Giemme

What Giemme does

Giemme di D'Agostino Srl (trading as Giemme) is an Italian custom merchandise and promotional products manufacturer founded in 1988 and headquartered in Pianezza, in the province of Turin. The company operates a single production facility employing 50+ people and offers end-to-end service from brief development and design through prototyping, in-house manufacturing, packaging, and distribution. Its core competency is metalworking — keychains, pins, badges, crests, medals, magnets, and paperweights — produced via die-casting, hand enameling, and 10+ finishing techniques (UV printing, screen printing, sublimation, laser engraving, embroidery, hot stamping, transfer printing, 3D printing, pad printing, and digital fabric printing).

Giemme generates revenue through three principal streams: (1) B2B custom merchandise production for corporate clients and event organizers on a unit-pricing basis with minimum order quantities starting at 100 pieces for badges; (2) exclusive official licensing royalties with all major Italian football brands (Juventus, AC Milan, Inter, Roma, Fiorentina, Torino, Napoli, Sampdoria, FIGC) and Italian military branches (Aeronautica, Esercito, Marina, Carabinieri, Polizia, Vigili del Fuoco, Frecce Tricolori); and (3) direct-to-consumer e-commerce sales through four owned platforms (Giemme Store, Giemme Araldica, Esercito Store, Orologi Aeronautica). Notable non-football/non-military clients include Nutella, Ferrero, Balocco, Intesa Sanpaolo, and San Carlo, alongside event licenses for Expo 2015 Milano and Milano Cortina 2026.

The go-to-market is sales-led direct B2B with a consultation-based engagement model, supplemented by licensing partnerships and owned e-commerce channels. Geographic reach is primarily Italy-based with selective global distribution through major events and the Frecce Tricolori 2024 North America tour. The company is privately held (Srl) with €200,000 fully paid-in share capital, does not disclose revenue, and has no public funding rounds, M&A activity, or outside investors recorded.

Name

Giemme

Legal name

Giemme di D'Agostino Srl

Website

https://giemme.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Giemme is an Italian custom merchandise manufacturer founded in 1988, specializing in metal keychains, pins, badges, and crests produced in-house at its Pianezza facility. It serves as official licensee for Serie A football clubs, Italian military branches, and events like Milano Cortina 2026.

Ownership category

akta.pro rank

Product category

Promotional Merchandise Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Fashion Jewelry Components & Findings (Chains/Clasps/Charms/Beads) (CRAKABAM)

Keywords

• Custom promotional merchandise
• Metal badges and pins
• Official licensed merchandise
• Corporate branded gifts
• Personalized gadget manufacturing

Headquarters

HQ city

Pianezza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom merchandise production: B2B custom merchandise production for enterprises, sports clubs, and organizations. Full service from brief through design, prototyping, production, and distribution.
2. Official licensing merchandise: Exclusive licensing agreements with Serie A football clubs (Juventus, Milan, Inter, Roma, Fiorentina, Torino, Napoli, Sampdoria) and Italian military (Aeronautica, Esercito, Marina, Carabinieri, Polizia, Vigili del Fuoco, Frecce Tricolori) for official merchandise
3. E-commerce retail sales: Direct consumer sales through owned e-commerce platforms: Giemme Store, Giemme Araldica, Esercito Store, Orologi Aeronautica
4. Olympic merchandise (Milano Cortina 2026): Official merchandise for Milano Cortina 2026 Winter Olympics and Paralympics

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Giemme designs, produces, and distributes custom promotional merchandise and gadgets at its in-house production facility in Pianezza (Turin), Italy. Its historic specialization is metal merchandise such as keychains, pins, badges, and crests, complemented by customized apparel, drinkware, bags, and accessories. The company serves as an official licensee for Serie A football clubs and Italian military forces, and offers end-to-end services from brief and design through prototyping, production, packaging, and distribution.

