Adflex

What Adflex does

Adflex Medya A.Ş. is a privately held, full-service media and communications agency headquartered in Ataşehir, Istanbul, Turkey. Founded in 2017 by Kamil Köse and expanded to a 360-degree agency in 2018, the company operates six integrated service modules: media planning and buying across digital (Google, Meta, YouTube, programmatic) and conventional (TV, radio, outdoor, premium display) channels; IPO and demand-collection communication from pre-IPO strategy through gong ceremony; digital reputation management across Turkish social, e-commerce, and forum platforms; creative strategy covering ATL/TCV/BTL; SEO management; and influencer marketing across Instagram, YouTube, Twitch, and TikTok. Adflex positions itself as Turkey's only dedicated IPO media agency, with claimed 80+ IPO references and 100+ general commercial references, and asserts 100% measurable campaigns with real-time reporting across Turkey's 71 million internet users.

The company's technology stack centers on programmatic advertising automation, proprietary influencer identification and follower analysis tooling, SEO keyword analysis platforms, and an analytics infrastructure supporting real-time performance measurement. Its business model is professional services-based: customized, quote-based engagements for enterprise clients acquired through direct sales, website inquiries, and referrals. Pricing is not publicly disclosed. Revenue is generated entirely in Turkey, with the customer base spanning 30+ named enterprise clients across holding companies, real estate, energy, construction, manufacturing, retail, banking, healthcare, and technology verticals.

Adflex is a sales-led organization targeting large Turkish corporations and pre-IPO issuers. There are no disclosed funding rounds, acquisitions, partnerships, institutional investors, or AI/ML capabilities. The company's competitive positioning rests on its specialized IPO communication domain expertise and its established track record in the Turkish market, though it faces scaling constraints from its single-geography focus and absence of disclosed technology-driven differentiation beyond conventional programmatic and analytics tooling.

Name

Adflex

Legal name

Adflex Medya A.Ş.

Website

https://adflex.com.tr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Adflex Medya is a full-service media and communications agency in Istanbul, Turkey, offering media planning and buying, IPO communication, digital reputation management, creative strategy, SEO, and influencer marketing to Turkish enterprise clients and pre-IPO issuers.

Ownership category

akta.pro rank

Product category

Integrated marketing communications / media agency services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Advertising (BPAFACAB), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Media planning and buying
• IPO communications
• Digital reputation management
• Creative strategy services
• SEO management

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Fees charged for strategic media planning and ad space purchasing across digital and conventional channels including Google, Facebook-Instagram, YouTube, premium display, premium video, programmatic, outdoor, TV-Radio-Newspaper platforms.
2. IPO Communication Services: Specialized communication services for IPO processes including strategic communication planning, investor communication, media planning, and campaign performance reporting from pre-IPO through gong ceremony.
3. Digital Reputation Management: Services to create positive online visibility for brands across Facebook, Telegram, Trendyol, Hepsiburada, N11, Donanım Haber, Ekşisözlük, Uludağ Sözlük, Kızlarsoruyor, and Kadınlarklubü platforms.
4. Creative Strategy Services: 360-degree creative solutions covering ATL, TCV, and BTL channels with strategy development tailored to client needs.
5. Influencer Communication Planning: Influencer identification, follower analysis, and campaign integration services for Instagram, YouTube, Twitch, and TikTok.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Adflex Medya is a full-service media and communications agency that plans, buys, and measures advertising across digital channels (Google, Facebook-Instagram, YouTube, programmatic, premium display/video) and conventional channels (outdoor, TV, radio, newspaper). It runs specialized IPO and demand-collection communication programs from pre-IPO strategy through the GONG ceremony, manages digital reputation across Turkish social, e-commerce, and forum platforms, develops creative strategies across ATL/TCV/BTL channels, delivers SEO management, and executes influencer communication planning on Instagram, YouTube, Twitch, and TikTok. The agency serves enterprise and IPO-bound clients in Turkey under a direct-engagement, project-based service model with real-time performance reporting.

