Action Sport WT
Action Sport WT GmbH is a German privately held retailer and travel organizer that sells branded scuba equipment (Scubapro, Mares, Suunto, AquaLung, and others) and organizes diving safaris and training, serving recreational and technical divers through a network of dive shops across Germany and Austria.
- Company typePrivate
- Founded-
- HeadquartersHersbruck, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Action Sport WT does
Action Sport WT GmbH is a German privately held diving equipment retailer and diving travel organizer headquartered in Hersbruck, Germany, with a managing director (Werner Schwarz) overseeing operations as a GmbH. The company runs a network of physical dive shops organized across all German postal code regions (PLZ 0–9) and into Austria, complemented by an e-commerce storefront at action-sport.de. Its commercial footprint spans two intertwined lines of business: branded equipment retail and packaged diving travel, with secondary revenue from training and after-sales services.
The product catalog covers the full scope of recreational and technical scuba equipment through authorized distribution of leading brands including Scubapro, Mares, Suunto, SeaLife, AquaLung, Apeks, Seac, Bare, Atomic Aquatics, Hollis, Oceama, and Stahlsac. Categories include dive computers (e.g., Scubapro Luna 2.0, Suunto OCEAN, Mares Sirius, Apeks DSX, Seac Tablet), regulators (Atomic T3, Hollis 150LX), BCDs (Mares Prestige, AquaLung Axiom), fins (Scubapro Seawing Supernova, Mares X-Stream), exposure protection (Bare Expedition HD2, AquaLung DynaFlex), underwater imaging (SeaLife ReefMaster RM-4K), and dive lights (Mares EOS series, Oceama Blenny Pro). Pricing is unit-based for equipment (examples: Oceama Blenny Pro at €159, Mares X-Stream at €199, Mares Prestige BCD at €479) and transaction-based for travel packages ranging from €537 to €2,439 depending on ship, cabin, and destination.
Revenue is generated through three streams: one-time equipment sales across the multi-brand portfolio, transaction-based revenue on organized diving safaris and hotel packages to destinations including Egypt, Thailand, the Galapagos, the Maldives, Indonesia, the Philippines, Oman, Palau, the Seychelles, and Mauritius, and professional services revenue from diving education/certification, equipment maintenance and TÜV inspection, and medical fitness examinations. The firm also operates an activCard loyalty program and produces owned content via the Tauchtalk podcast, with marketing distributed across its website, Facebook, Instagram, YouTube, TikTok, and an email newsletter. Customer acquisition is anchored in the physical shop network, with the website and social channels serving as top-of-funnel engagement and group travel organized through individual shop locations.
Action Sport WT firmographics
Firmographics- Name
- Action Sport WT
- Legal name
- Action Sport WT GmbH
- Website
- https://action-sport.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Sport WT GmbH is a German privately held retailer and travel organizer that sells branded scuba equipment (Scubapro, Mares, Suunto, AquaLung, and others) and organizes diving safaris and training, serving recreational and technical divers through a network of dive shops across Germany and Austria.
- Ownership category
- akta.pro rank
Action Sport WT industry classification
Industry- Product category
- Scuba Diving Equipment Retail and Travel Services
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
- akta.pro secondary industries
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
Keywords
Where Action Sport WT is headquartered
LocationHeadquarters
- HQ city
- Hersbruck
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Action Sport WT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Diving Equipment Retail: Sale of diving equipment including regulators, BCDs, fins, computers, wetsuits, masks, and accessories from brands such as Scubapro, Mares, Suunto, Bare, AquaLung, Apeks, Seac, Atomic Aquatics, Hollis, and Oceama
- Diving Travel Packages: Organized diving travel including package holidays, diving safaris, and hotel bookings to destinations worldwide including Egypt, Thailand, Galapagos, Maldives, and more
- Diving Training and Services: Diving education and certification, equipment maintenance and TUV services, and medical fitness examinations for diving
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oceama Blenny Pro diving light - UVP 159.00 EUR |
| Unit Pricing | Pay-as-you-go | Mares X-Stream diving fins - UVP 199.00 EUR |
| Unit Pricing | Pay-as-you-go | Mares Prestige BCD jacket - UVP 479.00 EUR (Unisex and She Dives) |
| Unit Pricing | Pay-as-you-go | SEAC Tablet dive computer - Multigas dive computer with Bluetooth |
| Transaction based/ take rate | Pay-as-you-go | Diving safari packages from 537 EUR to 2,439 EUR |
Distribution channels3 records
Marketing channels7 records
Action Sport WT product offering
Product offeringCore offering
Action Sport WT GmbH is a multi-brand retail and service business for recreational and technical scuba divers. It sells diving equipment (regulators, BCDs, fins, dive computers, dry/wetsuits, masks, lights, and accessories) from brands including Scubapro, Mares, Suunto, Bare, AquaLung, Apeks, Seac, Atomic Aquatics, Hollis, and Oceama. Alongside retail, it organizes diving travel (liveaboard safaris, hotel packages) to 10+ global destinations, runs in-house diving training and certification courses, and provides equipment maintenance, TÜV inspections, and medical fitness examinations for divers.
