Midsouth Imaging

What Midsouth Imaging does

Mid-South Imaging & Therapeutics, P.A., operating as Midsouth Imaging (MSI), is a private professional radiology association founded in 1969 and headquartered in Germantown, Tennessee. The group provides sub-specialized diagnostic and interventional radiology services across nine fellowship-trained areas — Body Imaging, Vascular Interventional, Neurointerventional, Mammography/Women's Imaging, Neuroradiology, Nuclear Medicine, Pediatric Radiology, Musculoskeletal Imaging, and Cardiopulmonary Imaging — using modalities including MRI, CT, ultrasound, mammography, nuclear medicine, PET, and fluoroscopy, plus interventional procedures such as Y-90 Selective Internal Radiation Therapy for liver cancer. Service delivery occurs through hospital service agreements (anchored by the Baptist Memorial Hospital network across Tennessee, Mississippi, and Arkansas, plus Le Bonheur Children's Hospital and others) and through owned outpatient facilities including The Imaging Center at Wolf River and the newly opened East Memphis Imaging (2024).

The business model is a professional-services, fee-for-service radiology practice billed primarily through third-party payors, with revenue cycle management transitioned in February 2024 from First Coast Billing to MSN Healthcare Solutions. The go-to-market is sales-led and field-based, targeting healthcare administrators and referring physicians through long-term hospital service agreements and referral networks rather than consumer advertising. Quality assurance is anchored in the American College of Radiology RADPEER peer review program. The legal entity is a Tennessee professional corporation (Mid-South Imaging & Therapeutics, P.A.) owned and operated as an independent physician group, with leadership including CEO Brian M. Barbeito, CFO Chris Hamilton, COO Candace Pruitt, and CIO Trey Otey. There is no indication of private equity or venture capital ownership.

The practice competes on the strength of its fellowship-trained radiologist talent, 55+ years of regional brand recognition, and the operational depth of its sub-specialty coverage. Revenue concentration on the Baptist Memorial Hospital network is the principal business risk, partially offset by diversification across Le Bonheur, Campbell Clinic, Semmes-Murphey, Boston Baskin Cancer Foundation, and Magnolia Regional Health Center. The 2024 launch of East Memphis Imaging signals a strategic pivot toward direct outpatient access and channel expansion beyond hospital-based reading.

Name

Midsouth Imaging

Legal name

Mid-South Imaging & Therapeutics, P.A.

Website

https://msit.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-South Imaging is a private, fellowship-trained radiology group founded in 1969 in Germantown, TN, providing nine sub-specialty diagnostic and interventional radiology services to hospitals (anchored by the Baptist Memorial network), clinics, and outpatients across Tennessee, Mississippi, and Arkansas.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic radiology services
• Interventional radiology procedures
• Subspecialty radiology reading
• Medical imaging interpretation
• Women's imaging mammography

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Radiology Services: Radiology reading and interpretation services provided to hospitals, clinics, and healthcare facilities. Services include diagnostic imaging interpretation and interventional radiology procedures performed by board-certified, fellowship-trained radiologists.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Midsouth Imaging is a sub-specialized radiology group that delivers diagnostic radiology interpretation and interventional radiology procedures across nine subspecialty areas (Body Imaging, Vascular Interventional, Neurointerventional, Mammography/Women's Imaging, Neuroradiology, Nuclear Medicine, Pediatric Radiology, Musculoskeletal Imaging, and Cardiopulmonary Imaging) to hospitals, healthcare systems, and referring physicians. Services are provided by board-certified, fellowship-trained radiologists through hospital service agreements and outpatient imaging centers.

Product overview

Midsouth Imaging is a sub-specialized radiology group providing diagnostic radiology and interventional services across the Mid-South region since 1969. The company operates as a unified radiology practice offering nine subspecialty areas: Body Imaging, Vascular Interventional, Neurointerventional, Mammography/Women's Imaging, Neuroradiology, Nuclear Medicine, Pediatric Radiology, Musculoskeletal Imaging, and Cardiopulmonary Imaging. Services are delivered through a network of hospital partnerships (primarily Baptist Memorial Hospitals) and outpatient imaging centers including East Memphis Imaging and The Imaging Center at Wolf River. The practice provides comprehensive diagnostic procedures including MRI, CT, ultrasound, PET, nuclear medicine, and fluoroscopy, along with interventional procedures. Midsouth Imaging also offers professional consulting services regarding imaging equipment and technology.

Differentiator

Problem solved

Functional benefit

Brands

• East Memphis Imaging: A new imaging facility providing extraordinary service and support for patients, physicians and administrators.

