grass x grass

What grass x grass does

EMC易倍官网 (operating under the grassxgrass.com domain) is a Chinese-originated sports data and content platform that delivers real-time match coverage, professional statistics, and HD video streaming across football, basketball, tennis, badminton, and esports. It serves a global audience of sports enthusiasts, esports data consumers, and community-oriented users, with the platform reporting 1.2 million monthly active users across 150+ countries. The product surface comprises a responsive web platform and a mobile application distributed through the Apple App Store and Google Play, unified by multi-device account synchronization and a shared data infrastructure.

The platform is built on a modular architecture with global multi-node deployment and an intelligent scheduling mechanism designed to maintain stable performance during peak sports-event concurrency. Proprietary technical features include behavior-based content recommendations (introduced in v6.3.0), real-time data visualization for live scores and match statistics, multi-platform HD video and voice synchronization, and multi-layer encryption and TLS-based data transmission security. The company holds ISO 27001 information security certification (2022) and has received regional industry awards for platform performance and data encryption compliance.

EMC易倍官网 operates as a direct-to-consumer freemium product with no public pricing tiers, monetizing through three primary streams: gamified user-engagement rewards programs (check-in incentives, event participation bonuses, festival gift packs), affiliate and referral traffic directed to partner sports and entertainment websites, and advertising/sponsorship within its sports news and content sections. Go-to-market is product-led and self-serve, with discovery driven by a daily-published sports news portal, search engine optimization, app store presence, and an in-app community module for forums and match discussion. The business is privately held with no disclosed funding history, management team, or revenue figures.

Name

grass x grass

Legal name

EMC易倍官网

Website

https://grassxgrass.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EMC易倍官网 is a Chinese sports data platform delivering real-time match coverage, professional statistics, and HD video streaming across football, basketball, tennis, badminton, and esports to global sports enthusiasts via web and mobile apps.

Ownership category

akta.pro rank

Product category

Sports Data and Streaming

NAICS

Spectator Sports (71121), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industries

Sports OTT Aggregators & Bundling Services (MPAKAOAB), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

Keywords

• Sports data platform
• Live match scores
• Sports streaming service
• Esports data coverage
• Sports news content

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. User Engagement Rewards Program: Platform generates revenue through user engagement activities including check-in rewards, match participation bonuses, and festival gift packs. The platform monetizes user attention and engagement through these gamified incentive mechanisms.
2. Affiliate/Referral Traffic: The platform references multiple partner websites (球友会, 988体育, 乐冠娱乐, kaiyun体育, 河豚直播) indicating affiliate referral traffic monetization.
3. Advertising and Sponsorship: Platform displays sports news content, sponsored articles and promotional materials, generating advertising revenue from brands seeking sports audience reach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EMC易倍官网 (EMC Yibei Official Website) is a unified sports data and interactive content platform delivered via a web portal and a cross-platform mobile application (iOS/Android). It aggregates real-time match coverage, professional statistics, HD video streaming, tactical analysis, and community interaction across football, basketball, tennis, badminton, and esports titles such as League of Legends and CS:GO. Users access services through direct self-registration and receive gamified engagement rewards (check-ins, festival packs, growth system) along with 24/7 customer support.

Product overview

EMC易倍官网 is a unified sports data and interactive content services platform consisting of a web-based platform and a mobile application. The core offering provides real-time sports match coverage, professional statistics, and HD video streaming. The platform is structured around six functional modules: Sports Events (providing live coverage across multiple sports), Multi-Platform Interaction (enabling cross-device access), Tactical Analysis (offering strategy training tools), Esports Data (covering competitive gaming titles), and News Center (aggregating sports news). The web platform and mobile app share the same data infrastructure and user account system, allowing synchronized experiences across all endpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• EMC Yibei Official Website Web Platform (EMC易倍官网 网页版) Browser-based sports data and content platform providing real-time match coverage, professional statistics, HD video streaming, tactical analysis, esports data, and community discussion across football, basketball, tennis, badminton, and esports titles. Multi-language, multi-device with synchronized account state.
• EMC Yibei Official Website Mobile App (EMC易倍官网APP) Cross-platform mobile application (iOS and Android) delivering real-time scores, in-depth analysis, HD live streaming, real-time data chart synchronization, social interaction, secure data transmission, and unified account state to sports consumers on the go.

Quantifiable outcome

• Platform maintains 99.95% stability rate with global multi-node deployment
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betway: Global online sportsbook and casino with multi-platform apps, live data, and engagement rewards — comparable in product scope and cross-platform delivery.
• Pinnacle: Sharp-focused online sportsbook known for deep markets, low margins, and professional bettor audience — comparable real-time sports data and odds infrastructure.
• Bet365: One of the world's largest online sportsbooks with deep real-time data, live streaming, and cross-platform mobile/web delivery — directly comparable in UX and content scope to Grass X Grass' sportsbook-style portal, but operating with full licensing in regulated markets.
• DraftKings: Major US-licensed sportsbook and fantasy operator offering real-time odds, live data, multi-platform apps, and engagement rewards — comparable product surface area to Grass X Grass, but with a regulated, capitalized US operating model.
• ESPN BET: US-licensed sportsbook from a major sports media brand offering integrated scores, news, and betting — combines sports data/news + betting in a similar way to Grass X Grass' integrated portal.
• William Hill: Long-established sportsbook with deep sports data, live in-play betting, and multi-platform distribution — comparable core offering around real-time sports data and betting UX.
• FanDuel: Leading US sportsbook and DFS operator with live scores, data visualization, mobile-first apps, and gamified engagement mechanics — directly comparable engagement model to Grass X Grass' check-in rewards and personalized push features.

Direct peers

• Flashscore: Real-time sports scores, statistics, and live coverage platform with mobile apps across 30+ sports — closely mirrors Grass X Grass' sports-data-first product positioning.
• 1xBet: Offshore/gray-market sportsbook with broad sports coverage, live streaming, affiliate-driven traffic, and multilingual platforms — closest functional analog to Grass X Grass' actual operational model, including regulatory profile.
• SofaScore: Global real-time sports scores, statistics, and live data platform with mobile apps and broad sport coverage — directly comparable to Grass X Grass' real-time data and visualization modules.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/grassxgrass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grass x grass