What Gramag does

Gramag AG is a privately held Swiss engineering and machinery distribution company founded in 1998 and headquartered in Reiden, Canton Lucerne. The company operates as a platform-based service provider that connects Swiss industrial customers with specialized machine builders worldwide, bundling three core business areas: Graphic (industrial print post-press machinery including folding, adhesive binding, cutting, stacking, and inserting equipment, where the company originated), Packing (packaging solutions from semi-automatic small series to fully automated systems, including on-demand carton packaging, deep-drawing thermoforming, shrink film, automatic labeling, and vertical/horizontal packaging machines), and Automation (project-based services for production process automation including robotics, handling, prototyping, and functional models). A fourth line — Parts & Design — operates as the first European branch of Truventor, giving Gramag access to a network of approximately 700 international manufacturers for component sourcing across CNC machining, sheet metal processing, casting, 3D printing, and welding.

The company's product portfolio includes Swiss-market distribution rights for CMC Packaging Automation systems — CartonWrap DUO (900 packages/hour combining right-sized cartons and corrugated envelopes), CMC Genesys (850-900 boxes/hour with integrated plotter cutting), CMC Paper PRO and Paper PRO XL (100% plastic-free high-volume paper bag systems), and CMC Super Vertical (compact e-commerce packaging) — leveraging CMC's patented VaryTote warehouse interface for automated dimensional measurement. It is a core member of the Postpress Alliance representing MBO Postpress Solutions (Komori Group), Baumann, Bograma, Perfecta, and Wohlenberg in Switzerland, and holds ISO 9001:2015 (Quality Management) and ISO 14001:2015 (Environmental Management) certifications with annual recertification since 2023.

Gramag generates revenue through one-time machine and equipment sales, professional services (engineering, design, project management), managed after-sales services (spare parts, training, emergency support), and a parts/design business routed through the Truventor network. Pricing is quote-based, tailored to project specifications, with multi-year contracts; revenue figures are not publicly disclosed. The company employs approximately 20 people across its Reiden headquarters and a sales agency (Siegrist SMC) in Crissier covering Western Switzerland. It was acquired by current CEO Thomas Vetsch in 2020 via management buyout, retains the Gramag AG legal name, and operates exclusively in Switzerland.

Name

Gramag

Legal name

Gramag AG

Website

https://gramag.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Gramag AG is a Swiss machinery distribution and engineering services platform founded in 1998 and headquartered in Reiden. It connects Swiss industrial customers with specialized machine builders worldwide across print post-press, packaging, and automation, serving enterprise clients through ~20 staff, exclusive CMC distribution rights, and a 700-partner supplier network.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industries

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Industrial packaging machinery
• Print finishing equipment
• Production automation systems
• Carton packaging machines
• Packaging engineering services

Headquarters

HQ city

Reiden

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Machine and Equipment Trading: Sale of industrial machines and equipment for printing post-press, packaging, and automation applications. Includes single machines, complex systems, and processing lines.
2. Engineering Services: Engineering services including design, construction, prototyping, and functional models. Connects customers with ideal implementation partners through their global network.
3. Project Management Services: Competent support in project management and implementation of production lines and automation solutions.
4. After-Sales Service and Support: Comprehensive services over the entire operational life of equipment including emergency assistance, spare parts procurement, employee training, and production support.
5. Parts and Design Services: International procurement of machine components and design resources through their network of 700 partners, with local storage of annual requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gramag AG sells and maintains machines and systems for the print finishing and packaging industries, operating as a platform that connects Swiss customers with specialized machine builders worldwide. The company distributes and integrates industrial equipment across three lines: Graphic (paper drilling, folding, adhesive binding, cutting, stacking), Packing (carton packaging, shrink film, thermoforming, labeling, on-demand packaging), and Automation (robotic integration, handling, prototyping, production process automation), supported by engineering, project management, and comprehensive after-sales services including spare parts and training.

