El-Mag Insurance

What El-Mag Insurance does

El-Mag Insurance is a family-owned health insurance agency operating under the legal name Elmag Insurance Corp and headquartered at 7520 NW 5th St, Suite #201, Plantation, Florida. The agency is licensed in ten U.S. states (FL, GA, NC, SC, TX, AL, AZ, PA, NY, ME) under Florida insurance license #L093503 and NPN 17586167, and operates with a team of four licensed agents — including Trusted Choice members and Registered Social Security Analysts (RSSAs). Its product portfolio spans Individual ACA Marketplace plans (on- and off-exchange with subsidy guidance), the full Medicare stack (Advantage, Supplement, and Part D), stand-alone dental and vision plans, and supplemental hospital indemnity, accident, and critical-illness coverage. Customer intake flows through a website quote form, a branded phone line (331-E-HEALTH), email, and direct agent contact, with a stated one-business-day response commitment and explicit anti-call-center positioning.

The company's underlying technology stack is minimal: there are no proprietary platforms, AI tools, or apps disclosed, and the website functionality is limited to a standard quote-request form and online plan-comparison calculators. Distribution is entirely direct-to-consumer, handled internally by the four-agent team, with primary customer acquisition driven by word-of-mouth referrals rather than paid marketing. Revenue is generated exclusively through commissions paid by insurance carriers upon successful customer enrollment; customers pay nothing for agent guidance. The company maintains a HIPAA-aligned privacy posture with a designated Privacy Officer and does not sell customer data to third-party brokers or marketing partners.

Commercially, El-Mag targets two primary customer segments — individual ACA Marketplace enrollees and Medicare beneficiaries (including those new to Medicare and those reviewing existing coverage) — with dental/vision and supplemental products as secondary cross-sell lines. Pain points addressed center on plan-selection confusion, Medicare terminology, and the absence of human support through healthcare.gov and similar automated channels. The business has no disclosed funding, no external investors, no parent company, and no M&A activity; it is a bootstrapped, family-controlled brokerage that has grown organically from a kitchen-table origin into a multi-state operation.

Name

El-Mag Insurance

Legal name

Elmag Insurance Corp

Website

https://elmaginsurance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

El-Mag Insurance is a family-owned health insurance agency in Plantation, Florida, operating with four licensed agents across 10 U.S. states. It brokers ACA Marketplace, Medicare (Advantage, Supplement, Part D), dental/vision, and supplemental plans, earning carrier commissions on customer enrollments.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)

akta.pro secondary industries

Off-Exchange Individual Major Medical Plans (FSAIAEAB), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Individual & Family Vision Plans (Exchange/Off-Exchange) (HLAEABAF)

Keywords

• Health insurance brokerage
• ACA marketplace plans
• Medicare insurance agents
• Supplemental insurance coverage
• Dental vision insurance

Headquarters

HQ city

Lauderhill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Carrier Commissions: The company earns commissions from insurance carriers when customers enroll through their services. This is a transaction-based revenue model where El-Mag acts as an independent insurance agent/broker. There is no direct cost to customers — the company is compensated by the insurance carrier upon successful enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

El-Mag Insurance is a family-owned health insurance agency that brokers individual health insurance plans through licensed agents. The agency helps consumers compare and enroll in ACA Marketplace plans (on- and off-exchange), Medicare Advantage, Medicare Supplement, Medicare Part D, dental/vision plans, and supplemental products such as hospital indemnity, accident, and critical-illness coverage. Agents earn commissions from insurance carriers upon enrollment, with no fees charged to customers.

Product overview

El-Mag Insurance offers a portfolio of health insurance products centered on individual and Medicare coverage. The core offerings include Individual ACA Marketplace plans (on- and off-exchange with subsidy guidance), Medicare products (Advantage, Supplement, and Part D), and supplemental products (Dental & Vision, hospital indemnity, accident, and critical-illness coverage). The company differentiates itself through licensed agent consultation services rather than digital-only experiences, complemented by online tools and calculators for plan comparison. All products are delivered through licensed insurance agents across 10 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual ACA Marketplace
• Medicare Advantage
• Medicare Supplement
• Medicare Part D
• Dental & Vision Plans
• Supplemental Coverage
• Online Tools and Calculators

Quantifiable outcome

• One business day response time for quote requests

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GoHealth: Public Medicare-focused online brokerage using licensed agents and digital enrollment for Medicare Advantage, Supplement, and Part D. Competes with El-Mag for the same Medicare beneficiary customer with a scaled agent + technology hybrid.
• eHealth (ehealthinsurance.com): Online health insurance marketplace offering individual, family, and Medicare plans with comparison and enrollment tools. Direct competitor to El-Mag's ACA Marketplace and Medicare lines, with the technology layer El-Mag lacks.
• SelectQuote: Multi-channel insurance distributor (Senior, Life, Auto, Home) with a senior division focused on Medicare plans, using phone-and-digital agent sales comparable to El-Mag's Medicare Advantage, Supplement, and Part D lines.
• HealthMarkets: Large U.S. independent insurance agency network recruiting agents to sell ACA, Medicare, and supplemental plans under a similar commission-based model across many states. Direct competitor for the same independent-agent, multi-state health insurance distribution model El-Mag operates.
• Medicare.com: Online Medicare comparison and enrollment site connecting beneficiaries to licensed agents for Advantage, Supplement, and Part D. Directly overlaps El-Mag's Medicare product suite with a digital-acquisition front end.
• Assurance IQ: Tech-enabled insurance brokerage (acquired by Prudential) selling Medicare, ACA, life, and supplemental products via licensed agents and digital channels. Comparable broker model with greater scale and technology investment.

Others

• Healthcare.gov (CMS Marketplace): Federal ACA Marketplace where consumers can enroll in on-exchange plans directly without an agent. El-Mag explicitly positions its value against healthcare.gov by offering human guidance for the same plans and prices.

Broad incumbents

• UnitedHealthcare (Individual & Family Plans / Medicare broker channel): U.S. health-insurance incumbent offering ACA Marketplace, Medicare Advantage, Supplement, Part D, dental, and supplemental plans through its own broker/agent channel. Competes for the same end customers with massive scale and direct-to-consumer digital tools.
• Allstate Health (National General / Allstate Benefits agency channel): Large national insurance carrier with an agent/broker distribution channel for Medicare, ACA, and supplemental products. Represents the scaled-incumbent alternative to independent agencies like El-Mag in the same product categories.

Emerging players

• Benefytt Technologies (HIIQ): Tech-driven insurance distributor focused on individual health, Medicare, and supplemental products via online enrollment and licensed agents. Comparable commission-driven, multi-line health insurance distribution model with stronger technology investment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elmaginsurance
• LinkedInlinkedin.com/company/el-mag-insurance-corp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El-Mag Insurance