Product overview

Adflex Medya is a full-service media and communications agency founded in 2017 and headquartered in Istanbul. The company operates as a portfolio of six integrated service modules rather than a unified software platform: (1) Medya Planlama ve Satın Alma — the core media planning and buying service covering digital (Google, Meta, YouTube, programmatic) and conventional (TV, radio, outdoor, premium display/video) channels; (2) Halka Arz ve Talep Toplama İletişimi — specialized IPO communication managing the full IPO lifecycle from strategy through GONG ceremony; (3) Dijital İtibar Yönetimi — digital reputation management across social, e-commerce, and forum platforms; (4) Kreatif Strateji Oluşturma — creative strategy across ATL/TCV/BTL; (5) SEO Yönetim Hizmeti — SEO management; and (6) Influencer İletişim Planlaması — influencer campaign planning. The company also maintains a technology infrastructure claiming 100% measurability and real-time reporting across Turkey's internet user base of 71 million users. The company serves both general commercial clients and a dedicated IPO-client portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying (Medya Planlama ve Satın Alma) Full-service media planning and buying across digital and conventional channels for enterprise brands. Manages campaigns across Google, Facebook-Instagram, YouTube, Premium Display networks, Premium Video, programmatic platforms, outdoor, and TV-Radio-Print with result-oriented measurement and reporting.
• IPO and Demand Collection Communication (Halka Arz ve Talep Toplama İletişimi) Specialized communication service for Initial Public Offerings managing the entire process from start to GONG ceremony. Includes strategic communication planning, target audience analysis, media planning and buying, investor communication, campaign performance reporting, and post-IPO communication. Targeted at companies preparing for IPOs in Turkey.
• Digital Reputation Management (Dijital İtibar Yönetimi) Manages and enhances brand visibility across online platforms including social media, e-commerce marketplaces (Trendyol, Hepsiburada, N11), forums, and review sites (Ekşisözlük, Uludağ Sözlük, Donanım Haber). Targeted at brands needing to shape their digital perception in the Turkish market.
• Creative Strategy Development (Kreatif Strateji Oluşturma) Develops tailored creative strategies across ATL, TCV, and BTL channels, providing 360-degree creative solutions aligned with client needs. Targeted at brands seeking integrated above-the-line, through-the-line, and below-the-line creative direction.
• SEO Management Service (SEO Yönetim Hizmeti) Search engine optimization service that analyzes relevant keyword sets and maximizes traffic volume from organic search, with primary focus on Google. Targeted at brands seeking to grow organic search traffic and visibility.
• Influencer Communication Planning (Influencer İletişim Planlaması) Identifies influencers, analyzes their followers, and integrates them with brand campaigns across Instagram, YouTube, Twitch, and TikTok using specialized tooling. Targeted at brands running creator-led campaigns across major social platforms.

Quantifiable outcome

• 100% measurable campaigns with real-time reporting
• +1 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• TBWA\Istanbul: One of Turkey's leading creative and media agencies, part of the TBWA global network. Provides media planning, creative strategy, and digital services — comparable to Adflex's service portfolio though at materially larger scale.
• Publicis Istanbul: Global network agency's Turkish operation providing full-service media, creative, and digital services. Comparable to Adflex's 360-degree model, with broader portfolio of services and deeper international client capabilities.
• Tribal Worldwide Istanbul: Digital-focused network agency in Turkey providing performance marketing, SEO, and digital strategy. Comparable to Adflex's digital and SEO service modules, though operates as part of DDB Worldwide.
• Havas Istanbul: Global advertising network with Turkish operations offering media planning, creative, and digital services. Comparable to Adflex's 360-degree agency model, though at a much larger scale and without Adflex's specific IPO communication specialization.
• Carat Turkey: Global media-buying network operating in Turkey with full-service media planning and buying across digital and conventional channels. Directly comparable to Adflex's core media planning and buying offering, though operates at significantly larger scale as part of Dentsu.
• Mediabrands Turkey: IPG Mediabrands' Turkish operations cover media planning and programmatic buying at scale. Comparable to Adflex's media planning and buying services, with deeper global infrastructure but less specialized on Turkish IPO communications.

Regional players

• Alametifarika: Independent Turkish creative and digital agency offering brand strategy, digital marketing, and creative services. Comparable to Adflex's creative strategy and digital reputation offerings, though primarily creative-led rather than media-led.
• Manifold Digital Agency: Regional digital performance agency focused on paid media, programmatic, and SEO services. Comparable to Adflex's digital performance and SEO offerings, though smaller in headcount and without IPO specialization.
• Lighthouse Media Turkey: Independent Turkish media agency specializing in media planning and buying across digital and conventional channels. Comparable to Adflex's core media planning and buying offering at similar regional scale.
• Optimize PR: Turkey-focused PR and reputation management firm offering digital reputation services, media relations, and influencer campaigns. Comparable to Adflex's digital reputation management and influencer communication planning modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/adflexmedya
• Facebookfacebook.com/adflexmedya
• LinkedInlinkedin.com/company/kanalturk-radio
• Instagraminstagram.com/adflexmedya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adflex