4M

What 4M does

4M (legally Stichting de 4e Musketier, trading as 4M Nederland) is a Dutch non-profit foundation founded in 2008 and headquartered at Punterweg 20, 8042 PB Zwolle, with a secondary office in Bunschoten-Spakenburg. The organization operates a portfolio of multi-day outdoor adventure weekends for men, couples, and father-child pairs, including Karakterweekend (4-day wilderness programs in Switzerland and Scotland), Vader-Zoon, Vader-Dochter, and Vader-Tiener family events, Couples Experience, Winterweekend in the Netherlands, and the Tweede Helft midlife program. Programming is built on the proprietary 7 REWIRED Principles Framework — Liminal Space, Body-to-Brain Power, Facing Fear, Meaningful Narrative, Social Connection, Embracing the Lowest Point, and Epigenetics — and is delivered by staff and 33 volunteers per weekend at remote outdoor venues.

The core technology layer is a web-based platform (4m.nl) supporting self-serve event registration, content distribution (a quarterly REWIRED magazine co-published with Scholten Uitgeverij, a 7-episode REWIRED podcast on Spotify and YouTube, and a stories blog), and donor management via the ANBI-certified Stichting Vrienden van Gerechtigheid (KVK 55757707). No mobile app, public API, SDK, or AI/ML systems are deployed; technology serves administrative and content-distribution functions rather than the experiential product itself, which is human-mediated and pastoral.

Revenue is generated through unit-priced event participation fees ranging from €149 to €749 per participant and tax-deductible donations routed through Stichting Vrienden van Gerechtigheid. Go-to-market is community-led and event-driven: participants are acquired via word-of-mouth, content marketing, grassroots Kampvuur Avonden (campfire evenings), email newsletters, and an annual 4M Event conference. 4M sits within the broader Coalition58 umbrella alongside sister movements Arise (women), Muskathlon (justice), and LIFE Netwerk (entrepreneurs), and is internationally replicated across 34 countries under the C-Force umbrella (cforce.world).

Name

4M

Legal name

Stichting de 4e Musketier

Website

https://4m.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

4M (Stichting de 4e Musketier) is a Dutch non-profit founded in 2008 that organizes multi-day outdoor adventure weekends for men, couples, and father-child pairs across Europe, built on the 7 REWIRED principles framework and funded by participant fees and donations.

Ownership category

akta.pro rank

Product category

Faith-based outdoor adventure retreats and personal development programs

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

akta.pro secondary industries

Faith-Based & Mission Service Programs (EDAIAGAI), Youth Adventure Camps & Summer Programs (THAAAOAB), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Outdoor adventure weekends
• Christian men's movement
• Personal development retreats
• Father-child bonding programs
• Faith-based wilderness experiences

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Participation Fees: Participants pay fees to attend weekend programs (Karakterweekend, Vader-Zoon, Couples Experience, Winterweekend, etc.). Pricing ranges from €149 per couple for single-day events to €749 for multi-day Tweede Helft programs.
2. Donations & Charitable Giving: Donations accepted via the website and bank transfers to Stichting Vrienden van Gerechtigheid (ANBI-certified charity). Donors can contribute to specific movements (4M, ARISE, Muskathlon, LIFE Netwerk) or the participant fund.
3. REWIRED Magazine: The Rewired magazine is available free to past participants and new applicants, supported by Scholten Uitgeverij partnership. Revenue may be generated through bulk sales or partnership licensing with the publisher.
4. Speaker Fees: 4M speakers (including Wouter de Vos, Eugene Poppe, Harm Renkema, Martijn van der Veer) are available for booking at external events, generating speaking fee revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

4M organizes and delivers multi-day outdoor adventure weekends and events for men, couples, and father-child duos, focused on personal transformation, faith deepening, and brotherhood. Programs are held in wilderness settings in the Netherlands, Belgium, Germany, Switzerland, and Scotland, with pricing ranging from €149 for day events to €749 for multi-day programs. The portfolio is complemented by the Rewired Magazine and Podcast, Kampvuur Avonden campfire evenings, a Speakers Bureau, and a participant subsidy fund.

Product overview

4M is a Christian men's movement organization offering a portfolio of outdoor adventure weekends and events focused on personal and spiritual development. The core offerings include Karakterweekend (Character Weekends) in Switzerland and Scotland, family-focused weekends (Vader-Zoon, Vader-Dochter, Vader-Tiener), the Tweede Helft Weekend for men in midlife transition, Winterweekend in the Netherlands, and the annual 4M Event. The portfolio is complemented by the Rewired brand (magazine and podcast) which articulate 7 transformation principles. Additional services include the Deelnemerfonds financial assistance fund and a Speakers Bureau. The organization operates as a non-profit foundation (Stichting Vrienden van Gerechtigheid) and is part of a broader coalition including Arise (women's movement), Muskathlon (justice), and LIFE (entrepreneur network).

Differentiator

Problem solved

Functional benefit

Brands

• Rewired Magazine: A men's magazine published in collaboration with Scholten Uitgeverij, featuring depth, adventure, and practical insights for men seeking personal growth in relationships, work, and faith.
• Rewired Podcast
• Muskathlon
• Arise
• LIFE Netwerk

Products and services

• Karakterweekend Zwitserland (Character Weekend Switzerland) 4-day outdoor adventure weekend in the Swiss Alps for men (teams of 8-12 participants), combining physical challenges with spiritual reflection and brotherhood. Price: €349 per person (with €50 student discount available).
• Karakterweekend Schotland (Character Weekend Scotland) 4-day outdoor adventure weekend in the Scottish Highlands for men, combining physical challenges with spiritual reflection and brotherhood. Includes a U30 (Under 30) track tailored for young men.
• Vader-Zoon Weekend (Father-Son Weekend) Outdoor adventure weekend in Winterberg, Germany, for fathers and their sons (ages 5+), combining physical challenges with bonding experiences. Price: €495 per duo.
• Vader-Dochter Weekend (Father-Daughter Weekend) Outdoor adventure weekend in the Belgian Ardennes for fathers and their daughters (ages 13-17), combining outdoor activities with bonding experiences. Price: €495 per duo.
• Vader-Tiener Event (Father-Teen Event) One-day event for fathers and teenagers (ages 12-17) combining outdoor activities, inspiring speeches, and heart-to-heart conversations. Price: €149 per couple.
• Couples Experience 2-3 day relationship-strengthening adventure weekend for couples, combining outdoor experiences with relationship psychology and biblical principles. Price: €545 per couple.
• Tweede Helft Weekend (Second Half Weekend) 5-day midlife coaching program for men in a Swiss monastery, combining coaching, reflection, and personal development based on the book 'Man zijn in de tweede helft'. Price: €749 per person.
• Winterweekend 2-3 day winter outdoor weekend in one of the 12 Dutch provinces, designed as a friendship 'pitstop' with smaller teams of 2-3 men. Price: €149 per person.
• 4M Event (Annual Conference) Annual day-long flag

Quantifiable outcome

• Thousands of men have experienced a life-changing weekend since 2008
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Coalition58 (COALITION:58)coreOthersCoalition58 is the overarching structure connecting 4M, Arise, Muskathlon, and LIFE Netwerk. It serves as the parent organization and brand for charitable fundraising through Stichting Vrienden van Gerechtigheid. All movements are united under this coalition.
• C-Force InternationalcoreOthersInternational umbrella organization (cforce.world) that coordinates 4M activities across 34 countries. National organizations are independent but united under C-Force for international collaboration and brand alignment.
• Muskathlon Partner Organizations (Compassion, Open Doors, THDV, IJM)flagshipStrategic or Co-development PartnerMuskathlon is the justice movement of 4M, combining endurance sports with fundraising for persecuted Christians and vulnerable people. Partnerships with Compassion (child sponsorship), Open Doors (persecuted Christians), THDV, and IJM (International Justice Mission).
• Scholten UitgeverijminorStrategic or Co-development PartnerPublishing partnership for the Rewired magazine. Scholten Uitgeverij co-publishes and distributes the Rewired magazine alongside 4M, combining 4M's content with the publisher's distribution expertise.
• ARISE (Vrouwenbeweging)coreOthersSister movement to 4M focused on women. Both movements are part of Coalition58 and share operational infrastructure, volunteers, and mission. Visit arise.to.
• LIFE OndernemersnetwerkcoreOthersEntrepreneur network within the Coalition58 ecosystem. Provides a platform for Christian entrepreneurs to connect, grow, and collectively pursue justice and meaning. lifenetwerk.nl.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Young Life: Christian youth organization that uses outdoor adventure, camps, and small-group relationships to reach young people. Comparable to 4M's youth-adjacent programs (U30, Vader-Tiener) in faith-based outdoor engagement model.
• Promise Keepers: US-based Christian men's movement that organizes stadium events and men-focused gatherings around faith, manhood, and brotherhood. Highly comparable to 4M in mission, audience, and event-driven delivery model.
• National Outdoor Leadership School (NOLS): Premier US outdoor education organization running multi-day wilderness expeditions focused on leadership and personal growth. Comparable to 4M's Karakterweekend and Tweede Helft in expedition format and transformation focus, though secular.
• Outward Bound: International outdoor education charity running multi-day wilderness programs for personal development. Comparable to 4M in immersive wilderness delivery model and transformation outcomes, though secular and broader in target audience.
• Wilderness Inquiry: Outdoor adventure organization running multi-day wilderness expeditions for groups of all ages. Comparable to 4M in immersive multi-day wilderness format and group-based personal growth outcomes.
• The Wilds: Christian camp and retreat center in North Carolina offering immersive wilderness programs for groups. Directly comparable to 4M's weekend-based delivery in a Christian outdoor setting.

Others

• Compassion International: Global Christian child sponsorship and humanitarian organization that is a Muskathlon partner. Comparable to 4M as an ecosystem participant in the Christian non-profit space, though operating in humanitarian aid rather than men's programming.
• Cru: International Christian ministry (formerly Campus Crusade for Christ) operating programs focused on spiritual formation and leadership development. Comparable to 4M as a movement-level peer in the global Christian ministry ecosystem, though delivery is more programmatic than outdoor-adventure based.

Broad incumbents

• YMCA: Global membership-based recreation organization offering camps, family programming, and outdoor experiences. Comparable to 4M as a broad incumbent in the recreational camping and family-bonding space, though not faith-specific.
• REI Co-op: US outdoor recreation retailer and experience provider offering classes, trips, and outdoor adventures. Comparable to 4M as a broad incumbent in outdoor adventure programming, though operating a different (retail-led) business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/de4eMusketier
• Facebookfacebook.com/De4eMusketier
• LinkedInlinkedin.com/company/de4emusketier.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4M