Product overview
Action Sport WT GmbH is a German diving equipment retailer and travel services company operating a network of dive shops across Germany and Austria. The company sells a broad portfolio of branded diving equipment across multiple product categories — dive computers (e.g., Scubapro Luna 2.0, Aladin A2, Suunto OCEAN, Suunto D5, Apeks DSX, Seac Tablet, Mares Sirius), underwater cameras (SeaLife ReefMaster RM-4K, SeaLife MICRO 3.0, SeaLife SportDiver SL400 iPhone housing), dive lights (Mares EOS series, Oceama Blenny Pro, Scubapro Nova 1000R), fins (Scubapro Seawing Supernova, Mares X-Stream, Seac Style S, Hollis F1), regulators (Atomic T3, Hollis 150LX), BCDs/jackets (Mares Prestige, AquaLung Axiom, Hollis Elite), dry suits and wetsuits (Bare Expedition HD2, AquaLung DynaFlex, Mares Force X), and accessories — while also offering diving travel services (liveaboard safaris, hotel packages), diving education, group travel, and equipment maintenance. The portfolio is organized by brand, with Scubapro, Mares, Suunto, SeaLife, AquaLung, Apeks, Seac, Bare, Atomic Aquatics, Hollis, and Oceama being the main equipment brands. Travel destinations include Egypt, Thailand, Galapagos, Indonesia, Maldives, Philippines, Oman, Palau, Seychelles, Mauritius, Mexico, and Yap. The company also offers an activCard loyalty program and organizes group accompanied diving trips.
Differentiator
Problem solved
Functional benefit
Companies that use Action Sport WT
Customer profileSegments3 records
Ideal customer profiles3 records
Action Sport WT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Sport WT partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Action Sport WT competitors and assessment
Company assessmentDirect peers
- Blue Water Dive Center: Blue Water is a long-established German diving retailer and dive center operating both retail and PADI training services. Comparable as a multi-channel diving retailer + training provider in the German-speaking market.
- Orca Dive (Orca Tauchturm / Orca Divecenter): Orca is a German/Austrian diving retailer and dive center combining equipment sales, training, and dive trips. Comparable as a regional German-speaking full-service diving operator.
- Scuba Nova: Scuba Nova is a German diving retailer offering multi-brand scuba equipment and dive travel packages. Directly comparable as a smaller-scale German diving retail + travel operator competing for the same hobbyist segment.
- Tauchoase (Tauchsport Hause): German full-service diving retailer combining equipment sales, training, and dive travel services. Comparable as a DACH competitor offering the same integrated retail + travel + training model.
- Divestore: Divestore is a Germany-based online diving equipment retailer offering a broad multi-brand portfolio across regulators, BCDs, dive computers, and wetsuits. Directly comparable as a competing German scuba gear reseller targeting the same DACH customer base.
Others
- Suunto: Suunto (Amer Sports) is a Finnish manufacturer of dive computers and sports watches sold through Action Sport WT's retail network. Comparable as a key brand supplier whose product roadmap, pricing, and D2C channel expansion directly affect Action Sport WT's merchandising economics.
- PADI (Professional Association of Diving Instructors): PADI is the world's largest scuba diving certification agency, issuing certifications that Action Sport WT's training division and travel customers depend on. Comparable as an ecosystem partner whose certification standards and dive resort network feed Action Sport WT's training and travel businesses.
- Aqua Lung: Aqua Lung is a global diving equipment manufacturer (regulators, BCDs, wetsuits) that supplies Action Sport WT. Comparable as a key brand supplier and ecosystem participant whose D2C strategy directly impacts Action Sport WT's economics.
- Scubapro: Scubapro (Johnson Outdoors) is a premium diving equipment manufacturer and Action Sport WT's flagship brand partner. Comparable as a supplier whose authorized-dealer network policy and direct-to-consumer expansion directly shape reseller economics.
Broad incumbents
- Decathlon: Decathlon is Europe's largest sporting goods retailer with broad snorkeling and entry-level diving equipment lines. Comparable as a much larger incumbent whose diving category overlaps with Action Sport WT's entry-level recreational offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Action Sport WT social profiles
Digital presenceAction Sport WT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Sport WT leadership team
Management profileNumber of profiles
Profiles1 record
Action Sport WT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Sport WT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Sport WT
What does Action Sport WT do?
Action Sport WT GmbH is a multi-brand retail and service business for recreational and technical scuba divers. It sells diving equipment (regulators, BCDs, fins, dive computers, dry/wetsuits, masks, lights, and accessories) from brands including Scubapro, Mares, Suunto, Bare, AquaLung, Apeks, Seac, Atomic Aquatics, Hollis, and Oceama. Alongside retail, it organizes diving travel (liveaboard safaris, hotel packages) to 10+ global destinations, runs in-house diving training and certification courses, and provides equipment maintenance, TÜV inspections, and medical fitness examinations for divers.
Is Action Sport WT a public or private company?
Action Sport WT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Sport WT founded?
Action Sport WT was founded in -1. It employs 11 to 50 people.
Where is Action Sport WT based?
Action Sport WT is headquartered in Hersbruck, Germany, in the Europe region.
How does Action Sport WT make money?
Three revenue lines are on record. Diving Equipment Retail is the primary driver. The others are diving Travel Packages and diving Training and Services.
Who are Action Sport WT's main competitors?
Direct peers on record are Blue Water Dive Center, Orca Dive (Orca Tauchturm / Orca Divecenter), Scuba Nova, Tauchoase (Tauchsport Hause) and Divestore. Others are Suunto, PADI (Professional Association of Diving Instructors), Aqua Lung and Scubapro. Decathlon is listed as a broad incumbent.
Does Action Sport WT have an API?
No public API is recorded for Action Sport WT.
What industry is Action Sport WT in?
Action Sport WT's product category is Scuba Diving Equipment Retail and Travel Services. Its primary akta.pro industry code is CRAMAIAF, Diving & Snorkeling Retail (Scuba Gear), with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 45911 and its SIC code is 7900.