Prestige Yacht Sales

What Prestige Yacht Sales does

Prestige Yacht Sales is a privately-held yacht sales and brokerage firm founded in 1990 and headquartered at Norwalk Cove Marina in Norwalk, Connecticut. The company operates four retail locations across Connecticut (Norwalk, Essex, Noank) and Rhode Island (East Greenwich), each co-located in established full-service marinas. The firm serves as an authorized dealer for Beneteau sailboats (Oceanis, Oceanis Yacht, First series), Beneteau powerboats (Antares, Flyer outboards), Southport Boats (Center Console and Dual Console), and True North Yachts by Catalina, while also brokering pre-owned power and sailing yachts across multiple manufacturers.

The company's core technology consists of a yacht sales and brokerage website with digital listing management and online inventory systems (84+ active listings spanning 43 power yachts and 41 sailing yachts), supplemented by integrations with major MLS boating marketplaces including Yachtworld.com, BoatTrader.com, Boats.com, and Yachtr.org. There is no proprietary AI/ML capability, developer API, or app — the platform is a standard listing and lead-routing site. All brokers hold CPYB (Certified Professional Yacht Broker) certification and YBAA membership.

Revenue is generated through three streams: (1) new boat sales as authorized dealer for Beneteau, Southport, and True North (one-time unit pricing ranging from ~$27K-$875K+); (2) yacht brokerage commissions on used power and sail transactions (transaction-fee model, ~$125K-$875K+ ticket size); and (3) financing facilitation on qualified Beneteau boats (currently promotional 4.0% for 4 years). Distribution relies on direct, broker-mediated sales at marina retail locations, supported by digital marketing (paid social, search, retargeting), trade publication advertising, and active participation in major East Coast boat shows including Norwalk, Annapolis, Newport, Miami, and the CT Spring Boat Show. The customer base is entirely individual retail boat buyers and sellers with no enterprise or fleet accounts.

Name

Prestige Yacht Sales

Legal name

Prestige Yacht Sales

Website

https://www.prestigeyachtsales.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Prestige Yacht Sales is a privately-held yacht sales and brokerage firm founded in 1990, operating four Connecticut and Rhode Island marina locations as an authorized dealer for Beneteau, Southport, and True North, and brokering pre-owned yachts for individual retail buyers and sellers in the New York/New England region.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Boat Sales: As an authorized dealer for Beneteau (Oceanis, Antares, Flyer, First), Southport Boats, and True North Yachts, the company generates revenue through the sale of new powerboats and sailing yachts. They offer in-stock inventory and order fulfillment for these brands.
2. Yacht Brokerage: The company brokers used power and sailing yachts, earning commission on successful transactions. They list brokerage boats on major industry marketplaces and their own website.
3. Financing Services: The company offers financing options on qualified Beneteau sail and power boats, currently featuring 4.0% for 4 years promotional financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prestige Yacht Sales operates as an authorized dealer for new Beneteau sailboats (Oceanis, Oceanis Yacht, First) and powerboats (Antares, Flyer), Southport Boats (Center Console and Dual Console), and True North Yachts. The company additionally provides yacht brokerage services for pre-owned power and sailing vessels, Beneteau spare parts ordering, and boat valuation services through YBAA and CPYB certified brokers at four Connecticut and Rhode Island marina locations.

Product overview

Prestige Yacht Sales operates as a yacht sales and brokerage firm offering a portfolio of new and pre-owned boats through four Connecticut and Rhode Island locations. The company serves as a dealer for multiple boat manufacturers including Beneteau (sailboats under the Oceanis, Oceanis Yacht, and First series, plus powerboats under Antares and Flyer outboard lines), Southport Boats (Maine-built Center Console and Dual Console models), and True North Yachts by Catalina. Beyond new boat sales, the company provides brokerage services for pre-owned vessels across power and sail categories, Beneteau spare parts ordering, and boat valuation services. The product portfolio centers on connecting buyers with the appropriate new or brokerage vessel through YBAA-certified professional yacht brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beneteau Sailboats (Oceanis, Oceanis Yacht, First)

