The Bethea Insurance Group
The Bethea Insurance Group is a private, Atlanta-based independent insurance agency that provides homeowner's, automobile, aircraft, watercraft, personal property, and casualty insurance products to individual consumers in the United States.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Bethea Insurance Group does
The Bethea Insurance Group is a private, for-profit insurance agency headquartered in Atlanta, Georgia (United States), operating via its website at betheainsurance.com. Per the firm's own short-form description, it offers homeowner's, automobile, aircraft, watercraft, personal property, and casualty insurance services.
The product mix is notable for its inclusion of specialty personal lines — aircraft and watercraft insurance — alongside more common personal property and casualty products. This breadth suggests the firm targets both mass personal-lines consumers and higher-net-worth clients with recreational-vehicle exposure, distinguishing it from single-line competitors. However, no information is available in the input data regarding proprietary technology, carrier appointments, underwriting vs. brokerage orientation, premium volume, or service delivery model.
On the available evidence, the firm functions as a multi-line independent insurance agency in a single metropolitan market (Atlanta). No data is available regarding headcount, revenue, founding year, ownership, management, funding, M&A activity, partnerships, geographic expansion beyond Atlanta, or AI/technology capabilities. The firm's primary web property was inaccessible at capture (returning a Cloudflare-style verification loader), which further limits primary-source verification and explains the absence of richer operating details.
The Bethea Insurance Group firmographics
Firmographics- Name
- The Bethea Insurance Group
- Website
- https://betheainsurance.com
- Company type
- Private
- Short description
- The Bethea Insurance Group is a private, Atlanta-based independent insurance agency that provides homeowner's, automobile, aircraft, watercraft, personal property, and casualty insurance products to individual consumers in the United States.
- Ownership category
- akta.pro rank
The Bethea Insurance Group industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where The Bethea Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
The Bethea Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Bethea Insurance Group product offering
Product offeringCore offering
The Bethea Insurance Group is an independent insurance agency based in Atlanta, Georgia that places personal lines insurance coverage for individuals. Its offerings span homeowners, automobile, aircraft, watercraft, personal property, and casualty insurance, sourced from one or more carrier partners and delivered through licensed agent advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Watercraft Insurance Boat and personal watercraft coverage for individual owners covering hull, liability, and related marine exposures.
- Personal Property Insurance Coverage for personal belongings and personal property exposures held by individual consumers, separate from a homeowners policy.
- Casualty Insurance Personal casualty lines covering liability and related exposures for individual policyholders.
- Homeowners Insurance Insurance coverage for owner-occupied residential properties protecting against standard homeowners perils, marketed to individual consumers.
- Automobile Insurance Personal auto coverage for individual vehicle owners covering liability and physical damage exposures.
- Aircraft Insurance Specialty aviation coverage for private aircraft owners covering hull and liability exposures, placed through aviation carrier partners.
Companies that use The Bethea Insurance Group
Customer profileIdeal customer profiles1 record
The Bethea Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bethea Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: Large publicly traded insurance brokerage with a deep personal lines and specialty practice. Comparable as a consolidator and competitor in the same product mix Bethea targets, though at vastly greater scale.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a significant personal lines and affluent-client segment. Direct comparability in product breadth and brokerage distribution model.
- Hub International: North American insurance brokerage that acquires regional personal and commercial lines agencies. Highly comparable business model and a likely consolidator of an agency like Bethea.
- Allstate: Largest publicly traded personal lines carrier in the US, selling directly and through captive agents. Competes with independent brokerages like Bethea for the same homeowner and auto customers.
Direct peers
- AssuredPartners: Middle-market insurance brokerage built largely through acquisitions of independent agencies in the US. Direct comparability in multi-line personal lines brokerage and roll-up strategy.
- Higginbotham: Texas-based independent insurance brokerage offering personal, commercial, and employee benefits coverage. Comparable independent brokerage model with multi-line personal lines focus.
- The Hilb Group: Mid-Atlantic and Southeast US insurance brokerage operating through a network of partner agencies. Comparable multi-line personal/commercial brokerage platform and acquirer of regional agencies.
Emerging players
- NSM Insurance Group: Specialty insurance program manager with focus on niche personal and commercial lines including aviation and marine. Comparable to Bethea's specialty aviation/watercraft exposure.
Others
- GEICO: Direct-to-consumer auto and property insurer owned by Berkshire Hathaway. Not a peer in channel, but a primary competitive alternative for the price-sensitive personal lines customers Bethea courts.
Regional players
- USAA: Member-only direct insurer serving military-affiliated households with auto, home, and specialty coverages. Operates in the same personal lines space as Bethea but with a restricted membership base.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
The Bethea Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bethea Insurance Group leadership team
Management profileNumber of profiles
The Bethea Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bethea Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bethea Insurance Group
What does The Bethea Insurance Group do?
The Bethea Insurance Group is an independent insurance agency based in Atlanta, Georgia that places personal lines insurance coverage for individuals. Its offerings span homeowners, automobile, aircraft, watercraft, personal property, and casualty insurance, sourced from one or more carrier partners and delivered through licensed agent advisory.
When was The Bethea Insurance Group founded?
The Bethea Insurance Group was founded in -1.
Where is The Bethea Insurance Group based?
The Bethea Insurance Group is headquartered in Atlanta, United States, in the North America region.
Who are The Bethea Insurance Group's main competitors?
Broad incumbents on record are Brown & Brown Insurance, Arthur J. Gallagher & Co., Hub International and Allstate. Direct peers are AssuredPartners, Higginbotham and The Hilb Group. NSM Insurance Group is listed as an emerging player. GEICO is listed as an others. USAA is listed as a regional player.
Does The Bethea Insurance Group have an API?
No public API is recorded for The Bethea Insurance Group.
What industry is The Bethea Insurance Group in?
The Bethea Insurance Group's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.