Dai Dong Tien

What Dai Dong Tien does

Đại Đồng Tiến is a Vietnamese joint-stock company (Công ty Cổ Phần Đầu Tư Công nghệ Đại Đồng Tiến) that designs, manufactures, and distributes plastic household and industrial products. The company operates a dual-channel model combining a direct-to-consumer e-commerce storefront (daidongtien.com) with a third-party dealer/agent network (Đại lý) across Vietnam, supplemented by B2B contract manufacturing and export packaging services (Gia Công / Bao bì & Xuất khẩu).

The product portfolio spans more than fifteen categories organized into five main groups: cabinets (Tủ) under the Nova, Nova+, Royal, and Royal-P sub-brands with decorative printed designs; household goods (Gia dụng) including basins, buckets, market baskets, and tables/chairs; food storage (Hộp & Hủ) with proprietary lines such as Hộp siêu mỏng ultra-thin containers and Hộp Sina; thermal/cooling products (Giữ Lạnh & Giữ Nhiệt); and industrial containers (Sóng & Kết, Thùng công nghiệp). Pricing ranges from approximately 269,000 VND for combo bundles to 3,140,000 VND for premium Royal cabinets, with promotional discounts of 40-44% on bundle offers and free shipping thresholds for Ho Chi Minh City orders. Customer engagement is operated via phone hotline (0906 600 183), Zalo messaging, and Facebook Messenger.

The revenue model is hybrid: one-time consumer product sales through the e-commerce site, dealer/wholesale distribution, and B2B custom manufacturing services for export clients. The company is independently owned with no disclosed parent, institutional investors, or external funding, and maintains a single headquarters in Ho Chi Minh City with nationwide shipping reach through its own logistics and dealer network.

Name

Dai Dong Tien

Legal name

Công ty Cổ Phần Đầu Tư Công nghệ Đại Đồng Tiến

Website

https://daidongtien.com.vn

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Đại Đồng Tiến is a Vietnamese plastic manufacturer and e-commerce brand producing household, kitchen, and industrial plastic products for consumers via its own website, a national dealer network, and B2B contract manufacturing and export services.

Ownership category

akta.pro rank

Product category

Plastic Household Products Manufacturing

NAICS

Other Plastics Product Manufacturing (32619)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

akta.pro secondary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

Keywords

• Plastic household products
• Plastic storage cabinets
• Food storage containers
• Industrial plastic containers
• Plastic kitchenware

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Retail: Direct sales of plastic household and industrial products to consumers through e-commerce website. Products include cabinets, household items, food storage containers, tables, chairs, and industrial containers. Revenue generated through one-time product purchases with various price points from 269,000₫ to 3,140,000₫.
2. Contract Manufacturing - OEM/Export: Custom manufacturing services (Gia Công) including packaging and export manufacturing (Bao bì & Xuất khẩu) for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Đại Đồng Tiến (Dai Dong Tien) designs, manufactures, and distributes plastic household and industrial products in Vietnam, including storage cabinets, kitchenware, food containers, tables and chairs, thermal products, and industrial containers. The company sells its own branded products (Nova, Nova+, Royal sub-brands) through a direct-to-consumer e-commerce website (daidongtien.com), a dealer/agent network, and offers custom contract manufacturing and export packaging services (Gia Công) for business clients.

