Offensive

What Offensive does

Offensive is an independent, full-service digital agency founded in 2008 in Bordeaux, France, by Maxime Baqué. The company delivers brand identity, custom website development, e-commerce builds, bespoke business applications, SEO/GEO optimization, managed hosting, and ongoing site maintenance for French PME and mid-sized companies (ETI), with deep sector specialization in viticulture, hospitality, marine/industrial, and local B2B verticals. As of 2026 the firm holds an 'Activateur France Num' recognition and a 4.7/5 Google customer rating, with a cumulative track record of 216 websites delivered and 150+ sites under active maintenance with zero security incidents.

The agency operates a vertically integrated service chain — from logo and graphic charter through WordPress/Symfony/React development to long-term hosting and maintenance — using open, documented code to avoid vendor lock-in. The technology stack centers on WordPress (reinforced with custom modules), WooCommerce, Shopify, PHP (Symfony, Laravel), and JavaScript (React, Next.js), with integrations to Stripe, PayPal, OTA/iCal channel managers, Google Workspace, Microsoft 365, and Sellsy. Since 2024, AI capabilities (text generation, HD visual creation, process automation, RAG-style assistants, audio transcription) powered by third-party models (Claude, Gemini, GPT) have been woven into both internal workflows and a formalized client-facing AI Services offering.

Revenue derives from one-time project fees (EUR 3,500–9,900+ HT per project), annual recurring hosting and maintenance subscriptions (EUR 100–2,600/year), credit-hour packs, and a new lower-end subscription stream launched in 2026 through sister brand Rhiino® (EUR 69 HT/month packaged sites for TPE/independents). Distribution is sales-led and consultative, with inbound organic SEO and content marketing as the primary acquisition channel, and direct outreach to mid-market clients concentrated in Nouvelle-Aquitaine and Corsica.

Name

Offensive

Legal name

Offensive

Website

https://offensive.digital

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Offensive is an independent Bordeaux-based digital agency founded in 2008 that designs custom websites, e-commerce platforms, brand identities, and bespoke business applications for French PME and ETI, with deep specialization in viticulture, hospitality, and marine/industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Bespoke Web Development & Design Projects: One-time project fees for custom website design and development, identity creation, e-commerce builds, and business application development. Quotes are custom and based on project scope.
2. Recurring Hosting & Maintenance Services: Annual or monthly subscriptions for managed hosting (WordPress shared, premium shared, or dedicated), site maintenance, security updates, backups, and priority support. Credits-hour packs for ad-hoc maintenance and development work.
3. Rhiino® Packaged Site Subscriptions: Sister brand Rhiino® offers fixed-price, packaged website subscriptions starting at 69 EUR HT/month (24-month commitment) for TPE and independents, providing static high-performance sites with SEO content, hosting, and maintenance included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Offensive is a full-service web and digital agency that designs and builds custom websites, e-commerce boutiques (WooCommerce/Shopify), bespoke web applications/intranets/extranets, and brand identities for French PME and ETI clients. It bundles these with ongoing managed hosting, security monitoring, maintenance, SEO/GEO optimization, and AI integration services, providing a single point of contact across the entire digital chain from brand image through long-term evolution. A 2026 sister brand, Rhiino®, extends pre-packaged website subscriptions to smaller-budget TPEs, independents, and startups.

Product overview

Offensive is a full-service digital agency offering a comprehensive ecosystem of web and digital services for SMEs and mid-sized companies (ETI). The core offering centers on three pillars: brand identity (visual identity, logo, brand guidelines), websites and digital ecosystems (custom websites, e-commerce on WooCommerce/Shopify, custom web applications/intranets/extranets), and ongoing maintenance and hosting. These are complemented by SEO & GEO services, AI integration services, and a managed hosting/infrastructure division covering domains, professional email, and collaborative suites. All services are provided by a single agency, from design through to long-term maintenance. The agency also operates a sub-brand, Rhiino®, targeting smaller budgets with pre-packaged website solutions at lower price points. AI capabilities are woven throughout the offering — from generative content and visual production to process automation and knowledge-retrieval assistants — powered by Claude (Anthropic), Gemini (Google), and GPT (OpenAI) models.

Differentiator

Problem solved

Functional benefit

Brands

• Rhiino: Sister brand for smaller budgets offering packaged solutions for independents, TPEs and startups starting at 490 EUR HT, with quick deployment and standardized deliverables.