Products and services

• Body Imaging Comprehensive diagnostic imaging for diseases of the gastrointestinal, genitourinary, cardiac, pulmonary, and musculoskeletal systems using fluoroscopy, ultrasound, CT, and MRI, provided as a sub-specialty radiology reading service to hospitals and referring physicians.
• Vascular Interventional Radiology Angiographic and interventional procedures including venous and arterial vascular studies, non-cardiac balloon angioplasty and stent placement, caval umbrella filter placement, vascular tumor ablation, needle biopsies, abscess drainage, uterine fibroid embolization, and endovenous laser treatment for varicose veins.
• Neurointerventional Radiology Minimally invasive procedures using advanced equipment to treat a widening range of neurological problems without major surgery or general anesthetic, delivered as a sub-specialty service to hospitals and referring physicians.
• Mammography / Women's Imaging Routine screening mammography, diagnostic breast evaluations using special mammographic views and ultrasound, and interventional breast procedures including mammographic and ultrasound guided needle localizations, cyst aspirations, and core biopsies.
• Neuroradiology Advanced neuroradiological diagnosis using CT, angiography, and MRI for assessment of central nervous system disorders, with expertise in state-of-the-art modalities, provided to hospitals and referring physicians.
• Nuclear Medicine Diagnostic procedures using nuclear medicine techniques to identify occult infection, disease damage, clots, cancers, and masses, and to measure organ function, provided to hospitals and referring physicians.
• Pediatric Radiology Specialized diagnostic imaging for infants and children, with expertise in evaluation of newborns, congenital anomalies, and meeting the special needs of young children undergoing diagnostic imaging, including for partners such as Le Bonheur Children's Hospital.
• Musculoskeletal Imaging State-of-the-art imaging using radiology, CT, ultrasonography, and MRI to diagnose and assess bones, joints, and associated soft tissues, including for partners such as Campbell Clinic Orthopaedics.
• Cardiopulmonary Imaging Diagnostic imaging using conventional chest radiography, CT, high-resolution CT, and MRI to diagnose and treat disorders of the chest, lungs, and heart.
• East Memphis Imaging Outpatient imaging center operated by Midsouth Imaging, providing diagnostic radiology services to patients and referring physicians in the East Memphis area.
• The Imaging Center at Wolf River Outpatient imaging center operated by Midsouth Imaging in Germantown, TN, providing diagnostic imaging services to patients and referring physicians.
• Y-90 Selective Internal Radiation Therapy Targeted liver cancer treatment using patented Y-90 resin microsphere technology, delivered as a specialty interventional radiology service in partnership with hospital systems.

Quantifiable outcome

• Peer review methodology covering 17,000+ physicians and 1,100 radiology groups through RADPEER program

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Baptist Memorial Hospital NetworkcoreStrategic or Co-development PartnerPrimary service partner providing radiology services to multiple Baptist Memorial Hospital locations including Memphis, DeSoto, Booneville, Collierville, Carroll County, Crittenden, Tipton, Union City, and the Baptist Memorial Hospital for Women and Spence and Becky Wilson Baptist Children's Hospital.
• Le Bonheur Children's HospitalcoreStrategic or Co-development PartnerPediatric radiology services provider for Le Bonheur Children's Hospital in Memphis, offering specialized imaging services for infants and children.
• NEA Baptist Memorial HospitalcoreStrategic or Co-development PartnerRadiology services provider for NEA Baptist Memorial Hospital in Jonesboro, Arkansas.
• American College of Radiology (RADPEER)coreTechnology or IntegrationUtilization of RADPEER peer review system administered by the American College of Radiology for systematic physician performance review and quality assurance.
• Vascular Interventional Physicians (VIP)coreStrategic or Co-development PartnerStrategic partnership with VIP physicians for vascular interventional radiology services in Memphis.
• Magnolia Regional Health CenterminorStrategic or Co-development PartnerRadiology services provider for Magnolia Regional Health Center in Corinth, Mississippi.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akumin: Operator of outpatient diagnostic imaging centers across multiple US states, offering MRI, CT, ultrasound, and related modalities — competes most directly with Midsouth's outpatient East Memphis Imaging and Wolf River imaging-center business.
• Radiology Partners: Largest physician-owned and led sub-specialized radiology group in the US, providing on-site and remote reads to hospitals and health systems across the country — directly comparable to Midsouth Imaging's hospital-service-agreement model and sub-specialty breadth.
• Virtual Radiologic (vRad): Teleradiology platform providing remote sub-specialty reads to hospitals and imaging centers nationwide — competes with Midsouth for the same hospital-customer wallet, particularly for off-hours and sub-specialty interpretation work.
• SimonMed Imaging: Large outpatient diagnostic imaging operator offering MRI, CT, ultrasound, mammography, and PET across multiple US states — comparable outpatient-center business model and modality mix to Midsouth's Imaging Center at Wolf River and East Memphis Imaging.
• US Radiology Specialists: Multi-state sub-specialized radiology group formed via PE-backed roll-up, serving hospitals and outpatient centers — operates the same combination of hospital reading agreements and outpatient imaging centers as Midsouth, at greater geographic scale.
• Foundation Radiology Group: Sub-specialized radiology group providing on-site and remote reads to community hospitals and health systems — operates a near-identical model to Midsouth at smaller scale.
• Center for Diagnostic Imaging (CDI): Regional sub-specialized radiology group operating outpatient imaging centers and providing hospital-based reads across multiple US markets — directly comparable mix of outpatient centers and hospital reading agreements.

Broad incumbents

• RadNet: Largest US outpatient imaging network with hundreds of centers offering MRI, CT, mammography, and related services — a much larger incumbent competing for the same outpatient imaging demand that Midsouth addresses via East Memphis Imaging.
• Mednax (Pediatrix Medical Group): National physician-services organization providing radiology and other specialty physician staffing — competes for hospital-physician-services contracts and shares the PE-backed roll-up playbook relevant to Midsouth's growth trajectory.
• Envision Physician Services: National physician-services organization providing radiology and other specialty coverage to hospitals and health systems — broader portfolio than Midsouth but directly competes for the same enterprise hospital-services contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mid-south-imaging-therapeutics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midsouth Imaging