Border Therapy Services
Border Therapy Services is a private outpatient physical therapy practice operating clinics in El Paso, TX and Las Cruces, NM. It serves individual patients with musculoskeletal and rehabilitation needs via Direct Access (no referral required) as a partner clinic in the Alliance Physical Therapy Partners network of 130+ clinics.
- Company typePrivate
- Founded-
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Border Therapy Services does
Border Therapy Services is a private outpatient physical therapy practice operating clinics in El Paso, Texas and Las Cruces, New Mexico, serving the Southwest Texas border region. The practice is operated as a partner clinic within the Alliance Physical Therapy Partners (APTP) network, which spans more than 130 outpatient clinics nationwide and provides shared administrative, billing, compliance, HR, and operational infrastructure. Border Therapy Services delivers evidence-based musculoskeletal and rehabilitation services including manual therapy, therapeutic exercises, vestibular rehabilitation, neuromuscular rehabilitation, and gait training, with specialty treatment tracks for arthritis, back pain, balance and gait disorders, carpal tunnel syndrome, chronic pain, concussions, plantar fasciitis, and cervicogenic headaches.
The business runs on a direct-to-consumer go-to-market model, marketing Direct Access physical therapy — the ability for patients to schedule without a physician referral under Texas and New Mexico state law. Patients can self-schedule via the website or call the clinic directly (915-266-0182), and the practice also maintains a physician referral channel through its For Referrers program. Revenue is generated through professional services billing, accepting insurance along with direct-pay options, with patient bill pay handled through Patient Notebook portals. Marketing is primarily content-driven: a website, condition-specific educational pages, a patient blog, and the parent APTP's Agile&Me podcast series.
The parent network (APTP) reported an average NPS of 91 across its 130+ clinics in 2024 with a 9.1/10 average patient review rating, and was certified as a Great Place To Work for 2026. Border Therapy Services itself reports no dedicated management team details, no funding rounds, no M&A activity, no patents, and no AI/technology differentiation; its competitive position rests on the brand, scale, and operational backing of the APTP platform combined with Direct Access regulatory access in its local markets.
Border Therapy Services firmographics
Firmographics- Name
- Border Therapy Services
- Legal name
- Border Therapy Services
- Website
- https://bordertherapy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Border Therapy Services is a private outpatient physical therapy practice operating clinics in El Paso, TX and Las Cruces, NM. It serves individual patients with musculoskeletal and rehabilitation needs via Direct Access (no referral required) as a partner clinic in the Alliance Physical Therapy Partners network of 130+ clinics.
- Ownership category
- akta.pro rank
Border Therapy Services industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
- akta.pro secondary industry
- Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH)
Keywords
Where Border Therapy Services is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Border Therapy Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physical Therapy Services: Revenue generated from patient visits for physical therapy evaluation and treatment services. The practice accepts insurance and offers direct pay options through secure bill pay portals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard physical therapy evaluation and treatment sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Border Therapy Services product offering
Product offeringCore offering
Border Therapy Services operates outpatient physical therapy clinics in El Paso, TX and Las Cruces, NM, providing evaluation, manual therapy, therapeutic exercises, vestibular rehabilitation, neuromuscular rehabilitation, and gait training for musculoskeletal conditions. The practice offers Direct Access — patients can begin physical therapy without a physician referral — and delivers one-on-one individualized treatment plans for conditions including back pain, arthritis, balance/gait disorders, carpal tunnel syndrome, chronic pain, concussions, and plantar fasciitis.
Product overview
Border Therapy Services offers physical therapy services as part of the Alliance Physical Therapy Partners network. The company provides a range of specialty physical therapy treatments including concussion therapy, chronic pain management, carpal tunnel syndrome treatment, back pain treatment, and balance/gait disorders treatment. Services are accessible through direct access (no referral required) and include an online patient dashboard for appointment management. The company operates clinics in El Paso, TX and Las Cruces, NM.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services General outpatient physical therapy services for musculoskeletal conditions, including evaluation, manual therapy, and individualized treatment plans delivered by licensed physical therapists in El Paso, TX and Las Cruces, NM.
- Concussion Treatment Physical therapy treatment for concussions and post-concussion syndrome, including balance training, vestibular therapy, neuromuscular rehabilitation, and manual therapy.
- Chronic Pain Treatment Holistic physical therapy approach to chronic pain using manual therapy, strengthening and stretching exercises, ergonomic training, and posture adjustments.
- Carpal Tunnel Syndrome Treatment Non-surgical physical therapy treatment for carpal tunnel syndrome including strength exercises, ergonomic assessments, and prevention strategies.
- Back Pain Treatment Physical therapy for back pain including strength and flexibility exercises, dry needling, and treatment for conditions such as degenerative disc disease and herniated discs.
