Kraka Economics

What Kraka Economics does

Kraka Economics is a Copenhagen-based socioeconomic consulting firm founded in 2020, spun out from the Kraka think tank and now owned by Danish investment company Maj Invest (acquired March 2024). It delivers bespoke socioeconomic analyses, cost-benefit studies, evaluations, and policy advisory to Danish public authorities, businesses, foundations, and trade associations, with named client work for Danske Bank, Novo Nordisk Fonden, Gigtforeningen, PenSam, BUPL, and Forenet Kredit. Its productized offering centers on ESG Business Insights, a fixed-price (25,000 DKK) ESG benchmarking report powered by the proprietary FALKO model, which benchmarks companies against 127 industries; Scope 3 Deep Dive is a premium add-on module that uses specialized AI agents to analyze value-chain CO2e and water-consumption data with driver and scenario analysis.

The firm's core economics are professional-services fees for bespoke engagements plus productized ESG report sales, distributed exclusively through direct client engagement in Denmark. Pricing on consulting work is project-based and not publicly disclosed; ESG products follow unit pricing. Kraka Economics markets primarily through its website, newsletter, LinkedIn, op-eds in major Danish outlets (Børsen, Politiken, Jyllands-Posten, Berlingske), and the annual Small Great Nation conference (18th edition planned for May 2026 at DeloitteHuset). It holds a strategic partnership with Deloitte for combined socioeconomic/consulting engagements, including co-produced reports for Klimapartnerskabet for Produktionsvirksomheder. Leadership comprises recognized economists and politically experienced figures, including founder Peter Mogensen (also Kraka think tank director), CEO Henrik Mulvad (KPMG/Deloitte/Accenture background), and partners Bo Hammer, Lars Aagaard (former Dansk Energi CEO), Britt Bager (former Folketing member), and COO Mette Dalsgaard.

Name

Kraka Economics

Legal name

Kraka Economics

Website

https://kraka-economics.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraka Economics is a Copenhagen-based socioeconomic consulting firm, owned by Maj Invest, delivering bespoke policy and economic analyses plus a proprietary FALKO-powered ESG benchmarking product to Danish public authorities, foundations, NGOs, and corporates such as Danske Bank and Novo Nordisk Fonden.

Ownership category

akta.pro rank

Product category

Economic and Socioeconomic Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Economic & Macroeconomic Research (BPAHALAD)

akta.pro secondary industries

Economic Research, Statistics & Policy Advisory (BPADAMAJ), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

Keywords

• Socioeconomic consulting
• ESG benchmarking services
• Cost-benefit analysis
• Policy advisory
• Economic research

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Socioeconomic Consulting Services: Kraka Economics provides socioeconomic analyses, cost-benefit analyses, evaluations, and policy advisory services to businesses, organizations, and public authorities in Denmark. Revenue is generated through consulting fees for bespoke analysis projects.
2. ESG Reports and Products: The company sells ESG benchmarking reports (25,000 DKK) and Scope 3 Deep Dive reports for companies seeking to understand their environmental impact and compliance with VSME standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kraka Economics is a Danish socioeconomic consulting firm that delivers high-level economic analyses, cost-benefit studies, evaluations, and strategic political advisory to businesses, organizations, and public authorities. Its commercial product line centers on the proprietary FALKO-powered ESG Business Insights benchmarking reports, extended by the Scope 3 Deep Dive add-on, complemented by bespoke consulting projects and the annual Small Great Nation macroeconomic report.

Product overview

Kraka Economics offers a unified consultancy platform centered on socioeconomic analyses, consisting of ESG Business Insights (the primary commercial product), Scope 3 Deep Dive (add-on module), and bespoke samfundsøkonomiske analyser (core service). ESG Business Insights, powered by the proprietary FALKO model, is a structured ESG benchmarking and reporting product targeting Danish businesses seeking compliance, performance improvement, and stakeholder documentation. Scope 3 Deep Dive extends the core offering with supply chain environmental analysis. Beyond these named products, Kraka Economics delivers custom socioeconomic consultancy engagements covering cost-benefit analyses, evaluations, climate analysis, and policy advisory, anchored by the annual Small Great Nation research publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Samfundsøkonomiske analyser (Socioeconomic Analyses)

Quantifiable outcome

• Targeted interventions for arthritis patients could increase labor supply by 1,600 full-time equivalents annually with net gain of approximately 98 million DKK
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Lær for LivetminorOthers · 1 June 2023Henrik Mulvad, partner at Kraka Economics, serves as chairman of the civil society organization Lær for Livet, which strengthens learning, life skills, and communities for vulnerable children and youth.
• DeloittecoreStrategic or Co-development Partner · 1 March 2022Strategic partnership providing access to classical consulting competencies. Kraka Economics offers clients a unique market position based on professionalism, independence, and credibility, complemented by Deloitte's consulting capabilities. They co-produce reports such as the annual Green Transition report for Klimapartnerskabet for Produktionsvirksomheder.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ramboll: Ramboll is a Danish-origin engineering, design, and consulting firm with strong sustainability and ESG advisory practices. It competes with Kraka Economics for green transition and climate mandates in the Nordics.
• McKinsey & Company: McKinsey is a global management consultancy with extensive public-sector and socioeconomic practices. It competes with Kraka Economics for high-profile Danish public authority mandates but as part of a much broader offering.
• Boston Consulting Group: BCG is a global management consultancy with a dedicated public sector practice and growing ESG/sustainability advisory. It competes with Kraka Economics for senior Danish public and private-sector engagements.
• Deloitte: Deloitte is a global professional services firm and Kraka Economics' strategic partner. It offers socioeconomic, policy, and ESG advisory as part of a much broader consulting portfolio, making it a broad incumbent that both partners with and competes against Kraka Economics.
• PA Consulting: PA Consulting is a European consulting firm with significant public-sector and energy/climate practices. It competes with Kraka Economics for Nordic and EU policy advisory engagements.

Emerging players

• Sustainalytics: Sustainalytics is a global ESG ratings and analytics provider. Its ESG research and benchmarking offering directly competes with Kraka Economics' FALKO-based ESG Business Insights product, though at much greater scale.
• CEPOS: CEPOS is a Danish free-market think tank producing economic policy analysis and participating in public debate. It occupies an adjacent domestic niche to Kraka Economics and shares the same Danish policy-research audience.

Direct peers

• Implement Consulting Group: Implement is a Nordic management consultancy with deep socioeconomic and policy expertise, serving both public authorities and corporates. It overlaps with Kraka Economics in public-sector advisory and Scandinavian clients.
• Copenhagen Economics: Copenhagen Economics is a Danish economics consultancy delivering competition, regulatory, and socioeconomic analysis to Nordic and European clients. It is the closest direct peer to Kraka Economics in terms of geography, talent profile, and service offering.
• Kraka (think tank): Kraka is the Danish economic policy think tank from which Kraka Economics was spun out in 2020. The two entities share economists, brand, and a focus on Danish socioeconomic debate, making the think tank the closest non-commercial analogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kraka-economics
• Xx.com/EconomicsKraka
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraka Economics