What MSL does

MSL is a public-relations consulting firm headquartered in Warsaw, Poland, operating as the Central and Eastern European (CEE) hub of MSLGROUP, the 5th-largest global PR network and a subsidiary of Publicis Groupe. The firm is organized under the legal entity Lion Communications Sp. z o.o., Oddział MSL, with branch offices in Romania, Bulgaria, and Slovenia, and traces its corporate lineage to Ciszewski PR, Poland's first PR agency (founded 1994) before being acquired by MSLGROUP in 2011. The firm employs 51-100 communications professionals serving enterprise clients across 10+ service categories.

The service portfolio spans technology PR, corporate and brand communications, public affairs, investor relations, crisis and anti-crisis communication, CSR and sustainability communications, employer branding, digital and social media, and vertical-specialized practices for healthcare/pharma and financial-services clients. Notable technology assets include a Digital Newsroom platform (news.mslgroup.pl) that runs dedicated press offices for clients such as Emirates, PlayStation, and Nespresso; no proprietary AI, machine-learning products, or research/patent output are disclosed. Award-winning campaigns include ArcelorMittal's "Jutro bez Smogu" (Złoty Spinacz 2019), Ubisoft Poland's "Hope County FM" for Far Cry 5 (Mixx Awards Gold 2018), and GlaxoSmithKline's "Hugging Matters" (IPRA Golden World Award 2014).

MSL operates a B2B professional-services business model, generating revenue through quote-based consulting engagements with enterprise clients (no public pricing or per-unit rate). Customer logos are heavily skewed to multinational corporations: PlayStation, Amazon, SHEIN, Puma, Netflix, ArcelorMittal, Ubisoft, Emirates, Lockheed Martin, Coca-Cola HBC, Ferrari, E.ON Polska, Procter & Gamble, Novartis, Allegro, Electronic Arts, Nespresso, Rockstar Energy Drink, and FIBARO. Go-to-market is enterprise field sales with dedicated account teams, executed under Publicis's "Power of One" integrated communications model that cross-references sibling advertising, media, and digital agencies for client service delivery.

Name

MSL

Legal name

Lion Communications Sp. z o.o. Oddział MSL

Website

https://mslgroup.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MSL is a Warsaw, Poland-based public-relations consulting firm serving enterprise clients across technology, gaming, healthcare, FMCG, and industrial sectors, operating as the CEE hub of Publicis Groupe's MSLGROUP network.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. PR Consulting Services: MSL provides comprehensive public relations consulting services including corporate communications, crisis communication, brand communication, public affairs, investor relations, digital & social media, employer branding, and CSR strategies. Revenue is generated through professional service fees for communication consulting and campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MSL is a public relations consulting firm that provides enterprise clients with integrated communication services including corporate communications, crisis communication, brand communication, public affairs, investor relations, digital & social media, employer branding, CSR strategies, and specialized sector practices for healthcare and financial industries. Services are delivered by dedicated account teams executing tailored communication strategies and integrated marketing communication campaigns for clients across CEE markets.

Product overview

MSL is a global-scale public relations agency headquartered in Warsaw, Poland, operating as part of Publicis Groupe. The agency offers a comprehensive portfolio of communication consulting services rather than a traditional software product. Their integrated approach combines Technological PR, CSR, Employer Branding, Anti-Crisis Communication, Digital & Social Media, Corporate Communication, Public Affairs, Investor Relations, Brand Communication, and specialized sector services for Healthcare and Financial industries. The agency has developed notable case studies for gaming clients (PlayStation, Ubisoft), healthcare brands (Nutricia), smart home technology (FIBARO), and financial/investor communications. MSL operates a digital newsroom platform and creates campaign-specific digital assets including websites, social platforms, and mobile applications for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Technological PR
• Corporate Social Responsibility (CSR)
• Employer Branding
• Anti-Crisis Communication
• Digital & Social Media
• Corporate Communication
• Public Affairs
• Investor Relations
• Brand Communication
• Communication in Healthcare System
• Communication in Financial Sector

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Publicis GroupecoreStrategic or Co-development PartnerParent company ownership - MSL is fully owned by Publicis Groupe, one of the largest integrated communication networks in the world. MSL operates under the Power of One model, integrating key competencies across Publicis agencies for client business.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Edelman Poland: Global independent PR leader with a long-standing Warsaw office; competes head-to-head for the same enterprise, technology and corporate reputation mandates (e.g., one of MSL's Deputy MDs is an Edelman alumnus).
• Publicis Consultants Poland: Sister Publicis Groupe communications consultancy with overlapping Polish enterprise client base. Closest comparable given shared parent network, Power of One integration, and competing for similar corporate communications briefs.
• Hill+Knowlton Strategies Poland: Global communications consultancy under WPP, with deep expertise in public affairs and corporate communications — directly competing with MSL's Public Affairs and Investor Relations practices in CEE.
• Golin Poland: IPG-owned global PR agency with Warsaw presence, competing for the same consumer, technology and corporate communications clients MSL serves.
• Havas PR Poland: Global Havas network's PR arm in Poland, offering integrated communications under the Havas Village model — directly comparable in scope and client type to MSL's Publicis-backed offering.
• Grayling Poland: Specialist public affairs and communications consultancy with Poland operations; overlaps with MSL on Public Affairs, government relations and crisis communications briefs.
• Ketchum Poland (part of Ketchum / Omnicom): Global PR firm with established Polish operations competing for consumer brand, technology and corporate communications work comparable to MSL's mix.
• FleishmanHillard Poland: Omnicom-owned global PR network with Warsaw presence; competes for integrated corporate, healthcare and technology PR mandates similar to MSL's enterprise portfolio.

Broad incumbents

• Weber Shandwick Poland: IPG-owned global PR network competing for high-profile corporate and consumer mandates; broader and more globally resourced than MSL but overlapping on enterprise client profile.
• Ogilvy PR Poland: WPP-owned global creative and communications network; PR is one line within a much larger advertising-led portfolio, comparable to MSL's positioning but with greater scale and broader service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSL_PL
• YouTubeyoutube.com/channel/UCwkr-sT9P3I8GbRXVlueAwQ
• Facebookfacebook.com/MSLGROUPIndia
• LinkedInlinkedin.com/company/mslpoland
• Instagraminstagram.com/msl_poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSL