SOFTSTAR

Name

SOFTSTAR

Legal name

SOFTSTAR Computer Systems GmbH

Website

https://softstar.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality IT Solutions (POS and Property Management Systems)

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)

Keywords

• Hospitality software
• Point of sale systems
• Hotel property management
• Restaurant management software
• Hospitality IT infrastructure

Headquarters

HQ city

Taufkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: Revenue from proprietary software products including Xenia and Matrix POS systems, with recurring license fees and monthly subscriptions for Matrix NEO!
2. Hardware Sales: Sale of IT hardware including servers, workstations, notebooks, network equipment, and POS terminals configured for hospitality needs.
3. IT Consulting and Services: Professional services including IT consulting, system planning, installation, network infrastructure setup, maintenance, and 24x7 emergency support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SOFTSTAR is an IT solutions provider for the hotel and gastronomy industries, distributing and supporting proprietary POS systems (Matrix POS, Matrix NEO!) and hotel/restaurant management software (Xenia, ASA Hotelsoftware), alongside complementary IT infrastructure services. Offerings include servers, networking, workstations, security, data backup, UPS systems, and 24x7 emergency support, with solutions tailored to each customer through direct consulting.

Product overview

SOFTSTAR is an IT solutions provider specializing in the hospitality (hotellerie) and gastronomy sectors. The product portfolio consists of two primary POS and hospitality software platforms—Matrix POS and Xenia—complemented by ASA Hotelsoftware, along with a comprehensive range of IT services including networking, servers, workstations, data backup, security, and 24x7 support. Matrix POS is the flagship point-of-sale system for gastronomy and hotel operations, which is extended by the Matrix NEO! mobile POS module. Xenia is a long-established (since 1997) gastronomy and hotel management solution with integrated modules for inventory, vouchers, kitchen monitoring, CRM, delivery, reservations, digital menus, and self-service. ASA Hotelsoftware is a modern web-based hotel management platform offering modular components for reception, backoffice, guest journey/self-check-in, spa/meeting, POS ordering, payment, multi-property, and revenue management. All three platforms feature modular architectures enabling custom configurations. The IT services division provides complementary infrastructure services (networks, servers, hardware, security, UPS, consulting) to support the software ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix POS: Comprehensive POS (point of sale) system solution for gastronomy and hospitality, featuring modular software, hardware integration, and management reporting capabilities.
• Matrix NEO!
• Xenia

Products and services

• Matrix POS Kassensystem A comprehensive, innovative, and flexible point-of-sale (POS) solution for gastronomy and hotel operations, featuring modular software/hardware architecture covering restaurants, hotel bars, self-service, canteens, and catering, with backoffice management and extensive hardware/software integration.
• Matrix NEO! Mobile Kassensystem A mobile POS app for Android tablets and smartphones that complements the Matrix POS system, enabling order taking and Giro/credit card payment directly at the table with NFC identification support and room overview functionality.
• Xenia Gastronomie- und Hotelsoftware A comprehensive gastronomy and hotel software solution offering integrated modules for inventory management, voucher handling, kitchen monitoring, customer management, delivery service, reservations, digital menus, MIS, and self-service checkout, with standard interfaces to accounting, payment, and hotel programs.
• ASA Hotelsoftware A web-based hotel management software with modular architecture covering reception, backoffice/facility, guest journey and self-check-in, spa and meeting management, POS order, payment, multi-property, and rate/revenue management, available as In-House or Cloud deployment.
• IT-Infrastrukturlösungen (Netzwerk, Server, Hardware, Sicherheit) A bundled set of IT infrastructure services covering network planning, server systems, workstations/notebooks/terminal clients, data backup, email, firewall/anti-virus, high-availability configurations, and UPS power protection tailored to hospitality and business customers.
• 24x7 Notdienst (Emergency Support) A 24-hour, 7-day-a-week emergency support service for rapid issue resolution, available as a premium service package that guarantees maximum availability for hospitality operations.
• IT Consulting IT consulting services including security concepts, consolidation of distributed IT solutions across branches, and future-oriented IT system planning, delivered as part of SOFTSTAR's consulting-driven approach.