Quantifiable outcome

• Over 34 years of experience in boat sales
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BeneteaucoreChannel Partner/ Reseller/ DistributorPrestige Yacht Sales is the authorized dealer for Beneteau Sailboats (Oceanis, Oceanis Yacht, First), Beneteau Antares and Flyer Outboards. They offer new boat sales, service, and spare parts ordering for all Beneteau product lines.
• Southport BoatscoreChannel Partner/ Reseller/ DistributorPrestige Yacht Sales is the authorized dealer for Southport Center Console and Dual Console boats, Maine-built powerboats on a revolutionary Deep-V Hull Design.
• True North Yachts (by Catalina)coreChannel Partner/ Reseller/ DistributorPrestige Yacht Sales is the authorized dealer for True North Outboard Express yachts built by Catalina in Largo, Florida. True North boats combine timeless good looks with twin outboard motor efficiency.
• Yacht Brokers Association of America (YBAA)coreStrategic or Co-development PartnerPrestige Yacht Sales maintains membership in YBAA and adheres to the proven code of ethics set by the organization. All brokers are YBAA members.
• Certified Professional Yacht Broker (CPYB)coreStrategic or Co-development PartnerPrestige Yacht Sales brokers hold CPYB certification, the industry's gold standard for professional yacht brokers demonstrating expertise and ethical standards.
• Yachtworld.comminorChannel Partner/ Reseller/ DistributorMajor online boating marketplace where Prestige Yacht Sales lists boats alongside the largest MLS online boating marketplaces including Yachtr.org, BoatTrader.com, and Boats.com.
• Norwalk Cove MarinacoreStrategic or Co-development PartnerMain headquarters location at Norwalk Cove Marina, the premier venue for the Norwalk Boat Show offering maximum visibility and accessibility for potential buyers.
• Safe Harbor Dauntless ShipyardcoreStrategic or Co-development PartnerEssex, CT location situated in the middle of what is known as the 'Boating Mecca of the Shore Line', attracting avid boaters and serious buyers.
• Spicer's MarinacoreStrategic or Co-development PartnerNoank, CT location - a 400 slip full-service yard with restaurant and store on premises, minutes from downtown Mystic and nearby Mystic Seaport and Aquarium.
• Greenwich Cove MarinacoreStrategic or Co-development PartnerEast Greenwich, RI location at a well-protected deep-water basin overlooking Greenwich Cove and Long Point, offering excellent docking facilities and strategic location for engaging potential buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: MarineMax is the largest publicly traded recreational boat dealer in the US, with dozens of retail locations nationwide and a similar mix of new-boat sales, brokerage and financing. It is a clear scaled analog to Prestige Yacht Sales but at far greater geographic and brand-portfolio breadth, hence BROAD_INCUMBENT.
• OneWater Marine: OneWater Marine is a large publicly traded boat dealer group formed via roll-up of regional dealers. Operates multiple retail locations selling new and brokerage boats across multiple brands, mirroring Prestige's dealer-plus-brokerage model but at materially larger scale and geographic reach.

Direct peers

• Denison Yachting: Denison Yachting is a multi-location US yacht dealer and broker combining new-boat sales with a large brokerage operation across power and sail - directly mirroring Prestige's hybrid dealer/brokerage model. Closest peer in terms of offering mix and multi-location East Coast footprint.
• HMY Yacht Sales: HMY Yacht Sales is a long-standing East Coast yacht dealer and broker with multiple locations and a similar portfolio of premium power and sail brands. Directly comparable as a multi-brand, multi-location yacht retailer with both new-boat franchise and brokerage operations.
• United Yacht Sales: United Yacht Sales is a yacht brokerage network with multiple East Coast and Florida locations. Directly comparable as a multi-broker yacht sales operation with heavy brokerage focus, similar customer profile and similar inventory mix.
• Luke Brown Yachts: Luke Brown Yachts is a Fort Lauderdale-based yacht broker and dealer with a similar hybrid new-boat and brokerage model. Directly comparable in offering, customer profile and brand-portfolio approach, though concentrated in Florida rather than the Northeast.
• Atlantic Yacht & Ship: Atlantic Yacht & Ship is a multi-location East Coast yacht broker and dealer with a hybrid new-boat and brokerage model. Directly comparable to Prestige in product mix and customer base, particularly for sail and power yachts in the $300K-$1M+ price band.
• Allied Marine: Allied Marine is a yacht brokerage and dealer group with multiple East Coast and Florida locations focused on premium power and sailing yachts. Comparable to Prestige as a multi-brand yacht retailer with strong brokerage component and similar high-net-worth customer base.

Regional players

• Galati Yacht Sales: Galati Yacht Sales is a large multi-brand yacht dealer and broker concentrated on the Gulf Coast (Florida, Alabama). Same dealer-plus-brokerage business model and similar premium-brand focus, but a different primary geography from Prestige's CT/RI base.
• Camden Yacht Center: Camden Yacht Center is a New England (Maine) boat dealer and marina operator with a similar mix of new and brokerage power and sail. Directly comparable regional competitor in the broader Northeast boating market, though smaller and less brand-portfolio diversified than Prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prestigeyachtsales9191
• Facebookfacebook.com/prestigeyachtsales
• LinkedInlinkedin.com/company/prestige-yacht-sales
• Instagraminstagram.com/prestigeyachtsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Yacht Sales