Ellofer Ferro e Aço para Construção

What Ellofer Ferro e Aço para Construção does

Ellofer Ferro e Aço para Construção, founded in 1989 and headquartered in São Caetano do Sul, São Paulo, is a Brazilian steel distributor and processor serving the civil construction market in the Greater ABC region and São Paulo metropolitan area. The company is an authorized distributor of Gerdau steel products, sourcing rebars (CA-25, CA-60, GG50), welded wire mesh, trusses, annealed wire, nails, and transfer bars. Beyond commodity distribution, Ellofer operates industrial value-added services: automated cut-and-bend (Corte e Dobra) processing that delivers ready-to-use reinforcement pieces labeled by structural element, made-to-order welded tube (Tubulão Soldado) manufacturing for deep foundations, and ready-made reinforcement assembly (Armação Pronta). Technical sales representatives provide consultative project quoting including steel quantity calculation and specification support.

The company runs its own logistics fleet with real-time tracking, delivering directly to construction sites without third-party intermediaries. GTM is enterprise field sales-led, targeting construction companies, civil engineers, architects, industrial and infrastructure projects, and smaller residential builders. Pricing is quote-based and project-specific, with steel priced per unit (kg, piece, or linear meter) depending on product type and processing service fees layered on cut-and-bend work. Revenue is generated through one-time transactions tied to construction project phases, with recurring purchases from established relationships; multiple customers (Cardenuto 15+ years, MVCON, Edson Torres 8 years, Construtora Peppe, among others) demonstrate multi-year retention. Ellofer is privately held with no disclosed investors, funding rounds, or M&A activity, and currently employs 11-50 staff across its São Caetano do Sul headquarters and Diadema distribution warehouse.

Name

Ellofer Ferro e Aço para Construção

Legal name

Ellofer Ferro e Aço para Construção

Website

https://ellofer.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellofer is a Brazilian steel distributor and processor founded in 1989, supplying Gerdau products and value-added cut-and-bend, welded tube, and ready-made reinforcement services to construction companies in the Greater ABC and São Paulo metropolitan regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Jardim São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Products Sales: Revenue from distribution and sale of steel construction materials including rebars (CA-25, CA-60, GG50), wire rod, nails, welded mesh, POP mesh, trusses, and transfer bars. Products are sourced from Gerdau and sold as finished goods to construction companies. Revenue is generated through one-time transactions per project, with recurring purchases from established customer relationships.
2. Cut and Bend Services: Industrial steel processing service where bars are cut and bent to exact project specifications. This value-added service commands premium pricing and is typically bundled with product sales. Revenue is project-based, tied to construction phases and structural complexity.
3. Welded Tube (Tubulão Soldado): Custom-manufactured welded steel tubes for deep foundations and structural applications. Production is made-to-order based on project specifications for diameter, length, and steel grade.
4. Ready-Made Reinforcement (Armação Pronta): Pre-fabricated reinforcement assemblies delivered ready for installation, combining material sales with assembly services. Revenue reflects both product and labor components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ellofer Ferro e Aço para Construção is an authorized Gerdau steel distributor for civil construction, supplying rebars (CA-25, CA-60, GG50), welded wire mesh, annealed wire, trusses, nails, and transfer bars. The company bundles materials with value-added industrial services—precision cut-and-bend, welded pile (tubulão soldado) manufacturing, and pre-assembled reinforcement cages—delivered directly to construction sites using its own fleet.

