AMSA
AMSA, Inc. is a privately held specialty chemical manufacturer that produces DTEA II®-based biofilm control chemistry (BCP® product line) for industrial cooling water systems, serving water treatment service companies and large industrial facilities globally.
- Company typePrivate
- Founded1996
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
AMSA firmographics
Firmographics- Name
- AMSA
- Legal name
- Antimicrobial Specialists & Associates, Inc
- Website
- https://amsainc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMSA, Inc. is a privately held specialty chemical manufacturer that produces DTEA II®-based biofilm control chemistry (BCP® product line) for industrial cooling water systems, serving water treatment service companies and large industrial facilities globally.
- Ownership category
- akta.pro rank
AMSA industry classification
Industry- Product category
- Industrial Water Treatment Chemicals
- NAICS
- Other Chemical Product and Preparation Manufacturing (3259), Chemical Manufacturing (325)
- SIC
- Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Cooling Water Treatment Chemicals (IMAEAJAE)
- akta.pro secondary industries
- Industrial Wastewater Treatment Chemicals (IMAEAJAC), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL), Closed-Loop Heating/Chilled Water Treatment (Corrosion/Scale/Biocide) (BPABAJAE), Desalination Process Chemicals (IMAEAJAG)
Keywords
Where AMSA is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AMSA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- BCP® Chemical Product Sales: AMSA generates revenue primarily through the sale of its proprietary BCP® (Biofilm Control Program) chemical formulations. Products are sold in both liquid and solid (tablet/slow-release) formulations. The company offers private labeling options for liquid products (free) and solid products (nominal fee), suggesting a B2B focus on water treatment service companies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AMSA product offering
Product offeringCore offering
AMSA manufactures and sells chemical products for industrial cooling-water treatment and biofilm control. Its offering centers on the BCP® product line based on DTEA II® chemistry, with DBNPA liquid biocide, DTEA II® SR Tablets, and related water-treatment services.
Product overview
AMSA, Inc. is a chemical manufacturing company specializing in biofilm control products (BCP®) for industrial cooling water systems. The core product is DTEA II® chemistry, a patented penetrant, dispersant, and organic deposit cleaner used across the entire BCP® product portfolio. The product line spans liquid formulations (BCP® 1000/2000/4000/6000 series) for various concentration levels and applications, solid slow-release tablets (BCP® 3000 series) for small/medium cooling towers, and specialized geothermal formulations (BCP® 5000 series) for sulfur deposit control. Supporting services include laboratory analysis, on-site customer support, and formulation support for customers integrating DTEA II® into their treatment programs. The company operates from Auburn, Michigan with global sales coverage across USA, Canada, Mexico, Brazil, Philippines, China, Taiwan, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- BCP® (Biofilm Control Products): AMSA's core product line for biofilm control in industrial water systems, including BCP® 1000, 2000, 3000, 4000, 5000, and 6000 series products for cleaning cooling water systems and controlling fouling, corrosion, and scale.
- DTEA II®
- AMSALite™
Products and services
- BCP® 1000 Classic DTEA II® The foundational BCP® product for industrial cooling-water biofilm control, based on DTEA II® chemistry.
- BCP® 2000 A BCP® chemical formulation for industrial cooling-water biofilm control.
- BCP® 3000 Solid Formulations A solid BCP® formulation for industrial cooling-water biofilm control.
- BCP® 4000 A BCP® chemical formulation for industrial cooling-water biofilm control.
- BCP® 5000 Geothermal A BCP® formulation for geothermal sulfur-deposit control.
- BCP® 6000 A BCP® chemical formulation for industrial cooling-water biofilm control.
- DBNPA Liquid Biocide (K-BAC 1005 WST) A liquid biocide for water-treatment applications.
- BCP® 1015 A BCP® formulation for industrial cooling-water biofilm control.
- BCP® 1030 A BCP® formulation for industrial cooling-water biofilm control.
- BCP® 2175 A BCP® formulation for industrial cooling-water biofilm control.
- BCP® 2430 A BCP® formulation for industrial cooling-water biofilm control.
- BCP® 5030 A BCP® formulation for geothermal water treatment and sulfur-deposit control.
- BCP® 6010 A BCP® formulation for industrial cooling-water biofilm control.
- DTEA II® SR Tablets A tablet product based on DTEA II® chemistry for water-treatment applications.
- Biofilm Control Program A program for controlling biofilm in industrial cooling-water systems.
