What ALTP & Associates does

ALTP & Associates, LLC is an independent manufacturer's representative firm founded in 2008/2009 and headquartered in Buffalo Grove, Illinois, serving electrical component and lighting buyers across multiple Midwestern states. The firm aggregates a portfolio of more than 15 LED and electronics principals — including ACE Electronics (programmable LED drivers and emergency battery back-ups), B+L Technologies (Bluetooth-enabled drivers and advanced ballasts), Gaggione (injection-molded LED optics), Powerland (high-wattage 100W–1800W non-Class 2 drivers), Yunxiu Lighting (hospitality fixtures), Solemec (ODM/OEM lighting assembly in China), and others — and sells them through a Chicago-anchored direct sales staff supplemented by electronic distributor partnerships.

The product surface spans LED drivers (25W–200W, programmable, constant power, constant current, matchbook, pencil, and Bluetooth varieties), LED boards (ACE, SMD, BriLED), LED strips and NEON Flex in AC/DC configurations, COB and SMD LEDs, electronic and HID ballasts, cable assemblies and wire harnesses, electronic transformers, power adapters, DC/DC converters, AC/DC chargers, raw PCBs, and custom LED optics in PMMA, PC, COC, and COP polymers. Adjacent services include drafting and reverse-engineering design, product-safety and UL consulting, Asia-to-North-America freight forwarding, and full lighting fixture design and assembly through Asian production partners.

Revenue is generated on a commission basis from manufacturers whose products ALTP promotes and sells across its Midwestern territory. The firm employs between 11 and 50 people, does not disclose pricing, and operates with a single headquarters location using direct sales plus channel partners as its go-to-market motion. No parent company, outside investors, M&A activity, or restructuring is disclosed, and the business is positioned as a long-term partnering entity for customers, vendors, and distributors.

Name

ALTP & Associates

Legal name

ALTP & Associates, LLC

Website

https://altpllc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ALTP & Associates is an independent manufacturer's representative firm headquartered in Buffalo Grove, Illinois, that sells LED drivers, boards, ballasts, cable assemblies, and lighting components on commission across multiple Midwestern states through direct sales and electronic distributor partnerships.

Ownership category

akta.pro rank

Product category

Manufacturer's Representative Services for LED and Electronic Components

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Manufacturers representative services
• LED component distribution
• Electronics sales representation
• Lighting component sourcing
• Midwest LED sales

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Commission-based Sales Representation: As a manufacturer's representative firm, ALTP earns commissions from manufacturers for promoting and selling their LED and electronic products through their direct sales network and distributor partnerships in the Midwestern territory.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ALTP & Associates is a manufacturer's representative firm that sells LED and electronic components (LED drivers, LED boards, ballasts, cable assemblies, LED strips, power supplies, optics, PCBs) and lighting products on behalf of more than 20 manufacturers. The firm sells directly to customers and works closely with electronic distributors to promote sales throughout the Chicago land area and Midwestern United States, earning commissions for the manufacturers it represents.

Product overview

ALTP & Associates operates as a manufacturer's representative firm offering a diverse portfolio of lighting and electronics components and services. Their product offering consists primarily of LED products (drivers, boards, strips, COBs, SMD LEDs), ballasts, power supplies, electrical assemblies (cable harnesses, metal stamping), and various supporting products like optics, transformers, and PCBs. The company also provides complementary services including drafting/design engineering, product safety consulting, shipping/logistics, and full lighting design and manufacturing through partner facilities in Asia. The portfolio spans both commodity lighting components and specialized products for horticulture, hospitality, and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Drivers LED drivers represented by ALTP across multiple form factors including constant power, constant current, programmable (25W, 40W, 60W), matchbook-sized, pencil/small package, X-Series (up to 100W and 200W at 90–264VAC), MicroPack MP-10 Series (350–1000 mA DC up to 75W), and Bluetooth-enabled drivers from manufacturers such as ACE Electronics/AC LEDS and B+L Technologies, sold to lighting fixture manufacturers and electronic component buyers.
• LED Boards LED boards represented by ALTP, including ACE LED Boards, SMD LED Boards, BriLED Boards, and raw LED boards for various lighting applications, sold to fixture manufacturers and electronic component buyers.
• Emergency Battery Back-Ups Emergency battery back-up systems for LED fixtures from ACE Electronics/AC LEDS, including AC LED, Mini-Rail, and cold-start options, sold to lighting OEM and fixture manufacturers.
• LED Strips LED strips offered in AC and DC configurations, including NEON Flex products from DILUX and Yunxiu Lighting, supplied to lighting designers and fixture manufacturers for flexible lighting applications.
• Ballasts Electronic ballasts from B+L Technologies, including T4 compact fluorescent, electronic HID, matchbook-sized (up to 28W), Circline Ballasts T9, dimming/step-dimming ballasts, and electronic transformers, sold to lighting fixture manufacturers and electrical assemblers.
• Cable Assemblies and Wire Harnesses Custom cable assemblies and wire harnesses manufactured by Foster Electrical Assembly, built to customer prints or co-designed, sold to electrical assembly OEMs.
• Electronic Transformers Electronic transformers from B+L Technologies, including DALI addressable and isolation transformers, sold to lighting and electrical OEMs.
• LED Optics Standard and custom optical components from Gaggione in injection molded plastics and polymers (PMMA, PC, COC, COP), supplied to LED fixture manufacturers for optical performance engineering.
• COB LEDs Chip-on-Board LED products including linear bar and multi-power configurations, high-intensity COB (XENOLED), and plant growth COBs from Royrex/Smart ECO Lighting, sold to lighting OEMs and horticulture applications.
• SMD LEDs Surface-mount LEDs available in 3528, 5450, and 5630 types, with leaded LED options available on request, supplied to lighting and electronics OEMs.
• Power Adapters Wall-mount adapters, ATX power supplies, desktop power supplies, and medical power adapters from 15W to 500W supplied by Power-Win and Starwell (Shenzhen), sold to electronics OEMs.
• DC/DC Converters DC/DC converters manufactured by Powerland for various power conversion applications, sold to electronics OEMs.
• AC/DC Chargers AC/DC battery chargers including USB chargers for consumer electronics from Powerland, sold to electronics OEMs.
• Power Inverters Power inverter products for converting DC to AC power from Shenzhen Starwell Technology, sold to electronics OEMs and industrial buyers.
• Printed Circuit Boards Raw PCB manufacturing including PCB boards, FPC boards, and PCBA boards from Camtech Circuits (UL/cUL approved, ISO 9001/ISO 14001/TS 16949 certified, up to 16 layers), sold to electronics OEMs.
• Metal Assemblies and Stamping Metal stamping, fabrication, and assembly services from Nelson Manufacturing (established 1976, 35+ years of metal stamping experience), supplied to lighting and electronics OEMs.
• Drafting and Design Engineering Services Drafting and design engineering services from Dulaney Drafting and Design, including print drawing, reverse engineering, design engineering, solid modeling, image rendering, schematics, and 3D printing, offered to OEM design teams.
• Shipping and Logistics Services International shipping services from China to North America via ShenZhen Barge International Freight, including air quotes, sea quotes, and door-to-door deliveries, offered to importers and OEMs sourcing from Asia.
• Product Safety Consulting Product safety consulting and UL testing services from Product Safety Services, Inc. (operating since 1988, serving 3,000+ customers across 35+ countries) for consumer products, lighting fixtures, motor controllers, and medical devices.
• Plant Growth LEDs and COBs Specialized LED and COB products designed for plant growth and horticulture applications from Smart ECO Lighting / Royrex Tech, sold to horticulture lighting OEMs and growers.
• Hospitality and Contract Lighting Hospitality-grade lighting fixtures from Yunxiu Lighting, including chandeliers, restaurant lighting, bollards, hotel lighting, and metal wire products, supplied to hospitality and contract lighting buyers.
• High-Wattage LED Drivers Non-Class 2 LED drivers from Powerland for horticulture, sports lighting, and street/outdoor lights with power ranges from 100W to 1800W, sold to industrial and outdoor lighting OEMs.
• LED Lighting Design and Manufacturing Services ODM/OEM lighting assembly services via Solemec, including product design, development, project engineering, and manufacturing at Solemec's China facility (with offices in Europe and Hong Kong), offered to LED fixture brands seeking Asia-based production.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ACE Electronics / AC LEDScoreChannel Partner/ Reseller/ DistributorALTP represents ACE Electronics/AC LEDS for Emergency Battery Back-up for LED fixtures, LED Boards, and Programmable LED drivers available in 25W, 40W, and 60W versions.
• B+L TechnologiescoreChannel Partner/ Reseller/ DistributorBased in Silicon Valley, B+L Technologies offers T2 (Nuance V), Step Dimming & Dimming Ballasts, Circline Ballasts T9, Matchbook sized Ballasts up to 28 Watts, Electronic Transformers, Electronic HID Ballasts, and LED Drivers including Bluetooth-enabled drivers.
• GaggionecoreChannel Partner/ Reseller/ DistributorGaggione provides comprehensive design, development and manufacturing of custom-made optical parts and systems. ISO 9001 certified with expertise in injection molded optical components.
• Yunxiu LightingcoreChannel Partner/ Reseller/ DistributorYunxiu Lighting specializes in Chandeliers, Restaurant Lighting, Bollards, Hotel Lighting, and Hospitality Lighting. Manufacturer with quality hospitality grade lighting and metal wire products.
• Area51 ElectronicsminorChannel Partner/ Reseller/ DistributorGlobal distributor of electronic, electrical, and electromechanical components. AS9100D certified, ISO 9001:2015, AS9120B, ANSI/ESD S20.20-2014, and FAA AC 00-56B certified.
• PowerlandcoreChannel Partner/ Reseller/ DistributorManufactures High-Wattage, Non-Class 2 LED Drivers for Horticulture, Sports Lighting, and Street & Outdoor Lights with power ranges from 100W to 1800W. Also produces DC/DC Converters, AC/DC Chargers, and Solar Energy Storage Systems.
• Camtech CircuitsminorChannel Partner/ Reseller/ DistributorRAW Printed Circuit Boards manufacturer - UL/cUL Approved, ISO 9001/ISO 14001/TS 16949 certified. Up to 16 layers with facilities in China and India.
• Dulaney Drafting and DesignminorChannel Partner/ Reseller/ DistributorExpert drafting services specializing in print drawing, reverse engineering, design engineering, solid modeling, image rendering, schematics, and 3D printing services.
• SolemecminorChannel Partner/ Reseller/ DistributorODM/OEM specialized in LIGHTING assemblies with offices in Europe and Hong Kong and production facility in China. Provides product design, development, project engineering, and manufacturing.
• StarwellminorChannel Partner/ Reseller/ DistributorShenzhen Starwell Technology manufacturer of power adapters, PD chargers, and Power Inverters. ISO9001:2015 and ISO14001 qualified factory with over 800 workers and production capacity of over 1,000,000 units per week.
• Nelson ManufacturingminorChannel Partner/ Reseller/ DistributorEstablished 1976 with over 35 years of experience in metal stamping and fabrication, and over 75 years of combined manufacturing and management.
• Foster Electrical AssemblyminorChannel Partner/ Reseller/ DistributorManufacturer of Wire Harnesses and Cable Assemblies reading customer prints or mutually working to design solutions.
• Hi-Tech ElectronicsminorChannel Partner/ Reseller/ DistributorLeading provider of circuit board assembly with over 40 years of electronic design, prototyping, to full turnkey electronic production.
• Product Safety Services, Inc.minorImplementation/ SI/ Consulting PartnerProduct Safety Consulting since 1988 providing expert advice and testing services for product safety and regulatory compliance. Has helped more than 3,000 customers in over 35 countries with UL Testing.
• American Label & Tag, Inc.minorChannel Partner/ Reseller/ DistributorQuality manufacturers of custom labels, tags, decals and nameplates. Incorporated in 1988, located in Canton, MI. Also national distributor of printers, software, bar coding systems and accessories.
• C2T Material ConvertingminorChannel Partner/ Reseller/ DistributorEstablished 2013 and headquartered in Wisconsin, manufacturer of custom die-cutting solutions for flexible products such as gaskets, laminates, and sheet plastics.
• ShenZen Barge International Freight Ltd.minorImplementation/ SI/ Consulting PartnerShipping from China to North America providing air quotes, sea quotes, and door-to-door deliveries at competitive rates.
• Deray OptoelectronicsminorChannel Partner/ Reseller/ DistributorCustom VCSEL Laser Diode solutions with vertical integration advantages of IDM manufacturing model and 10+ years of GaAs wafer mass production experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Future Electronics: Global electronic component distributor with a strong LED lighting practice connecting suppliers like the ones ALTP represents with lighting OEMs. Competes with ALTP for territory-based component sourcing but operates at global scale with field engineers rather than commission reps.
• Graybar: Leading North American distributor of electrical, lighting, communications, and data networking products. Serves overlapping lighting contractor and commercial/industrial customer base as ALTP's distributor partners, but through a broad-line, multi-product distribution model.
• Arrow Electronics: Global distributor of electronic components and LED products serving OEMs and lighting manufacturers. Like ALTP, Arrow connects component manufacturers with industrial/lighting buyers, but at vastly broader scale and with a direct fulfillment model rather than commission-based rep relationship.
• WESCO International: Multi-national electrical, communications, and utility distribution company serving lighting, electrical contractors, and industrial customers. Comparable to ALTP in helping lighting buyers source components and assemblies, but as a broad-line distributor rather than a specialty rep firm.
• Mouser Electronics: Authorized semiconductor and electronic component distributor serving lighting OEM design engineers. Competes with ALTP for the same buyer relationships, particularly for LED drivers, modules, and passives, but through online catalog/e-commerce rather than field rep coverage.
• Digi-Key Electronics: High-service electronic component distributor stocking LED drivers, optoelectronics, and lighting components. Targets the same lighting OEM and design engineer buyers as ALTP, but through pure e-commerce/distribution without territorial field rep coverage.
• Acuity Brands: Leading North American lighting fixture and lighting controls manufacturer serving commercial, industrial, and institutional markets. Operates in the same lighting value chain as ALTP's manufacturer principals and goes to market through independent rep firms — many of which are direct competitive peers to ALTP.
• Hubbell: Major manufacturer of electrical and lighting products including commercial and industrial lighting fixtures and controls. Comparable to the principals ALTP represents in that Hubbell sells through rep networks and distributors to the same lighting specifier/installer customer base.
• Avnet: Worldwide electronic component distributor with deep LED and lighting portfolios for OEM customers. Comparable to ALTP in serving the same lighting/electronics buyer base, but operating through direct distribution and franchised lines rather than a manufacturer's representative model.
• Eaton: Global power management company with a large lighting and electrical components division producing LED drivers, ballasts, and lighting controls. Comparable to the manufacturers ALTP represents and competes for the same lighting OEM buyer mindshare, typically through its own rep network and authorized distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTP & Associates