Creades AB
Creades AB is a Swedish publicly listed investment company on Nasdaq Stockholm that operates as a long-term engaged owner of listed and unlisted Nordic companies, deploying patient capital and active ownership alongside entrepreneurs to develop businesses across diverse sectors.
- Company typePublic
- Founded1994
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creades AB does
Creades AB (publ) is a Swedish publicly listed investment company that operates as a long-term engaged owner of both listed and unlisted companies, primarily in the Nordic region. Founded in 2012 as a result of a spin-off from Investment AB Öresund, the company is headquartered in Stockholm at Ingmar Bergmans gata 4 and trades on Nasdaq Stockholm Main Market under the ticker CRED A in the Mid Cap segment. Creades deploys patient capital and active ownership alongside entrepreneurs and company management, with the stated goal of creatively rethinking, challenging, restructuring, and developing portfolio companies. The largest shareholder is Biovestor AB, controlled by Sven Hagströmer, who also serves as Chairman of Creades, anchoring the firm in the Hagströmer family ownership structure.
The company's portfolio spans a diversified set of sectors including financial services (Avanza, Kreditz, Findity), semiconductor and deep-tech hardware (Silex Microsystems), enterprise software (Mentimeter, Stravito, Howwe), e-commerce (Apotea, StickerApp, Nordic Knots), logistics (Instabee, Inet), beauty (Lumene), sportswear (Röhnisch), clean tech (Aira), gaming (Fast Travel Games), and industrial holdings (Seafire AB at 18.95%). Creades does not charge management fees or generate revenue through traditional product/service pricing; instead, returns are produced through appreciation in portfolio value, realized gains from exits (Tink 2021, Pricerunner 2022, Stabelo 2025), and dividends. The company reports net asset value (NAV) per share rather than conventional revenue, with the most recent disclosed NAV at 59 SEK per share as of October 31, 2023, against a premium to stock market price of +1% and a Jan–Oct 2023 NAV return of -9%.
In 2021, Creades raised approximately 1 billion SEK through a new share issue of approximately 11.1 million shares and established a SPAC (Creaspac) on Nasdaq Stockholm. The company has continued active investment activity through 2025–2026, completing new investments in Silex Microsystems, Lumene Group, and Nordic Knots while divesting Stabelo. Operations are run by a compact team: CEO John Hedberg (appointed 2016), CFO Åsa Robertson, and investment professionals including Jonas Hagströmer, Anders Hillerborg, Daniel Albin, and Sven Hagströmer jr. The investment vehicle also holds a 59% stake in Anralk Holding AB, providing indirect economic exposure to Klarna of approximately 41% after commitments to Sedarec AB. Creades is registered with Euroclear Sweden AB and operates under Swedish corporate law as a public limited company.
Creades AB firmographics
Firmographics- Name
- Creades AB
- Legal name
- Creades AB (publ)
- Website
- http://www.creades.se/
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creades AB is a Swedish publicly listed investment company on Nasdaq Stockholm that operates as a long-term engaged owner of listed and unlisted Nordic companies, deploying patient capital and active ownership alongside entrepreneurs to develop businesses across diverse sectors.
- Ownership category
- akta.pro rank
Where Creades AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Creades AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Investment returns and capital gains: Creades generates returns through appreciation in value of portfolio companies, realized gains from exits, and dividends from holdings. The company actively manages a portfolio of listed and unlisted companies.
Distribution channels1 record
Marketing channels3 records
Creades AB product offering
Product offeringCore offering
Creades AB is a publicly listed Swedish investment company that operates as a long-term engaged owner of both listed and unlisted companies. The firm invests capital into Nordic growth companies, holds significant ownership stakes, and actively participates in ownership alongside entrepreneurs and company management to create value. Revenue is generated through appreciation of portfolio holdings, realized gains from exits, and dividends, with capital raised through share issues on Nasdaq Stockholm.