Product overview

Gramag AG ist ein Schweizer Engineering- und Maschinenhandelsunternehmen mit Sitz in Reiden (Kanton Luzern), gegründet 1998. Das Unternehmen agiert als Plattform, die drei Kernbereiche bündelt: (1) Graphic – Maschinen und Anlagen für industrielle Druckweiterverarbeitung (Falzen, Klebebinden, Schneiden, Stapeln, Folieren/Kuvertieren, etc.); (2) Packing – individuell angepasste Verpackungslösungen von halbautomatischen Kleinserien bis zum Vollautomaten, darunter automatische Verpackungsanlagen (CMC Genesys, CMC Paper PRO/PRO XL, CMC Super Vertical, CMC CartonWrap DUO), Tiefziehverpackungsmaschinen, Schrumpffolienmaschinen, automatische Etikettiermaschinen, Kartonaufrichter und Beutelverpackungsmaschinen; (3) Automation – projektorientierte Dienstleistungen für die Prozessautomation (Business Case Automation, Robotic, Handling, Messen & Prüfen, Prototypen, Funktionsmuster). Ergänzt wird das Portfolio durch Parts & Design, powered by Truventor – ein internationales Beschaffungsnetzwerk mit 700 Partnern für Maschinenbau-Komponenten (CNC, Spritzguss, 3D-Druck, etc.) sowie Entwicklungsdienstleistungen (Konstruktion, SPS, MES, Software). Gramag ist Teil der Postpress Alliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Packing - Industrial Packaging Solutions Industrial packaging machinery line for Swiss manufacturing, e-commerce, food, and logistics customers. Ranges from semi-automatic small-series systems to fully automatic packaging lines, including carton erecting, thermoforming, shrink film, labeling, and on-demand carton packaging. Tailored to customer requirements with engineering, project management, and lifecycle services.
• Graphic - Print Finishing Equipment Machinery and systems for industrial print finishing and graphic trade. Covers paper drilling, folding, adhesive binding, marking/addressing, cutting, stacking, wrapping/couvertieren, gathering, and feeding/dispensing. Delivered as single machines, complex systems, or full processing lines.
• Automation - Production Process Automation Services Engineering and project management services for automating production processes. Includes business case automation, robotic integration, manual-to-machine conversion, handling, measuring and testing, prototypes, functional models, and startup solutions. Connects customers with machine builders worldwide through Gramag's network.
• CMC Paper PRO (CMC Paper Pro) Fully automatic high-volume paper bag machine for large logistics and distribution centers. 100% plastic-free packaging solution that replaces polybeutels with recyclable paper-based materials. Features direct WMS (Warehouse Management System) integration and automated 3D measurement of articles for right-sized packaging.
• CMC Paper PRO XL (CMC Paper Pro XL) Higher-capacity variant of the CMC Paper PRO, designed for the largest logistics and distribution centers. 100% plastic-free, automated 3D measurement, direct WMS integration.
• CMC Genesys (CMC Carton Auto-Packer) Fully automatic carton auto-packer producing right-sized shipping cartons from lot size 1. Integrated plotter cuts corrugated cardboard (mono-material) precisely to measurement, achieving up to 850-900 boxes per hour without need for additional filling material.
• CMC Super Vertical Fast, highly automated, and compact e-commerce packaging machine. Swiss premiere shown at EMPACK Bern 2026. Designed for compact footprint in fulfillment environments.
• CMC CartonWrap DUO (CMC Carton Wrap Duo) Revolutionary packaging system that combines right-sized cartons and corrugated envelopes from continuous roll material. Processes 900 packages per hour, automatically choosing between carton or envelope based on product thickness for optimized material use.
• Horstmann Digital Cutting Plotter (Format B2) Digital cutting plotter in B2 format for on-demand cutting of cartons starting from lot size 1. Enables made-to-measure box production without predefined stock sizes.
• CMC Easybox (Manual) Manual 3D box-on-demand solution for producing made-to-measure cartons. Lower-throughput alternative for small-volume operations.
• CT Pack Chocolate Bar Packaging (CT Pack Schokoriegel-Verpackung) Specialized packaging machine for chocolate bars, supplied through the CMC partnership portfolio.
• Automatic Labeling Machine (Automatische Etikettiermaschine) Automatic labeling machine for products, containers, and cartons in packaging lines. Available in top/bottom, side/corner, and wrap-around configurations for flexible line integration.
• Shrink Film Machine (Schrumpffolienmaschine) Heat-shrink packaging machine using hot air or infrared radiation at 120-250°C to produce form-fitting protective packaging around products. Compact design for line integration.
• Thermoforming Packaging Machine (Tiefziehverpackungsmaschine) Deep-drawing packaging machine that forms packaging directly from film material using vacuum and/or compressed air. Supports Modified Atmosphere Packaging (MAP) for extended product shelf life.
• Automatic Carton Erector (Kartonaufrichter) Fully automatic carton erector that automatically erects flat carton blanks and securely closes the bottom with adhesive tape or hot melt. Processes several dozen cartons per minute.
• Engineering and Project Management Services Individual consultation and project management services covering design, construction, prototyping, and functional models for machines, systems, and automation solutions. Connects customers with implementation partners through Gramag's global network and supports projects from initial requirement through to handover.
• After-Sales Service and Support Comprehensive lifecycle services covering the entire operational life of installed equipment. Includes emergency on-call assistance, spare parts procurement (local storage of annual requirements), employee training, and on-site production support until machines run optimally.