Product overview

Ellofer Ferro e Aço para Construção is a steel distributor for civil construction, established in 1989, supplying Gerdau steel products. The company offers a comprehensive portfolio of construction materials including steel rebars (Vergalhão CA-25, CA-60, GG 50), welded wire meshes (Telas Soldadas Nervuradas, Malha POP), construction accessories (Arame Recozido, Pregos, Barra de Transferência, Treliças), and processing services (Corte e Dobra, Tubulão Soldado, Armado com Reforço Soldado). The product line centers on steel reinforcement solutions for concrete structures, complemented by value-added services like industrial cutting and bending that deliver ready-to-use materials to construction sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Vergalhão CA-25 (CA-25 Rebar) Steel rebar with lower resistance, more malleable and easier to bend; suitable for foundations and solid slabs requiring complex bending. Sold to construction companies and contractors.
• Vergalhão CA-60 (CA-60 Rebar) Higher resistance steel rebar, less malleable, commonly used in standardized items and welded meshes for transverse reinforcement. Sold to construction companies and contractors.
• Vergalhão GG 50 (GG 50 Rebar) Gerdau steel rebar used for structural reinforcement in construction applications. Sold to construction companies and contractors.
• Arame Recozido (Annealed Wire) Annealed wire used for tying and binding steel reinforcement in construction. Sold to construction companies and contractors.
• Pregos (Nails) Construction nails supplied by Ellofer as part of its steel product line. Sold to construction companies and small contractors.
• Telas Soldadas Nervuradas (Welded Nervured Steel Mesh) Welded nervured steel mesh made from Gerdau CA-60 steel wires for structural reinforcement in slabs, industrial floors, and foundations. Sold to construction companies.
• Malha POP (POP Prefabricated Mesh) Prefabricated welded steel mesh with standardized measures ready for residential applications, sidewalks, and light garages. Sold to construction companies.
• Treliças (Steel Trusses) Steel trusses composed of triangular steel bar arrangements used in precast slabs, roofs, and industrial buildings. Sold to construction companies.
• Barra de Transferência (Transfer Bars) Transfer bars used in construction joints for load distribution. Sold to construction companies.
• Corte e Dobra (Cut and Bend Service) Industrial steel cutting and bending service that processes bars to project specifications using automated machines and delivers ready-to-use pieces labeled by structural element (pillars, beams, slabs, foundations). Sold to construction companies and contractors.
• Tubulão Soldado (Welded Piles) Manufacturing of welded structural tubes from rolled steel plates with longitudinal welding for deep foundations, industrial structures, and infrastructure projects including bridges, viaducts, and high-rise buildings. Sold to construction companies and engineering contractors.
• Armado com Reforço Soldado (Welded Reinforcement Assembly) Pre-cut, bent, and assembled steel reinforcement cages ready for installation, including reinforcement for pillars, beams, and special structural elements. Sold to construction companies and contractors.

Quantifiable outcome

• Material waste reduction of 5-10% through precision cut-and-bend services
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GerdaucoreStrategic or Co-development PartnerGerdau is the primary steel supplier for Ellofer, providing certified steel products including rebars (CA-25, CA-60, GG50), wire rod, and other construction steel materials. Ellofer is an authorized distributor of Gerdau steel products, with the partnership providing quality certification, technical support, and supply reliability. The partnership includes joint participation in industry events and projects such as The Town festival.
• ACIGABC (Associação dos Construtores, Imobiliárias e Administradoras do Grande ABC)minorGTM or Marketing PartnerACIGABC is a regional industry association representing construction companies, real estate firms, and administrators in Greater ABC. Ellofer is a member, participating in association events, networking activities, and industry representation initiatives. The partnership provides access to industry updates, professional development, and business networking opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gerdau: Gerdau is the largest steel producer in Latin America and Ellofer's primary supplier, also distributing downstream through its own channels. It is the broad incumbent whose product range, national footprint, and potential direct-distribution moves are the dominant competitive force on Ellofer's business.
• Companhia Siderúrgica Nacional (CSN): CSN is a large Brazilian steelmaker producing rebar, structural shapes, and other long products used in construction, with its own distribution and service center network. It is a broad incumbent competing for the same end customers as Ellofer.
• Usiminas: Usiminas is a major Brazilian integrated steel producer with broad flat and long steel offerings and distribution to construction markets. It competes at the supply level and through downstream service centers that overlap with Ellofer's customer base.
• ArcelorMittal Brasil: ArcelorMittal Brasil is a leading flat and long steel producer with downstream distribution for construction. As a broad incumbent in the same supply chain, it competes for the same construction customer base and represents potential disintermediation risk for regional distributors.
• Aperam: Aperam is a Brazilian stainless and specialty steel producer with downstream services for construction and industrial markets. It operates in the broader construction steel ecosystem and shares downstream distribution dynamics with Ellofer, though with a different product focus.

Direct peers

• Belgo Bekaert: Belgo Bekaert manufactures and distributes steel wire products, welded mesh, and rebar for civil construction in Brazil. It directly overlaps with Ellofer's welded mesh, trusses, and rebar lines, and represents a more industrialized version of the same construction-steel supply model.
• Açotubo: Açotubo is a Brazilian distributor of steel tubes, profiles, and structural products serving construction and industrial customers. It is a direct peer to Ellofer in the distribution and processing of construction-grade steel, with overlapping products such as welded tubes and structural profiles.
• Tuper: Tuper is a major Brazilian steel processor supplying tubes, structures, and cut-and-bent components to construction, automotive, and industrial markets. Its made-to-order steel processing business is closely comparable to Ellofer's cut-and-bend, welded pile, and ready-made reinforcement services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elloferprodutos
• LinkedInlinkedin.com/company/ellofer
• Instagraminstagram.com/elloferbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellofer Ferro e Aço para Construção