- Balance/Gait Disorders Treatment Treatment for balance and gait disorders including vestibular rehabilitation, gait training, and strengthening exercises.
- Plantar Fasciitis Treatment Physical therapy treatment for plantar fasciitis including gait assessment, therapeutic exercises, and manual therapy.
- Arthritis Treatment Physical therapy treatment for arthritis designed to manage joint pain, stiffness, and mobility limitations.
Quantifiable outcome
- Net Promoter Score (NPS) of 91 across Alliance PTP network in 2024, with over 130 clinics averaging 9.1/10 rating on patient reviews
Companies that use Border Therapy Services
Customer profileSegments2 records
Ideal customer profiles2 records
Border Therapy Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Border Therapy Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance Physical Therapy PartnerscoreBorder Therapy Services is operated as a partner clinic within the Alliance Physical Therapy Partners (APTP) network. APTP provides comprehensive administrative, financial, and logistical support including billing, compliance, HR, and operational resources. In return, Border Therapy Services represents the APTP brand in its local markets and follows Alliance standards and protocols.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Border Therapy Services competitors and assessment
Company assessmentDirect peers
- ATI Physical Therapy: Large national outpatient physical therapy chain offering direct-access PT, manual therapy, and specialty rehab programs. Closest direct competitor in the multi-clinic outpatient PT category Border Therapy operates in.
- BenchMark Physical Therapy: Regional outpatient PT chain with direct-access scheduling and specialty programs including vestibular and hand therapy — closely mirrors Border Therapy's clinic model.
- Results Physiotherapy: Outpatient PT operator with a strong manual-therapy focus and direct-access scheduling, serving similar musculoskeletal patient populations.
- Ivy Rehab: Multi-state outpatient PT network with strong specialty programs (pediatric, vestibular, hand therapy) and direct-access patient acquisition model — directly comparable on clinic model and specialty mix.
- Drayer Physical Therapy: Outpatient PT network emphasizing direct access and specialty services such as vestibular therapy. Operates as a United Health/Pacific platform comparable to Border Therapy's Alliance PTP affiliation.
- PT Solutions: Outpatient PT platform offering direct access, specialty programs (vestibular, hand therapy), and employer/health-system partnerships — directly comparable in service mix and clinic model.
- Alliance Physical Therapy Partners: Parent operating partner and network of 130+ outpatient PT clinics. Most directly comparable as the platform under which Border Therapy operates and from which it draws branding, billing, and operational support.
Broad incumbents
- US Physical Therapy: Public operator of hundreds of outpatient PT clinics across the U.S. Comparable business model and clinic economics; broader scale and geographic footprint than Border Therapy.
- Select Medical: Diversified post-acute and outpatient rehab operator with outpatient PT clinics and contract therapy services. Comparable outpatient rehab offering at much larger scale.
- Concentra: Large occupational health and outpatient rehab provider with PT services embedded in employer and worker comp workflows. Comparable rehab capability but broader portfolio including occupational medicine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Border Therapy Services social profiles
Digital presenceBorder Therapy Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Border Therapy Services leadership team
Management profileNumber of profiles
Profiles1 record
Border Therapy Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Border Therapy Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Border Therapy Services
What does Border Therapy Services do?
Border Therapy Services operates outpatient physical therapy clinics in El Paso, TX and Las Cruces, NM, providing evaluation, manual therapy, therapeutic exercises, vestibular rehabilitation, neuromuscular rehabilitation, and gait training for musculoskeletal conditions. The practice offers Direct Access — patients can begin physical therapy without a physician referral — and delivers one-on-one individualized treatment plans for conditions including back pain, arthritis, balance/gait disorders, carpal tunnel syndrome, chronic pain, concussions, and plantar fasciitis.
Is Border Therapy Services a public or private company?
Border Therapy Services is a private company. It is classified as corporate owned and is currently operating.
When was Border Therapy Services founded?
Border Therapy Services was founded in -1. It employs 11 to 50 people.
Where is Border Therapy Services based?
Border Therapy Services is headquartered in El Paso, United States, in the North America region.
How does Border Therapy Services make money?
One revenue line is on record: physical Therapy Services.
Who are Border Therapy Services's main competitors?
Direct peers on record are ATI Physical Therapy, BenchMark Physical Therapy, Results Physiotherapy, Ivy Rehab, Drayer Physical Therapy, PT Solutions and Alliance Physical Therapy Partners. Broad incumbents are US Physical Therapy, Select Medical and Concentra.
Does Border Therapy Services have an API?
No public API is recorded for Border Therapy Services.
What industry is Border Therapy Services in?
Border Therapy Services's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HSADAIAF, Vestibular Rehabilitation & Balance Therapy, with a secondary code of HSADAIAH, Hand & Upper Extremity Therapy (OT/CHT). Its NAICS code is 621340 and its SIC code is 8093.