Secovi Sindicato da Habitação

What Secovi Sindicato da Habitação does

Secovi-SC (Secovi - Sindicato da Habitação) is a Brazilian trade union founded in December 1981 and headquartered in Balneário Camboriú, Santa Catarina. It represents companies engaged in real estate purchase, sale, rental, and administration, as well as residential, commercial, and mixed-use condominiums and shopping centers across 136 municipalities in the state of Santa Catarina. The organization is the largest representative entity for the real estate and condominium sector in the state and is affiliated with the national CNC, Fecomercio SC, and SECOVIS Brasil federation systems.

Secovi-SC's core service lines are Negociação Coletiva (annual negotiation of 8 collective bargaining agreements with labor unions across its territorial base), Certificação Digital (legally valid digital certificates for e-government transactions, delivered via video conference), Assessoria e Atendimento (legal and administrative advisory across administrative, legislative, and judicial spheres), and Cursos e Eventos (professional development workshops). Supporting infrastructure includes the 150-person Auditório Sérgio Luiz dos Santos and a meeting room with gourmet space. Membership benefits are extended through partnerships with SENAC, SESC, Alexandria Energia (energy savings), Termonos (technology services), and the Cartão do Empresário program. The organization does not operate a proprietary technology platform; its digital presence is built and maintained by partner Termonos.

The business model is a non-profit, membership-funded union entity. Revenue derives from three recurring contribution streams: Contribuição Sindical (union dues, optional for individual workers since the 2017 Labor Reform but still relevant for represented companies), Contribuição Associativa (annual voluntary association fees for member services), and Contribuição Patronal (employer contributions linked to collective bargaining outcomes). Specific contribution amounts are set at annual extraordinary general assemblies and vary by company size. With approximately 7,584 represented entities, the customer base is fragmented across SMB real estate agencies, condominium managers, developers, and shopping centers, indicating low concentration risk but limited per-entity revenue intensity.

Name

Secovi Sindicato da Habitação

Legal name

SECOVI-SC - Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis e dos Condomínios Residenciais e Comerciais de Santa Catarina

Website

https://secovi-sc.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Secovi-SC is a Brazilian trade union founded in 1981 that represents 7,584 real estate agencies, developers, condominium managers, and shopping centers across 136 municipalities in Santa Catarina, providing collective bargaining, legal advisory, digital certification, and professional training services funded by recurring membership contributions.

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Business Associations (813910), Labor Unions and Similar Labor Organizations (813930), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

Keywords

• Labor union services
• Collective bargaining
• Real estate representation
• Professional training events
• Legal advisory services

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contribuição Sindical (Union Dues): Mandatory union dues paid by represented companies in the real estate and condominium sector. Although made facultative by the 2017 Labor Reform, the organization emphasizes its importance as the primary funding source for union activities including legal defense, representation, and member services.
2. Contribuição Associativa (Association Fees): Annual association fees paid by members who join the union's social roster. Members who do not pay are denied access to individual services provided by the union.
3. Contribuição Patronal (Employer Contributions): Employer contributions linked to collective bargaining negotiations. The value and due date are set at extraordinary general assemblies and are referenced in annual collective bargaining agreements (CCTs).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Secovi-SC is a labor union and trade association representing companies in the real estate and condominium sector across 136 municipalities in Santa Catarina, Brazil. It negotiates 8 annual collective labor agreements (CCTs), provides legal and administrative advisory, offers digital certification services, runs professional training workshops and events, and supplies member benefits including discounts and access to event facilities.

Product overview

Secovi Sindicato da Habitação operates as a unified service platform providing union representation and professional support services to the real estate and condominium sector in Santa Catarina. The core offerings include Negociação Coletiva (collective labor negotiation across 8 annual agreements), Certificação Digital (digital certificate services via video conference), Assessoria e Atendimento (legal and administrative advisory), and Cursos e Eventos (professional development through workshops and training). Supporting infrastructure includes the Auditório Sérgio Luiz dos Santos (150-capacity event venue) and Sala de Reuniões com Espaço Gourmet (meeting facilities). The organization also provides membership benefits through the Cartão do Empresário program and advocacy campaigns like Comércio Local é Legal. With 42 years in the market, 7,584 represented entities, and coverage of 136 municipalities, the organization serves as the primary representative body for the real estate and condominium industry in Santa Catarina.

Differentiator

Problem solved

Functional benefit

Products and services

• Negociação Coletiva (Collective Bargaining) Annual collective labor negotiation service that negotiates wage adjustments, social clauses, and special work schedules with employee unions. The union negotiates 8 collective agreements across Santa Catarina's territorial base covering real estate purchase, sale, rental, administration, condominiums, and shopping centers.
• Certificação Digital (Digital Certification)