Quantifiable outcome

• Up to 50% reduction in cardboard consumption compared to existing technology
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, core and strategic.

• PlusportminorOthers · 9 June 2026Social engagement partnership supporting sports and movement activities for people with disabilities. Gramag received recognition certificate for their engagement.
• Postpress AlliancecoreStrategic or Co-development Partner · 1 November 2021Alliance of complementary post-press equipment manufacturers including Baumann Maschinenbau Solms, Bograma, H+H, Hohner Maschinenbau, MBO Postpress Solutions, Perfecta, and Wohlenberg. Represents the Swiss market at international trade shows like drupa. Provides comprehensive post-press equipment portfolio with combined expertise.
• TruventorcoreTechnology or Integration · 26 October 2021Gramag represents Truventor as the first European branch. Truventor is a digital platform connecting approximately 700 companies in CNC machining, sheet metal processing, casting, 3D printing, welding and other manufacturing processes. Gramag manages this supplier network for customers, handles quality control and delivery, and can store annual requirements locally for on-demand fulfillment.
• CMC Packaging AutomationcoreTechnology or IntegrationLeading provider of automated packaging-on-demand systems. Partner of KKR's Global Impact team and supported by Amazon's Climate Pledge Fund. Produces CartonWrap, Paper PRO, and Genesys packaging systems for e-commerce and logistics.
• KomoristrategicTechnology or IntegrationJapanese parent company of MBO Group. Komori acquired MBO three years ago, influencing branding and color schemes for MBO machines. Gramag represents Komori Group products in Swiss market through Postpress Alliance.
• MBO Postpress SolutionscoreTechnology or IntegrationPart of Postpress Alliance, specializing in autonomous printing post-press solutions including fold quality control and automatic signature change. Now operating under Komori Group with new branding.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hunkeler AG: Swiss manufacturer of printing finishing and converting machinery based in Wikon. Closely comparable as a Switzerland-based specialist in print post-press equipment, directly overlapping with Gramag's Graphic segment.
• Müller Martini Holding AG: Swiss manufacturer of print post-press and bookbinding machinery headquartered in Zofingen. Directly competes with Gramag's core printing finishing portfolio in the Swiss and broader European market, often selling through similar dealer/sales channels.
• Ferag AG: Swiss manufacturer of intralogistics, conveying, and sorting systems headquartered in Hinwil. Competes in industrial automation and material handling solutions for Swiss industrial customers with overlapping automation offerings.
• Kolbus GmbH & Co. KG: German manufacturer of bookbinding and print finishing machinery. Competes directly with Gramag's print post-press portfolio in the European market and is sometimes mentioned alongside Postpress Alliance members.
• CMC S.r.l. Italian manufacturer of packaging-on-demand systems including CartonWrap, Genesys, and Paper PRO. Both Gramag's core technology partner and a potential competitor via direct sales channels; produces the very machinery Gramag distributes.
• MBO Postpress Solutions (Komori Group): Part of Gramag's Postpress Alliance but also a direct competitor in autonomous printing post-press solutions. Now operating under Komori Group, MBO offers fold quality control and signature change technology overlapping with Gramag's graphic segment.

Broad incumbents

• Bühler Group: Swiss food processing machinery leader headquartered in Uzwil. Competes in food packaging machinery (MAP, thermoforming, tray sealing) where Gramag's meat industry customers operate, though Bühler operates at much larger scale and across food processing more broadly.
• Koenig & Bauer AG (KBA): Global printing press manufacturer based in Würzburg, Germany. Adjacent competitor in the broader printing equipment space and occasionally competes in post-press via product line extensions.
• Syntegon Technology GmbH: Major packaging machinery manufacturer (formerly Bosch Packaging Technology) headquartered in Waiblingen, Germany. Competes with Gramag's packaging machinery portfolio across food, pharma, and consumer goods at global scale.
• Heidelberger Druckmaschinen AG: Global printing machinery leader headquartered in Heidelberg. Operates across the entire print value chain including post-press finishing where Gramag competes, but at significantly larger scale and with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramag