main + main
main + main is a Toronto-based Canadian mixed-use real estate developer (founded 2011) that assembles urban land parcels and delivers mixed-use residential, retail, and commercial projects in Toronto and Ottawa in partnership with Canadian REITs, pension funds, and top-tier developers, with a current pipeline exceeding 6,000 residential units.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What main + main does
main + main is a Toronto-headquartered Canadian mixed-use real estate development company founded in 2011 that specializes in assembling urban land parcels and delivering mixed-use projects combining residential, retail, and commercial components at key intersections and transit-oriented locations. Since inception the firm has invested in more than 75 properties and assembled over 25 projects, maintaining a current development pipeline exceeding 6,000 residential units across Toronto and Ottawa, with active projects ranging from 9-storey boutique buildings to a 47-storey, 600-unit luxury condominium and a 13.6-acre master-planned community of 2,000+ units. The company's core competency is land assembly at scale — examples include 2.1 acres at Yonge + Roselawn, 50,000+ sq ft at St Clair + Alberta, and 26,726 sq ft at Bloor + Dundas Station — combined with securing municipal entitlements and structuring co-development partnerships.
The business model is a project-based, capital-partnered development model rather than a vertically integrated owner-operator: main + main identifies sites, assembles parcels, obtains entitlements, and partners with institutional capital — primarily Canadian REITs (FCR REIT, Choice REIT, Centurion REIT), pension funds, and top-tier developers (Plazacorp, Westdale, Woodbourne, Equiton) — to execute construction and either retain income-producing assets or sell completed product. Revenue mechanics derive from developer fees, promote/carried interest on co-developments, and gains on disposition of completed or income-producing properties, rather than recurring subscription or rental revenue. Pricing and economics are negotiated bilaterally with each institutional partner and are not publicly disclosed.
The firm operates with a small core team (11-50 employees) led by Founder & CEO Rick Iafelice (30+ years real estate experience), President Daniel Byrne (decade of mixed-use entitlement work covering 1.4m sq ft), and senior leaders with institutional pedigree from Triovest, Bentall GreenOak, Smart Centres, Starlight Investments, and Northland Properties. GTM is enterprise field sales — direct relationships with REITs, pension funds, and developers — supported by LinkedIn and Instagram project showcases and a project-portfolio company website. There is no proprietary technology platform, no AI/ML capability, and no public funding history; the company operates as a privately held, Ontario-focused development boutique.
main + main firmographics
Firmographics- Name
- main + main
- Legal name
- main + main
- Website
- https://mainandmain.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- main + main is a Toronto-based Canadian mixed-use real estate developer (founded 2011) that assembles urban land parcels and delivers mixed-use residential, retail, and commercial projects in Toronto and Ottawa in partnership with Canadian REITs, pension funds, and top-tier developers, with a current pipeline exceeding 6,000 residential units.
- Ownership category
- akta.pro rank
main + main industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Land Subdivision (23721), Construction of Buildings (236), Commercial and Institutional Building Construction (236220)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Retail & Mixed-Use Commercial Construction (IMAFACAB)
- akta.pro secondary industries
- Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where main + main is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
main + main business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Development: Generates revenue through land assembly, development, and either selling completed developments or maintaining ownership through REIT/partnership structures. Works on mixed-use developments combining residential, retail, and commercial components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
main + main product offering
Product offeringCore offering
main + main identifies urban development sites, assembles land parcels, secures municipal entitlements, and partners with institutional capital (REITs, pension funds, top-tier developers) to deliver mixed-use real estate projects combining residential, retail, and commercial components at key intersections and transit-oriented locations in Canadian cities.
Product overview
main + main is a Canadian mixed-use real estate development company operating as a single integrated offering rather than a platform-plus-modules architecture. Their portfolio consists of distinct development projects spanning residential condominiums, multi-family rentals, and mixed-use properties with retail components. Projects are developed in partnership with REITs, pension funds, and other developers, with active developments in Toronto and Ottawa ranging from pre-development through under-construction phases, alongside completed income-producing properties. The company has invested in 75+ properties since 2011, assembled 25+ projects, and maintains a current pipeline of 6,000+ residential units.
Differentiator
Problem solved
Functional benefit
Products and services
- Kingston & Co 10-storey mixed-use development at 1120 Kingston Road in Scarborough featuring 143 condominium units and 18,464 square feet of ground floor retail anchored by LCBO; developed with TAS + FCR REIT.
- Element 6-storey multi-family rental development in Ottawa's Westboro neighborhood adjacent to Westboro Station, featuring 252 apartment units and 173 parking stalls on 2 acres; developed with Choice REIT + Woodbourne.
- St Clair West + Avenue Luxury residential pre-development project on 1.16 acres in Toronto's Forest Hill area featuring 340 residential units; developed with Resident + Woodbourne.
- 50 The Driveway 9-storey upscale residential development in Ottawa's Golden Triangle overlooking the Rideau Canal with 75 luxury suites on 0.73 acres; developed with Westdale.
- March + Terry Fox 13.6-acre mixed-use development in Ottawa's Kanata North Research Park featuring 2,000+ residential units and commercial/retail space; developed with Westdale + DIR.
- Jopling + Dundas West 41-storey mixed-use development in Toronto's Six Points area with 475 residential units and 4,000 sq.ft. of retail; developed with Rimap Development.
- 400 King 47-storey luxury condominium in Toronto's Entertainment District featuring 600 residential units and 36,000 sq.ft. of retail; developed with Plazacorp + FCR REIT.
- Station Place 40-storey mixed-use development at Toronto's Kipling Station tri-modal hub featuring 333 rental units and 45,000 sq.ft. of retail anchored by Farm Boy and Bank of Nova Scotia; developed with FCR REIT + Centurion REIT.