Products and services

• Création de site internet (Custom Website Creation) Custom-designed, high-performance websites built without generic templates, tailored to client objectives and target audience. Developed on WordPress (with custom modules) or bespoke PHP (Symfony/Laravel), with an administrable back-office. Starting from €3,500 ex. VAT. For French PME and ETI.
• Refonte de site internet (Website Redesign) Modernization of existing websites including design refresh, performance improvements, SEO preservation via 301 redirect plans, and mobile optimization, without losing established search rankings. Targeted at established PME/ETI with aging sites.
• Intranet, Extranet & Application Métier (Custom Web Applications) Bespoke web applications (intranets, extranets, client portals) and line-of-business tools built on Symfony (PHP) or Node.js/React, optionally connected to AI models (Claude, Gemini, GPT) for automation, document processing, and intelligent assistants. Custom back-office included. From €9,900 ex. VAT. For French PME/ETI and federations.
• Identité Visuelle (Visual Identity) Brand identity design including logo creation or redesign, color palettes, typography, iconography, and usage rules compiled into a brand guide. Covers both print and digital declinations. Logotype from €800 ex. VAT; full brand guide from €2,000 ex. VAT. AI-generated HD visuals included.
• Référencement Naturel (SEO) & GEO Search engine optimization (SEO) and Generative Engine Optimization (GEO) covering technical audit, keyword research, on-page optimization, structured data, content strategy, and performance tracking. Aims to rank on both Google and AI answer engines (ChatGPT, Perplexity, Google AI).
• Maintenance de site internet (Website Maintenance) Ongoing website maintenance covering CMS and plugin updates, security monitoring, automated backups, priority support (<1h response), and small continuous improvements. From €450 ex. VAT/year for WordPress showcase sites. Recurring annual contract.
• Hébergement Web & Infrastructure (Managed Hosting) Fully managed web hosting including server administration, updates, monitoring, SSL certificates, domain name management, professional email (OVH/Microsoft Exchange), and collaborative suite deployment (Google Workspace/Microsoft 365). Offers shared (from €100 HT/year), premium shared (€600 HT/year), and scalable dedicated server options (€2,600 HT/year). France-based servers.
• Intelligence Artificielle (AI Services) AI integration services for business automation: process automation (quotes, emails, document handling), AI assistants connected to client data, content and HD visual generation, and integration with existing tools via API. Powered by Claude (Anthropic), Gemini (Google), and GPT (OpenAI) models. Application web + AI package from €7,350 ex. VAT.
• Création de site e-commerce (E-commerce Website Creation) Custom e-commerce boutiques built on WooCommerce (WordPress) or Shopify, with optimized product pages, purchase funnel, SEO-optimized product and category pages, and integrations for payments (Stripe, Shopify Payments, PayPal), shipping (Colissimo, Mondial Relay), and inventory management. WooCommerce from €6,900 ex. VAT; Shopify from €4,900 ex. VAT.
• Rhiino® (Sister Brand Packaged Sites) Sister brand offering pre-packaged, rapid-deployment websites for independents, micro-businesses (TPE), and startups. Static one-page or multi-page sites with included SEO content, custom webdesign, contact forms, responsive design, legal/RGPD notices, hosting, and maintenance. From €69 ex. VAT/month (24-month commitment). One-time sites from €490 ex. VAT.

Quantifiable outcome

• 150+ sites maintained since 2008 with zero security incidents and zero data loss
• +2 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• SellsyminorImplementation/ SI/ Consulting PartnerOffensive is a Sellsy partner. Sellsy is a French commercial management suite (CRM, invoicing, treasury). Offensive assists clients with Sellsy deployment and integration into their digital ecosystem and infrastructure.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Solidpepper: French creative digital agency offering design, web development and digital strategy for SMBs and institutions. Direct peer in scope of branding + web + digital services for similar French client base.
• Junto: French performance marketing and digital agency for ambitious brands. Directly comparable on digital services offering for French SMB/mid-market clients with focus on measurable outcomes.
• Whitespace: European creative technology agency that designs and builds custom digital products, platforms and brand experiences. Comparable on bespoke web/application development and brand work for similar client profile.
• Emakina: European (Benelux-rooted) digital creative agency that builds custom platforms, e-commerce and brand experiences for brands. Comparable on custom digital product delivery at greater scale.
• Insign: French digital transformation consultancy delivering strategy, design and custom digital platforms for European brands. Comparable on bespoke application and platform builds combined with consulting.
• Eskimoz: French digital agency focused on SEO, SEA and performance marketing for SMBs and mid-market clients. Directly comparable on SEO/GEO service line and PME target segment.

Broad incumbents

• Havas: Global advertising and communications group with creative, media, design and digital product capabilities. Comparable on full-service creative + tech for brands, but at much larger scale and broader portfolio.
• Publicis Sapient: Digital transformation arm of Publicis Groupe covering strategy, design, engineering and AI-led platforms. Comparable on bespoke web/app engineering, AI integration and brand work, as part of a much broader portfolio.
• AKQA: Global digital experience agency offering strategy, design, brand and custom platform builds. Overlaps with Offensive across the full-service web and digital product capability set, operating at materially larger scale.
• VMLY&R: Global creative and customer experience agency offering brand, commerce, custom platforms and experience design. Comparable on end-to-end digital product and brand work for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/offensivedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offensive