Autocall

What Autocall does

Autocall is a fire detection and life safety product brand owned and operated by Johnson Controls (NYSE: JCI), headquartered in Westford, Massachusetts, with operating presence documented in the United States, the United Kingdom, the United Arab Emirates, India, and Mexico. The company designs and markets addressable and conventional fire alarm control units, sensors, pull stations, notification appliances, and supporting network infrastructure for commercial, education, industrial/POG, hospitality, healthcare, retail, and transportation facilities ranging from small strip-mall installations to large multi-building campuses.

The product portfolio is anchored by the ES Series fire alarm control units (4007ES, 4010ES, 4017ES, 4100ES), the Foundation Series for smaller projects, the TrueAlarm addressable and conventional sensor family, TrueAlert ES self-testing notification appliances, MX-line addressable devices for emerging markets, ES Net high-speed IP-based networking, and TrueSite Workstation / Fire Site Administrator management platforms that can supervise up to 687 fire alarm control units and 250,000 devices from a single console. Connected Solutions extend the offering into subscription software: SafeLINC provides cloud-based real-time event monitoring via web and mobile apps, and Xaap streamlines inspection and compliance workflows. Underlying technical differentiators include patented TrueAlert ES self-testing, UL 268 7th Edition sensor compliance with drift compensation, BACnet integration with building automation systems, and peer-to-peer fault-tolerant ES Net architecture.

Autocall operates as a channel-driven business, selling exclusively through a Preferred Partner network of authorized distributors and integrators who handle design, configuration, installation, and post-sales support. Revenue derives from hardware sales (control units, sensors, notification appliances, network infrastructure), professional services (factory programming, applications engineering, training through Autocall Academy), and subscription/recurring software (SafeLINC, Xaap). Pricing is quote-based and not publicly disclosed, delivered under multi-year project contracts, with partners receiving factory programming, technical support, design labor estimates, and certifications from the parent organization.

Name

Autocall

Legal name

Autocall (Brand of Johnson Controls)

Website

https://www.autocall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Autocall, a Johnson Controls brand, designs and sells addressable and conventional fire alarm control systems, sensors, notification appliances, and connected cloud monitoring software through a global network of authorized Preferred Partners serving commercial, industrial, healthcare, education, and transportation facilities.

Ownership category

akta.pro rank

Product category

Fire Detection Systems

NAICS

Security Systems Services (56162), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Measuring & Controlling Devices, Nec (3829), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Fire Alarm & Life Safety Systems Integration (BPAKAGAF), System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF)

Keywords

• Fire detection systems
• Addressable fire alarm
• Life safety equipment
• Notification appliances
• Emergency communications

Headquarters

HQ city

Westford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fire Detection Hardware Sales: Sale of fire alarm control units, addressable and conventional sensors, notification appliances, pull stations, and peripheral devices. Products range from small facility systems to large campus-wide networked solutions.
2. Professional Services: Programming services for fire alarm control units and TrueSite Workstations, provided by applications engineering team. Training services including web-based and in-person fire alarm system training for technicians, facility managers, and system operators.
3. Connected Solutions Software: Cloud-based software solutions including SafeLINC for remote monitoring and Xaap for inspection and compliance management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Autocall designs, manufactures, and sells addressable and conventional fire alarm control units (4007ES, 4010ES, 4017ES, 4100ES, and Foundation Series), TrueAlarm addressable sensors and pull stations, TrueAlert ES self-testing notification appliances, and ES Net high-speed networked monitoring systems. The portfolio extends to TrueSite Workstation and Fire Site Administrator management software, BACnet building automation integration, and SafeLINC cloud-based remote monitoring with Xaap inspection and compliance software. Sales, programming, and deployment are delivered exclusively through the Preferred Partner network of authorized distributors and integrators, supported by Autocall's applications engineering and training services.

Product overview

Autocall is a Johnson Controls brand offering a comprehensive portfolio of fire detection and life safety solutions organized into addressable systems, conventional systems, initiating devices, notification appliances, networking solutions, and connected services. The core product lines include ES Series fire alarm control units (4007ES, 4010ES, 4017ES, 4100ES) for addressable applications ranging from small to large facilities, and Foundation Series units for smaller installations. Initiating devices span addressable and conventional sensors, pull stations, and callpoints under the TrueAlarm and MX brands. Notification offerings include TrueAlert ES addressable appliances with self-testing capability and conventional TrueAlert notification products. Networking infrastructure features ES Net high-speed networks, TrueSite Workstation management software, Fire Site Administrator, and BACnet integration. Connected solutions include SafeLINC cloud platform and Xaap inspection application. The ecosystem is supported by professional services including programming and training through Autocall Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• 4007ES Fire Alarm Control Units Compact addressable, networkable fire alarm control unit with multi-hazard suppression release, TrueAlert ES self-testing notification, and TrueAlarm addressable sensors. Scales for small to mid-size buildings.
• 4010ES Fire Alarm Control Units Addressable fire alarm control unit supporting up to 1,000 detectors, modules or manual stations with labor-saving design that reduces installation time and enables proactive maintenance scheduling.
• 4017ES Fire Alarm Control Units Integrated fire alarm control unit with audio capabilities for small to mid-size buildings with 50+ occupants, combining fire alarm and audio messaging in pre-recorded, custom, or real-time announcements.
• 4100ES Fire Alarm Control Units Addressable fire alarm control unit supporting up to 3,000 addressable points with high-speed IP-based networking for data, voice, and firefighter telephone communication. Designed for complex facility and large campus requirements with integrated voice notification and multi-hazard suppression release control.
• Foundation Series Addressable Control Units 50-point or 250-point value-priced addressable fire alarm control units engineered for small to mid-size projects under four stories and less than 25,000 sq. ft., featuring app-based programming and online tutorial videos.
• 4003EC Voice Control System Advanced emergency voice/alarm communications unit providing multi-function voice control for single buildings or as a centralized messaging hub for campus-wide emergency mass notification systems.
• 4004R Suppression Releasing System Conventional fire alarm control unit designed specifically for suppression release operation with two-hazard releasing capability, programmable for agent release, pre-action, or deluge for a second hazard.
• Foundation Series Conventional Control System 4-zone and 8-zone conventional fire alarm control units for small facilities, offering premium quality in a cost-effective system with fast, easy installation and intuitive management.
• TrueAlarm I/O Modules and Peripherals I/O modules enabling point monitoring and elevator, building, and sprinkler control by interfacing conventional devices and external systems to Autocall addressable fire alarm control units with power and communication isolation.
• MX I/O Modules and Peripherals Loop-powered modules and peripherals designed for Middle East, Asia, and India markets, featuring three supervised Class B independent inputs and two Form C latching relay contacts rated 2A @ 24VDC.
• TrueAlarm Addressable Pull Stations Addressable fire alarm pull stations with integrated LED confirming connection with control unit and alarm activation, featuring accurate supervision for fast detection and reporting of damage or failure with key-reset pull lever.
• MX Addressable Callpoints Addressable, loop-powered callpoints with compact design for fast installation, meeting UL and EN requirements, with addressability eliminating undiscovered damage and testable without breaking the glass.
• TrueAlarm Addressable Sensors and Bases Addressable fire alarm sensors and bases with point sensors, duct sensors, and bases featuring fast, reliable fire detection while minimizing nuisance alarms, including a CO sensor base with 10-year lifespan. All devices UL 268 7th Edition listed.
• MX Addressable Sensors and Bases Loop-powered, software-addressable fire alarm sensors and bases designed for Middle East, Asia, and India markets, with single-loop architecture for easier installation and testing.
• Specialty Addressable Sensing Solutions Specialty fire protection solutions including VESDA-E aspirating smoke detectors with direct IDNet connection and addressable beam detectors with AutoAlign and AutoOptimize, scalable for atriums, auditoriums, and warehouses.
• TrueAlarm Conventional Pull Stations Manual pull station fire alarm system and callpoint with intuitive emergency reporting, available with ADA-compliant NO GRIP mounting option for occupant emergency signaling.
• TrueAlarm Conventional Sensors and Bases Conventional fire alarm sensors and bases offering advanced protection with automatic drift compensation to reduce false alarms from contaminant buildup. UL 268 7th edition listed and compatible with conventional initiating circuits.
• TrueAlert ES Appliances and Speakers Fully addressable notification appliances including speakers, speaker-strobes, horns, strobes, and multi-tone horns with patented self-test capability detecting speaker and strobe faults in seconds. Individually programmable with appliance supervision.
• TrueAlert Visual Messaging Solutions Text message notification system for hearing-impaired occupants and high noise areas, with multi-use appliances delivering facility information in absence of alarm conditions and power/battery backup supervision.
• TrueAlert Appliances and Speakers (Non-addressable) Non-addressable notification appliances and speakers including horns, horn strobes, strobe lights, speakers, speaker-strobes, chimes, chime-strobes, multi-tone horns, and mini-horns. Energy-efficient, programmable, and ADA-compliant with automatic synchronization.
• Programming Services Fire alarm system programming services with on-call expert resources from Autocall's applications engineering team, providing programming for fire alarm control units and TrueSite Workstations and augmenting partner teams during peak demand.
• Training Services Fire alarm system training from Autocall experts for technicians, facility managers, and systems operators, with flexible web-based and online content to enable full system utilization and local regulatory compliance.
• ES Net High Speed Networks High-speed, high-bandwidth IP-based energy sciences network carrying system data, audio, firefighter telephone, and supplemental network data with peer-to-peer, fault-tolerant design that continues operating if multiple nodes fail. Scales from single building to large campus with hundreds of nodes.
• TrueSite Workstation Solutions Graphical workstation management software scalable from small facilities to complex multi-building systems, capable of managing 687 fire alarm control units and 250,000 devices from a single console with remote access, customizable action messages, and notifications.
• Autocall Fire Site Administrator Centralized command and control platform for fire alarm control units and devices, enabling monitoring and management of up to 687 fire alarm control units and 250,000 devices from any HTML5-capable device including smartphones and tablets, with real-time system visibility and streamlined alerts.
• BACnet Integration Solutions Industry-standard BACnet protocol integration enabling fire alarm systems to communicate with building automation systems, listed to main UL and EN standards, interconnecting systems to coordinate activity and enhance emergency response.
• Connected Hardware Devices and accessories forming the foundation of Autocall's connected fire detection system, including the Connected Services Gateway for remote access to fire alarm control systems and real-time event data.
• SafeLINC Cloud Platform Cloud-based software platform for receiving and displaying real-time event data about fire alarm activity, accessible via web app and Apple and Google Play mobile apps, with remote monitoring and proactive maintenance capabilities.
• Xaap Inspection Application Inspection application that streamlines the process to maintain, track, and ensure system compliance with accurate, actionable insights into system health and performance.
• FQQ Sales and Design Tool Offline workflow tool facilitating rapid project takeoffs and circuit designs with IDNAC Point to Point Circuit Designer, including voltage drop calculations, speaker wattage calculations, bill of materials, and CSV export to Selection Navigator.

Quantifiable outcome

• Reduce installation costs through addressable technology using less wiring and fewer power supplies
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Johnson ControlscoreChannel Partner/ Reseller/ DistributorAutocall is a Johnson Controls brand operating within the company's Fire Detection portfolio alongside other brands including Simplex, FireClass, Zettler, Vigilant, and DBE. Johnson Controls provides the parent brand infrastructure, global distribution network, and corporate resources supporting the Autocall product line.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Simplex (Johnson Controls): Simplex is Johnson Controls' other flagship fire detection brand, offering addressable and conventional fire alarm control units to similar commercial and institutional customers. It is the most direct internal comparison to Autocall and competes for the same Preferred Partner channel.
• NOTIFIER (Honeywell): NOTIFIER is Honeywell's leading fire alarm and life safety brand, offering addressable panels, notification appliances and network management. It directly competes with Autocall across commercial, healthcare, education and industrial verticals.
• Edwards (Kidde): Edwards (formerly part of UTC/Carrier, now under Kidde) supplies UL-listed addressable fire alarm systems, detection and notification appliances. It is a direct competitor for mid-to-large commercial projects where Autocall's 4100ES and ES Net systems are sold.
• Mircom: Mircom designs and manufactures addressable and conventional fire alarm control panels, voice evacuation systems and intelligent detection devices. It competes head-to-head with Autocall in commercial, educational and high-rise applications.
• Hochiki America: Hochiki is a global manufacturer of fire detection and life safety products, including addressable sensors, pull stations and control panels. Its products are widely integrated into competitor panels and overlap with Autocall's TrueAlarm and MX sensor lines.
• Gamewell-FCI (Honeywell): Gamewell-FCI is Honeywell's commercial fire alarm brand offering addressable systems for large and campus-scale installations. It directly competes with Autocall's 4100ES and TrueSite Workstation-based offerings.
• Fike Corporation: Fike manufactures fire alarm control panels, detection devices and suppression systems for industrial and commercial markets. Its integrated fire protection solutions overlap with Autocall's industrial/POG and suppression offerings.
• Potter Electric Signal: Potter produces addressable and conventional fire alarm control panels, notification appliances and releasing systems. Its product breadth and UL-listed offerings compete with Autocall's mid-market and Foundation Series lines.

Broad incumbents

• Siemens (Cerberus PRO): Siemens offers Cerberus PRO fire safety systems as part of its broader building technologies portfolio. It is a broad incumbent that competes with Autocall on large commercial and industrial projects, leveraging deep integration with Siemens' BMS.
• Bosch (AVENAR): Bosch offers the AVENAR fire alarm panel family as part of its broader security and building systems portfolio. It competes with Autocall in commercial facilities and benefits from integrated video, access and intrusion offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JohnsonControlsFireProtection
• LinkedInlinkedin.com/company/autocall-fire-detection-systems
• Xx.com/AutocallFire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocall