CITYSTYLE

What CITYSTYLE does

CITYSTYLE, Inc. (シティスタイル株式会社) is a Tokyo-headquartered, privately held Japanese IT services firm founded in April 2002 by Masami Inada, focused on the real estate and construction industries. The company operates a portfolio of real estate-specific technology products alongside digital marketing and BPO services, and discloses that real estate, property management, and brokerage clients account for approximately 50% of total sales. Customer concentration spans large national real estate enterprises down to local brokerages, with the Madori-na floor plan service alone serving over 1,500 client companies.

The company's core software asset is Teamforce (チームフォース), a subscription-based cloud task and project management system structured as a three-tier Project/Task/ToDo hierarchy with status tracking, alert emails, daily report generation, and responsive design across PC, smartphone, and tablet. Supporting products include Madori-na (マドリーナ), a self-service floor plan download platform starting at 300 JPY per plan and covering residential, office, and store properties; a subscription-based system development service (CITYSTYLE Labo / citystyle-labo.jp) delivered by Philippine engineers on monthly contracts; and 'the sales apps,' an English-language business communication management application. Custom real estate systems covering CRM, sales management, tenant management, complaint handling, asset management, and receivables complement the packaged products. A wholly-owned Philippines subsidiary, CITYSTYLE IT Solutions Corp. (Pasig City, established 2021), provides offshore engineering and BPO capacity and underpins English-market expansion.

Revenue is generated across multiple models: subscription/recurring (Teamforce, CITYSTYLE Labo), usage-based (Madori-na per-floor-plan pricing), one-time project licenses (custom system development), professional services (DX consulting, web production, SEO, SEM, video marketing), and managed services (BPO). Go-to-market combines direct enterprise sales for system development and Teamforce with product-led self-service for Madori-na, supported by SEO, paid search, seasonal promotional campaigns, and a referral program. The firm operates from Tokyo (HQ relocated to Ryogoku in January 2025), Osaka, and Pasig City, and in April 2025 declared 2025 its 'Global Sales Year One,' formally expanding sales efforts into the Philippines, Australia, the USA, and the UK.

Name

CITYSTYLE

Legal name

シティスタイル株式会社

Website

https://citystyle.co.jp

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

CITYSTYLE is a Tokyo-based Japanese IT services firm founded in 2002 that builds real estate-focused software (Teamforce task management, Madori-na floor plan platform), custom systems, BPO, and digital marketing services for property companies, with 50% of sales from the real estate sector and operations in Japan and the Philippines.

Ownership category

akta.pro rank

Product category

Real Estate Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

Keywords

• Real estate software
• Property management systems
• Task management SaaS
• Floor plan services
• Web marketing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. DXコンサルティング事業: DX consultation services targeting real estate and construction industry clients.
2. 業務管理システム Teamforce（チームフォース）: Subscription-based task/project management SaaS for teams, offering progress visibility, deadline alerts, and daily reporting capabilities.
3. サブスク型システム開発: Philippine-engineer-powered monthly subscription-based system development service.
4. システム開発・受託開発: Custom system development for real estate and construction companies, including customer management, sales management, tenant management, complaint management, asset management, and debt management systems.
5. ネットマーケティング事業・WEB制作: Website creation, SEO, responsive design, internet advertising management, and video marketing services.
6. Madori-na 間取り図事業: Floor plan creation and download service; pricing starts at 300 yen per plan (excluding tax). Expanded to cover residential, office, and store floor plans.
7. BPOサービス事業: Business process outsourcing services, including teams deployed at client sites and BPO center operations managed from the Philippine subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CITYSTYLE develops and sells proprietary software products and provides digital services primarily for the real estate industry in Japan. Its flagship software products are Teamforce (チームフォース), a cloud-based project/task management SaaS with 18 features, and Madori-na (マドリーナ), a 24/7 floor plan download platform serving 1,500+ client companies. The company also delivers subscription-based system development through its Philippines subsidiary, custom real estate business support systems (CRM, tenant management, sales management), DX consulting, web production with SEO/SEM, and BPO services.

Product overview

CITYSTYLE offers a portfolio of real estate-focused technology products. The core offering is Teamforce (チームフォース), a business management system for task/deadline tracking with 3-tier hierarchy and team collaboration features. Supporting products include Madori-na (マドリーナ) for floor plan creation/download (residential and office/store), subscription-based system development leveraging Filipino engineers, and 'the sales apps' for sales management. Additional services encompass real estate business support systems (property updates, CRM, tenant management) and web production with internet marketing (SEO, SEM, video). The company operates BPO services and expanded globally with a Philippines subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Madori-na (マドリーナ): Floor plan production and download service offering 24/7 floor plan downloads for residential apartments, condominiums, and detached houses; later expanded to office and store floor plans. Service expanded to English-speaking markets (USA, UK) via Filipino staff.
• Teamforce (チームフォース)
• CITYSTYLE Labo (シティスタイルLabo)

Products and services

• Teamforce (チームフォース) Cloud-based project/task/ToDo management SaaS for teams, featuring a 3-tier hierarchy (Project → Task → ToDo), status tracking (not started/in progress/awaiting approval/completed), completion rate management (0%–100%), alert email distribution, daily report generation, workflow display, calendar view, and responsive design across PC, smartphone, and tablet. Targets teams needing visibility into work progress, deadline management, and bottleneck identification.
• Madori-na (マドリーナ) 24/7, 365-day floor plan creation and download service for the real estate industry. Supports rental apartments, rental condominiums, and divided ownership condominiums, with expanded coverage of office and store floor plans. Residential floor plans start from 300 yen (excluding tax) per plan. Operates as a self-service digital platform.
• Subscription-based System Development (サブスク型システム開発) Monthly subscription-based software development service powered by Filipino engineers from the Philippines subsidiary (CITYSTYLE IT Solutions Corp.). Offers month-to-month contract flexibility for ongoing system development, app development, and BPO-adjacent engineering services.
• DX Consulting Services (DXコンサルティング事業) Digital transformation (DX) consulting services targeting real estate and construction industry clients, advising on IT strategy, system selection, and operational digitization initiatives.
• Custom System Development for Real Estate Custom system development services for real estate and construction companies, including customer management systems, sales management systems, tenant management systems, complaint management systems, asset management systems, and debt management systems. Delivered as one-time contracted development projects.
• Web Production and Internet Marketing Website creation and operation management across PC, smartphone, and tablet platforms, including SEO, SEM, portal advertising management, video marketing, and affiliate marketing services targeted at real estate and other industry clients.
• BPO Services (BPOサービス事業) Business process outsourcing services including teams deployed at client sites and BPO center operations managed from the Philippines subsidiary (CITYSTYLE IT Solutions Corp.) in Pasig City, Metro Manila.
• the sales apps Sales management application for tracking business communications with contacts. Available in English version targeting English-speaking markets (USA, UK, Australia) via Filipino subsidiary staff.

Quantifiable outcome

• Madori-na has over 1,500 client companies using the floor plan download service, contributing to real estate DX.
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CITYSTYLE Labo (サブスク型システム開発)coreStrategic or Co-development Partner · 17 January 2022Subscription-based system development service brand powered by Philippine engineers. Monthly contract-based software development, leveraging the Philippines subsidiary's engineering talent pool.
• CITYSTYLE IT Solutions Corp.coreStrategic or Co-development Partner · 1 November 2021Philippines subsidiary established on May 27, 2021 (incorporated) and commenced operations on November 1, 2021. Located in Ortigas Center, Pasig City, Metro Manila. Serves as the company's primary offshore software development hub and BPO services center. The subsidiary's English-speaking staff (all floor plan production staff speak English) enabled the expansion of Madori-na services to English-speaking markets including the USA, UK, and Australia. Officers: President — Inada Masami; Director — Ushio Yasunari; Caesar Vega Reyes.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Asana: Global work management SaaS offering task, project, and workflow tracking. Competes with Teamforce on enterprise and SMB task management functionality, though without CITYSTYLE's real estate vertical specialization.
• LIFULL: Major Japanese real estate tech company operating portals, marketing tools, and SaaS for brokerages. Overlaps with CITYSTYLE's web production, SEO, and real estate vertical system offerings but at a much larger scale.
• Notion: Global all-in-one workspace and task management platform with broad SMB adoption. Overlaps with Teamforce on project/task tracking and documentation use cases across Japanese and global teams.

Regional players

• いえいえ株式会社: Japanese real estate IT services firm supporting brokerages with web systems and operations outsourcing. Comparable to CITYSTYLE's web production, DX consulting, and BPO service offerings for real estate clients.
• いえいえ: Japanese real estate technology company providing IT and marketing services to brokerages. Comparable vertical focus and customer overlap with CITYSTYLE's real estate and construction practice.

Direct peers

• いえらぶCLOUD: Real estate brokerage SaaS suite covering property listings, customer management, and website creation. Overlaps with CITYSTYLE's custom system development, web production, and BPO services for the same brokerage customers.
• Nulab (Backlog): Japanese-headquartered SaaS company publishing Backlog project management and issue tracking software. Closest direct competitor to CITYSTYLE's Teamforce work management system in the Japanese market.
• Jooto: Japanese task and project management SaaS focused on visual Kanban-style workflows. Directly comparable to Teamforce's task tracking, deadline alerts, and progress visualization for Japanese teams.
• いえらぶGROUP (いえらぶCLOUD): Japanese real estate vertical SaaS provider offering property listing, CRM, and website tools to brokerages nationwide. Directly comparable to CITYSTYLE's real estate-focused system development and Madori-na floor plan service.
• Chatwork: Japanese business chat and task management SaaS widely adopted by SMBs and real estate firms. Competes with Teamforce for team coordination and task tracking use cases in the same customer segments CITYSTYLE targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITYSTYLE