exporter, including bulk wine and private label programs. Directly comparable to Lost Valley as a domestic Argentine producer-exporter operating across multiple regions and serving international markets.
• Fecovita: Argentine wine cooperative federation grouping 5,000 producers across 29 cooperatives. Comparable to Lost Valley as both a bulk wine supplier and a cooperative-style aggregation model underlying Argentine production.

Regional players

• Bodegas Esmeralda: Argentine wine producer family-owned, with international varietal export focus. Comparable to Lost Valley as a Mendoza-origin Argentine varietal exporter, though more brand-led and less bulk-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lostvalleybulkwines
• LinkedInlinkedin.com/company/lost-valley-bulk-wines
• Instagraminstagram.com/lostvalleybulkwine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lost Valley Bulk Wines