- Maison Riverain Multi-tower residential development in Ottawa's Vanier district with three 22-32 storey towers featuring 1,112 rental units and 25,000 sq.ft. of retail across 680,000 sq.ft. GFA; developed with Equiton.
Companies that use main + main
Customer profileSegments3 records
Ideal customer profiles3 records
main + main technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
main + main partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- TAS + FCR REITcoreDevelopment partners on Kingston & Co project in Scarborough - a 10-storey mixed-use building with 143 condo suites and 18,464 sq ft of ground floor retail space.
- Choice REIT + WoodbournecoreDevelopment partners on Element project in Ottawa Westboro - a 6-storey, 252-unit multi-family rental development adjacent to Westboro Station on 2 acres.
- Resident + WoodbournecoreDevelopment partners on St Clair West + Avenue pre-development project - a luxury residential building with 340 units on 1.16 acres in Toronto.
- WestdalecoreDevelopment partner on 50 The Driveway project in Ottawa Golden Triangle - a 9-storey, 75-luxury-suite development overlooking the Rideau Canal.
- Westdale + DIRmajorDevelopment partners on March + Terry Fox project in Ottawa Kanata North Research Park - a 13.6-acre mixed-use development with 2,000+ units and commercial/retail space.
- Rimap DevelopmentcoreDevelopment partner on Jopling + Dundas West project - a 41-storey mixed-use development with 475 units and 4,000 sq ft of retail in Toronto Six Points area.
- Plazacorp + FCR REITcoreDevelopment partners on 400 King project - a 47-storey, 600-unit condo with 36,000 SF retail in Toronto Entertainment District.
- FCR REIT + Centurion REITcoreDevelopment partners on Station Place project - a 40-storey mixed-use development with 333 rental units and 45,000 sq ft retail anchored by Farm Boy at Kipling Station tri-modal hub.
- EquitonmajorDevelopment partner on Maison Riverain project in Ottawa Vanier - three 22-32 storey towers with 1,112 rental units and 25,000 sq ft retail on 680,000 sq ft GFA.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
main + main competitors and assessment
Company assessmentDirect peers
- Canderel: Canderel is a Canadian mixed-use and commercial developer with significant Toronto and Montreal presence. Comparable to main + main in mixed-use product type and institutional co-development model across Canadian urban markets.
- Tribute Communities: Tribute is a Toronto-based condominium and mixed-use developer with strong GTA urban infill focus. Comparable to main + main in product type and core market, though typically focused on mid-rise and tower condominium product rather than rental.
- Lanterra Developments: Lanterra is a Toronto-focused developer of high-rise condominium and mixed-use projects in the GTA. Highly comparable to main + main in product type, urban Toronto infill focus, and partnership-based execution model.
- The Daniels Corporation: Daniels is a Toronto-based developer of condominium, rental, and mixed-use communities in the GTA. Comparable to main + main in product type, transit-oriented site selection, and co-development approach with institutional partners.
- Menkes Developments: Menkes is a Toronto-based, family-owned developer of mixed-use residential, commercial, and industrial properties across the GTA. Closely comparable to main + main in urban infill focus, mixed-use product type, and Ontario market concentration.
- Tridel: Tridel is one of Canada's largest condominium developers with deep Toronto urban infill focus, including transit-oriented and mixed-use projects. Highly comparable to main + main in product type (high-rise condo + retail mixed-use) and core GTA market, though at substantially larger scale.
Broad incumbents
- Brookfield Residential: Brookfield Residential is a North American land developer and homebuilder with urban and master-planned community operations. Comparable to main + main as a broader incumbent in Canadian residential development with greater scale, geographic diversification, and balance sheet strength.
- First Capital REIT: First Capital is one of Canada's largest urban retail-anchored REITs with a national portfolio of mixed-use properties. Comparable to main + main as both a partner (FCR REIT has co-developed Station Place, Kingston & Co, and 400 King) and as a broader incumbent in the Canadian mixed-use real estate space.
- Choice Properties REIT: Choice Properties is a major Canadian REIT focused on retail and mixed-use properties, with Loblaw Companies as a key tenant and partner. Comparable as both an Element project development partner and a broader incumbent in Canadian urban retail-anchored real estate.
Emerging players
- Centurion Apartment REIT: Centurion is a Canadian multi-family residential REIT focused on purpose-built rental apartments. Comparable to main + main as a co-development partner on Station Place and Station Place Kipling, with overlapping focus on urban transit-oriented rental housing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
main + main social profiles
Digital presencemain + main financial estimates
Financial estimateRevenue estimate
Valuation estimate
main + main leadership team
Management profileNumber of profiles
Profiles7 records
main + main funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
main + main M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about main + main
What does main + main do?
main + main identifies urban development sites, assembles land parcels, secures municipal entitlements, and partners with institutional capital (REITs, pension funds, top-tier developers) to deliver mixed-use real estate projects combining residential, retail, and commercial components at key intersections and transit-oriented locations in Canadian cities.
Is main + main a public or private company?
main + main is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was main + main founded?
main + main was founded in 2011. It employs 11 to 50 people.
Where is main + main based?
main + main is headquartered in Toronto, Canada, in the North America region.
How does main + main make money?
One revenue line is on record: real Estate Development.
Who are main + main's main competitors?
Direct peers on record are Canderel, Tribute Communities, Lanterra Developments, The Daniels Corporation, Menkes Developments and Tridel. Broad incumbents are Brookfield Residential, First Capital REIT and Choice Properties REIT. Centurion Apartment REIT is listed as an emerging player.
Does main + main have an API?
No public API is recorded for main + main.
What industry is main + main in?
main + main's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is IMAFACAB, Retail & Mixed-Use Commercial Construction, with a secondary code of BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth). Its NAICS code is 23721 and its SIC code is 6552.