Alzheimer Society Southwest Partners

What Alzheimer Society Southwest Partners does

Alzheimer Society Southwest Partners (AlzSWP) is a registered Canadian charitable nonprofit founded in 1982 that delivers dementia education, counselling, recreation, and care-partner support services across Middlesex, Oxford, and Elgin counties in southwestern Ontario. It serves three principal beneficiary segments — persons living with dementia, their care partners and family members, and persons with Mild Cognitive Impairment — through a multi-channel service platform spanning in-person programs at three offices (London regional HQ, St. Thomas, Woodstock), virtual delivery via Zoom, telephone-based counselling, in-home recreation visits, and an online self- and professional-referral intake system.

The organization's core product surface comprises fourteen integrated program modules grouped into four functional layers: education (First Link Learning Series, Brain Matters webinars, Learning the ROPES), recreation (Minds in Motion®, The Social, In-home Recreation, Virtual Recreation), therapeutic skills training (CARERS and TEACH delivered under partnership with the Sinai Health System Reitman Centre), and community/safety initiatives (Dementia Friendly Communities, Finding Your Way, support groups, registered-social-worker counselling). Underlying technology is light: Zoom for virtual delivery, AlayaCare and provincial health information systems (Ontario Health Teams, OLIS, HealthLinks, Connecting Ontario) for care coordination, and a self-built online referral portal. No proprietary software, AI/ML, or data platform is disclosed.

All services are provided free of charge to clients; AlzSWP states it must fundraise more than CAD $2 million annually to sustain operations. Revenue is generated through individual donations, monthly and planned giving, memorial and securities gifts, the annual Walk for Alzheimer's, the Anything for Alzheimer's peer fundraising initiative, vehicle donations via Donate A Car Canada, corporate sponsorships (Canada Life, Highview, IG Wealth Management, FoxHollow, Cornerstone Architecture, Age-Friendly London, City of London), and government grants including a 2023-05-30 ESDC New Horizons award. The organization is independently governed by a Board of Directors with no parent company, subsidiary, or institutional investor.

Name

Alzheimer Society Southwest Partners

Legal name

Alzheimer Society Southwest Partners

Website

https://alzswp.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Alzheimer Society Southwest Partners is a registered Canadian nonprofit founded in 1982 that delivers free dementia education, counselling, recreation, and care-partner support programs to persons living with dementia, their families, and persons with Mild Cognitive Impairment across Middlesex, Oxford, and Elgin counties in Ontario, funded through donations, sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Community Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Family Caregiver Training & Dementia Coaching (HSABAEAI), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Dementia care services
• Caregiver education programs
• Community health support
• Alzheimer support services
• Recreation therapy programs

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization relies heavily on donations and fundraising activities to operate. They state they need to fundraise more than $2 million each year to deliver current programs and services. Multiple fundraising channels including monthly giving, planned gifts, securities donations, memorial gifts, and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alzheimer Society Southwest Partners delivers free dementia support services to persons living with dementia, individuals with mild cognitive impairment, and their care partners across Middlesex, Oxford, and Elgin counties in southwestern Ontario. Offerings include education programs (First Link Learning Series, Brain Matters webinars), recreation programs (Minds in Motion, The Social, In-home and Virtual Recreation), evidence-based therapeutic skills training (CARERS and TEACH), counselling by registered social workers, and a variety of peer support groups. All services are provided at no cost to clients, with operations funded through donations, fundraising, and grants.