- System Clean Up A service for cleaning industrial cooling-water systems.
- Laboratory Support Services Laboratory support associated with AMSA's water-treatment products.
- On-site Customer Support On-site support for customers using AMSA water-treatment products.
- Formulation Support Support for chemical formulation needs associated with AMSA's water-treatment products.
Quantifiable outcome
- 90% drop in ATP counts after BCP® 2430 treatment in data center case study
- +1 more outcomes
Companies that use AMSA
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
AMSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
AMSA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
AMSA competitors and assessment
Company assessmentDirect peers
- Chem-Aqua (NSC Water): Chem-Aqua, part of NSC Water, is a direct peer providing industrial water treatment chemistry and service programs for cooling water and boiler systems. It competes with AMSA for cooling water chemistry spend at industrial accounts.
- ChemTreat: ChemTreat is a direct peer in industrial water treatment chemistry, providing cooling water and boiler treatment programs to industrial customers. It competes head-to-head with AMSA for biofilm control, scale, and corrosion chemistry programs at industrial facilities.
- BWA Water Additives: BWA Water Additives is a specialty water treatment chemistry company focused on scale, corrosion, and microbiological control additives for industrial cooling systems. It is a direct peer to AMSA in biofilm control and cooling water chemistry.
- Accepta: Accepta is a specialty water treatment chemicals manufacturer offering cooling water and boiler treatment chemistry including biocides, scale inhibitors, and corrosion inhibitors. It is a direct peer in industrial water chemistry serving similar service-company channels.
- Buckman: Buckman supplies specialty chemistries for industrial water treatment, pulp/paper, and process applications including biofilm and microbiological control. It is a direct peer in the specialty water chemistry space where AMSA competes.
Broad incumbents
- Italmatch Chemicals: Italmatch (now De Nora) supplies specialty water treatment chemicals including phosphonates, scale inhibitors, and biocides used in cooling and process water. It is a relevant broad incumbent in industrial water chemistry segments where AMSA participates.
- Kurita Water Industries: Kurita is a global water treatment chemicals manufacturer with broad cooling water chemistry offerings and a strong geothermal and power-generation presence. It is a relevant broad incumbent in geothermal and industrial cooling segments where AMSA competes.
- Nalco Water (an Ecolab company): Nalco Water is a broad incumbent serving industrial cooling water treatment with chemistry, service, digital monitoring (3D TRASAR), and integrated programs. It competes with AMSA in large industrial accounts where bundled chemistry-plus-service contracts dominate procurement.
- Veolia Water Technologies: Veolia is a broad incumbent offering cooling water chemistry programs (e.g., Hydrex, GenGard lines) alongside equipment and service. It competes with AMSA across industrial and geothermal water treatment applications globally.
- Solenis: Solenis supplies specialty water treatment and process chemistries for industrial cooling and boiler applications, serving pulp/paper, power, and heavy industry. It competes with AMSA for cooling water chemistry programs and biofilm control accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AMSA social profiles
Digital presenceAMSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMSA leadership team
Management profileNumber of profiles
Profiles3 records
AMSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMSA
What does AMSA do?
AMSA manufactures and sells chemical products for industrial cooling-water treatment and biofilm control. Its offering centers on the BCP® product line based on DTEA II® chemistry, with DBNPA liquid biocide, DTEA II® SR Tablets, and related water-treatment services.
Is AMSA a public or private company?
AMSA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMSA founded?
AMSA was founded in 1996. It employs 11 to 50 people.
Where is AMSA based?
AMSA is headquartered in Auburn, United States, in the North America region.
How does AMSA make money?
One revenue line is on record: BCP® Chemical Product Sales.
Who are AMSA's main competitors?
Direct peers on record are Chem-Aqua (NSC Water), ChemTreat, BWA Water Additives, Accepta and Buckman. Broad incumbents are Italmatch Chemicals, Kurita Water Industries, Nalco Water (an Ecolab company), Veolia Water Technologies and Solenis.
Does AMSA have an API?
No public API is recorded for AMSA.
What industry is AMSA in?
AMSA's product category is Industrial Water Treatment Chemicals. Its primary akta.pro industry code is IMAEAJAE, Cooling Water Treatment Chemicals, with a secondary code of IMAEAJAC, Industrial Wastewater Treatment Chemicals. Its NAICS code is 3259 and its SIC code is 2890.