Product overview

Giemme is a merchandising and promotional merchandise company that produces and customizes a comprehensive range of products in-house at their Pianezza (Turin) facility. The company specializes in metal merchandise (keychains, pins, badges, crests) as its historic core competency, while expanding to work with many materials including fabric, plastic, and eco-leather. The product portfolio includes custom keychains, pins/badges, t-shirts, water bottles, mugs, tote bags/shoppers, USB drives, medals/trophies, flags/pennants, caps, scarves, plush toys, cushions, badge holders, paperweights, and magnets. The company operates multiple e-commerce platforms (Giemme Store for Serie A teams and Armed Forces, Giemme Araldica for military heraldry, Esercito Store, Orologi Aeronautica) as sub-brands. Manufacturing services include metal casting/enameling, screen printing, UV printing, sublimation, laser engraving, digital printing, pad printing, hot stamping, transfer printing, 3D printing, and embroidery, all performed in-house. The company offers full-service from brief elaboration and research through prototyping to production and distribution, serving as a comprehensive custom merchandise partner for brands, sports teams, military organizations, and event organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Keychains (Portachiavi) Metal keychains produced in-house at the Pianezza facility in various finishes (black metal, gold metal, polished chrome, antiqued). The historic core of Giemme's production, crafted with artisanal precision, used as branded merchandise for sports clubs, military, and corporate clients.
• Custom Pins and Badges (Spille/Distintivi) High-quality custom metal pins and badges with minimum orders of 100 pieces. Offers consulting, project development, complete customization of shapes, colors, and finishes. Used by sports clubs, military units, and corporate brands for identity and recognition items.
• Custom T-Shirts Customizable t-shirts with multiple decoration techniques including transfer printing, digital printing, screen printing, and embroidery. Sold to corporate clients, sports clubs, and event organizers for fan engagement and brand visibility.
• Custom Water Bottles (Borracce) Thermal, metal or plastic water bottles customizable with company designs and preferred colors. In-house UV printing allows precise customization after assembly. Demonstrates environmental attention and is used as corporate and event merchandise.
• Custom Mugs and Cups (Tazze/Mug) Custom mugs decorated using sublimation printing for complex graphics, digital printing for small runs, plus thermal mugs in stainless steel. Applied in corporate settings, events, retail, and hospitality sectors.
• Custom Shoppers/Tote Bags Ecological, reusable tote bags customizable with company logos or event branding in eco-leather, cotton, and other materials. Used as visible marketing tools for events, trade shows, and corporate gifts.
• USB Drives (Chiavette USB) USB flash drives custom-shaped to match a company logo or occasion. Sold as customized tech accessories for corporate events and brand campaigns.
• Crest and Heraldic Items Crest products with logos, emblems, or coats of arms for companies, noble families, and military corps. Available in various sizes and wood/metal combinations, leveraging Made in Italy craftsmanship.
• Custom Pens Classic customizable pens in various shapes and styles, including elegant traditional designs and modern options with touch functions for smartphones and tablets. Made from sustainable and premium materials including recycled aluminum and bamboo.
• Medals and Trophies (Medaglie/Trofei) Metal medals for awards and competitions and small metal trophies, all produced in Italy with artisanal care. Available in various diameters (35mm, 50mm, 70mm) with different decorations, used by sports clubs, event organizers, and corporates.
• Flags and Pennants (Gagliardetti) Triangular and pentagonal pennants in various sizes (small, medium, large) with customizable fringed edges. The triangular pennants are traditionally exchanged by football team captains at match start.
• Caps and Hats (Cappelli/Berretti) Winter acrylic hats and baseball caps customizable via patch application, custom weaving, or embroidery. Available with or without fold. Used by sports teams and associations.
• Custom Scarves (Sciarpe) Acrylic scarves in satin-printed or English-knit style, customizable throughout the surface and on both sides. Sold to clubs, sports events, and large gatherings.
• Plush Toys and Teddy Bears Customizable plush toys and teddy bears, including medium and large sizes with custom t-shirts, and teddy bear keychains. Popular for sports team mascot merchandise.
• Custom Cushions Soft acrylic cushions in satin, ideal as living room furniture and customizable across the entire surface. Dimensions 40x40cm, printed in full color.
• Badge Holders and Lanyards (Portapass/Badge) Badge holders and lanyards in various materials including satin, with separable hooks or carabiners. Includes metal enameled name badges with clip or magnet closure.
• Paperweights (Fermacarte) Metal paperweights in various finishes (gold-plated, silver, bronze, copper) and shapes, customizable and suitable for military heraldry and corporate gifts.
• Magnets (Calamite/Magneti) Custom metal magnets in various shapes, including round enamel magnets inspired by Olympic medals. Available in printed, enameled, and rubber finishes.
• Giemme Store (E-commerce) Official e-commerce platform for purchasing licensed merchandise of Serie A football teams and Italian Armed Forces. Direct-to-consumer sales channel for finished Giemme-produced licensed items.
• Giemme Araldica (E-commerce) E-commerce platform for military heraldic products of the Italian Army, Air Force, Navy, State Police, Carabinieri, and Fire Department.
• Esercito Store Official e-commerce platform for the Italian Army (Esercito Italiano) merchandise, operated as a wholly owned sales channel of Giemme.
• Orologi Aeronautica Official e-commerce platform for Aeronautica Militare and Frecce Tricolori watches, operated by Giemme under license.
• Welcome Kit Service Custom welcome kit composition service for events and corporate onboarding. Includes shopper bags, notebooks, pens, lanyards, badges, backpacks, and QR codes, with customized packaging and coordinated logistics.