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alexandria EnergiacoreGTM or Marketing Partner · 3 June 2025Alexandria Energia is a sustainable energy generator operating since 2017 in 26 states and the Federal District. Through a partnership with Secovi SC, Alexandria offers energy portability services to condominiums represented by the union, promising up to 40% savings on energy bills for Group A customers. Marcelo Lima is the dedicated consultant for Secovi member condominiums.
• TermonosminorGTM or Marketing PartnerTermonos is a technology company offering website, app, e-commerce, and custom system development. The partnership offers Secovi SC members a 20% discount on services. Termonos also developed the Secovi SC website and member portal.
• SENAC Santa CatarinacoreStrategic or Co-development PartnerSENAC (Serviço Nacional de Aprendizagem Comercial) is a vocational education institution. Secovi SC partners with SENAC for professional development courses, training programs, and workshops for its represented members. Courses cover topics such as real estate documentation, photography, and property inspection. Members also access SENAC's broader educational ecosystem.
• SESC Santa CatarinaminorOthersSESC (Serviço Social do Comércio) provides social and health benefits to commerce workers and affiliated entities. Secovi SC members have access to SESC facilities and programs as part of their membership benefits.
• CNC - Federação do Comércio de Bens, Serviços e TurismocoreOthersThe National Confederation of Commerce of Goods, Services and Tourism. Secovi SC is part of the CNC system, which provides institutional support, advocacy representation at the federal level, and alignment with national commercial policy initiatives.
• Fecomercio SCcoreOthersFederation of Commerce of Santa Catarina. Secovi SC operates within the Fecomercio SC system, which provides institutional support, legislative advocacy, and coordinates with the Sistema Sesc/Senac. The 'Comércio Local é Legal' campaign is co-run with Fecomercio SC.
• SECOVIS BrasilcoreOthersNational union representing real estate companies and condominiums across Brazil. Secovi SC is affiliated with SECOVIS Brasil and participates in national initiatives, policy advocacy, and knowledge sharing among member unions.
• CRECI/SCminorOthersConselho Regional de Corretores de Imóveis de Santa Catarina (Regional Council of Real Estate Brokers). Secovi SC collaborates with CRECI/SC on events, training, and professional regulation for real estate brokers in the state.
• ABADIminorOthersAssociação Brasileira das Administradoras de Imóveis (Brazilian Association of Real Estate Administrators). Listed as a useful link on the Secovi SC website, indicating a collaborative relationship with the national body for real estate management.
• ABAMIminorOthersAssociação Brasileira dos Advogados do Mercado Imobiliário (Brazilian Association of Real Estate Market Lawyers). Listed as a useful link on the Secovi SC website, indicating a collaborative relationship for legal resources related to real estate law.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SECOVI-SP (Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis Residenciais e Comerciais de São Paulo): SECOVI-SP is the largest real estate trade union in Brazil, headquartered in São Paulo. It is the most direct functional peer to Secovi SC, performing identical collective bargaining, legal advisory, training, and digital certification services for the same real estate and condominium sector — just within São Paulo state instead of Santa Catarina.
• ABADI (Associação Brasileira das Administradoras de Imóveis): ABADI is the national Brazilian association representing real estate and condominium administrators. Secovi SC's member base includes condominium administrators, and ABADI is listed as a partner on Secovi SC's website. Comparable in function (advocacy, training, professional qualification for property managers).
• SECOVI Rio: SECOVI Rio is the real estate and condominium trade union serving Rio de Janeiro state. Comparable to Secovi SC in structure, regulatory function, and member services (collective negotiation, training, advisory), with the only meaningful difference being the geographic territorial base.

Broad incumbents

• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): CNC is the national confederation under which Secovi SC is affiliated. It performs analogous representational, advocacy, and policy functions at the federal level, comparable to Secovi SC's role at the state level.
• CRECI/SC (Conselho Regional de Corretores de Imóveis de Santa Catarina): CRECI/SC is the regional regulatory body governing real estate brokers in Santa Catarina — the same territory as Secovi SC. While CRECI regulates individual broker licensing rather than collective bargaining, both organizations serve overlapping constituencies (real estate brokers) and collaborate on training and professional qualification.
• Fecomercio SC (Federação do Comércio de Bens, Serviços e Turismo de Santa Catarina): Fecomercio SC is the state-level federation that Secovi SC operates within. While broader in scope (covering all commerce sectors), it provides institutional support, legislative advocacy, and coordination for Sistema Sesc/Senac — directly analogous to the institutional umbrella function that frames Secovi SC's operations.
• SECOVIS Brasil: SECOVIS Brasil is the national federation of real estate and condominium unions to which Secovi SC is affiliated. It aggregates the institutional capacity of state-level unions like Secovi SC for national advocacy and policy coordination.

Emerging players

• ADEMI (Associação de Dirigentes de Empresas do Mercado Imobiliário): ADEMI is a national association for real estate market company executives, focused on the developer and corporate real estate segment. Comparable to Secovi SC in serving real estate market companies, but organized as a non-union executive association rather than a labor-negotiating entity.

Others

• ABAMI (Associação Brasileira dos Advogados do Mercado Imobiliário): ABAMI is the national association of real estate market lawyers. Listed as a partner organization on Secovi SC's website. Provides complementary legal specialization support to the same sector Secovi SC represents, with an adjacent (not competitive) role.

Regional players

• Sinduscon (Sindicato da Indústria da Construção Civil) — Santa Catarina chapters: Sinduscon represents construction industry firms (developers, builders) in Santa Catarina. Its constituency (real estate developers and constructors) overlaps materially with Secovi SC's developer and condominium members, though its labor relations focus is on construction workers rather than real estate brokerage/management employees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/secovisc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Secovi Sindicato da Habitação