Product overview

Alzheimer Society Southwest Partners operates as a regional healthcare support organization offering a comprehensive suite of programs and services for people living with dementia, persons with mild cognitive impairment, and their care partners across Middlesex, Oxford, and Elgin counties in Ontario. The organization delivers its services through a platform-based model featuring multiple integrated program modules including education (First Link Learning Series), recreation programs (Minds in Motion®, The Social, In-home Recreation, Virtual Recreation), therapeutic care programs (CARERS, TEACH, Learning the ROPES), safety initiatives (Finding Your Way), community-building programs (Dementia Friendly Communities), counselling services, and support groups. Services are accessible through both in-person delivery at multiple locations and virtual/online channels, with an online referral system connecting clients to appropriate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• First Link Learning Series

Quantifiable outcome

• $50 covers cost for one client to attend a session of The Social, providing meaningful recreation and respite time for care partner
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Sinai Health System Reitman CentrecoreStrategic or Co-development PartnerDelivered in partnership with the Sinai Health System Reitman Centre, the Enhancing Care (EC) Program offers therapeutic skills training to family care partners. The program includes CARERS (Coaching Advocacy Respite Education Relationship Simulation) and TEACH (Training, Education, and Assistance for Caregiving at Home) components, both developed by the Reitman Centre in Toronto.
• FoxHollowminorOthersFoxHollow generously supports Middlesex education sessions for the First Link Learning Series.
• Age-Friendly LondonminorOthersAge-Friendly London provides support for the Minds in Motion program.
• Canada LifeminorOthersCanada Life generously supports The Social recreation program.
• HighviewminorOthersHighview supports The Social recreation program as a presenting sponsor.
• Donate A Car CanadaminorOthersDonate A Car Canada provides a hassle-free vehicle donation program allowing donors to support AlzSWP through car donations, with a portion of proceeds going to the organization.
• City of LondonmoderateOthersDementia Friendly Communities program is supported in part by the City of London, Ontario. The City also receives support as a Dementia Friendly Community.
• Walk for Alzheimer's Sponsors (Cornerstone Architecture, IG Wealth Management, Highview, and others)moderateOthersMultiple corporate sponsors support the annual Walk for Alzheimer's event including Cornerstone Architecture, IG Wealth Management, Highview, and numerous other local businesses. These sponsors provide financial support while gaining visibility at the community event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alzheimer Society of Canada: National federation that all regional Alzheimer Societies in Canada belong to; directly comparable as the umbrella organization developing shared program IP (First Link, Minds in Motion) that AlzSWP delivers locally.
• Alzheimer Society of Peel: Ontario-based Alzheimer Society chapter serving the Peel region; comparable as a regional non-profit offering dementia education, recreation, and care-partner support with similar funding and delivery model.
• Alzheimer Society of B.C. Provincial Alzheimer Society serving British Columbia; comparable as a federation chapter delivering the same dementia education, support groups, and care-partner programs through community-based channels.
• Alzheimer Society of Ontario: Provincial coordinating body for Ontario Alzheimer Society chapters; directly comparable as a sister non-profit delivering dementia education, support programs, and care partner services across Ontario.
• Alzheimer Society of Ottawa and Renfrew County: Regional Alzheimer Society chapter in eastern Ontario; delivers analogous in-person and virtual dementia programs, support groups, and First Link referrals for a comparable catchment population.
• Alzheimer Society of Toronto: Sister regional Alzheimer Society chapter serving Toronto; offers the same suite of dementia education, support groups, recreation programs, and care partner training to persons living with dementia and families.

Regional players

• March of Dimes Canada: National non-profit offering caregiver respite, adult day programs, and post-stroke/dementia community support across Canada; comparable as a national charity with overlapping service lines in Ontario.

Broad incumbents

• Victorian Order of Nurses (VON) Canada: National charitable non-profit delivering home care, community support, and caregiver programs across Ontario and other provinces; comparable as a broad community-care incumbent offering dementia-relevant caregiver respite and home support.
• Home Instead Senior Care: Large private in-home senior care franchise operating across Canada; comparable as a broad incumbent providing non-medical personal care, companionship, and dementia-specific support to clients in their homes.

Others

• Reitman Centre, Sinai Health: Toronto-based dementia caregiver training center whose CARERS and TEACH programs AlzSWP delivers regionally; comparable as the upstream program developer and a strategic partner, not a direct competitor.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AlzheimerSocietySouthwestPartners
• Facebookfacebook.com/alzswp
• LinkedInlinkedin.com/company/alzswp
• Instagraminstagram.com/alzswp
• Xx.com/alzswp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer Society Southwest Partners