Quantifiable outcome

• Over 35 years of experience serving prestigious clients since 1988
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senator: German manufacturer of promotional writing instruments, gifts, and accessories with in-house customization and finishing. Closely comparable on product category, custom branded approach, and DACH-region enterprise customer focus.
• Inspirias Group: German promotional merchandise group covering custom branded products across multiple categories. Comparable on European B2B promotional merchandise model, multi-product portfolio, and enterprise customer focus.
• XD Connects: Dutch-headquartered promotional products company with broad custom merchandise portfolio including drinkware, tech, lifestyle, and textiles. Comparable on European B2B distribution, custom branding capabilities, and broad product breadth.
• Blackinton: US-based manufacturer of badges, insignia, and nameplates for police, fire, and military agencies. Directly comparable on metal badge/heraldic product expertise and institutional customer base, serving as a benchmark for specialty insignia manufacturing.
• Prodir: Swiss manufacturer of premium writing instruments and promotional pens, with deep customization and branding capabilities. Directly comparable on custom writing instrument product line, premium positioning, and European B2B customer base.
• Midocean: One of Europe's largest promotional product distributors, offering a broad custom branded merchandise portfolio across writing, drinkware, textiles, and lifestyle categories. Highly comparable B2B custom merchandise business model serving enterprise accounts across Europe.
• PF Concept: Major European promotional merchandise company with deep custom branded product lines including writing instruments, drinkware, and accessories. Directly comparable on product breadth, B2B sales motion, and European enterprise customer base.
• Brandit: German promotional products company with custom branded apparel, accessories, and gift items. Comparable on B2B custom merchandise business, in-house personalization capabilities, and European enterprise customer orientation.

Broad incumbents

• HALO Branded Solutions: Major US-based promotional products company serving enterprise clients with custom branded merchandise across categories. Comparable B2B sales motion and enterprise customer focus, but at substantially larger scale and broader geographic footprint.
• 4imprint: Largest publicly listed promotional products distributor in North America/UK, offering custom branded merchandise across virtually every category. Comparable business model at significantly larger scale, serving as a benchmark for what scaled promotional merchandise distribution looks like.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GiemmeArticoliPromozionali
• LinkedInlinkedin.com/company/giemme-di-d-agostino-f.-s.r.l.
• Instagraminstagram.com/giemme.gadget

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giemme