Quantifiable outcome

• Over 650 satisfied customers across Germany, Austria, and Slovenia
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ASA HotelsoftwarecoreTechnology or IntegrationASA HOTEL is a web-based hotel software provider. SOFTSTAR partners with ASA to offer hotel management solutions including reception, backoffice, guest journey, spa/meeting, POS order, payment, multi-property, and rate/revenue modules.
• Matrix POS / 42 GmbHcoreTechnology or IntegrationMatrix POS is a comprehensive POS system for gastronomy and hospitality. SOFTSTAR distributes and implements Matrix POS along with extensions including Matrix NEO! mobile POS, Matrix Report App, and various integrations.
• XeniacoreTechnology or IntegrationXenia is a restaurant and hotel management software solution developed since 1997 with over 3000 customers. SOFTSTAR distributes and supports Xenia products including modules for ordering, inventory, kitchen monitoring, and reservations.
• planetminorChannel Partner/ Reseller/ DistributorPartner for hotel software solutions in the hospitality sector.
• Dirs21minorChannel Partner/ Reseller/ DistributorChannel partner for hotel distribution and reservation management solutions.
• StraivminorChannel Partner/ Reseller/ DistributorPartner for hotel technology solutions.
• Smart HostminorChannel Partner/ Reseller/ DistributorPartner for smart hotel technology integrations.
• mySPAminorChannel Partner/ Reseller/ DistributorPartner for spa and wellness management software solutions.
• GuestnetminorChannel Partner/ Reseller/ DistributorPartner for guest management and communication solutions.
• HappyHotelminorChannel Partner/ Reseller/ DistributorPartner for hotel management and booking solutions.
• WebslineminorChannel Partner/ Reseller/ DistributorPartner for hotel web and digital solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protel Hotelsoftware GmbH: German-headquartered PMS vendor serving hotels and hotel groups with on-premise and cloud property management. Competes with SOFTSTAR's ASA Hotelsoftware and Xenia offerings for the same DACH hotel mid-market.
• ASA Hotelsoftware: Web-based hotel management software covering reception, F&B, spa, and revenue management. SOFTSTAR is both an implementation partner and, where end-customers choose alternative resellers, a direct competitor for the same ASA product in DACH.
• gastrodat GmbH: German POS and gastronomy management software vendor with deep DACH installed base. Closest direct competitor to Matrix POS and Xenia for restaurants, bars, and hotels across Germany and Austria.
• 42 GmbH (Matrix POS): Developer of Matrix POS, Matrix NEO! and related hospitality modules. SOFTSTAR is its primary DACH distribution and service partner; competes jointly in the market and could in theory bypass SOFTSTAR as a channel.
• Pyramid Computer GmbH: German provider of POS hardware and integrated hospitality IT solutions for gastronomy and hotels. Comparable because it bundles POS terminals, software, and services for the same DACH customer base that SOFTSTAR targets.
• HS/3 Hotelsoftware GmbH: German PMS vendor focused on small and mid-sized hotels. Competes for the same boutique and mid-market hotel deals as SOFTSTAR's ASA/Xenia stack in DACH.

Emerging players

• Mews Systems: Cloud-native PMS for hotels, hostels, and alternative accommodations. Increasingly relevant as a substitute for SOFTSTAR's on-premise ASA/Xenia offering, particularly for independent and boutique properties.

Broad incumbents

• Oracle Hospitality (MICROS): Global incumbent in hotel PMS and restaurant POS via MICROS-Fidelio and Oracle Food & Beverage. Represents the enterprise ceiling that SOFTSTAR's ASA/Xenia and Matrix POS compete against when regional hotel chains and large gastronomy groups standardize.
• Lightspeed Restaurant: Cloud-based restaurant POS and commerce platform with growing European footprint. Targets the same small and mid-market restaurants and bars that buy Matrix POS and Xenia, with a SaaS go-to-market SOFTSTAR lacks.
• Amadeus Hospitality: Suite of hotel PMS, CRS, and distribution solutions from Amadeus. Competes at the upper end of SOFTSTAR's hotel chain customer base, particularly where properties require integrated booking and revenue management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOFTSTAR