Baader Planetarium
Baader Planetarium is a Germany-based e-commerce platform founded in 1966, selling astronomy products to amateur and professional astronomers. The privately held company employs 51-100 people and operates from Mammendorf, serving the specialty astronomy equipment market.
- Company typePrivate
- Founded1966
- HeadquartersMammendorf, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baader Planetarium does
Baader Planetarium is a Germany-based, privately held e-commerce and distribution company specializing in astronomy products, headquartered in Mammendorf. Founded in 1966, the company has operated continuously for nearly six decades, suggesting an established position in the niche astronomy equipment market serving amateur astronomers, educational institutions, and potentially professional observatories.
The company's website at baader-planetarium.com functions as an e-commerce platform for astronomy-related products, though the input data does not specify the product portfolio in detail (e.g., telescopes, eyepieces, filters, mounts, cameras, or accessories). Based on the company name and sector classification, the catalog likely centers on optical and observational astronomy equipment. The input contains no information on underlying technology, proprietary features, integrations, or platform architecture, and the primary source material provided consisted of a loading/verification page rather than substantive company content.
Business model specifics are largely unavailable: pricing models, GTM motion, customer segments, marketing channels, and distribution channels are all marked as not disclosed in the input. The company employs 51-100 people, which places it in the small-to-mid-sized business tier. No funding rounds, acquisitions, partnerships, leadership changes, or strategic moves beyond founding and ongoing operations are documented. As a result, the analysis that follows is constrained to inferences from headcount, founding year, geography, and sector classification; deeper financial, commercial, and technological conclusions cannot be substantiated from the available data.
Baader Planetarium firmographics
Firmographics- Name
- Baader Planetarium
- Website
- https://baader-planetarium.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baader Planetarium is a Germany-based e-commerce platform founded in 1966, selling astronomy products to amateur and professional astronomers. The privately held company employs 51-100 people and operates from Mammendorf, serving the specialty astronomy equipment market.
- Ownership category
- akta.pro rank
Baader Planetarium industry classification
Industry- Product category
- Astronomy Equipment
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Laboratory Apparatus & Furniture (3821)
- akta.pro primary industry
- Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK)
- akta.pro secondary industries
- Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC), Space & Astronomy Programs (EDAMABAE)
Keywords
Where Baader Planetarium is headquartered
LocationHeadquarters
- HQ city
- Mammendorf
- HQ country
- Germany
- HQ region
- Europe
Markets served
Baader Planetarium business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Baader Planetarium product offering
Product offeringCore offering
Baader Planetarium operates an e-commerce platform selling astronomy products. Founded in 1966 and headquartered in Mammendorf, Germany, the company distributes astronomy equipment and related supplies to customers through its online storefront at baader-planetarium.com.
Differentiator
Problem solved
Functional benefit
Companies that use Baader Planetarium
Customer profileIdeal customer profiles1 record
Baader Planetarium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baader Planetarium partnerships and signals
Strategic signalRecent moves2 records
Baader Planetarium competitors and assessment
Company assessmentDirect peers
- Orion Telescopes & Binoculars: Long-established US-based direct-to-consumer retailer of telescopes, eyepieces, and accessories. Highly comparable e-commerce-first go-to-market motion and customer profile to Baader.
- Celestron: One of the world's largest manufacturers and retailers of consumer and prosumer telescopes, mounts, and optical accessories. Directly competes with Baader across amateur astronomy equipment categories and distribution channels.
- Sky-Watcher: Global manufacturer of telescopes, mounts, and astrophotography equipment with strong e-commerce distribution. Closely comparable to Baader in product mix and target amateur/prosumer astronomy customer base.
- Meade Instruments: American telescope and optical equipment manufacturer with a strong consumer brand in amateur astronomy. Direct competitor to Baader in mid- and high-end telescope and mount categories.
- Explore Scientific: Manufacturer and direct retailer of telescopes, eyepieces, and accessories with global distribution. Overlaps directly with Baader on consumer and B2B astronomy equipment offerings.
- Vixen Optics: Japanese manufacturer of high-end telescopes, mounts, and binoculars with strong reputation among enthusiasts. Comparable German/Japanese precision-optics positioning and specialty retail model.
- Takahashi: Premium Japanese telescope and astrograph maker serving serious amateur and institutional buyers. Closely comparable premium-optics positioning and professional-grade customer segments to Baader.
- TeleVue Optics: US premium eyepiece and telescope maker serving serious amateur and professional astronomers. Comparable to Baader on premium optical positioning, specialty retail, and enthusiast customer base.
Broad incumbents
- Leica Camera: Premium German optics brand with a sports-optics line including binoculars and spotting scopes. Comparable German precision-optics heritage and premium pricing positioning, though broader product portfolio beyond astronomy.
- Carl Zeiss (Zeiss Sports Optics): German global optics incumbent whose binoculars, spotting scopes, and planetarium-projection systems overlap with Baader's product portfolio. Broad incumbent with much larger scale and a planetarium-systems business unit that directly competes with Baader's institutional offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Baader Planetarium social profiles
Digital presenceBaader Planetarium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baader Planetarium leadership team
Management profileNumber of profiles
Baader Planetarium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baader Planetarium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baader Planetarium
What does Baader Planetarium do?
Baader Planetarium operates an e-commerce platform selling astronomy products. Founded in 1966 and headquartered in Mammendorf, Germany, the company distributes astronomy equipment and related supplies to customers through its online storefront at baader-planetarium.com.
When was Baader Planetarium founded?
Baader Planetarium was founded in 1966. It employs 51 to 100 people.
Where is Baader Planetarium based?
Baader Planetarium is headquartered in Mammendorf, Germany, in the Europe region.
Who are Baader Planetarium's main competitors?
Direct peers on record are Orion Telescopes & Binoculars, Celestron, Sky-Watcher, Meade Instruments, Explore Scientific, Vixen Optics, Takahashi and TeleVue Optics. Broad incumbents are Leica Camera and Carl Zeiss (Zeiss Sports Optics).
Does Baader Planetarium have an API?
No public API is recorded for Baader Planetarium.
What industry is Baader Planetarium in?
Baader Planetarium's product category is Astronomy Equipment. Its primary akta.pro industry code is CRAMAAAK, Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail, with a secondary code of EDAEAIAC, Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces). Its NAICS code is 45912 and its SIC code is 3821.