Laika

What Laika does

Laika Communications GmbH is a Berlin-based boutique PR and communications agency founded in 2018 by Managing Director Michaela Krause. The firm offers a comprehensive suite of services spanning strategy, creative production, and execution, including owned content development and thought leadership, speaker and media training, event PR, crisis communications, brand strategy, work culture and collaboration consulting, communication design, photography, and team and corporate travel services. Laika serves enterprise and mid-market clients across the DACH region (Germany, Austria, Switzerland), with a particular focus on technology companies, startups, consumer electronics and lifestyle brands, and international firms entering the German-speaking market. Notable clients include Ecosia, Roblox, HMD Global (Nokia), Snapchat, Vinted, Trustpilot, Tineco, LUSH, and Generator Hostels.

Laika operates as a privately held, bootstrapped GmbH with no external institutional investment or venture capital backing. The agency employs 11-50 people and generates revenue through professional services engagements on project, retainer, and hourly bases, with quote-based pricing tailored to client needs. Its go-to-market is consultative and sales-led, using direct website engagement with 'Book a meeting' and 'Get a Quote' CTAs, supported by a detailed briefing questionnaire. The agency invests in content marketing (291+ blog articles), a Substack newsletter, and organic social media (LinkedIn, Instagram) to drive inbound demand.

The firm is differentiated by its interdisciplinary, international team and a self-described space/underdog positioning that resonates with innovative and technology-oriented brands. It has been recognized as a Top 10 Employer in Berlin by Kununu and shortlisted for the Campaign Agency of the Year Awards 2025 in the Best Place to Work category. Laika does not have proprietary technology, patents, or disclosed AI capabilities, and its competitive position is built on talent, brand reputation, and demonstrated case study outcomes across diverse industries.

Name

Laika

Legal name

Laika Communications GmbH

Website

https://www.laika.berlin

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Laika is a Berlin-based boutique PR and communications agency serving enterprise and mid-market technology, consumer electronics, and lifestyle brands across the DACH region with strategy, content, media training, and crisis communications services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (MPAAADAC)

Keywords

• Corporate communications
• Public relations agency
• Brand strategy services
• Crisis communications
• Media training services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Consulting Services: Laika generates revenue through professional services in public relations, communications strategy, media relations, crisis communications, brand strategy, and related consulting services. Services are offered on a project, retainer, and hourly basis as evidenced by their detailed briefing questionnaire that collects budget information and service requirements. The agency model involves customized proposals tailored to each client's specific communication needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Laika is a Berlin-based B2B communications and PR agency that helps technology and consumer electronics companies build, protect, and grow their brands in the DACH region. The firm delivers integrated services including owned content development, thought leadership, speaker and media training, event PR, crisis communications, brand strategy, work culture consulting, communication design, photography, and team and corporate travel services. Its clients are primarily international companies seeking to enter or expand in German-speaking markets.

Product overview

Laika is a Berlin-based communications agency offering a comprehensive suite of PR and communications services. The agency operates as a unified service offering rather than a software platform, combining strategic consulting (Brand Strategy, Crisis Communications, Work Culture & Collaboration) with creative production (Owned Content Development, Communication Design, Photography) and specialized training (Speaker & Media Training). Event PR and Team & Corporate Travel Services round out the offering, enabling the agency to provide end-to-end communications support across strategy, creation, and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Owned Content Development & Thought Leadership Creation of owned editorial content and thought leadership positioning for technology and consumer electronics companies seeking to build authority in the DACH market.
• Speaker & Media Training Coaching for executives and spokespeople on media interviews, public speaking, and on-camera presence, tailored to the DACH media environment.
• Event PR Public relations support for corporate events, including media outreach, press presence, and on-site communications coordination for technology and consumer electronics clients.
• Crisis Communications Reputation management and crisis response advisory for companies facing reputational issues, particularly during market entry or product launches in the DACH region.
• Brand Strategy Strategic brand positioning and messaging development for technology and consumer electronics companies operating in or entering the DACH market.
• Work Culture & Collaboration Advisory on internal communications, work culture, and collaboration frameworks, supporting client organizations in building effective team environments.
• Communication Design Design services for corporate communications, including visual identity, campaign assets, and branded content outputs.
• Photography Professional photography services supporting corporate communications, events, and brand campaigns for clients.
• Team & Corporate Travel Services Travel coordination for corporate teams and client engagements, supporting on-the-ground logistics for events, media tours, and executive visits in the DACH region.

Quantifiable outcome

• +9% brand awareness for Trustpilot
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PIABO PR: Berlin-based PR and influencer marketing agency focused on digital and tech brands across DACH. Highly comparable to Laika in geography, target client profile (tech/consumer brands), and boutique service model.
• Tonka PR: Berlin-based boutique PR agency specializing in technology, digital, and startup clients in the DACH market. Closely comparable to Laika on niche focus, regional footprint, and mid-market/enterprise tech client base.
• achtung!: Berlin-based creative and communications agency offering brand strategy, PR, content, and digital marketing for tech and consumer brands. Comparable to Laika in services offered and DACH enterprise client focus.
• Fink & Fuchs Public Relations: German PR agency headquartered near Munich focused on technology, IT, and industrial clients. Comparable to Laika on B2B tech PR specialization and enterprise communications services.

Broad incumbents

• fischerAppelt: One of Germany's largest independent communications agencies with full-service PR, advertising, content, and digital offerings. A broader incumbent comparable on service breadth and DACH enterprise client roster.
• Serviceplan Group: Large Munich-headquartered integrated communications group with PR, digital, and creative capabilities. Comparable as a broader incumbent offering overlapping PR and brand services in DACH.
• FleishmanHillard Germany: Global PR network with a German practice serving large enterprise clients across technology, consumer, and corporate communications. Comparable as a broader incumbent competing for the same enterprise PR RFPs.
• Edelman Germany: Global communications firm with significant German operations serving enterprise tech, consumer, and corporate clients. Comparable as a broader incumbent in the same enterprise PR competitive set.

Regional players

• Hering Schuppener: Germany-headquartered corporate and financial communications consultancy with strong DACH presence. Comparable on corporate communications, capital markets communications, and enterprise client work, with a stronger financial/IR focus than Laika.

Emerging players

• Hotwire Global (Germany): Global tech-sector PR and communications agency with European operations serving technology and innovation clients. Comparable to Laika on tech-vertical focus and enterprise communications services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laika-communications-gmbh
• Instagraminstagram.com/laika_berlin
• Xx.com/laika_berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laika