Environmental Planning Group

What Environmental Planning Group does

Environment Planning Group Limited (EPGL) is an Indian private limited company founded in 1984 and headquartered in Ahmedabad, Gujarat, that designs, deploys, and operates environmental sustainability infrastructure with a focus on clean drinking water access. The company sells water purification systems (reverse osmosis combined with UV disinfection, UF filtration, and alkaline filtration, treating inlet TDS up to 3,500 PPM), rainwater harvesting and recharge-well systems, solar-powered outdoor lighting, and tree-plantation services, plus CSR facilitation for corporates. Disclosed product brands include GOLDEN RO Marvel and ACE dispenser ranges, RainReap by EPG (rainwater harvesting), Off Grid by EPG (solar street lights), the Golden RO Water Softeners industrial line, and the affiliated EPG Foundation for Development public trust (registered July 2018).

EPGL's underlying technology stack is mechanical/electrical rather than digital: RO membranes (Toray per industrial plants), UV disinfection, alkaline cartridges, copper dosing, automatic dosing units, remote-operation pump systems, and SS 304 food-grade storage. The company reports registered designs complying with FDA and NSF components, IOCl guidelines, and international water-treatment standards. A non-technical innovation is the operational reuse of RO reject water in adjacent laundromats and car washes, which the company positions as 'near-zero water wastage'. Distribution is direct enterprise field sales to corporate and government campuses, supplemented by an inside-sales / website-catalogue channel for mid-market customers and by community-level deployments where EPGL owns and operates the plants at its own CAPEX/OPEX.

EPGL generates revenue through multiple streams: a subscription-based 'Smart Ownership' recurring model (Marvel 15 at INR 2,600/month, ACE 250LPH at INR 22,000/month, water softener subscriptions from INR 25,000/month), one-time equipment sales at MRP INR 20,650 to INR 145,000, professional water-auditing services, CSR facilitation fees for end-to-end corporate project execution, and tree-plantation packages starting at INR 599/sq. yd. with three years of maintenance. Named customers span banking (ICICI Bank, Kotak Bank), education (MICA, IIMA, ISRO Colony), government (BSNL Colony), industrials (Hindustan Zinc, Glaxo Smith Kline, Essar Oil, ArcelorMittal), energy (Azure Power), and nonprofit partners (Deepak Foundation, Unnati/Cordaid). The company cites a 'Trusted by 8900' figure on its website and states PAN-India presence across 18+ states.

Name

Environmental Planning Group

Legal name

Environment Planning Group Limited

Website

https://epglindia.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Environment Planning Group Limited (EPGL) is an Ahmedabad-headquartered Indian private company founded in 1984 that delivers water purification, rainwater harvesting, solar lighting, and tree-plantation solutions, plus CSR project facilitation, to corporates, institutions, communities, and plot owners across India through subscription and one-time-purchase models.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Smart Ownership (Subscription Model): EPGL installs and operates RO systems at client sites (offices, banks, schools, hospitals, industrial facilities) at its own CAPEX/OPEX. Clients pay a monthly subscription fee covering water purification, machine upkeep, and quality accountability with no installation fees or minimum contract duration. Subscription pricing ranges from INR 2,600 to INR 22,000 per month depending on capacity tier.
2. One-Time Product Sales: EPGL sells water purifiers, dispensers, RO plants, water softeners, and solar lighting equipment as outright purchases. Products include standalone dispensers (MRP INR 20,650 to INR 145,000), industrial RO plants, and solar street light systems. Pricing varies by capacity and specifications.
3. Water Auditing Services: B2B water auditing services ensuring minimal water wastage and maximum efficiency for corporate clients. Integrated into the subscription model for corporate water management.
4. CSR Facilitation Services: EPGL guides corporates to identify local community needs and execute CSR projects including public toilets, solar street lights, community RO systems, rainwater harvesting, and tree plantation. EPGL provides end-to-end project execution on behalf of corporate clients.
5. Tree Plantation Packages: All-inclusive tree plantation packages for small and medium plot owners starting from INR 599 per sq. yd. including 3 years of maintenance. Includes mix of fruit and timber trees with automated drip irrigation and organic care.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Environment Planning Group Limited (EPGL) designs, installs, operates, and maintains water purification systems (RO+UV+Alkaline dispensers, industrial RO plants, and water softeners), rainwater harvesting systems (RainReap), solar street and highmast lighting (Off Grid by EPG), and tree plantation/landscaping services. The company sells equipment outright and also runs a 'Smart Ownership' subscription model where it bears all CAPEX/OPEX and charges monthly fees, in addition to facilitating end-to-end CSR projects for corporate clients across 18+ Indian states.

Product overview

Environment Planning Group Limited (EPGL) offers a diversified portfolio of environmental and sustainability solutions through distinct product lines and services. The core offering includes water purification systems spanning from residential/commercial RO+UV+Alkaline dispensers (GOLDEN RO MARVEL and ACE Range) to industrial-scale RO plants (1000-10000 LPH), complemented by water softening solutions. EPGL operates specialized divisions including RainReap for rainwater harvesting systems and Off Grid for solar-powered lighting solutions. Additional services encompass tree plantation and landscaping, B2B drinking water solutions on a subscription model, community RO systems that repurpose reject water, and CSR facilitation for corporate clients. The company also operates EPG Foundation for Development, a public trust focused on grassroots community initiatives. All offerings are positioned for the Indian market with a focus on sustainability, zero water wastage, and environmental stewardship since 1984.

