What Amplify Latinx does

Amplify Latinx, legally registered as We Are ALX Inc., is a nonpartisan 501(c)(3) nonprofit organization headquartered in Wellesley, Massachusetts (EIN 82-4167948), focused on advancing economic mobility and leadership representation for the Latino community. Founded in 2018, the organization operates three core program lines: ALX100, a leadership development initiative that identifies and amplifies top Latino leaders in Massachusetts through cohort-based recognition and an alumni network; the ALX Business Program, which supports growth and economic opportunity for Latino-owned businesses statewide; and research publications such as the ¡Vamos Massachusetts! Unlocking Hispanic/Latino Economic Advancement Report (2025), which provides data to inform policy, practice, and investment decisions.

The organization operates a community-led, event-driven go-to-market model, with engagement generated through Policy Summits, business program events, the ALX100 alumni network, and an email newsletter distributed via amplifxlatinx.us21.list-manage.com. Its revenue model is donation-based, supported by a mix of individual contributions and institutional grants from foundations (Barr Foundation, Boston Foundation, Eos Foundation) and corporate funders (State Street, Citizens Bank, Liberty Mutual, Sanofi, Eastern Bank, Mass Growth Capital Corp), as well as government funding from the Commonwealth of Massachusetts. Programs are delivered at no cost to participants; specific program fees or pricing structures are not publicly disclosed. There is no proprietary technology platform, software product, or AI component; service delivery is human-mediated and program-based. Geographic focus is exclusively Massachusetts, with no claim of global footprint.

Name

Amplify Latinx

Legal name

We Are ALX Inc.

Website

https://amplifylatinx.co

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Amplify Latinx (We Are ALX) is a Massachusetts-based 501(c)(3) nonprofit advancing economic mobility and leadership representation for the Latino community through leadership development (ALX100), business support, and policy research.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: ALX generates revenue through donations from individuals and organizations committed to advancing Latino American prosperity. The organization maintains a donation portal on its website for public contributions.
2. Foundation and Corporate Funding: ALX receives funding from foundations (Barr Foundation, Boston Foundation, Eos Foundation) and corporations (State Street, Citizens Bank, Liberty Mutual, Sanofi) as a 501(c)(3) non-profit organization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amplify Latinx (operating as We Are ALX) is a 501(c)(3) nonprofit that delivers programs, research, and policy advocacy to advance economic mobility and leadership representation for the U.S. Latino community in Massachusetts. Its core offerings include the ALX100 leadership development program for emerging Latino leaders, the ALX Business Program supporting Latino-owned businesses, and research publications such as the ¡Vamos Massachusetts! economic advancement report. Programs are delivered at no cost to participants and funded through donations, foundation grants, and corporate sponsorships.

Product overview

We Are ALX (Amplify Latinx) is a nonpartisan, collaborative non-profit institution operating as a single unified organizational platform focused on advancing American prosperity. The organization offers three core programs: the ALX100 leadership development program that cultivates and amplifies Latino leaders; the ALX Business Program that supports growth of Latino-owned businesses; and research publications including the ¡Vamos Massachusetts! economic advancement report. These offerings work together to expand economic mobility, amplify leadership representation, and generate research that informs policy, practice, and investment.

Differentiator

Problem solved

Functional benefit

Brands

• ALX100: Leadership development program featuring top 100 Latino leaders in Massachusetts
• ALX Business Program

Products and services

• ALX100 A flagship leadership development program that identifies, celebrates, and amplifies top Latino leaders in Massachusetts, providing network access, visibility, and high-potential opportunities for emerging leaders across sectors and industries.
• ALX Business Program A business development initiative focused on activating Massachusetts' untapped economic potential by increasing growth and economic opportunity for Latino-owned businesses statewide, including startup pitch events and business summits.
• ¡Vamos Massachusetts! Economic Advancement Report A research report on Hispanic/Latino economic advancement in Massachusetts, providing data and insights to inform policy, practice, and investment decisions by stakeholders across sectors.

Quantifiable outcome

• The organization has produced the ALX100 alumni network of emerging leaders and commissioned research such as the '¡Vamos Massachusetts!' economic advancement report.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LULAC: Largest and oldest Latino civil rights organization in the U.S., with extensive leadership, economic, and civic engagement programming. Comparable mission footprint at national scale.
• UnidosUS: Largest national Hispanic civil rights and advocacy organization, with programs spanning education, economic mobility, and leadership. Represents the scaled incumbent version of ALX's mission.

Direct peers

• Hispanic Federation: National Latino-focused nonprofit delivering economic empowerment, civic engagement, and education programs. Closest peer by mission and program architecture (leadership development, business support, community grants), though operating across multiple states.
• GreenLight Fund: Boston-headquartered nonprofit that identifies and scales programs breaking cycles of poverty through economic mobility. Highly comparable on regional economic mobility mission, foundation funding model, and Boston-area roots.
• United Way of Massachusetts Bay and Merrimack Valley: Regional United Way affiliate focused on economic mobility and equity for Massachusetts residents, with a similar corporate-funder base and program delivery model.
• MassINC: Massachusetts-based independent research and policy nonprofit producing data-driven work on economic opportunity, housing, and mobility. Direct peer on regional economic mobility research and policy advocacy thesis.

Regional players

• Latino Community Foundation: California-based Latino-led foundation investing in Latino economic mobility, leadership, and civic engagement. Same model (foundation funding, leadership pipeline, policy research) but anchored to a different geography.

Emerging players

• Greater Boston Chamber of Commerce: Regional business membership organization advancing inclusive economic growth and connecting member companies to community initiatives. Comparable as a business-led economic mobility convener in Massachusetts.
• Aspen Institute Latinos and Society Program: National initiative focused on elevating Latino leadership and advancing economic opportunity. Operates with comparable thought-leadership and network-building approach, with prestige-driven convening power.

Others

• Boston Foundation: Massachusetts' community foundation and an ALX funder. Comparable as a regional civic institution, but operates at significantly greater scale and as a grantmaker rather than direct program operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmplifyLatinx
• Facebookfacebook.com/amplifylatinx
• LinkedInlinkedin.com/company/amplify-latinx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Latinx