Product overview

Dai Dong Tien (Đại Đồng Tiến) is a Vietnamese plastics manufacturing and distribution company operating as an e-commerce platform. The product portfolio centers on household plastic products including Tủ (cabinets/storage units) under the Nova, Nova+, and Royal sub-brands with decorative prints, along with Gia dụng (household goods) such as Thau & Rổ (basins/baskets), Xô & Thùng (buckets/containers), Giỏ & Sọt (market baskets), Hộp & Hủ (food containers including Hộp siêu mỏng ultra-thin containers and Hộp Sina), and Giữ Lạnh & Giữ Nhiệt (cooling/thermal products including Bình đá, Bình nước, Ca & Ly). The industrial segment includes Sóng & Kết (industrial trays/crates) and Thùng công nghiệp (industrial containers). The company also offers bundled combo products (Travel Combo, Thermal Retention Combo, Cool Combo) and provides Gia Công (custom manufacturing/export services) for packaging solutions. The products serve household consumers through the e-commerce platform and business/industrial clients through B2B channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Plastic Storage Cabinets (Tủ lớn) Large plastic storage cabinets and wardrobes for household storage, available in various designs and colors. Sold directly to households.
• Small Plastic Storage Cabinets (Tủ nhỏ) Compact plastic storage cabinets suitable for smaller spaces and specific storage requirements. Sold directly to households.
• Tủ Nova 5 ngăn T1727-5 (Nova 5-Compartment Cabinet) Nova 5-compartment plastic cabinet with decorative printed designs (T1727-5 model), priced at 2,199,000 VND.
• Tủ Nova+ T1841 (Nova+ Premium Cabinet) Nova+ premium plastic cabinet with decorative prints (T1841 model), priced at 2,722,000 VND.
• Tủ Royal T1726 (Royal Cabinet) Royal brand plastic cabinet (T1726 model) with floral decorative prints, priced at 3,140,000 VND.
• Tủ Royal nhỏ T1220-5 (Compact Royal Cabinet) Compact Royal brand plastic cabinet (T1220-5 model) with decorative patterns, priced at 2,722,000 VND.
• Tủ Royal-P T1505-5 (Royal-P Cabinet) Royal-P plastic cabinet (T1505-5 model) with decorative prints, priced at 2,722,000 VND.
• Plastic Basins and Baskets (Thau & Rổ) Plastic basins and baskets for household and kitchen use.
• Plastic Buckets and Containers (Xô & Thùng) Plastic buckets and containers for various household and industrial applications.
• Market Baskets (Giỏ & Sọt) Plastic shopping and market baskets for carrying goods.
• Miscellaneous Household Plastic Products (Gia dụng khác)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tupperware Brands: Global plastic household containers and kitchenware brand. Closely matches Đại Đồng Tiến's Hộp Sina / Hộp siêu mỏng food container sets and broader plastic household positioning.
• Lock&Lock: Korean-headquartered plastic kitchenware and food-storage brand with strong retail presence across Asia. Directly overlaps with Đại Đồng Tiến's food container, water bottle, and cup/glass product lines.
• Sistema Plastics: New Zealand-based plastic food storage and kitchenware manufacturer. Comparable on food-storage containers, water bottles, and lunch/cup lines intersecting with Đại Đồng Tiến's kitchenware category.
• Rạng Đông Plastic Joint Stock Company: Vietnamese plastic manufacturer with broad household and consumer plastic product lines distributed nationally. Comparable in product category, channel structure, and target Vietnamese consumer base.
• Duy Tân Plastics: Vietnam's largest plastic household goods manufacturer, producing basins, baskets, storage cabinets, and kitchenware. Most directly comparable to Đại Đồng Tiến given identical category mix and Vietnamese domestic market focus.

Broad incumbents

• Sterilite Corporation: Largest US plastic household storage manufacturer, producing cabinets, bins, and organizers. Comparable on storage cabinet category though operates only in North America.
• IKEA (home storage / plastic household): Global furniture and homeware retailer whose plastic storage cabinets, bins, and kitchenware overlap with Đại Đồng Tiến's cabinet and household categories. Differs in being a much broader assortment retailer rather than a plastic specialist.

Emerging players

• Bình Minh Plastic Joint Stock Company: Vietnamese plastic manufacturer focused on building materials (pipes/fittings) rather than household goods, but operates in the same domestic injection-molding ecosystem and competes for plastic manufacturing capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Cophandaidongtien
• LinkedInlinkedin.com/company/dai-dong-tien-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dai Dong Tien