Differentiator

Problem solved

Functional benefit

Brands

• Off Grid by EPG: Solar powered outdoor lighting solutions including solar street lights and highmast lighting for campuses, housing colonies, resorts, educational institutions, and townships. Established in 2011 with 13+ years of experience.
• RainReap by EPG
• Golden RO Marvel
• Golden RO ACE

Products and services

• Golden RO Marvel Range (Water Dispensers)
• Golden RO ACE Range (Water Coolers)
• Industrial RO Plants (1,000–10,000 LPH)
• Water Softening Plants (1k–20k LPH)
• RainReap by EPG (Rainwater Harvesting Systems)
• Off Grid by EPG (Solar Street Lights and Highmast Lighting)
• Tree Plantation & Landscaping
• B2B Drinking Water Solutions (Subscription)
• Community RO System
• CSR Facilitation Services

Quantifiable outcome

• Over 500,000 trees planted and maintained since 1994
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, notable and major.

• EPG Foundation for DevelopmentcoreStrategic or Co-development Partner · 1 January 2018EPGL's affiliated public trust (Registration F/20246/AHMEDABAD, established 13th July 2018) focused on rural community transformation. EPGL and EPG Foundation collaborate on clean water access, rainwater harvesting, tree plantation, self-employment creation, and carbon neutrality programs. Kotak Mahindra Bank holds the Foundation's account (IFSC: KKBK0002577).
• Unnati (India) and Cordaid (Switzerland)notableStrategic or Co-development Partner · 1 January 2013Study and execution partnership for rainwater harvesting projects in India, with Unnati (India) as local implementing partner and Cordaid (Switzerland) as international development financing partner, executed in 2013.
• Eureka Forbes LtdmajorStrategic or Co-development Partner · 1 January 2011Principle-to-principle partnership established in 2011 for community RO initiatives in Gujarat and Rajasthan. Eureka Forbes, a leading water purification brand, partnered with EPGL for community water solutions combining EPGL's community deployment expertise with Eureka Forbes' purification technology.
• WASMO (Water and Sanitation Management Organisation), Government of GujaratmajorStrategic or Co-development Partner · 1 January 2007Government of Gujarat's autonomous institution for water and sanitation collaborated with EPGL from 2007 on community water management solutions, supporting EPGL's model of community-driven water access.
• International Water Management Institute, Sri LankanotableStrategic or Co-development Partner · 1 January 2004International research organization focused on water resource management collaborated with EPGL on water treatment and management initiatives from 2004.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kent RO Systems Limited: Leading Indian residential and commercial RO water purifier brand with nationwide retail and online distribution. Directly comparable as a direct competitor in the RO+UV+UF dispenser and purifier categories where EPGL's Marvel and ACE ranges compete.
• Livpure: Indian water purification and sleep-products company offering RO water purifiers, water coolers, and dispensers for home and commercial use. Directly comparable because it competes head-on in the RO+UV alkaline dispenser segment that is core to EPGL's product line.
• Eureka Forbes Limited: India's largest branded water purifier company, manufacturing and distributing residential and commercial RO/UV systems. Directly comparable because Eureka Forbes is also a strategic partner of EPGL (since 2011) and operates in the same RO+UV purifier category for both enterprise and consumer segments.
• VA Tech Wabag: Indian pure-play water technology company delivering EPC and O&M services for municipal and industrial water and wastewater treatment plants. Directly comparable because it operates in the same industrial water-treatment EPC/O&M category that EPGL's industrial RO plants and water softeners target.
• Ion Exchange India Limited: Indian water and environment treatment company providing industrial RO plants, water softeners, and turnkey water management solutions for institutions and industry. Directly comparable as an industrial water-treatment competitor targeting hospitals, hotels, and commercial facilities with similar systems to EPGL's industrial RO and water softening lines.

Broad incumbents

• Thermax Limited: Diversified Indian industrial solutions company with a significant water and wastewater treatment business including RO plants and softeners for industrial customers. Comparable as a broader industrial incumbent in water and environmental solutions, though its portfolio extends far beyond EPGL's focused scope.
• Tata Swach: Tata Group's water purifier brand offering residential and point-of-use water filters leveraging Tata brand credibility. Comparable as a broader incumbent in water purification with significant marketing resources, though positioned more in the residential cartridge segment than EPGL's enterprise/industrial core.
• Pureit (Hindustan Unilever Limited): HUL's flagship water purification brand offering residential RO/UV purifiers with mass-market distribution. Comparable as a broad incumbent in Indian water purification that competes with EPGL's residential and small-commercial dispenser range, though Pureit's scale and FMCG distribution dwarf EPGL's.

Emerging players

• Sun King (Greenlight Planet): Pay-as-you-go solar home and small-business lighting provider operating across Africa and South Asia. Comparable because EPGL's Off Grid by EPG solar street-lighting and highmast business targets overlapping off-grid and rural-customer segments with similar pay-as-you-go and warranty-driven commercial models.
• d.light: Solar home lighting and energy products company serving off-grid and under-electrified customers in Africa and Asia. Comparable to EPGL's Off Grid solar street-light business in that both sell solar lighting solutions to under-electrified and underserved customers, though d.light is more consumer-facing while EPGL focuses on campus and institutional deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/environment-planning-group-limited-ahemdabad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Environmental Planning Group