Product overview
Creades AB is an investment company (Investment AB) listed on Nasdaq Stockholm. The company operates as a long-term and engaged owner, creating value by creatively reconsidering, challenging, restructuring, and developing both listed and unlisted companies. Creades does not offer its own products or services; instead, it maintains a portfolio of holdings across various sectors including financial services (Avanza, Kreditz, Findity), technology (Silex Microsystems, Mentimeter, Stravito), e-commerce (Apotea, StickerApp), logistics (Instabee, Inet), beauty (Lumene), sportswear (Röhnisch), home decor (Nordic Knots), industrial (Seafire), clean tech (Aira), and gaming (Fast Travel Games). The company has also divested several holdings over time including Klarna, Tink, Pricerunner, Acne Studios, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Creades A-shares (CRED A)
Companies that use Creades AB
Customer profileSegments1 record
Ideal customer profiles2 records
Creades AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creades AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nasdaq StockholmcoreCreades A-shares are listed on Nasdaq Stockholm Main Market in the Mid Cap segment. Previously listed on First North from 2012 to 2013.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Creades AB competitors and assessment
Company assessmentDirect peers
- Lundbergföretagen: Swedish family-controlled investment company with long-duration holdings across Nordic listed equities — comparable to Creades' patient-capital approach and family anchor ownership pattern.
- Svolder: Swedish listed investment company focused on Nordic listed mid-cap companies with active engagement — directly comparable investment mandate and Stockholm listing.
- Kinnevik AB: Swedish listed investment company focused on long-term consumer-internet and tech investments with active ownership — directly comparable to Creades in mandate, listing venue, and operating model.
- VNV Global: Nordic investment company with listed/unlisted portfolio approach — similar structure to Creades with permanent capital and active ownership of growth-stage companies.
- Storskogen Group: Swedish listed investment company acquiring and developing Nordic SMEs across multiple sectors — comparable in listed-investment-company structure and Nordic operating focus.
- Industrivärden: Swedish listed investment holding company with diversified Nordic industrial holdings and long-term shareholder orientation — similar in governance style and listed-investment-company structure.
- Ratos: Swedish listed investment company acquiring and developing Nordic SMEs with active ownership — comparable to Creades in listed-holding structure and Nordic mid-market focus.
- Bure Equity: Swedish listed investment company with long-term holdings in Nordic growth companies — comparable mandate, listing, and active-ownership style to Creades.
- Investor AB: Swedish listed investment holding company with a diversified portfolio of Nordic and global companies and a long-term ownership philosophy — the closest and most direct analogue to Creades' structure and approach.
Broad incumbents
- EQT AB: Larger Nordic private equity and asset manager listed on Nasdaq Stockholm — comparable Nordic investment universe but operates a fund-based model at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Creades AB social profiles
Digital presenceCreades AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creades AB leadership team
Management profileNumber of profiles
Profiles8 records
Creades AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creades AB M&A and investment
M&A and investmentM&A3 records
Investments33 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creades AB
What does Creades AB do?
Creades AB is a publicly listed Swedish investment company that operates as a long-term engaged owner of both listed and unlisted companies. The firm invests capital into Nordic growth companies, holds significant ownership stakes, and actively participates in ownership alongside entrepreneurs and company management to create value. Revenue is generated through appreciation of portfolio holdings, realized gains from exits, and dividends, with capital raised through share issues on Nasdaq Stockholm.
Is Creades AB a public or private company?
Creades AB is a public company. It is classified as public and is currently operating.
When was Creades AB founded?
Creades AB was founded in 1994. It employs 1 to 10 people.
Where is Creades AB based?
Creades AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Creades AB make money?
One revenue line is on record: investment returns and capital gains.
Who are Creades AB's main competitors?
Direct peers on record are Lundbergföretagen, Svolder, Kinnevik AB, VNV Global, Storskogen Group, Industrivärden, Ratos, Bure Equity and Investor AB. EQT AB is listed as a broad incumbent.
Does Creades AB have an API?
No public API is recorded for Creades AB.